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Community Empowerment Based on Branding Strengthening to Improve Rojolele’s Competitiveness Towards International Market Indreswari, Rysca; Ayu Suryaningrum, Dyah; -Chi Huang, When; Mega Herlina Puspitasari, Herlina; Rachmawanti Affandi, Dian; Yuni Kurniawati, Dyah
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.250

Abstract

Klaten Regency is dominated by the agricultural sector, with paddy as its top commodity as much as 51,4% of the total area of 65,556 ha. Delanggu rice, namely Rojolele, has become the identity of Klaten as a local pride commodity from Klaten, Indonesia. Rojolele has special characteristics such as sticky, savory, and distinctive scent (aromatic). In addition, Rojolele has a unique value as part of national identity, culture, and local wisdom which has a huge opportunity to go global in the international market. Although it has been widely known worldwide, there are some challenges in its marketing development, especially in branding awareness. Many Rojolele riced produced by local SMEs in Klaten do not have business licenses yet, thus it hampers the marketing to the wider range area. The aim of the program is to strengthen the branding strategy to improve its competitiveness in the international market. The program will engage Sanggar Rojolele, a farming community in Delanggu Village that has replanted Rojolele Srinuk since 2016 as well as initiated many cultural events based on agriculture as one of local wisdom preservation in Klaten. Universitas Sebelas Maret engaged a close collaboration with the National Pingtung University of Science and Technology (NPUST) Taiwan trhough International Community Partnership (PKMI-UNS) to implement the community partnership program using the Participatory Rural Appraisal (PRA) method. The activity is divided into 5 steps, namely: 1) training of the business licenses and the importance of product diversification, which will be conducted using instructional and dialog methods; 2) a seminar of strategy to develop Rojolele towards the international market; 3) registration of business licenses of Rojolele and its derivative product; 4) developing an online market strategy of Rojolele; 5) monitoring, evaluation and program output dissemination. The program is expected to increase Rojolele’s market share globally as well as to improve Rojolele Srinuk brand awareness, thus raising its competitiveness in the global market.
Bibliometric Analysis of the Adoption and Innovation of Agricultural Processing Technologies: A Global Perspective Indriyani; Suryaningrum, Dyah Ayu; Swasono, Muh. Aniar Hari; If'all
West Science Interdisciplinary Studies Vol. 1 No. 07 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i07.123

Abstract

The adoption and innovation of agricultural processing technology play a vital role in ensuring food security, sustainability, and competitiveness in the agricultural sector. This research presents a comprehensive bibliometric analysis of academic literature on agricultural processing technology adoption and innovation from a global perspective. The study aims to identify key research trends, influential authors, major research themes, and emerging areas of interest in this domain. The dataset was collected from reputable scholarly databases, and VOSviewer analysis was used to visualize co-authorship networks, keyword clusters, and citation impact maps. The results revealed seven distinct clusters of research themes, including agricultural enterprise and innovation policy, market competitiveness, quality of food processing technology, technology innovation for rural development, sustainable development, technology transfer, big data in agriculture, and agribusiness and innovation technology. Moreover, ten highly cited research papers were identified, signifying their significant impact on the field. The findings offer valuable insights for policymakers, researchers, and industry stakeholders to enhance agricultural productivity, promote sustainable practices, and foster technology-driven innovations for a resilient global food system.
The Effect of Climate Change and Sustainable Agricultural Practices on Productivity and Food Security in Rural Areas in East Java Judijanto, Loso; Machzumy, Machzumy; Rahayu, Silvia; Suryaningrum, Dyah Ayu
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.475

Abstract

In rural East Java, Indonesia, this study examines the effects of climate change and sustainable farming practices on food security and agricultural output. A structural equation modeling approach was used to analyze the data from a survey of 250 farmers. The latent constructs' validity and reliability were validated by the measurement model evaluation, and each construct's uniqueness was guaranteed by discriminant validity analysis. Significant correlations were found by using the structural model: production was unexpectedly positively influenced by climate change, while food security was severely affected. Sustainable farming methods have a high positive correlation with production and food security. Demographic analysis shed light on the traits of the farmers in the sample. The evaluation of the model fit revealed that the relationships in the suggested model were satisfactorily represented. By providing useful insights for practitioners and policymakers pursuing sustainable agricultural development, this study advances knowledge of the complex dynamics of East Javan agriculture.
Consumer Preferences on Processed Herbs and Spices Products of SMEs in Sukoharjo Suryaningrum, Dyah Ayu Suryaningrum; Rizki Puspita Dewanti; Rysca Indreswari; Ina Marwantina
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i2.537

Abstract

The demand for herbs and spices products in Indonesia has been steadily increasing each year, especially since the pandemic of COVID-19 pandemic. Information from various media about the benefits of herbs and spices for maintaining health and body stamina has encouraged people to consume the products and their derivations forms. The emergence of various processed herbs and spices products requires producers to better understand consumer behavior. This research aims to understand the decision-making process of purchasing and consumer preferences for processed spice and herbal products produced by SMEs (Micro, Small, and Medium Enterprises) in Sukoharjo Regency. The research involved 103 respondents from Sukoharjo Regency who have consumed herbs and spices products made by SMEs during the last three months. Descriptive methods were conducted through direct interviews with consumers using questionnaires, while conjoint analysis was used to determine the attributes most considered by consumers when making a purchase. The research findings show that the characteristics of consumers of processed herbs and spices products in Sukoharjo Regency are generally dominated by females, aged 17 to 25 years, mainly students, with a monthly income of around IDR 2,000,000. There are three main attributes considered when selecting products, namely taste (23,2%), sugar content (19,1%), and serving forms (12,4%), while the brand attribute has the lowest importance value at 9.4%.
Urban Agriculture and Local Food Systems: A Bibliometric Analysis of Research on Sustainable Cities Judijanto, Loso; Cahya, Darmawan Listya; Suryaningrum, Dyah Ayu; Candra, Sulis Dyah
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1517

Abstract

Urban agriculture and local food systems are pivotal in addressing the challenges of urbanization, food insecurity, and environmental sustainability in modern cities. This study employs a bibliometric analysis to explore the intellectual landscape of research on urban agriculture and its integration into sustainable city frameworks. Using the Scopus database, this study examines publication trends, co-authorship networks, and thematic clusters to identify core research themes, key contributors, and emerging trends. The findings reveal that urban agriculture significantly contributes to food security, climate change mitigation, and community resilience, while also facing challenges such as land scarcity, soil contamination, and economic viability. Policy integration and innovative technologies, including vertical farming and hydroponics, are identified as essential for scaling urban agriculture initiatives. Despite substantial progress, research gaps remain in economic impact analysis, policy frameworks, and digital technology adoption. This study provides valuable insights for researchers, policymakers, and urban planners, emphasizing the interdisciplinary and collaborative efforts required to enhance the role of urban agriculture in sustainable urban development.
The impacts of the Covid-19 pandemic on food accessibility and food security (a case study in Central Java) Dewanti, Rizki Puspita; Indreswari, Rysca; Adi, Raden Kunto; Paryanto, Edi; Ningsih, Hardian; Suryaningrum, Dyah Ayu; Arifin, Zainal; Rachmadhan, Aditya Arief

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4482

Abstract

Introduction: The COVID-19 pandemic has significantly impacted food security and accessibility in Central Java Province. This study aims to analyze the effects of the pandemic on food accessibility in three dimensions—physical, economic, and social—and on food security. Methods: The study was conducted in five cities and regencies with high COVID-19 case rates. The research method employs Structural Equation Modeling-Partial Least Square (SEM-PLS) to identify relationships between latent and manifest variables. Primary data were collected from 348 respondents, while secondary data were obtained from relevant agencies. Results: The findings reveal that the COVID-19 pandemic situation indirectly positively affects food security through improved physical access to food, supported by government policies such as large-scale social restrictions (PSBB) and community activity restrictions (PPKM), which allowed markets to operate with health protocols. However, economic and social access to food was not significantly impacted by the pandemic. Physical access was shown to have a direct positive impact on food security, while economic access was highly influenced by the respondents’ economic conditions. Conclusion: In conclusion, food accessibility—particularly physical access—plays a crucial role in maintaining food security during the pandemic in Central Java.
Enhancing Customer Experience through Effective Marketing Strategies: The Context of Online Shopping Susiang1?, Maria Imelda Novita; Suryaningrum, Dyah Ayu; Masliardi, Adi; Setiawan, Erwin; Abdillah, Fatimah
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5235

Abstract

Tujuan dari penelitian ini adalah untuk menyelidiki efektivitas strategi pengalaman pelanggan dalam konteks belanja online di Indonesia. Melalui pendekatan metode gabungan, yang menggabungkan penelitian kualitatif dan tinjauan pustaka, penelitian ini menguji dampak dari situs web yang ramah pengguna, personalisasi, layanan pelanggan yang efisien, dan dukungan pasca-pembelian terhadap perilaku konsumen dan loyalitas merek. Temuan penelitian mengungkapkan bahwa memberikan pengalaman pelanggan yang luar biasa secara signifikan memengaruhi kepercayaan konsumen, ulang bisnis, dan dukungan merek di pasar e-commerce yang sangat kompetitif di Indonesia. Bisnis yang memprioritaskan strategi berorientasi pada pelanggan dapat meraih keunggulan kompetitif dan membangun hubungan yang langgeng dengan konsumen Indonesia, mendorong pertumbuhan dan keberhasilan berkelanjutan di pasar belanja online yang dinamis. Kata Kunci: Belanja Online, Pengalaman Pelanggan, Strategi, Efektivitas, Indonesia.
Circular Business Models in Agriculture: A Bibliometric Assessment of Implementation and Economic Sustainability Judijanto, Loso; Mardianto, Dedi; Hertini , Etty Sri; Suryaningrum , Dyah Ayu
West Science Social and Humanities Studies Vol. 3 No. 03 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i03.1772

Abstract

This study employs a bibliometric analysis to assess the implementation and economic sustainability of circular business models (CBMs) in agriculture. Using data exclusively from the Scopus database, the research analyzes citation trends, key publications, and thematic clusters through VOSviewer. The findings reveal that sustainability and agriculture are central themes, with strong interconnections to economic growth, environmental economics, and technological advancements. The study identifies three major research clusters: sustainability and business models, agriculture and environmental concerns, and food security and supply chain management. Additionally, temporal analysis indicates a shift from environmental sustainability towards integrated economic and technological solutions. While the co-authorship and country collaboration networks highlight expanding international research efforts, fragmentation persists, suggesting a need for stronger interdisciplinary cooperation. The study underscores the importance of circular economy approaches and innovation in fostering sustainable agricultural practices. These insights provide valuable guidance for policymakers, researchers, and practitioners in advancing the transition towards sustainable and economically viable agricultural systems.
Produksi Sabun Alami Dari Lidah Buaya dan Temu Giring Dengan Metode Cold Process: - Muti'ah, Nurul; Muliawati, Endang Setia; Suryaningrum, Dyah Ayu
Journal of Applied Agriculture, Health, and Technology Vol. 1 No. 2 (2022): December
Publisher : Sekolah Vokasi, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaht.v1i2.481

Abstract

Soap has been used to care for and protect skin health. It is now becoming a daily need for society, thus the demand increase year by year. People nowadays have been more aware of the ingredients used in soap as the healthy and eco-friendly lifestyle become popular. Soap is needed as a natural treatment innovation for the cleanliness and health of the body's skin. The study was aimed to obtain the natural soap formulation from three comparisons of formulas with natural ingredients of aloe vera and temu giring (Curcuma heyneana). Aloe vera consists of saponins that have ability to clean dirt and act as an antiseptic, meanwhile Curcuma heyneana can be used to moisturize the skin and remove dead skin cells. The method use in this research is the cold process, which applies low temperatures during the curing process. Soap development was started by mixing coconut oil, olive oil, NaOH, distilled water, aloe vera, and Curcuma heyneana is, then continued by the curing process. Soap formulations were divided into three plans with differences in the ingredients and volume. The recommended formulation has found in formulation III, with details of 14 ml coconut oil, 14 ml olive oil, 9.25 ml aquades, 2.75 ml NaOH, 2.75 ml aloe vera, 4.6 ml Curcuma heyneana, and orange essentials oil 2.75 ml. The soap product with the "Javalove" brand was formulated as an innovative use of Javanese natural ingredients in solid soap additives to help cleanse and smooth the body's skin.
The Urgency Of Blockchain In Developing The Tourism Industry In Indonesia Didik Supriyanto; Eva Desembrianita; Donny Juliandri Prihadi; Dyah Ayu Suryaningrum; Bambang Amir Alhakim
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.736

Abstract

This study is a qualitative study with a descriptive approach. It relies on descriptive text to express this article's primary intent and purpose by first describing the main topics, including Blockchain, the Tourism Industry, and its development through Blockchain. The data used in this study are primary data that researchers obtain from various credible sources such as books, scientific magazines, scientific articles, and other sources, which are usually used in each study. The data obtained are analyzed using the stages of data collection, reduction, selection, and conclusion. The result in this article shows that Blockchain can develop the tourism industry in Indonesia through the ease of booking tickets and finding tourist locations, security of tourist data, both foreign and local, tourism marketing, ease of tourism payments, and so on, which aim to develop the tourism industry in Indonesia.
Co-Authors -Chi Huang, When Adi Masliardi Agung Zulfikri Ainil Mardiah Ainun Najib Alwi Shahab, Mohammad Andi Naila Quin Azisah Aliasyahbana Andy Rustandy Bagaskara, Bernardus Firman Baiq Rika Ayu Febrilia Bambang Amir Alhakim Christine Riani Elisabeth Clora Widya Brilliana Clora Widya Brilliana Darmawan Listya Cahya Dedi Mardianto Dendi Zainuddin Hamidi Dewanti, Rizki Puspita Dewi Zulaikhah, Dewi Didik Supriyanto Donny Juliandri Prihadi Endang Setia Muliawati Erwin Setiawan, Erwin Eva Desembrianita Eva Yuniarti Utami Fatimah Abdillah Hardian Ningsih, Hardian Hayu Lusianawati Hertini , Etty Sri Hugo Prasetyo Winotoatmojo Hugo Prasetyo Winotoatmojo I Gusti Ngurah Aryawan Asasandi If'all, If'all Ina Marwantina Indriyani Indriyani Indriyani Ivonne Ayesha Judijanto, Loso Khotimah, Suci Nurul Loso Judijanto Lusianawati, Hayu Machzumy, Machzumy Marcellino, Kevin Joushua Masani, Sab'ul Mega Herlina Puspitasari, Herlina Muh. Aniar Hari Swasono Muh. Rasyidin Muhammad Hazmi Muhammad Lucky P Muti'ah, Nurul Najdah Thalib Nasution, Ade Rezkika Nindy Puspitasari Nurdin, Fadilah Nurjanna Ladjin Oktarina P, Muhammad Lucky Paryanto, Edi Pratama, Maulana Aldi Puspitasari, Nindy Putri Asyari, Mutiah Dwi Putu Fajar Kartika Lestari Rachmadhan, Aditya Arief Rachmawanti Affandi, Dian Raden Kunto Adi, Raden Kunto Rahayu, Silvia Raisa, Daeva Mubarika Rizki Puspita Dewanti Rysca Indreswari Sab’ul Masani Silvia Rahayu Silviani Joice Lengah Siske Tontong Sri Mulyawati Susiang1?, Maria Imelda Novita Swarli, Yousf Bellin Thalib, Najdah Tontong, Siske Tribowo Rachmat Fauzan Tribowo Rachmat Fauzan Umarie, Iskandar Utami, Eva Yuniarti Utami, Sri Wira wahyuni wahyuni Widyaningrum, Marita Nur Wilda Sumarsyah Wulandari, Devita Endah Yulistiyono, Agus Yuni Kurniawati, Dyah Zainal Arifin Zulaekah Zulaekah