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Analysis Influence Various Types of Promotions Sale To Behavior Purchase Consumers : Case Study at Niaga Supermarket , Lombok suleman, Dede; Sabil, Sabil; Ati Haryati, Raden; Wianti, Wiwin; Sofyanty, Devy
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2352

Abstract

Research This aim For investigate impact various type promotion sale to behavior purchase consumers at Niaga Supermarket , Lombok. Through analysis of survey data involving sample consumer from the supermarket , research This disclose relevant findings . _ Research result show that promotion " buy one free one " have influence weak positive _ to behavior purchase consumer . Discount price , on the other hand , has influence more positive _ moderate to behavior purchase . Coupons also have an impact behavior purchase in a way positive with level moderate influence , meanwhile _ free samples no proven own significant impact on behavior _ purchase . Interestingly , the bonus pack, though often used in practice promotion sales , have influence weak negative and no _ significant on behavior purchase consumer . This result give outlook valuable for practitioner marketing and research furthermore about type promotion most effective sales in influence behavior purchase consumers in a supermarket environment . With more understanding _ deep about preference consumer related promotion sales , marketer can devise more strategies appropriate , temporary consumer can make decision more purchases _ informant .
The Influence of Startups in Increasing Entrepreneurship Awareness and Digital Literacy Sabil, Sabil; Herjuna, Silvester Adi Surya; Hakim, Lukman; Suharmono, Soni; Utami , Eva Yuniarti
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.207

Abstract

This research explores the influence of startups on raising entrepreneurship awareness and enhancing digital literacy in West Java. A mixed-methods approach was employed, combining quantitative surveys with qualitative in-depth interviews and focus group discussions. The study involved 300 respondents with diverse demographic characteristics, allowing for a comprehensive analysis of the startup ecosystem's impact. Quantitative findings revealed that a significant portion of the population in West Java has high levels of entrepreneurship awareness (40%) and digital literacy (35%). Moreover, 60% of respondents reported engagement with startups. Qualitative insights from interviews and focus group discussions emphasized the inspirational role of startups, their contribution to skill development, and the potential for collaboration between startups and educational institutions. The study also found that 75% of respondents perceived a positive influence of startups on entrepreneurship awareness and 70% on digital literacy. These findings underscore the critical role of startups in fostering entrepreneurship awareness and digital literacy in West Java. However, challenges such as resource limitations and the digital divide must be addressed to fully harness the benefits of startups.
The Impact of Organizational Culture, Work Environment, and Wage Levels on Employee Performance in SMEs in Indonesia Amas Lahat, Mohammad; Sabil, Sabil; ., Rosento; Suratriadi, Panji; Sari Marthanti, Amas
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3222

Abstract

This study aims to analyze the impact of Organizational Culture, Work Environment, and Wage Level on Employee Performance in Small and Medium Enterprises (SMEs) in Indonesia. The research method used was quantitative with data analysis using Partial Least Squares (PLS) version 3.0.The number of respondents was 170 from SME employees in Indonesia. The analysis shows that Organizational Culture has a strong positive influence on Employee Performance with a T-statistical value of 6.527 and a P value of 0.000, which indicates a very high statistical significance. The Work Environment was also proven to have a positive influence on Employee Performance with a T-statistical value of 4.478 and a P value of 0.000, which showed very high statistical significance, The relationship between Wage Level and Employee Performance showed weaker results with a T-statistical value of 1.776 and a P value of 0.076. This indicates that this relationship is not statistically significant at the conventional level of significance. Keywords: Organizational Culture, Work Environment, Wage LevelThe analysis shows that Organizational Culture has a strong positive influence on Employee Performance with a T-statistical value of 6.527 and a P value of 0.000, which indicates a very high statistical significance. The Work Environment was also proven to have a positive influence on Employee Performance with a T-statistical value of 4.478 and a P value of 0.000, which showed very high statistical significance, The relationship between Wage Level and Employee Performance showed weaker results with a T-statistical value of 1.776 and a P value of 0.076. This indicates that this relationship is not statistically significant at the conventional level of significance.
The Impact of Organizational Culture and Work Discipline on Work Productivity: The Mediating Role of Work Motivation in Expeditionary Companies in Indonesia Hakim, Lukman; Sabil, Sabil; Lestiningsih, Amin Setio; Puji Widodo, Dwiyatmoko; Sofyanty, Devy
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3243

Abstract

Abstract: This study aims to analyze the mediating role of work motivation on the relationship between organizational culture, work discipline, and work productivity in expedition service companies in Indonesia. Data were collected from 150 respondents who were randomly selected employees of expedition companies. The research method used is quantitative with Structural Equation Modeling - Partial Least Square analysis tool. The results showed that: Organizational culture has a positive but insignificant effect on work motivation (P-Value = 0.104 > 0.05).Organizational culture has a positive but insignificant effect on work productivity (P-Value = 0.429 > 0.05). Work discipline has a negative and significant effect on work motivation (P-Value = 0.003 < 0.05). Work discipline has a positive and significant effect on work productivity (P-Value = 0.000 < 0.05). Work motivation has a positive but insignificant effect on work productivity (P-Value = 0.182 > 0.05). The mediation test results show that: Work motivation does not mediate the effect of organizational culture on work productivity (P-Value = 0.360 > 0.05). Work motivation does not mediate the effect of work discipline on work productivity (P-Value = 0.253 > 0.05). Keywords: Work Productivity, Work Motivation, Work Culture, Work Discipline
Management Strategies for Upgrading MSMEs in Facing Economic Uncertainty in Indonesia Sabil, Sabil; Rosento, Rosento; Lahat, Mohammad Amas; Marthanti, Amas Sari; Suratriadi, Panji; Hi Lawu, Suparman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5483

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Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting Indonesia's economic stability and growth, yet this sector faces serious challenges due to increasingly complex global and domestic economic uncertainties. In this context, understanding effective management strategies is crucial for MSMEs seeking to upgrade—that is, to transform into more structured, competitive business entities. This study aims to identify and synthesize the management strategies employed by MSMEs in responding to uncertain economic dynamics. Using a systematic literature review approach, this research analyzes 25 relevant open-access scholarly articles published over the past five years, thematically organized based on Porter's generic strategy framework, business resilience theory, and the MSME growth-stage model. The findings reveal that the primary strategies adopted by MSMEs include product differentiation, business process digitalization, and cross-sector collaboration through training, business incubation, and community partnerships. These approaches significantly contribute to enhancing the adaptive capacity and competitiveness of MSMEs amid economic pressures. This article offers conceptual contributions by integrating strategic management theory with the local MSME context in Indonesia, while also providing practical recommendations for policymakers and business practitioners to strengthen systemic and sustainable MSME development models moving forward.
Formulation of VCO (Virgin Coconut Oil) Massage Oil with Red Ginger (Zingiber Officinale Var Rubrum) Combination as A Muscle Pain Relief Hakim, Reny Anggriany; Rahmasiah, Rahmasiah; Sulaiman, Sulaiman; Sabil, Sabil
Journal of Pharmaceutical and Health Research Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jharma.v6i2.6295

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Traditional medicine used by people today, sometimes uses synthetic materials to make preparations, one of which is massage oil. This has long been an inseparable part of the Indonesian nation which is believed to provide benefits for health and beauty. For centuries in Indonesia, the term massage or urut has long been known. So that massage oil made from natural ingredients is widely in demand by the Indonesian people as a traditional medicine used for relaxation, relieving muscle pain, and relaxing muscles. Purpose of the study To find out how to make a VCO (Virgin Coconut Oil) massage oil formulation combined with red ginger (Zingiber Officinale Var Rubrum) as a muscle pain reliever. The research method is experimental by testing each formula with organoleptic, pH, homogeneity, and stability tests. The results of organoleptic testing of each Formula: f1 bright yellow color, has VCO and a little ginger, runny texture, f2 golden yellow color, has VCO and red ginger, runny texture, f3 golden yellow color, has VCO and red ginger odor, slippery texture. The pH value of f1 does not meet the pH standard while f2 and f3 meet the pH standard. Homogeneity testing of all formulas meets the standard. Stability testing of all formulas meets the stability standard.
PENGARUH KOMUNIKASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT KURNIA BUMI RAYA JAKARTA Awalliya, Ayunita; Sabil, Sabil
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 2 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i2.8551

Abstract

Abstract: This study examines the Influence of Communication and Work Discipline on Employee Performance at PT. Kurnia Bumi Raya Jakarta. Effective communication and high Work Discipline are two crucial factors in optimizing human resources, which in turn will improve the overall performance of the organization. Optimal Employee Performance is the main foundation for the success and sustainability of a company. The research method used is multiple linear regression, with statistical calculations based on the SPSS 26 application program. This data was collected through an online questionnaire using Google Form which was distributed to 55 employee respondents at PT. Kurnia Bumi Raya. The submission of questions in the questionnaire is presented in the form of written statements with answer choices. The results of hypothesis testing, both in the T test (Partial) and the F test (Simultaneous) show that Communication (X1) and Work Discipline (X2) have a significant influence on Employee Performance (Y). The significance value for the three variables is 0.000 0.05. Specifically, the t-count value for Communication (X1) is 2.808 and the t table is 2.006. and for that Work Discipline (X2) is 3.512 and t table 2.006. Meanwhile the f count value for simultaneous influence (Y) is 77.784 and f table 3.018. This finding indicates that both partially and simultaneously, Communication and Work Discipline contribute significantly to improving Employee Performance at PT. Kurnia Bumi Raya JakartaKeywords: Influence of Communication, Work Discipline, Employee Performance.
Analisis Eksperimental Kecepatan Putaran terhadap Efisiensi dan Kualitas Pemipilan Jagung pada Mesin Silinder Bergigi Aswar, Aswar; Ristiawan, Ichsan; Parekke, Simon; Fathirahman, Muh.; Sabil, Sabil; Firdaus, Fitiriana
Jurnal Penelitian Inovatif Vol 6 No 1 (2026): JUPIN Februari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.1981

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Penelitian ini bertujuan untuk mengidentifikasi putaran mesin yang optimal dalam proses pemipilan jagung dengan menguji tiga variasi putaran mesin (720 RPM, 1000 RPM, dan 1200 RPM) untuk menilai pengaruhnya terhadap kualitas biji jagung, produktivitas, dan mutu pemipilan. Hasil penelitian menunjukkan bahwa pada putaran 1000 RPM, mesin menghasilkan 97% biji jagung utuh, dengan kecepatan produksi 516 kg/jam, serta 99% biji terlepas dari tongkol, dengan kerusakan ringan pada tongkol. Sementara pada putaran 1200 RPM, meskipun produktivitas meningkat menjadi 540 kg/jam, kualitas biji jagung menurun menjadi 94% biji utuh, dan kerusakan pada tongkol lebih banyak. Di sisi lain, putaran 720 RPM memberikan kualitas terbaik dengan 98% biji jagung utuh, tetapi produktivitasnya lebih rendah (474 kg/jam). Kerusakan tongkol pada putaran tinggi diakibatkan oleh gaya pemipilan yang lebih besar, yang meskipun mempercepat pemisahan biji jagung, menyebabkan tongkol lebih cepat patah dan mempercepat pembuangan ampas. Hasil penelitian menunjukkan putaran 1000 RPM adalah kondisi optimal yang memberikan keseimbangan terbaik antara produktivitas dan mutu pemipilan. Putaran mesin yang optimal, kadar air bahan baku yang ideal, dan sistem perawatan mesin yang baik secara sinergis meningkatkan efisiensi, produktivitas, serta kualitas produk, yang pada gilirannya mendukung ketahanan pangan dan memperkuat daya saing industri jagung
The Strategic Role of MSMEs in Advancing a Sustainable and Resilient Global Economy Marthanti, Amas Sari; Rosento, Rosento; Lahat, Mohammad Amas; Sabil, Sabil; Suratriadi, Panji; Adawia, Popon Rabia
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6318

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Through a systematic synthesis of recent international studies, this article conceptualizes the interconnection between digitalization, sustainability, and the resilience of small and medium-sized enterprises (SMEs), while also outlining prospective research directions related to inclusive and context-sensitive digital transformation models across varied business settings. Employing a systematic literature review (SLR) methodology aligned with PRISMA guidelines, the study critically evaluates contemporary scholarly publications to explore how digital technologies shape sustainable development trajectories and organizational robustness within SMEs. The analysis demonstrates that digital transformation plays a pivotal role in reinforcing SME competitiveness and adaptability, particularly within an environment characterized by globalization pressures and recurrent economic disruptions. More specifically, digital adoption enhances operational efficiency, enables the development of sustainability-driven business models, strengthens supply chain risk management, and promotes deeper customer engagement through improved responsiveness and interaction. Despite these advantages, the review also reveals persistent barriers, including constrained financial and technological resources, internal cultural resistance to change, and substantial deficiencies in digital competencies. Overall, this article offers a conceptual enrichment of existing literature while providing practical insights for business actors, policymakers, and other stakeholders in designing strategic initiatives aimed at reinforcing the long-term competitiveness and resilience of the SME sector.
Green Innovation in MSMEs: Adaptive Strategies for Competitiveness and Sustainable Economic Growth Sabil, Sabil; Hakim, Lukman; Lestiningsih, Amin Setio; Widodo, Dwiyatmoko Puji; Sugiyah, Sugiyah; Sofyanty, Devy
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6330

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This study examines green innovation and adaptive strategies as strategic determinants of MSME competitiveness and sustainability in the context of sustainable economic development. It analyzes how green innovation contributes to sustainable economic growth and identifies key drivers and barriers to its implementation, while also assessing the role of adaptive strategies in responding to globalization, shifting consumer preferences, and rising environmental demands. Using a quantitative survey of 150 MSMEs in Indonesia and data analysis with PLS-SEM, the study tests the relationships among green innovation, adaptive strategies, competitiveness, and sustainable economic growth. The results show that green innovation significantly promotes sustainable economic growth, and adaptive strategies are crucial in enhancing MSME competitiveness as well as mediating the relationship between green innovation and economic growth. Nonetheless, limited resources, constrained technological access, and weak regulatory support remain major obstacles. Theoretically, the study advances the literature on the integration of green innovation and adaptive strategies in MSMEs in developing countries. Practically, it offers implications for policy and managerial strategies to strengthen MSME competitiveness and sustainability through multi-stakeholder collaboration and policy incentives.