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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal Of Cultural Studies Undagi : Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pariwisata Pesona JMM17: Jurnal Ilmu Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Research Journal of Management, IT & Social Sciences International Journal of Environmental, Sustainability, and Social Science AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Postgraduated Community Service Journal Jurnal Bisnis dan Kewirausahaan Jurnal Abdi Daya Asean International Journal of Business Community Services Journal (CSJ) International Journal of Management and Business Applied E-Journal of Tourism KREATIF: Jurnal Pengabdian Masyarakat Nusantara
I Made Suniastha Amerta
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Nilai Tambah Usaha Limbah Propolis Kele Menjadi Sabun di Kabupaten Karangasem Ida Ayu Surasmi; Ida Bagus Udayana Putra; I Made Suniastha Amerta; I Gusti Ayu Intan Saputra Rini
Community Service Journal (CSJ) Vol. 5 No. 1 (2022)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.5.1.2022.26-30

Abstract

Lebah Kele sudah lama dikenal oleh masyarakat. Lebah kele merupakan salah satu jenis lebah menghasilkan madu dengan jumlah propolis yang banyak dibandingkan jenis lebah madu lainnya. Baik Madu maupun kandungan propolis yang dihasilkan menginsipirasi peternak salah satunya berada di desa Antiga, kecamatan Manggis, Kabupaten Karangasem untuk meningkatkan pemahaman dan kebermanfaatan ternak lebah kele ini. Limbah propolis, madu yang dihasilkan peternak lebah kele ternyata dapat diolah menjadi sabun. Pengolahan limbah propolis menjadi sabun dapat meningkatkan nilai tambah bagi peternak ini. Permasalahannya penting meningkatkan pengetahuan bagaimana agar sabun tersebut dapat ditingkatkan penjualannya. Dalam membantu peningkatan penjualan menginspirasi tim peneliti dan pengabdian kepada masyarakat melaksanakan kegiatan pengabdian dengan memberikan penyuluhan dalam upaya meningkatkan jumlah pemasaran produk, motivasi sumber daya manusia serta penentuan harga jual produk.
Membentuk Wirausaha Milenial Dibidang Ekspor Dan Impor Untuk Meningkatkan Daya Saing Global I Wayan Kartana; Made Suniastha Amerta; Partiwi Dwi Astuti; I Made Wianto Putra; I Ketut Darma; Nguyen Hoang Nam
Community Service Journal (CSJ) Vol. 7 No. 2 (2025)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.7.2.2025.110-122

Abstract

Adanya perkembangan teknologi informasi 5.0 dan ide kreatif generasi muda, komoditi yang selama ini di pasarkan di Marketplace Dalam Negeri seperti Shopee, bukalapak, Tokopedia, dan lain-lain. Agar dilakukan ekspansi ke Markeplace global seperti Amazon, Alibaba, Walmart, dan lain-lain. Tim Pengabdian pada Masyarakat Univesitas warmadewa mengadakan pelatihan kepada generasi melinial yaitu Karang Taruna Banjar Buaji Anyar dan Banjar Merta Rauh untuk mengatasi permasalahan mitra yang ditemukan yaitu: (1) Kurangnya pemahaman generasi milenial dalam kegiatan ekspor impor. (2) Kurangnya pemahaman generasi milenial dalam memasarkan produk secara global. (3) Peluang ekspor dan impor yang sangat menguntungkan. Adapun solusi yang ditawarkan terkait dengan penyelesaian masalah mitra pada Karang Taruna Banjar Buaji Anyar dan Banjar Merta Rauh adalah sebagai berikut: (1) Memberikan pelatihan di bidang ekspor dan impor. (2) Memberikan pelatihan cara memasarkan produk secara global. (3) Memberikan pelatihan produk-produk lokal yang diminati secara global. Pemaparan materi disampaikan oleh I Nyoman Mangku Surya dari ASEPHI Bali, yang menjelaskan tentang cara “Memulai Ekspor dan Mindset Ekspor untuk Pemula”. Berdasarkan hasil pelaksanaan kegiatan, jumlah peserta yang hadir kurang lebih 20 orang yang berasal dari Karang Taruna Banjar Buaji Anyar dan Banjar Merta Rauh. Kegiatan diikuti dengan antusias, pada sisi diskusi banyak peserta menyampaikan permasalahan terutama terkait dengan pemasaran dan berharap kegiatan ini perlu terus dilanjutkan serta dikembangkan.
The Mediating Role of Patient Satisfaction in the Relationship Between Service Quality, Brand Image, and Patient Loyalty Ni Luh Sri Dewi Indrayani; Ni Luh Putu Indiani; I Made Suniastha Amerta
Asean International Journal of Business Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v5i2.1800

Abstract

This study aims to analyze the influence of service quality and brand image on inpatient loyalty at the Praja Amerta Pavilion of Wangaya Regional General Hospital, Denpasar, with patient satisfaction as a mediating variable. This research employs a quantitative approach using an explanatory research design. The population consists of inpatients at the Praja Amerta Pavilion, and data were collected from 160 respondents through questionnaires using a Likert scale. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both the measurement model and structural model. The results indicate that service quality has a positive but not significant effect on patient loyalty, suggesting that improvements in service quality alone are not sufficient to directly enhance patient loyalty. Conversely, brand image has a positive and significant effect on patient loyalty, indicating that a strong hospital image increases patients' trust and intention to reuse the service. Furthermore, both service quality and brand image have a positive and significant effect on patient satisfaction. Patient satisfaction also has a positive and significant influence on patient loyalty. Mediation analysis reveals that patient satisfaction fully mediates the relationship between service quality and patient loyalty and partially mediates the relationship between brand image and patient loyalty. These findings highlight that patient loyalty in healthcare services is shaped by the interaction between service quality, brand image, and patient satisfaction. Therefore, hospitals should improve service quality, strengthen brand image, and continuously manage patient satisfaction to enhance patient loyalty
The effect of self-congruity and emotional attachment on revisit intention in Penglipuran village as an alternative tourism destination Pande Gde Bagus Naya Primananda; I Made Suniastha Amerta; A.A Made Indra Wijaya Kusuma
Jurnal Pariwisata Pesona Vol. 11 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v11i1.16320

Abstract

The tourism trend has recently shifted from mass tourism to alternative tourism. Alternative tourism emphasizes the quality of travel experiences while minimizing environmental degradation. One form of alternative tourism is the tourism village. A tourism village refers to a rural administrative area that possesses distinctive potential and unique attractions, offering visitors the opportunity to experience the lifestyle, traditions, and authenticity of rural communities and their local resources. The problem addressed in this study arises from the tendency of tourists to visit Southern Bali, which results in unstable visitor numbers in Northern Bali, further intensified by competition among alternative tourism destinations in the region. This study aims to analyze the effect of self-congruity on revisit intention with emotional attachment as a mediating variable among visitors to Penglipuran Village. A quantitative approach was employed, involving 110 domestic tourists and travelers who visited Penglipuran Village. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that self-congruity significantly influences revisit intention, self-congruity significantly affects emotional attachment, and emotional attachment significantly influences revisit intention. Furthermore, emotional attachment serves as a partial mediator in the relationship between self-congruity and revisit intention. Theoretically, this study contributes novelty by employing cognitive, affective, and conative perspectives to measure self-congruity, emotional attachment, and revisit intention, respectively. From a managerial perspective, the findings suggest that the management of Penglipuran Village should recognize that many tourists aspire to live in an environment similar to that of Penglipuran. This implies that the cultural values and atmosphere of Penglipuran Village play a crucial role in attracting tourists and fostering their emotional connection to the destination.
Perceived Value Mediation on Price and Product Quality Toward Purchase Intention of Balinese Masks I Nyoman Bagus Yoga Kepakisan; Ida Bagus Udayana Putra; I Made Suniastha Amerta; Made Setini
International Journal of Management and Business Applied Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v5i1.1789

Abstract

Purpose–This study aims to examine the effect of price and product quality on the purchase intention of Balinese masks in Mas Village, Gianyar, and to analyze the mediating role of perceived value in explaining the relationship between these variables within the context of cultural-based creative products. Methodology/approach–This research employs a quantitative explanatory approach using a survey method. Data were collected from 130 respondents who had experience purchasing or considering the purchase of Balinese masks. The sampling technique used purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect (mediating) relationships among variables. Findings –The results indicate that price and product quality have a positive and significant effect on purchase intention. Both variables also significantly influence perceived value, which in turn positively affects purchase intention. Furthermore, perceived value is proven to significantly mediate the relationship between price and purchase intention, as well as between product quality and purchase intention. These findings confirm that consumer buying interest in cultural products is shaped not only by economic and functional evaluations but also by psychological value perception. Novelty/value –This study contributes to the literature by extending the application of the Theory of Planned Behavior and Perceived Value Theory in the context of traditional cultural handicraft products. Unlike prior studies that primarily focus on manufactured or standardized goods, this research emphasizes the mediating role of perceived value in cultural-based creative industries, particularly in Balinese mask products. The findings provide strategic insights for artisans and cultural entrepreneurs in strengthening pricing strategies, maintaining product authenticity, and enhancing perceived value to increase purchase intention.
Co-Authors A. A. Istri Pradnyarani Dewi A.A. Ayu Dewi Larantika A.A. Media Martadiani A.A. Media Martadiani, A.A. Media A.A. Sri Purnami Abdul Faris Umlati Almoneda , Jeremy John L. Anak Agung Istri Gita Permata Anandra Araujo, Cairos Do Carmo ARTANA, I Wayan Santi Arya Duta Harjono Bagiada, Kompiang Darmawan, Anak Agung Rai Desak Putu Ayu Melbi Suari Dewa Ayu Manik Candrapuspa Dimabayao , Marc Paul P. Evi Triandini Farah Hida Sharin Federis , Jannica Elaine Flora , Antonette M. Gede Suardana Giri, Ni Putu Rediatni Hanilyn A. Hidalgo, Hanilyn A. I Gede Mudana I Gede Pasek Mangku I Gusti Ngurah Agung Wisnu WARDANA I Ketut Darma I Ketut Sugihantara I Made Jaminyasa I Made Jaminyasa I Made Jaminyasa, I Made I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Nyoman Bagus Yoga Kepakisan I Wayan Kartika Jaya Utama Ida Bagus Bagus Udayana Putra Ida Bagus Udayana Putra Ida Wayan Sastra Adinata Ilham Sentosa Intan Saputra Rini, I Gusti Ayu Jayanti, Luh Gede Pande Sri Eka Jecybel Dyana Verent SUILA Kartana, I Wayan Kusuma, AA Made Indra Wijaya Luh Gede Pande Sri Eka Jayanti Luh Kade Datriani Luh Putu Sudini Melissa Percilla Sutrisman Nguyen Hoang Nam Ni Luh Putu Indiani Ni Luh Sri Dewi Indrayani Ni Made Wahyuni Ni Nengah Seri Ekayani Ni Putu Ayu Tika Kurniawati Ni Putu Rediatni Giri Ni Wayan SITIARI Nyoman Ratih Prabandari Pande Putu Mia Dita Sari Partiwi Dwi Astuti Pratiwi, Ni Made Widya Primananda, Pande Gde Bagus Naya Puji Purwatiningsih, Aris Purba, Rusta Malum Purnami, A.A. Sri Putra, I Made Wianto Putri, Ni Putu Ratih Pradnyaswari Anasta Putu Ayu Sita Laksmi Sanjaya, I Gusti Agus Maha Putra Sarmawa, I Wayan Gde Sastrawan, Wirya Satriya, Aryan Senastri, Ni Made Jaya Setini, Made Surasmi, Ida Ayu Utama, Putu Darma WIDYAWATI, Dewa Ayu Yohanes Parlindungan Situmeang