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KN, Jamiati
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Journal : Jurnal InterAct

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Pengaruh Fitur Aplikasi Tiktok Jharna Bhagwani terhadap Keputusan Penggunaan Produk Make Up Nurpahmi, Siti; KN, Jamiati
Jurnal InterAct Vol. 12 No. 1 (2023): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v12i1.4093

Abstract

As of the first quarter of 2022, there are 1.39 billion monthly active users of the Tiktok app globally. When compared to a year ago, this number is still rising and now stands at 72.17 percent. It was mentioned that there were still 812 million active monthly users in the first quarter of 2021. Video shows are one of the most popular services offered by the Tiktok program since they can motivate users to create films and offer both fun and knowledge. The goal of this study is to determine and quantify how employing Tiktok Jharna Bhagwani application features affects usage decisions. employing a quantitative strategy and an explanatory survey technique. The sample size for this study is the 255 respondents who follow the Tiktok account @JharnaBhagwani, which is only allowed to contain one post. A sample of 72 respondents was created by applying the slovin technique formula to take the sample. The Simple Random Sampling Technique is employed in the sampling process. employing questionnaires for data collecting and simple linear regression analysis for data analysis. The study's findings indicate that the use of the Tiktok application features has a t count value (13.443) > t table (1.667), and that H 0 is rejected and H 1 is accepted, indicating that there is an impact between the use of the Tiktok application features developed by Jharna Bhagwani and the choice to use cosmetics. The utilization of the Tiktok Jharna Bhagwani Application Features, which is the X variable, has an influence on the Y variable, according to the coefficient of determination results, which had a R square value of 0.72. The decision to use makeup products is impacted by other factors outside of this study for 72% and by other factors for the remaining 28%.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Chairuunisak, Syarifah Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Husna, Amaul Iga Desara Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kartika, Yeni Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Bias Agprisyanda Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Saputra, Doni Fransiska Dwi Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim