Article Per Year (5 Year)
p-Index From 2021 - 2026
9.916
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Jurnal Manajemen & Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Management and Economics Journal (MEC-J) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Mimbar Ilmu Journal on Education AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA MANAJEMEN Syntax Idea RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JPM: JURNAL PENGABDIAN MASYARAKAT Bisnis Net : Jurnal Ekonomi dan Bisnis ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Social Responsibility Projects by Higher Education Forum Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal ABDIMAS Budi Darma Journal of Trends Economics and Accounting Research Journal Online Manajemen ELPEI (JOMEL) Journal of Management Analytical and Solution International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) All Fields of Science Journal Liaison Academia and Sosiety International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Journal Of Management Analytical and Solution (JoMAS) Manajemen : Jurnal Ekonomi Multidisciplinary Indonesian Center Journal J-CEKI Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences
Anggia Sari Lubis, Anggia Sari
Universitas Muslim Nusantara AL-Wasliyah, Medan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 90 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Pengaruh Iklan di Media Sosial dan Komunikasi Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada PT Berkah Jaya Medan Anggia Sari Lubis
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 2 (2020): Nopember 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of the internet in the current era of globalization has become a priority for every individual as a means of finding various information needed quickly and up to date. Social media users have also increased greatly. It is also PT Berkah Jaya Medan's choice to advertise its products through social media. In social media advertising, consumers usually give testimonials which are known as word of mouth communication so that the objectives of the sales target can be achieved. Based on these problems, the objectives of this study are: (1) to determine the effect of advertising on social media on consumer purchasing decisions of PT Berkah Jaya Medan, (2) to determine the effect of word of mouth communication on consumer purchasing decisions of PT Berkah Jaya Medan, and ( 3) to determine the effect of advertising on social media and word of mouth communication on consumer purchasing decisions of PT Berkah Jaya Medan. The population used in this study were 208 consumers of PT Berkah Jaya Medan each week. The sample in this study was 68. Sampling was using the Slovin formula. The data in this study used a survey method through questionnaires filled out by consumers. Data were obtained using multiple regression analysis. This analysis includes the validity test, reliability test, classic assumption test, multiple regression analysis, hypothesis testing through the t test and F test, and analysis of the coefficient of determination (R2). From the regression analysis obtained the following equation, Y = 2.375 + 0.294 X1 + 0.671 X2 + e. The word of mouth variable has a greater influence on consumer purchasing decisions, namely 0.671, followed by social media advertising variables of 0.294. The results of the analysis using the t test can be seen that the two independent variables, namely advertising in social media, word of mouth partially have a significant effect on the dependent variable, namely consumer purchasing decisions. Then through the F test it can be seen that the two independent variables are indeed feasible to test the dependent variable. The value of Adjusted R Square is 0.849, which means that the variable ability of social media advertising, word of mouth in explaining consumer purchasing decisions is 84.9%, so there is still a residual of 15.1% requiring other variables not researched.
Pengaruh Kualitas Pelayanan Jasa dan Kualitas Produk Terhadap Customer Satisfaction Pada Bayu Lagoon Resto Tebing Tinggi Ira Hairani Br Damanik; Anggia Sari Lubis; Horia Siregar
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 3 (2021): Maret 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v1i3.117

Abstract

The objective of the research was to determine the effect of service quality and product quality on customers’ satisfaction at Bayu Lagoon Resto Tebing Tinggi. The type of the research was quantitative descriptive research. The approach used was survey method. The poupulation of the researchwas the customer in Bayu Lagoon Resto Tebing Tinggi consisted of 900 consumers. The number of samples selected in thi research were 90 customers. The sampling technique used was simple random sampling. Data collection techniques were carried out by interview, questionnaire, observation, and the combination among them. Technique of analyzing the data was multiple linear regression analysis. The results of the study at a significant level of 5% indicate that (1) Service Quality of Service had a positive effect on Customer Satisfaction proved by tobserved 4.438 with a significant value of 0.000 lower than 0.05 (0.000 <0.05). (2) Product quality had a positive effect on Customer Satisfaction proved by t-observed of 5.080 with a significant value of 0.000 (0.000 <0.05). While, the determination test was 57.6%. Then the effect of differentiation in service quality and product quality on customer satisfaction was  57.6%, while the remaining 42.4% was affected by other variables unexamined in this research.
Co-Authors Abdul Wahid, Khalid Abu Bakar Bin Busmah Adinda, Uci Adrial Falahi Ahmad Ahmad Fuadi Ahmad Prayendi Dasopang Akhmad Soleh Rowandi Siregar Ali Djamhuri Ananda Anugrah Nasution Ananda Aprilia Ananda Putri Mawaddah Andri Soemitra Aprilia, Ananda Arif Qaedi Hutagalung Ashari Ariandi Nasution Ayu Wulan Dari Ayunda Mayyona Azwansyah Habibie, Azwansyah Azzahra Adelia Bagus Tarfiko Winata Bitri Agung Syah Putri Camelya Adelyani Chalifa Luthfiyya Nadhifa Cindy Claudya Vaglyn Ismon Clarissa Tarigan Daulay, Waiz Al Qorni Dea Laila Puspita Debby Cyntia Ovami Deksa Imam Suhada Dessy Rahmadani Rahmadani dewi nurmala Dwi Indah Lestari Eka Purnama Sari Harahap Emelia Rahmadany Putri Gami Fachrurrozi Fairuz Shofie Nasution Fatmawati Fatmawati Fatona Naibaho, Yuki Fauzan Zulfikar Fauziah Nur Lubis Firmansyah Firmansyah, Ananda Gusty Ginie Aulia Rawani Habra, Mhd Dani Hadian, Arief Hairul Hanafi Purba Harahap, Eka Purnama Sari Harahap, M Guffar harahap, nur'ain Hasibuan, Melisa Zuriani Hidayat, Toni Himi Agustina Daulay Idzni Hasfizetty Iga Wahyuni Ihsanul Anhar Ikhwan Abidin Ilham Ramadhan Nasution Indra Utama Indriani Adha Ira Hairani Br Damanik Irma Raudhatul Jannah Pasaribu Irranda Putra Syahna Iskandar Zulkarnaen Juliana Br Sitompul Julianto Hutasuhut Julianto, Julianto Hutasuhut Juliyanti, Nur Azizah Junita Putri Rajana Harahap Kartika Khairina Maulida Paramitha Khalid Abdul Wahid Khopifah Indah Daulay Kiki Amalia Harahap Kiki Aulia Paramita Lisdayani Lisdayani Lisdayani Lisdayani, Lisdayani Lubis, Abdul Rahman Lubis, Elya Puspita Lukman Nasution Lutvi Noviyanti M. Dani Habra M. Dani Habra M. Rasyid Sidik Mahyani Mahyani Malik Syahputra Purba Mansur Anakampun MARIA KRISTINA SITUMORANG Masnum Rambe Maulana Abdul Fattah Fattah Maya Nur Aini Maysarah, Jihan Maysaroh Hasibuan Mela Anjani Melisa Syafitri Mesrawati, Mesrawati Mhd Rasyid Siddiq Misrokiah Husni Batubara Mohd Nasir Ismail Muhammad Al Hudawi Muhammad Al Qodri Muhammad Arif Muhammad Nelson Pinem Muhammad Rahmat Muhammad Yunus Sofian Mulyono, Hardi Munawaroh . Nabhani Nabila Arsyi Lubis Nasir Ismail, Mohd Neni Sri Wahyuni Nevy Saskia Fitri Novilia, Rina Nur Hafni Maulida Nasution Nur&#039;ain Harahap Nur'ain Harahap Nurul Fadhillah Nurul Hidayah Nurul Syakirah binti Nazri Ova Novi Irama Ovami, Debbi Chyntia Prihandayani, Retno Putri Fadillah Hasibuan Putri Yunizars Rahmad Gunawan Rakesh Sitepu Ratna Sari Dewi Ratna Sari Dewi Ratna Sari Dewi Reni Dwijaya Riadil Jannah Sahri Riza Nabila Rizki Adha Rukmini Rukmini Rukmini Sabrina Dita Sandria Safina, Wan Dian Salsabilla Siagian Sari Wulandari Sari Wulandari Selfia Rachmalija Semangat Juang Lahagu Sembiring, Zamalludin Sembiring, Zamaluddin shara, yuni Shita Tiara Sinar Lia Pohan Siregar, Horia Siti Khairunisa Siti Nurhaliza Sri Afrida Wahyuni SRI RAHAYU Sri Rahayu Suginam Suhaila Husna Samosir Sunardi Siregar Surya Wardani Tarishah Hatim Faqih Toni Hidayat Toni Hidayat Tringgani, Effina Vera Maytara Wan Dian Safina Wardah Hannifa Yasadani Yenti Anita Harahap Yuni Shara Zulmi Syahputra Zulpaini Tanjung