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All Journal SEIKO : Journal of Management & Business Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Masyarakat Teknik Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Kapas: Kumpulan Artikel Pengabdian Masyarakat Jurnal Informatika Ekonomi Bisnis IJEB El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam SURAKARTA ABDIMAS JOURNAL Journal of Ekonomics, Finance, and Management Studies
Adi Masliardi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Brand Awareness, Brand Loyalty, dan Brand Image terhadap Keputusan Pembelian Produk Kosmetik Prissiani Andi Ningrum; Adi Masliardi; Rena Augia Putrie; Susti Rumianti; Ma'rifani Fitri Arisa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5407

Abstract

With the development of the era, cosmetics have become an important need, especially for women. This is because women always want to look beautiful and attractive when doing activities and often meet many people. The use of cosmetics is done to support appearance. This study aims to determine the Influence of Brand Awareness, Brand Loyalty and Brand Image on Cosmetic Purchasing Decisions. By using quantitative descriptive research methods, sample determination using the lemeshow formula with 100 respondents, sampling using the Purposive Sampling Technique. The data collection technique uses a Questionnaire which is then processed using IBM SPSS 25. The findings in this study are Brand Awareness, Brand Loyalty and Brand Image have a positive and significant effect on cosmetic purchasing decisions.
PELATIHAN VIDEOGRAFI UNTUK PENINGKATAN KAPASITAS SDM UMKM DI DESA GUNUNG PUTRI Bambang Wardoyo; Moch. Sarif Hasyim; Don Gusti Rao; Adi Masliardi; Doni Mardiyanto; Calvin Pradigta; Tasya Chaerani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

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Abstract

This community service activity was carried out in Gunung Putri Village, Bogor Regency, with the aim of increasing the digital capacity of Micro, Small and Medium Enterprises (MSMEs) through videography training. A total of 25 MSME players participated in the two-day training which included a basic introduction to videography, practice in making promotional videos, and presentation of the participants' work. The training method was conducted in a participatory manner through a combination of theoretical material, technical demonstrations, and hands-on practice. The results of the activity showed that participants were able to produce product promotion videos that were creative, informative, and in accordance with the characteristics of their respective businesses. Documentation of the activity shows the high enthusiasm of the participants, which reflects the need and interest in digital marketing skills. Despite obstacles such as limited tools and limited training time, this activity had a positive impact on improving the digital skills of MSME players, especially in the aspects of branding and promotion. This training is the first step in supporting the digital transformation of local MSMEs to expand market access and improve competitiveness in the digital economy era.
Pengaruh Brand Awareness, Brand Loyalty, dan Brand Image terhadap Keputusan Pembelian Produk Kosmetik Prissiani Andi Ningrum; Adi Masliardi; Rena Augia Putrie; Susti Rumianti; Ma'rifani Fitri Arisa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5407

Abstract

With the development of the era, cosmetics have become an important need, especially for women. This is because women always want to look beautiful and attractive when doing activities and often meet many people. The use of cosmetics is done to support appearance. This study aims to determine the Influence of Brand Awareness, Brand Loyalty and Brand Image on Cosmetic Purchasing Decisions. By using quantitative descriptive research methods, sample determination using the lemeshow formula with 100 respondents, sampling using the Purposive Sampling Technique. The data collection technique uses a Questionnaire which is then processed using IBM SPSS 25. The findings in this study are Brand Awareness, Brand Loyalty and Brand Image have a positive and significant effect on cosmetic purchasing decisions.
STRATEGI REKRUTMEN DAN SELEKSI UNTUK MENUNJANG PERSIAPAN KERJA BAGI PESERTA PELATIHAN UNIT PELAKSANA TEKNIS (UPT) - BALAI LATIHAN KERJA (BLK) KABUPATEN BOGOR Hasyim, Moch. Sarif; Hartanto, Hartanto; Wardoyo, Bambang; Santosa, Dony Firman; Adil, Athira Setira; Putu Nia Anggraeni, Ni Luh; Abrian Kusuma, Muh. Eko; Masliardi, Adi; Mardiyanto, Doni; Ardianti, Devi Nurvita; Dyfa, Rachma Maulida; Br Sembiring, Santa Feronika
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Bogor Regency is among the top three regions with the highest unemployment rate in West Java Province after Bogor City and Cimahi City (Open Unemployment Rate / TPT data released by BPS West Java Province as of August 2022). Therefore, efforts are needed to reduce the unemployment rate. The importance of job preparation for trainees requires an appropriate approach in the recruitment and selection process to ensure the suitability of participants with the programs offered. The purpose of implementing this community service is to increase participants' knowledge and skills in making job application letters and ATS CVs, improve skills in taking psychological tests and interview techniques, improve skills in building leaderless group discussions and equip soft skills to support job preparation. The method of implementation is through training which includes lecture, simulation, discussion and practice methods so that participants really understand and are able to apply well. The participants of the community service program consisted of 41 participants from the Bogor Regency Job Training Center (BLK). The results obtained from community service activities are an increase in the participants' understanding and skills in making CVs, application letters, taking psychological tests, conducting interviews, FGDs and soft skills. This is reinforced by the positive response and satisfaction level of the participants as well as the increase in post test scores. Keywords: Recruitment, Training, Skills, Job Selection
Pengaruh Green Marketing Dan Pengetahuan Konsumen Terhadap Keputusan Pembelian Redjeki, Finny; Utomo, Susilo; Prihantoro, Kasih; Yoga Nugraha, Enggun; Masliardi, Adi
Indonesian Journal of Economic and Business Vol. 3 No. 2 (2025): NOVEMBER_IJEB
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v3i2.156

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan pengetahuan konsumen terhadap keputusan pembelian produk ramah lingkungan. Latar belakang penelitian ini didasarkan pada meningkatnya kesadaran masyarakat terhadap isu lingkungan yang mendorong perusahaan untuk menerapkan strategi pemasaran hijau. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linear berganda. Data diperoleh melalui penyebaran kuesioner kepada konsumen yang telah membeli produk berorientasi lingkungan. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin baik penerapan strategi pemasaran hijau, semakin tinggi kecenderungan konsumen untuk membeli produk tersebut. Selain itu, pengetahuan konsumen juga berpengaruh positif dan signifikan terhadap keputusan pembelian, menunjukkan bahwa semakin tinggi pemahaman konsumen mengenai produk ramah lingkungan, semakin besar keinginan untuk membelinya. Secara simultan, kedua variabel tersebut memiliki pengaruh yang signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya strategi pemasaran hijau dan edukasi konsumen dalam meningkatkan keputusan pembelian produk berkelanjutan.
Pengaruh Mata Kuliah Kewirausahaan dan Media Sosial terhadap Minat Berwirausaha di Kalangan Mahasiswa Adi Masliardi; Mardiyanto, Doni; Mochamad Sarif Hasyim; Cut Nuraini; July Yuliawati; Abdullah Zailani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19250

Abstract

AbstractThis study aims to examine the influence of entrepreneurship courses and the use of social media on students' entrepreneurial interest in Karawang Regency. Using quantitative methods with multiple regression analysis, this study involved 150 students from Singaperbangsa University, Karawang, and Buana Perjuangan University, Karawang. The results showed that (1) entrepreneurship courses had a positive and significant effect on entrepreneurial interest (t = 2.737, p = 0.008); (2) the use of social media also had a positive and significant effect on entrepreneurial interest (t = 5.512, p = 0.000); and (3) together, these two factors contributed 55.5% to students' entrepreneurial interest (F = 36.162, p = 0.000). These findings indicate the importance of universities optimizing their entrepreneurship curriculum and utilizing social media in the learning process to increase students' entrepreneurial interest. Keywords: entrepreneurship, social media, entrepreneurial interest, students, higher education  
Co-Authors Abdullah Zailani Abdurrohman, Mumun Fadhilah Abrian Kusuma, Muh. Eko Achmad Abdul Azis Adil, Athira Setira Amin, Moh. Rizha Fauzi Ardianti, Devi Nurvita Asfahani Asfahani Azizah, Rosidah Bambang Wardoyo Bambang Wardoyo, Bambang Br Sembiring, Santa Feronika Calvin Pradigta Cut Nuraini Dwi Rosalina Dyah Ayu Suryaningrum Dyfa, Rachma Maulida Effendi, Marwan Erwin Setiawan, Erwin Eva Desembrianita Fasa, Nadia Fatimah Abdillah Fitriani, Risma hartanto hartanto Hasnidar Hasti Pramesti Kusnara Hasyim, Moch. Sarif Iva Khoiril Mala July Yuliawati Kusnara, Hasti Pramesti Ma'rifani Fitri Arisa Mardiyanto, Doni Moch. Sarif Hasyim Mochamad Sarif Hasyim Mochamad Sarif Hasyim Mohamad Sajili Muhammad Afif Ni Luh Putu Nia Anggraeni Ningrum, Prissiani Andi Nur Afifah Prihantoro, Kasih Prissiani Andi Ningrum Redjeki, Finny Rena Augia Putrie Rizkiah, Riza Sajili, Mohamad Sansafury K Dini Santosa, Dony Firman Susiang1?, Maria Imelda Novita Susilo Utomo Susti Rumianti Tasya Chaerani Wardana, Miko Andi Yoga Nugraha, Enggun Zabrina Ardelia Zulharman Zulharman