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All Journal Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi JDP (Jurnal Dinamika Pemerintahan) Jurnal Dedikasi Jurnal Ilmiah Administrasi jurnal administrasi politik dan sosial SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Buletin Edukasi Indonesia Economics and Business Journal Journal of Community Empowerment Sultan Adam : Jurnal Hukum dan Sosial Edumaspul: Jurnal Pendidikan
Yayuk Astuti
Universitas Muhammadiyah Sidenreng Rappang
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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TATA KELOLA PEMERINTAH DESA DALAM PEMANFAATAN LAHAN PEKARANGAN UNTUK KESEJAHTERAAN EKONOMI KELUARGA DI DESA SIPODECENG Rukmini Rukmini; Muhammad Rais Rahmat Razak; Sandi Lubis; Yayuk Astuti; Mutiah Khaerunnisa
T JDP (JURNAL DINAMIKA PEMERINTAHAN) Vol 9 No 01 (2026): Januari 2026
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jdp.v9i01.7223

Abstract

This study aims to analyze village government governance in the utilization of yard land and identify the challenges faced in supporting family economic welfare in Sipodeceng Village, Baranti District, Sidenreng Rappang Regency. The utilization of yard land is one of the strategies used by rural communities to improve food security and household income, thus requiring good and participatory governance from the village government. This study uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and document analysis, then analyzed thematically with the help of NVivo software to map patterns of field findings. The results show that the governance of the Sipodeceng Village Government in the utilization of yard land has implemented most of the principles of Good Governance, including participation, transparency, accountability, effectiveness-efficiency, and the rule of law. The community is actively involved in the planning and implementation of programs, while the village government strives to convey information openly and be accountable for the implementation of activities. However, the implementation of this governance still faces several challenges, such as limited time and knowledge of the community, unequal distribution of information, limited technical assistance and agricultural facilities, and the absence of specific regulations related to the utilization of yard land. This study concludes that good village government governance plays an important role in encouraging the utilization of yard land as a source of income and economic security for families. Despite various obstacles, the practice of utilizing backyard land has had a positive impact on reducing expenses, increasing additional income, and strengthening family food security. This study provides theoretical implications for the development of governance and village development science, practical implications for the community in managing backyards productively, and policy implications for village and local governments in formulating more effective and sustainable empowerment programs.
TRANSFORMASI PROMOSI UMKM KULINER MELALUI MEDIA DIGITAL: RANGKAIAN PENDAMPINGAN DESAIN, PEMETAAN, DAN MANAJEMEN SOSIAL MEDIA Yayuk Astuti; Muh Tamrin; Nurzin R Kasau; Ahmad Mustanir; Muhammad Rais Rahmat; Jumiati Jumiati; Andi Nurwidah; Nurlaelah Nurlaelah; Isumarni Isumarni; Devi Febrianti
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34517

Abstract

ABSTRAK                                                                            Usaha Menengah Kecil Mikro (UMKM) kuliner memiliki peran penting dalam memperkuat perekonomian lokal, namun sebagian besar masih menghadapi kendala dalam promosi digital dan keterjangkauan pasar. Permasalahan utama yang dihadapi pelaku UMKM kuliner di Desa Pattondon Salu, Kecamatan Dua Pitue, Kabupaten Sidenreng Rappang adalah rendahnya kemampuan promosi digital dan keterbatasan pemanfaatan media sosial sebagai sarana pemasaran. Kondisi ini berdampak pada rendahnya jangkauan pasar dan daya saing produk kuliner lokal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam mengelola promosi digital melalui pendampingan desain konten, pendaftaran usaha di Google Maps, serta manajemen akun media sosial. Metode pelaksanaan meliputi tahapan observasi awal, pelatihan interaktif, dan pendampingan berkelanjutan dengan pendekatan partisipatif. Mitra sasaran kegiatan ini adalah 10 pelaku UMKM kuliner di Desa Pattondon Salu yang aktif memproduksi dan menjual produk makanan lokal. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan desain konten digital (rata-rata peningkatan 65%), seluruh UMKM telah terdaftar di Google Maps, serta peningkatan visibilitas dan interaksi pada media sosial sebesar 50%. Kegiatan ini membuktikan bahwa pendampingan berbasis digital mampu memperkuat promosi produk lokal dan memperluas akses pasar bagi UMKM desa. Kata kunci: UMKM kuliner; promosi digital; media sosial; Google Maps; pemberdayaan masyarakat ABSTRACTMicro, Small, and Medium Enterprises (MSMEs) in the culinary sector play a crucial role in strengthening the local economy; however, most still face challenges in digital promotion and market accessibility. The main problem faced by culinary micro, small, and medium enterprises (MSMEs) in Pattondon Salu Village, Dua Pitue Sub-district, Sidenreng Rappang Regency is the limited ability to promote their products digitally and to utilize social media as a marketing tool. This condition has resulted in low market reach and competitiveness of local culinary products. This community service program aims to enhance the digital promotion capacity of MSME actors through training in content design, business registration on Google Maps, and social media management. The implementation method consisted of several stages, including preliminary observation, interactive training, and continuous mentoring using a participatory approach. The target partners were ten culinary MSME owners actively engaged in producing and selling local food products in Pattondon Salu Village. The results show a significant improvement in participants’ digital content design skills (average increase of 65%), all MSMEs successfully registered on Google Maps, and an average 50% growth in social media visibility and engagement. This program demonstrates that digital-based mentoring can effectively strengthen local product promotion and expand market access for rural MSMEs. Keywords: culinary MSMEs; digital promotion; social media; Google Maps; community empowerment
PENERAPAN MODEL RAIS MR3 TERHADAP PELAYANAN PUBLIK DI DESA BULO WATTANG Mutiara Julianti; Muhammad Rais Rahmat Razak; Yayuk Astuti
SULTAN ADAM: Jurnal Hukum dan Sosial Vol 4 No 2 (2026): Juli-Desember 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sultan.v4i2.2259

Abstract

Penelitian ini bertujuan untuk mengatahui pengaruh Model Rais MR3 terhadap Pelayanan Publik di Desa Bulo Wattang Kecamatan Panca Rijang Kabupaten Sidenreng Rappang. Model Rais MR3 merupakan model tata kelola pemerintahan yang berlandaskan pada tiga pilar utama yaitu akuntabilitas, transparansi, dan partisipasi masyarakat. Tiga pilar tersebut diyakini mampu meningkatkan kualitas pelayanan publik yang diberikan pemerintah desa kepada masyarakat. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah seluruh masyarakat Desa Bulo Wattang yang berjumlah 1.781 jiwa. Penentuan sampel menggunakan Simple Random Sampling dengan rumus slovin sehingga didapati sampel sebanyak 95 responden. Teknik pengumpulan data dilakukan melalui observasi, kuisioner dengan skala likert, dan studi pustaka. Analisis data dilakukan dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa penerapan Model Rais MR3 terdiri dari tiga pilar utama yaitu akuntabilitas, transparansi, dan partisipasi berpengaruh positif terhadap peningkatan pelayanan publik di Desa Bulo Wattang. Semakin baik penerapan prinsip-prinsip Model Rais MR3, maka semakin baik pelayana publik di Desa Bulo Wattang.
Digital Public Leadership dalam Komunikasi Kebijakan Publik Analisis Konten Instagram Bupati Sidenreng Rappang Abdul Gafur Ibrahim; Yayuk Astuti
Jurnal Administrasi Publik dan Pemerintahan Vol. 5 No. 1 (2026): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Publisher : LPPM STISIP IMAM BONJOL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55850/simbol.v5i1.408

Abstract

This study employs a qualitative approach using content analysis to examine leadership communication patterns on social media. The unit of analysis consists of 40 Instagram posts published after the regent’s inauguration in 2025. Data were collected through documentation of Instagram posts and analyzed using a coding scheme based on four leadership communication categories: administrative leadership, public service leadership, collaborative governance, and symbolic leadership. The findings show that administrative leadership content dominates the communication pattern with a proportion of 30 percent, followed by public service leadership (25 percent), symbolic leadership (25 percent), and collaborative governance (20 percent). These results indicate that Instagram is mainly used as a platform to display governmental activities and administrative leadership. However, the communication pattern remains largely one-directional, focusing more on information dissemination rather than interactive engagement with citizens. This study contributes to public administration literature by highlighting the role of social media in shaping digital public leadership in local government.
Pengaruh Gaya Kepemimpinan Terhadap Profsionalisme Aparatur Sipil Negara Di Kelurahan Kadidi Iriani Irman; Muh. Rohady Ramadhan; Yayuk Astuti
Jurnal Administrasi Politik dan Sosial Vol 6 No 3 (2025): JAPS Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46730/japs.v6i3.329

Abstract

Penelitian ini bertujuan menganalisis Pengaruh Gaya Kepemimpinana Lurah Terhadap Profesionalisme Aparatur Sipil Negara di kelurahan kadidi menjadi ,kabupaten sidenreng rappang menjadi lokasi dalam penelitian ini. Latar penelitian ini di dasarkan padpentingnya peran ASN pada pelayanan publik yang berkualitas,serta signifikan pemimpin dalam membentuk kinrja dan etos kerja pegawai.Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian kausal komparatif .Tekni pengumpulan data dilakukan melalui koesioner dan wawancara yang terdiri dari 85 responden yang terdiri dari ASN ,non ASNdan masyarakat.Variabek independen dalam penelitian ini yakni Gaya Kepemimpinan ,sedangkan variabel dependen yakni Profesionalisme ASN.Hasil penelitian ini menunjukkan bahwa Gaya Kepemimpinan yang di terapkan di kelurahan kadidi masuk pada kategori “Baik” dengan rata-rata persentase 55%. Gaya kepemimpinan Demokratis menempati skor tertinggi sebesar 65%,di ikuti oleh Gaya Transaksional 64%.Sementara itu Tingkat Profesionalisme ASN tergolong baik,di tunjukkan dengan indikator Kualitas Pelayan dengan persentase tertinggi 69%.Analisi Regresi Linear Sederhana menunjukkan bahwa terdapat pengaruh signifikan terhadap Gya Kepemimpina terhadap Profesionalisme ASN.Dengan demikian, pemilihan dan penerapan gaya kepemimpinan yang tepat,khususnya gaya demokratis dan transaksional,dapat meningkatkan profesionalisme ASN dalam menjalankan tugas pemerontahan dan pelayanan publik.
Co-Authors Abdul Gafur Ibrahim Agustina Agustina Al Jafar Jufri Andi Nurul Magefira Andika Andika Aswadi Aswadi Devi Febrianti Ecca, Suleha Fenny Hasanuddin Geminastiti Sakkir Hardianti Hardianti Hartati Hartati Husnayani Husnayani Iriani Irman Isumarni Isumarni Jumiati Lanta Jusman Tang Jusmiati Jusmiati Kamal Kamal Khalik, Suhartini Kurniawaty M. Hijaz Tahir Manda, Ibrahim Muh Tamrin Muh. Fajar Muh. Rohady Ramadhan Muhammad Faisal Saade Muhammad Hanafi Muhammad Rais Rahmat Muhammad Rusdi Mustanir, Ahmad Mutiah Khaerunnisa Mutiara Julianti Nur Hikmah Nurjanna Ramadhani Nurlaelah Nurlaelah Nurul Faradillah Nurul Indah Roma Nurwidah, Andi Nurzin R Kasau Ramdan Ramdan Rukmini Rukmini Sam Hermansyah Sam Hermasnyah Samratusabri Subehan Sandi Lubis Sitti Aisa Sundari Sundari Syahra Alfitri Ramadani T Syamsu Trisnasari, Damayanti Yusrianti Yusrianti Yusrianti Zulfahmi Zulfahmi