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All Journal SEIKO : Journal of Management & Business Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Masyarakat Teknik Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat D'edukasi: Jurnal Pengabdian Masyarakat Kapas: Kumpulan Artikel Pengabdian Masyarakat Jurnal Ekonomi dan Kewirausahaan West Science Jurnal Informatika Ekonomi Bisnis IJEB El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam SURAKARTA ABDIMAS JOURNAL
Adi Masliardi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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PELATIHAN VIDEOGRAFI UNTUK PENINGKATAN KAPASITAS SDM UMKM DI DESA GUNUNG PUTRI Bambang Wardoyo; Moch. Sarif Hasyim; Don Gusti Rao; Adi Masliardi; Doni Mardiyanto; Calvin Pradigta; Tasya Chaerani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

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Abstract

This community service activity was carried out in Gunung Putri Village, Bogor Regency, with the aim of increasing the digital capacity of Micro, Small and Medium Enterprises (MSMEs) through videography training. A total of 25 MSME players participated in the two-day training which included a basic introduction to videography, practice in making promotional videos, and presentation of the participants' work. The training method was conducted in a participatory manner through a combination of theoretical material, technical demonstrations, and hands-on practice. The results of the activity showed that participants were able to produce product promotion videos that were creative, informative, and in accordance with the characteristics of their respective businesses. Documentation of the activity shows the high enthusiasm of the participants, which reflects the need and interest in digital marketing skills. Despite obstacles such as limited tools and limited training time, this activity had a positive impact on improving the digital skills of MSME players, especially in the aspects of branding and promotion. This training is the first step in supporting the digital transformation of local MSMEs to expand market access and improve competitiveness in the digital economy era.
Pengaruh Brand Awareness, Brand Loyalty, dan Brand Image terhadap Keputusan Pembelian Produk Kosmetik Prissiani Andi Ningrum; Adi Masliardi; Rena Augia Putrie; Susti Rumianti; Ma'rifani Fitri Arisa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5407

Abstract

With the development of the era, cosmetics have become an important need, especially for women. This is because women always want to look beautiful and attractive when doing activities and often meet many people. The use of cosmetics is done to support appearance. This study aims to determine the Influence of Brand Awareness, Brand Loyalty and Brand Image on Cosmetic Purchasing Decisions. By using quantitative descriptive research methods, sample determination using the lemeshow formula with 100 respondents, sampling using the Purposive Sampling Technique. The data collection technique uses a Questionnaire which is then processed using IBM SPSS 25. The findings in this study are Brand Awareness, Brand Loyalty and Brand Image have a positive and significant effect on cosmetic purchasing decisions.
STRATEGI REKRUTMEN DAN SELEKSI UNTUK MENUNJANG PERSIAPAN KERJA BAGI PESERTA PELATIHAN UNIT PELAKSANA TEKNIS (UPT) - BALAI LATIHAN KERJA (BLK) KABUPATEN BOGOR Hasyim, Moch. Sarif; Hartanto, Hartanto; Wardoyo, Bambang; Santosa, Dony Firman; Adil, Athira Setira; Putu Nia Anggraeni, Ni Luh; Abrian Kusuma, Muh. Eko; Masliardi, Adi; Mardiyanto, Doni; Ardianti, Devi Nurvita; Dyfa, Rachma Maulida; Br Sembiring, Santa Feronika
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Bogor Regency is among the top three regions with the highest unemployment rate in West Java Province after Bogor City and Cimahi City (Open Unemployment Rate / TPT data released by BPS West Java Province as of August 2022). Therefore, efforts are needed to reduce the unemployment rate. The importance of job preparation for trainees requires an appropriate approach in the recruitment and selection process to ensure the suitability of participants with the programs offered. The purpose of implementing this community service is to increase participants' knowledge and skills in making job application letters and ATS CVs, improve skills in taking psychological tests and interview techniques, improve skills in building leaderless group discussions and equip soft skills to support job preparation. The method of implementation is through training which includes lecture, simulation, discussion and practice methods so that participants really understand and are able to apply well. The participants of the community service program consisted of 41 participants from the Bogor Regency Job Training Center (BLK). The results obtained from community service activities are an increase in the participants' understanding and skills in making CVs, application letters, taking psychological tests, conducting interviews, FGDs and soft skills. This is reinforced by the positive response and satisfaction level of the participants as well as the increase in post test scores. Keywords: Recruitment, Training, Skills, Job Selection
Pengaruh Green Marketing Dan Pengetahuan Konsumen Terhadap Keputusan Pembelian Redjeki, Finny; Utomo, Susilo; Prihantoro, Kasih; Yoga Nugraha, Enggun; Masliardi, Adi
Indonesian Journal of Economic and Business Vol. 3 No. 2 (2025): NOVEMBER_IJEB
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v3i2.156

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan pengetahuan konsumen terhadap keputusan pembelian produk ramah lingkungan. Latar belakang penelitian ini didasarkan pada meningkatnya kesadaran masyarakat terhadap isu lingkungan yang mendorong perusahaan untuk menerapkan strategi pemasaran hijau. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linear berganda. Data diperoleh melalui penyebaran kuesioner kepada konsumen yang telah membeli produk berorientasi lingkungan. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin baik penerapan strategi pemasaran hijau, semakin tinggi kecenderungan konsumen untuk membeli produk tersebut. Selain itu, pengetahuan konsumen juga berpengaruh positif dan signifikan terhadap keputusan pembelian, menunjukkan bahwa semakin tinggi pemahaman konsumen mengenai produk ramah lingkungan, semakin besar keinginan untuk membelinya. Secara simultan, kedua variabel tersebut memiliki pengaruh yang signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya strategi pemasaran hijau dan edukasi konsumen dalam meningkatkan keputusan pembelian produk berkelanjutan.
Peran Financial Literacy, Risk Perception, dan Social Media Exposure pada Investor Muda di Jakarta Adi Masliardi; Yendri Deswin; Ilham Akbar Bunyamin
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 03 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i03.3776

Abstract

Meningkatnya partisipasi investor muda di pasar modal Indonesia telah menciptakan kebutuhan untuk memahami faktor-faktor yang membentuk keputusan investasi mereka. Studi ini meneliti pengaruh literasi keuangan, persepsi risiko, dan paparan media sosial terhadap keputusan investasi di kalangan investor muda di Jakarta. Pendekatan kuantitatif eksploratif digunakan dengan data primer yang dikumpulkan dari 175 responden yang dipilih melalui purposive sampling. Responden diharuskan berusia antara 18 dan 35 tahun, berdomisili di Jakarta, memiliki pengalaman investasi, dan aktif menggunakan media sosial. Data dikumpulkan melalui kuesioner terstruktur menggunakan skala Likert lima poin dan dianalisis dengan IBM SPSS Statistics Versi 25. Analisis meliputi statistik deskriptif, pengujian validitas dan reliabilitas, pengujian asumsi klasik, regresi linier berganda, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa literasi keuangan memiliki pengaruh positif dan signifikan terhadap keputusan investasi, dengan koefisien standar sebesar 0,352 dan nilai signifikansi di bawah 0,001. Persepsi risiko juga memiliki pengaruh positif dan signifikan, dengan koefisien standar 0,291 dan nilai signifikansi di bawah 0,001. Paparan media sosial memiliki pengaruh positif terkuat, dengan koefisien standar 0,401 dan nilai signifikansi di bawah 0,001. Secara simultan, ketiga variabel independen tersebut secara signifikan memengaruhi keputusan investasi, dengan nilai F sebesar 99,821 dan nilai signifikansi di bawah 0,001. Model tersebut menjelaskan 63,7% variasi dalam keputusan investasi. Hasil ini menunjukkan bahwa perilaku investasi di kalangan investor muda dibentuk oleh pengetahuan keuangan, evaluasi risiko, dan paparan informasi keuangan digital. Studi ini menyoroti pentingnya meningkatkan pendidikan keuangan, memperkuat kesadaran risiko, dan mempromosikan penggunaan media sosial yang bertanggung jawab sebagai sumber informasi investasi.
PELATIHAN REKRUTMEN DAN SELEKSI UNTUK MENUNJANG PERSIAPAN KERJA BAGI SISWA SMK NEGERI 68 JAKARTA TIMUR Doni Mardiyanto; Moch. Sarif Hasyim; Adi Masliardi; Don Gusti Rao
D'edukasi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026)
Publisher : Universitas PGRI Madiun

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Abstract

Persaingan dunia kerja yang semakin kompetitif menuntut lulusan SMK tidak hanya memiliki kemampuan teknis, tetapi juga kompetensi pendukung seperti kemampuan komunikasi, penyusunan curriculum vitae (CV), pemahaman psikotes, dan keterampilan wawancara kerja. Tujuan pengabdian Masyarakat ini untuk meningkatkan kesiapan kerja siswa kelas XI dan XII SMKN 68 Jakarta Timur melalui pelatihan dan simulasi rekrutmen serta seleksi kerja. Metode pelaksanaan menggunakan pendekatan semi workshop yang terdiri atas penyampaian materi, simulasi, praktik langsung, dan diskusi interaktif. Kegiatan dilaksanakan selama satu hari dengan melibatkan sekitar 100-120 peserta. Hasil kegiatan menunjukkan bahwa peserta memiliki pemahaman yang lebih baik terkait proses rekrutmen dan seleksi kerja, meningkatnya kemampuan menyusun CV ATS, serta meningkatnya kepercayaan diri dalam menghadapi wawancara dan psikotes kerja.
INOVASI PELATIHAN BERBASIS TEKNOLOGI DIGITAL DI BALAI PELATIHAN VOKASI DAN PRODUKTIVITAS (BPVP) BANDUNG BARAT: STUDI EVALUATIF DAN REKOMENDASI STRATEGIS Mochamad Sarif Hasyim; Doni Mardiyanto; Adi Masliardi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.20579

Abstract

In the context of human resource development (HRD), technology-based training innovation is key to improving access, efficiency and the effectiveness of learning. The West Bandung Vocational and Productivity Training Centre (BPVP), as a training institution which was established and operated by the government, has begun to implement various digital approaches in its training programmes, in line with the increasing demands of an increasingly digitalised labour market. This study aims to evaluate the effectiveness of digital technology-based training at the Vocational and Productivity Training Centre (BPVP) in West Bandung, Indonesia. The study employs a descriptive-evaluative approach using mixed methods, involving a survey of training participants as well as structured interviews with management, instructors, and programme developers. The research findings indicate that digital training offers ease of access and flexibility, yet still faces challenges regarding infrastructure, instructors’ digital literacy, and the interactivity of the training materials. Strategic recommendations include strengthening infrastructure, training for instructors, the development of industry-based digital curriculum, and a data-driven evaluation system. This research makes a significant contribution to the development of vocational training policies that are adaptable to digital transformation in Indonesia. Keywords: Human Resource Development, Technology-based Training, Vocational Training
Co-Authors Abdurrohman, Mumun Fadhilah Abrian Kusuma, Muh. Eko Achmad Abdul Azis Adil, Athira Setira Amin, Moh. Rizha Fauzi Ardianti, Devi Nurvita Asfahani Asfahani Azizah, Rosidah Bambang Wardoyo Bambang Wardoyo, Bambang Br Sembiring, Santa Feronika Calvin Pradigta Cut Nuraini Don Gusti Rao Dwi Rosalina Dyah Ayu Suryaningrum Dyfa, Rachma Maulida Erwin Setiawan, Erwin Eva Desembrianita Fasa, Nadia Fatimah Abdillah Fitriani, Risma hartanto hartanto Hasnidar Hasti Pramesti Kusnara Hasyim, Moch. Sarif Ilham Akbar Bunyamin Iva Khoiril Mala Kusnara, Hasti Pramesti Ma'rifani Fitri Arisa Mardiyanto, Doni Marwan Effendi Moch. Sarif Hasyim Moch. Sarif Hasyim Mochamad Sarif Hasyim Mohamad Sajili Muhammad Afif Ni Luh Putu Nia Anggraeni Ningrum, Prissiani Andi Nur Afifah Prihantoro, Kasih Prissiani Andi Ningrum Redjeki, Finny Rena Augia Putrie Rizkiah, Riza Sajili, Mohamad Sansafury K Dini Santosa, Dony Firman Susiang1?, Maria Imelda Novita Susilo Utomo Susti Rumianti Tasya Chaerani Wardana, Miko Andi Yendri Deswin Yoga Nugraha, Enggun Zabrina Ardelia Zulharman Zulharman