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All Journal Jurnal Administrasi Bisnis (JABis) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Manajemen STIE Muhammadiyah Palopo JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business International Journal of Supply Chain Management Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen JURNAL EKSBIS JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Revitalisasi : Jurnal Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities MES Management Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Indonesian Journal of Islamic Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Journal Pemberdayaan Ekonomi dan Masyarakat Jurnal Inovasi Daerah Intelektualitas Frontiers in Research Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rifdah Abadiyah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Pengaruh Content Marketing, Brand Ambassador dan Harga Pada Keputusan Pembelian Produk Skincare pria BROMEN Aisyah Reza Pahlevi; Hasan Ubaidillah; Rifdah Abadiyah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.5919

Abstract

This study aims to analyze the influence of content marketing on consumer purchasing decisions for product X. Content marketing, as a strategy based on delivering relevant and valuable content, has increasingly become a key factor in building consumer engagement and influencing buying behavior. This research employs a quantitative approach using a survey method involving 150 respondents who are active social media users and consumers of product X. The data were analyzed using multiple linear regression to examine the impact of content marketing variables—namely content relevance, content consistency, content quality, and content engagement—on purchasing decisions. The results show that content marketing significantly influences consumer purchasing decisions when considered simultaneously. Partially, the variables of content relevance and content engagement have the most dominant influence compared to the other variables. These findings indicate that delivering content that is relevant to consumer needs and interactive in nature can enhance trust and buying interest. This study provides practical implications for business practitioners to strengthen their content marketing strategies by focusing on relevance and engagement to drive purchasing decisions.
Entepreneur Leadership, Competency, Knowladge Sharing terhadap Employee Performance: Study Pada IKM Pia Warurejo Rina Agustin; Rifdah Abadiyah; Dewi Andriani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7373

Abstract

The purpose of this study was to describe and analyze the influence of Entepreneur Leadership, Competency, Knowledge Sharing variables on employee performance at IKM Pia Warurejo. In this research conducted using quantitative research methods, data collection is distributed through questionnaire /questionnaires, with samples using Random Sampling, where there are 108 respondents who are employee performance at IKM Pia Warurejo. The data analysis uses discriminant validity testing techniques, discriminant reliability, and hypothesis testing using the R test, F test, Q test. The data processing uses Smart PLS 4.0, the results of this research prove that first, Entrepreneurial Leadership has a significant influence on employee performance variables, second, Competence has a significant influence on employee performance variables, third, Knowledge Sharing has a significant influence on variables on employee performance.
Co-Authors Abdul Aziz Achmad Chadisan Choiron Aditya, Rini Pradina Adji Kusuma , Kumara Adji Kusuma, Kumara Adji, Kumara Aisyah Reza Pahlevi Akhmad Affandi Alamsyah, Teguh Alwi Hasim Andika Ridwana Putra Andriani , Dewi Anggraini, Sherly Fitria Anis Eliyana Annajiyah, Ainun Apriyanti, Efa Ardianto , Mohammad Ervan Ardiawan Rizaldy Ariskiya, Safira Arizki, Muta’aal Afrian Astutik, Rohma Puji Aulia, Kharisma Catur Ayu Lestari, Dwi Girl Nita Arkana Cahyaningrum, Citra Nanda Daffa, Mazin Della Puspita Maretania Dewi Andriani Dewi Komala Sari Diansyah, Reni Nur Dimas, Cahyono Emerald Rafif Maulana Erina Sonji Syaillatul Ilmi Fahmi Achmadan Fanani, Achmad Muhajir Faradilah, Tiara Nur Mediana Fatmala, Fika Fauzan Bhimantara Yudhie Fidy Famerta Firdaus, Moch Alfan Firdausi Gita Agustiya Firmansyah, Muhammad Elny Hasan Ubaidillah Helza Sabila, Rani Iswahyuni, Lujeng Jeffri Maulana Juniar, Reza Dwi Karina Dwi Cahyani Khasanah, Susinda Umi Komala Sari, Dewi Kumara Adji Kusuma Kurniawati, Safitri Dwi Kusuma, Kumaran Adji Kyki Veronica Anggraeni Lailatul Hidayati Lailatul Ilmia Lilik Indayani Lita, Kunnurul Lujeng Iswahyuni Marchelinda, Niken Mariana, Tri Novia Masithasari, Arrini Andina Masjhur, Ahmad Maufuzah, Intan Anis Maulana Rizky Widhiarto Maulidafi, Syahhanif Mochammad Miya Wulandari Setyaningsih Moch Taufik Mochammad Fatchurohman Mochammad Imron Awalludin Mohammad Alvin Sufianto Ghozali Muhammad Fatchul Huda Muhammad, Nur Sa'adah Muhammad, Prayoga Radhitya Mustafadah, Marta Aulia Natasya, Savira Nisa Rahmawati Nisail Azizah, Risma Nofyaningrum, Mya Aditya Nuraini, Khofifah Pradana, Afrillian Ilham Praseno, Hadi Purnamasari, Afinda Eka Puspitasari, Silviana Dewi Putra, Dea Septa Fradana Putri Rizkika Aida Putri, Dhita Eka Ananda Putri, Indri Wahyuni Kusuma Putri, Nofalia Krisdiana Putri, Nova Permana Raharjo, Muhammad Deni Tri Rahma Fajriati Rahmah Setiawati Rahmatika Raya Santoso, Purwaningrum Ridwanti, Aletta Dwi Rina Agustin Rizki Eko Wibowo Rizki Ragil Pamungkas Rosnawiyah, Rosnawiyah Rudy Kurniawan Salsabila Putri Agustina Sangjaya, Handeka Setya Putra Sari, Elda Premesta Sari, Melani Fitria Devita Sari, Prastiwi Nilam Selan, Denny Andrea Sigit Hermawan Silvya Makhfudho Sinta Listia Siti Nur Hidayati Sridadi, Ahmad Rizki Srirahayu, Elvi Sumartik Sumartik , Sumartik Suryanto, Aulia Safitri Monica Putri Tegar Bagas Oktavian Haidar Ubaidillah, Hasan Ummi Syakinah, Innani Vania Rahma Nurhadiyanti Vera Firdaus Vian, Ardansyah Vian Aryana Vivit Nurmasari Widi Permadi Ganda Gunawan Wulandari, Arynda Pramudya Yulianto, Moch.Rizal Zaenha, Mochamad Abdi Redani Zahro, Sofiyatuz Zanuar Rilo Pambudi, Muhammad zulfa, indana