Article Per Year (5 Year)
p-Index From 2021 - 2026
7.193
P-Index
This Author published in this journals
All Journal IMAGE Jurnal Mirai Management Journal Of Management Science (JMAS) Syntax Idea Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Dinasti International Journal of Digital Business Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Dynamic Management Journal Transformasi Manageria: Journal of Islamic Education Management International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economic, Business and Engineering (JEBE) Jurnal Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
Pengaruh Brand Engagement, Influencer Marketing, Hedonic Shopping Value terhadap Impulsive Buying pada produk Skintific di Platform Tiktok : (Studi pada Gen Z di Kota Bandung) Anjani, Deliana Septi; Mubarok, Dadan Abdul Aziz
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 1 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i1.50397

Abstract

Penelitian ini ditujuikan guna melaksanakan analisis pengaruh Brand Engagement, Influencer Marketing, serta Hedonic Shopping Value terhadap perilaku impulsive buying pada Gen Z pengguna TikTok Shop di Kota Bandung. Persoalan yang ditelaah ialah tingkat checkout produk Skintific yang rendah. Guna menjawab hal tersebut, penelitian ini memakai pendekatan kuantitatif melalui model regresi linier berganda. Data dihimpun memakai kuesioner yang didistribusikan dalam 100 responden Gen Z di Kota Bandung yang pernah membeli produk Skintific melalui TikTok Shop. Hasil analisis menunjukkan bahwa Brand Engagement (X₁), Influencer Marketing (X₂), serta Hedonic Shopping Value (X₃) punya pengaruh positif sekaligus signifikan terhadap impulsive buying. Secara rinci, Brand Engagement punya pengaruh signifikan dengan koefisien regresi sebesar 0,545 serta signifikansi 0,000. Influencer Marketing juga berpengaruh signifikan pada koefisien 0,297 serta signifikansi 0,000. Sementara itu, Hedonic Shopping Value memiliki koefisien 0,148 dan signifikansi 0,036. Nilai R² sebesar 57,4% memperlihatkan bahwasanya ketiga variabel independen secara bersamaan bisa menerangkan sebagian besar variasi dalam perilaku impulsif konsumen Gen Z.
Pengaruh Electronic Word of Mouth dan Brand Awareness Terhadap Keputusan Pembelian: Studi pada Pengguna Parfum HNMS di Tiktok Siti Nurjannah; Dadan Abdul Aziz Mubarok
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.11009

Abstract

This study aims to assess the impact of Brand Awareness (e-WOM) and Brand Awareness on the purchasing decisions of HNMS Perfume consumers on TikTok. Advances in technology have led to a widespread shift towards online shopping via social commerce platforms such as TikTok Shop, which provides convenient access, diverse product options, and intensive promotional activities. In the digital age, e-WOM as a means of consumer-to-consumer communication and Brand Awareness as the level of brand recognition are critical elements influencing purchase decisions. The research employs quantitative methods with both descriptive and verification approaches. Primary data was collected through questionnaires distributed to 100 TikTok users who are familiar with or have purchased HNMS Perfume products. The sampling method utilized non-probability sampling with purposive criteria, targeting respondents aged 20-40 years, who own TikTok accounts, and have made at least two purchases. The results demonstrate that both Brand Awareness and Brand Awareness variables exert a positive and significant influence on purchasing decisions, whether considered separately or together. The study concludes that consumers should take into account e-WOM information and Brand Awareness when making purchase decisions to ensure the products chosen meet their needs. Keywords: Brand Awareness , Brand awareness, Purchase Decision, TikTok Shop, HNMS Perfume
Co-Authors Agri Regiansa Akbar, Ridho Riadi Andre Suryaningprang Anjani, Deliana Septi Aprilliani, Pritta Arie Hendra Saputro Bernadus, Benny Cahyani, Putri Regita Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dalfa Septi Miami Dayan Hakim Natigor Dayona Ismail, Gurawan Dedi Gumilar Detya Wiryany Dinda Fitriya Nurazyka Erika Hartina Erna Herlinawati Fanji Wijaya Fauziah, Ninda Febriyanti, Karina Fina Fahrina Fahrunisa Fitri Julianti Gurawan Dayona Ismail Gustami, Alifia Dwi Hajar, Asri Shopiatul Handayani, Tias Ratna Helinawati, Erna Indri Theresa Sitohang Ismail, Gurawan Dayona Jajat sudrajat Jaya, Rama Chandra Karamang, Ezra Karimah Azzahra, Waffa Kleofas Sumaler Listri Herlina Muhamad Rizki Pratama Muhammad Bayu Mujahid, Habib Amir Mukti Ali, Mochammad Muttaqin, Ridlwan Nafisah, Zian Neng Rosmiati Niken Annisa Zulkarnaen Nunung Ayu Sofiati (Efi) Nur Solehah Nuradina, Kartika Nurul Fadli, Ahmad Mukhlis Nurwidyani, Sabrina Eka Oktapian, Elsa Palupi Permata Rahmi Pramitha, Adila Prasetiyo, Wildan Guretno Putri Ermawan, Amanda Putri, Dea Anisa Putri, Rizka Ardlia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadillah, Tsara Khalistha Ramdan, Ahmad Taufiq Maulana Recky, Recky Riadi, Ridho Rikko Oktaviano Baktiar Rima Nurul Afifah Rimayani, Rimayani Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian saniyyah, seli Sari, Lita Adhitya Sastri, Prinska Damara Satrio Rahardi Sayyidinaa Zahra Ridha Pramitha Sihaloho, Monika Siti Nurjannah Siti Sarah, Siti Sofiati, Nunung Ayu Sujatmika, Dendi Sumawidjaya, Riyandi Nur Syahputra, Fadli Angga Reza Syamsul Bachri Syarif, Devyanthi Tawaqal, Rizki Surya Tjipto Sajekti Ulfa, Nabila Utami, Latifa Alda Waffa Karimah Azzahra Wais Alqorni, Muhammad Zaki Widyastuti Nurmalia Utami Wulan Wulandari Gunawan Yanda Ihza Rizky Yoyo Sudaryo Yulia Putri, Shofa