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Pengaruh Brand Ambassador, Content Marketing dan Mobile Marketing terhadap Impulse Buying Generasi Z Sidoarjo Pada Tiktok Shop Abadiyah, Rifdah; Masithasari, Arrini Andina; Komala Sari, Dewi
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1436

Abstract

Perkembangan teknologi dan media sosial telah mengubah lanskap pemasaran, terutama di kalangan generasi muda. TikTok telah menjadi salah satu platform utama yang digunakan oleh merek untuk menjangkau konsumen karena format kontennya yang singkat dan menarik. Strategi pemasaran seperti brand ambassador, content marketing, dan mobile marketing menjadi kunci dalam membangun keterlibatan dan menarik perhatian, khususnya di kalangan generasi Z yang lahir antara tahun 1997 hingga 2012. Generasi ini dikenal responsif terhadap konten yang kreatif dan autentik karena mereka tumbuh dalam lingkungan yang dipenuhi teknologi dan media sosial. Di Sidoarjo, fenomena impulse buying di TikTok Shop semakin meluas, dipicu oleh daya tarik visual dan interaksi langsung yang ditawarkan oleh platform ini. Banyak pengguna TikTok di Sidoarjo cenderung melakukan pembelian impulsif setelah terpengaruh oleh brand ambassador yang relatable. Penelitian ini bertujuan untuk mengeksplorasi pengaruh strategi pemasaran seperti brand ambassador, content marketing, dan mobile marketing terhadap perilaku impulse buying di kalangan generasi Z di Sidoarjo. Dengan menggunakan metode penelitian kuantitatif, penelitian ini mengumpulkan data dari 96 responden yang melakukan impulse buying di TikTok Shop. Teknik analisis yang digunakan penlitian ini regresi linier berganda dengan hasil penelitian menjukkan bahwa Brand Ambassador berpengaruh terhadap Impulse Buying Generasi Z Sidoarjo di TikTok Shop. Content Marketing berpengaruh terhadap Impulse Buying Generasi Z Sidoarjo di TikTok Shop. Mobile Marketing berpengaruh terhadap Impulse Buying Generasi Z Sidoarjo di TikTok Shop.
Pengaruh Etos Kerja, Karakteristik Individu dan Kerjasama Tim terhadap Kinerja Perawat Wulandari, Arynda Pramudya; Ubaidillah, Hasan; Abadiyah, Rifdah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1509

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Etos Kerja, Karakteristik Individu, Kerjasama Tim berpengaruh langsung terhadap kinerja perawat RSUD R.T. Notopuro Sidoarjo. Jenis penelitian ini menggunakan metode penelitian kuantitatif meliputi data primer dan sekunder. Teknik sampel yang digunakan peneliti adalah teknik Straified Random Sampling, jumlah populasi yang diambil yaitu 312 perawat. Penelitian ini menggunakan metode SmartPLS dengan responden yang berjumlah 175. Teknik pengumpulan data dalam penelitian ini diukur menggunakan skala likert 1-5. Data yang diperoleh dengan penyebaran kuesioner, observasi dan wawancara. Hasil penelitian ini adalah etos kerja  memiliki pengaruh yang lebih kecil. Sementara Karakterisik individu dan Kerjasama tim menunjukkan pengaruh positif dan signifikan secara langsung terhadap kinerja perawat.
Meningkatkan Partisipasi Syariah Global Melalui Komitmen Organisasional Aulia, Kharisma Catur; Abadiyah, Rifdah
Frontiers in Research Journal Vol. 1 No. 2 (2024): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menyelidiki peran mediasi komitmen organisasional dalam meningkatkan Keterlibatan Syariah dalam sektor perbankan Islam, khususnya mengkaji bagaimana kepemimpinan dan iklim organisasi berkontribusi terhadap komitmen dan keterlibatan karyawan berdasarkan prinsip etis. Meskipun pentingnya Keterlibatan Syariah bagi bank-bank Islam telah diakui, terdapat kesenjangan pengetahuan dalam memahami bagaimana faktor-faktor organisasi internal mempromosikan keterlibatan ini. Penelitian ini menggunakan pendekatan kuantitatif dengan Model Persamaan Struktural-Partial Least Squares (SEM-PLS) menggunakan Smart PLS.4, melibatkan sampel 80 responden dari Bank BTN Syariah di Kota Surabaya. Temuan menunjukkan bahwa kepemimpinan dan iklim organisasi secara signifikan berpengaruh positif terhadap komitmen organisasional, yang pada gilirannya meningkatkan Keterlibatan Syariah. Hasil ini menekankan peran kritis kepemimpinan yang efektif dan iklim organisasi yang positif dalam mempromosikan perilaku kerja yang etis dan berkomitmen dalam perbankan Islam.
PENGARUH BEBAN KERJA, KOMPENSASI, GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT. NARMADA AWET MUDA Daffa, Mazin; Ubaidillah, Hasan; Abadiyah, Rifdah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5791

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja, kompensasi, dan gaya kepemimpinan terhadap kinerja karyawan bagian produksi PT. Narmada Awet Muda. Dengan pendekatan kuantitatif dan teknik simple random sampling, data dikumpulkan dari 165 responden dan dianalisis menggunakan metode Partial Least Square (PLS) melalui software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kompensasi dan gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan, dengan gaya kepemimpinan sebagai faktor paling dominan. Sementara itu, beban kerja tidak berpengaruh signifikan. Secara simultan, ketiga variabel berpengaruh signifikan terhadap kinerja. Temuan ini memberikan rekomendasi strategis dalam pengelolaan beban kerja, kompensasi, dan gaya kepemimpinan guna meningkatkan kinerja karyawan.
Kepuasan Kerja, Iklim Organisasi, Dukungan Organisasi Terhadap Turnover Intention Pada Karyawan Generasi Z Zanuar Rilo Pambudi, Muhammad; Abadiyah, Rifdah
MES Management Journal Vol. 4 No. 3 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i3.925

Abstract

This research investigates the influence of internal organizational aspects on the willingness of employees to remain or resign from their jobs. The study focuses on Generation Z workers employed in the production division of PT Rajawali Cakra Sakti. Using a quantitative survey approach, data were gathered from 150 respondents selected randomly and assessed through a Likert-type questionnaire. Data analysis employed multiple regression with the assistance of SPSS software. The results indicate that job satisfaction tends to reduce turnover intention, although the effect is not statistically significant. On the other hand, organizational climate and organizational support show clear and significant negative relationships with turnover intention. Together, the three variables explain a substantial portion of employees’ tendency to leave, underlining their relevance for human resource strategies aimed at workforce retention.
PENGARUH BUDAYA ORGANISASI DAN KOMUNIKASI ORGANISASI TERHADAP TEAMWORK KARYAWAN MELALUI KNOWLEDGE SHARING SEBAGAI VARIABEL INTERVENING PT BINTANG TEKNIK NYATA Firmansyah, Muhammad Elny; Abadiyah, Rifdah; Andriani, Dewi
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1614

Abstract

This study aims to analyze the influence of organizational culture and organizational communication on employee teamwork with knowledge sharing as an intervening variable at PT Bintang Teknik Nyata. This study was motivated by a significant decline in the number of company projects over the past three years, which is suspected to be caused by internal problems related to organizational culture, communication, and team collaboration. This study uses a descriptive quantitative approach with data collection through questionnaires to 130 employees using probability sampling techniques. The data analysis method used is Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.1.1.4 software. The results show that organizational culture and organizational communication have a positive and significant effect on knowledge sharing, while organizational culture has no direct effect on teamwork. Conversely, organizational communication and knowledge sharing are proven to have a positive and significant effect on teamwork. In addition, knowledge sharing fully mediates the relationship between organizational culture and teamwork and partially mediates the relationship between organizational communication and teamwork. These findings confirm that effective knowledge sharing practices are key to strengthening team collaboration, improving employee performance, and supporting the success of project-based organizations such as PT Bintang Teknik Nyata.
Organizational Commitment as a Predictor of Employee Performance in the Shrimp Processing Industry: Komitmen Organisasi Sebagai Prediktor Kinerja Karyawan di Industri Pengolahan Udang Pradana, Afrillian Ilham; Abadiyah, Rifdah
Indonesian Journal of Innovation Studies Vol. 26 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i1.1780

Abstract

General Background Effective Human Resources Management is crucial for organizational success and competitiveness, with employee performance being a core outcome. Specific Background Performance is often linked to organizational culture, work environment, and organizational commitment. Knowledge Gap Although these relationships are theoretically established, the specific hierarchy and magnitude of their effects in a high-production, target-oriented environment, such as the shrimp processing industry, requires empirical validation. Aims This study examines the relationship between organizational culture, work environment, organizational commitment, and employee performance at PT Panca Mitra Multiperdana Tbk Situbondo. Results Utilizing a quantitative method with a simple random sample of 86 employees, the results show that Organizational Culture and Work Environment have no significant relationship with employee performance. In contrast, Organizational Commitment is proven to be a major determinant of employee performance. Novelty This study specifies the dominance of organizational commitment over culture and physical environment in driving performance within the context of the surveyed firm. Implications The findings suggest that management should prioritize programs that bolster employee commitment to further sustain and improve overall productivity. Highlights Organizational commitment is the strongest performance predictor. Culture and work environment show no significant link to performance. Study conducted on 86 employees of PT Panca Mitra Multiperdana Tbk. Keywords: Organizational Culture, Work Environment, Organizational Commitment, Employee Performance, Shrimp Industry
Organizational Culture, Motivation, and Climate Determine Employee Performance at PT ROMI: Budaya Organisasi, Motivasi, dan Iklim Kerja Mempengaruhi Kinerja Karyawan di PT ROMI Putra, Dea Septa Fradana; Abadiyah, Rifdah
Indonesian Journal of Innovation Studies Vol. 26 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i1.1782

Abstract

General Background Human resources (HR) represent a crucial asset for company success, requiring careful management to ensure optimal contribution. Specific Background Despite the general importance of HR, employee performance at PT ROMI Sidoarjo has exhibited a declining trend from 2021 to 2023 , marked by on-the-job issues such as unpunctuality and low work quality. Knowledge Gap Existing academic literature presents conflicting evidence regarding the specific influence of organizational culture, work motivation, and organizational climate on employee performance. Aims This study aims to analyze the role of organizational culture, work motivation, and organizational climate in determining employee performance at PT ROMI Sidoarjo. Results Utilizing a quantitative method with a sample of 125 employees selected via purposive sampling , the findings indicate that organizational culture, work motivation, and organizational climate all have a positive and significant effect on employee performance. Novelty This research contributes by confirming the strong, synergistic role of these three internal factors within the specific context of performance challenges at PT ROMI Sidoarjo. Implications Management should focus on consistently reinforcing the organizational culture, providing targeted motivation, and maintaining a positive organizational climate to reverse the declining performance trend. Highlights: Organizational culture positively correlates with employee performance in the manufacturing sector. Work motivation and organizational climate are confirmed as positive predictors of performance. The combined effect of three variables helps stabilize performance amidst a challenging corporate environment. Keywords: Organizational Culture, Work Motivation, Organizational Climate, Employee Performance, PT ROMI
Work Stress, Work-Family Conflict, and Organizational Factors Related to Burnout: Stres Kerja, Konflik Kerja-Keluarga, dan Faktor Organisasi yang Berkaitan dengan Kelelahan Kerja Iswahyuni, Lujeng; Abadiyah, Rifdah
Indonesian Journal of Law and Economics Review Vol. 20 No. 3 (2025): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v20i3.1333

Abstract

Background: Employee burnout has become a major concern in modern organizations due to increased job demands and work-life imbalance. Specific Background: PT. Welirang Tirta Mandiri faces productivity challenges caused by stress and limited organizational support. Gap: Previous studies have often examined stress or work-family conflict separately, while few analyzed these factors together with organizational climate and support. Aim: This study investigates the relationship among work stress, work-family conflict, organizational climate, and organizational support toward employee burnout. Results: Using quantitative methods and multiple linear regression, findings show that work stress, work-family conflict, and organizational climate positively affect burnout, while organizational support negatively correlates with burnout. Novelty: The simultaneous examination of psychological and organizational factors provides a holistic view of burnout predictors. Implications: The results emphasize the importance of strengthening organizational support to reduce employee burnout. Highlights:• Work stress and family conflict increase employee burnout• Organizational support reduces burnout level• Organizational climate significantly relates to burnout Keywords: Burnout, Work Stress, Organizational Climate, Work-Family Conflict, Organizational Support
Women Empowerment Through ‘Aisyiyah’s Economic and Entrepreneurial Programs: Pemberdayaan Perempuan Melalui Program Ekonomi dan Kewirausahaan ‘Aisyiyah Affandi, Akhmad; Abadiyah, Rifdah
Indonesian Journal of Cultural and Community Development Vol. 16 No. 2 (2025): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i2.1256

Abstract

General Background: Women’s empowerment through community-based organizations plays a vital role in strengthening the local economy and family welfare. Specific Background: The ‘Aisyiyah organization in Sidoarjo actively supports women’s micro, small, and medium enterprises (MSMEs) through training and cooperative initiatives. Knowledge Gap: Few studies discuss the operational strategies and socio-economic outcomes of ‘Aisyiyah’s empowerment programs. Aims: This study analyzes the role of the ‘Aisyiyah Community Organization in empowering women entrepreneurs to enhance MSME income in Sidoarjo Regency. Results: The study finds that women participating in ‘Aisyiyah’s programs experienced improved financial literacy, marketing capacity, and production efficiency, contributing to increased household income. Novelty: The integration of religious-based community movements with modern entrepreneurship development frameworks demonstrates a sustainable empowerment model. Implications: Strengthening digital marketing, cooperative networking, and financial management can enhance women’s economic resilience through ‘Aisyiyah’s initiatives. Highlights: ‘Aisyiyah promotes sustainable women entrepreneurship. Economic literacy increases household income levels. Community-based empowerment enhances business independence.
Co-Authors Abdul Aziz Achmad Chadisan Choiron Aditya, Rini Pradina Adji Kusuma , Kumara Adji Kusuma, Kumara Adji, Kumara Aisyah Reza Pahlevi Akbar, Arshinta Elisya Alamsyah, Teguh Alwi Hasim Aminin, Bima Rohmatan Andika Ridwana Putra Andriani , Dewi Anggara, Reza Tri Anggraini, Sherly Fitria Anis Eliyana Annajiyah, Ainun Apriyanti, Efa Ardianto , Mohammad Ervan Ardiawan Rizaldy Arianto, Ferry Nur Ariskiya, Safira Arizki, Muta’aal Afrian Astutik, Rohma Puji Aulia , Tia Aulia, Kharisma Catur Avil Dwi Saputra Ayu Lestari, Dwi Girl Nita Arkana Christiono, Naufal Akmal Citra Nanda Cahyaningrum Daffa, Mazin Della Puspita Maretania Denny Andrea Selan Dewi Andriani Dewi Komala Sari Diansyah, Reni Nur Dimas, Cahyono Emerald Rafif Maulana Erina Sonji Syaillatul Ilmi Fahmi Achmadan Fanani, Achmad Muhajir Faradilah, Tiara Nur Mediana Fatmala, Fika Fauzan Bhimantara Yudhie Fidy Famerta Firdaus, Moch Alfan Firdausi Gita Agustiya Firmansyah, Muhammad Elny Fitria Amalia Azizah Hansya Maulana Hasan Ubaidillah Helza Sabila, Rani Imelda Dian Rahmawati Isnawati Lujeng Lestari Jeffri Maulana Juniar, Reza Dwi Karina Dwi Cahyani Khasanah, Susinda Umi Komala Sari, Dewi Kumara Adji Kusuma Kurniawati, Safitri Dwi Kusuma, Kumaran Adji Kyki Veronica Anggraeni Lailatul Hidayati Lailatul Ilmia Lilik Indayani Lita, Kunnurul Lujeng Iswahyuni Lukitasari, Anisa Mahardika, Ody Marchelinda, Niken Mariana, Tri Novia Masithasari, Arrini Andina Masjhur, Ahmad Maufuzah, Intan Anis Maulana Rizky Widhiarto Maulidafi, Syahhanif Mochammad Miya Wulandari Setyaningsih Moch Nur Dieny Faylasuf Moch Taufik Mochammad Fatchurohman Mochammad Imron Awalludin Mochammad Rizal Yulianto Mohammad Alvin Sufianto Ghozali Mohammad Dwi Fajar Romadhon Muhammad Andik Diantoro Muhammad Fatchul Huda Muhammad Marwan Fadhlullah Muhammad, Nur Sa'adah Muhammad, Prayoga Radhitya Mustafadah, Marta Aulia Natasya, Savira Nisa Rahmawati Nisail Azizah, Risma Nofyaningrum, Mya Aditya Nuraini, Khofifah Panjaitan, Febrina Niken Estevania Pradana, Afrillian Ilham Praseno, Hadi Pratama, Aditya Sendi Purnamasari, Afinda Eka Puspitasari, Silviana Dewi Putra, Dea Septa Fradana Putri Rizkika Aida Putri, Dhita Eka Ananda Putri, Indri Wahyuni Kusuma Putri, Nofalia Krisdiana Putri, Nova Permana Putri, Pingkan Novita Yanda Raharjo, Muhammad Deni Tri Rahma Fajriati Rahmah Setiawati Rahmatika Raya Santoso, Purwaningrum Ridwanti, Aletta Dwi Rizal Fahmy Likhukmy Robby Rizki Eko Wibowo Rizki Ragil Pamungkas Rosnawiyah, Rosnawiyah Rudy Kurniawan Salsabila Putri Agustina Sangjaya, Handeka Setya Putra Sari, Elda Premesta Sari, Melani Fitria Devita Sari, Prastiwi Nilam Selan, Denny Andrea Shintya Risma Wati Sigit Hermawan Silvana Lucky Yasinta Silvya Makhfudho Sinta Listia Siti Nur Hidayati Sridadi, Ahmad Rizki Srirahayu, Elvi Sumartik Sumartik , Sumartik Suryanto, Aulia Safitri Monica Putri Tegar Bagas Oktavian Haidar Ubaidillah, Hasan Ummi Syakinah, Innani Vania Rahma Nurhadiyanti Vera Firdaus Vian, Ardansyah Vian Aryana Vionalita Dheanisa Vivit Nurmasari Widi Permadi Ganda Gunawan Wulandari, Arynda Pramudya Yulianto, Moch.Rizal Zaenha, Mochamad Abdi Redani Zahro, Sofiyatuz Zanuar Rilo Pambudi, Muhammad Zuhal Nahwan Al-Azmi zulfa, indana