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All Journal IMAGE Jurnal Mirai Management IKRA-ITH EKONOMIKA Journal Of Management Science (JMAS) Syntax Idea Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Dinasti International Journal of Digital Business Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Dynamic Management Journal Transformasi Manageria: Journal of Islamic Education Management International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economic, Business and Engineering (JEBE) Jurnal Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Business and Management Inaba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Aktiva: Jurnal Manajemen dan Bisnis International Journal of Management, Economic and Accounting JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
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The Influence of Self-Esteem, Rewards, and Work Ethic on Productivity Syahputra, Fadli Angga Reza; Chandra Jaya, Rama; Dadan Abdul Aziz Mubarok
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2094

Abstract

Every company must have goals that must be achieved, one of the strengths possessed bya company to achieve goals is to increase employee productivity. PT ABS , which is engaged in the garment sector, is inseparable from the human resources in the company, needs to pay attention to aspects to increase productivity, self-esteem, appreciation and work ethic of the company so thatcompany activities run optimally. The purpose of this study was to determine the effect of SelfEsteem, Appreciation and Work Ethic on Employee Productivity of PT ABS Production Division. The research method used is quantitative research method with descriptive and verification approaches. The results showed that: (1) Work Productivity of employees of PT ABS Production Division in thecategory of less good. (2) Employee Work Self-Esteem of PT ABS Production Section in the category of less good (3) Awards of PT ABS Production Section in the category of less good. (4) The Work Ethic of PT ABS Production Section is in the poor category (5) Partially Self-esteem has a positive influence on Employee Work Productivity. (6) Partially, appreciation has a positive influence on employee productivity. (7) Partially Work Ethic has a positive influence on Employee Productivity.(8) Partially Simultaneously Self-Esteem, Appreciation and Work Ethic have a positive influence onWork Productivity.
The Impact of Digital Competencies and Work Environment on Work Productivity: The Mediating Role of Work Effectiveness Putri, Rizka Ardlia; Ismail, Gurawan Dayona; Mubarok, Dadan Abdul Aziz; Yoyo Sudaryo, Erna Herlinawati,
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7233

Abstract

This paper explores the impact of digital competence and work environment on work productivity, focusing on how work effectiveness mediates these relationships. In the context of increasing digital transformation, understanding these dynamics is crucial for enhancing organizational performance and employee satisfaction. The study investigates how individual and combined factors of digital competence and work environment influence productivity, with a specific focus on the role of work effectiveness. The research uses a quantitative approach, collecting primary data through questionnaires from 78 frontliner employees at Bank Mandiri Asia Afrika Bandung. Statistical methods, including correlation testing, determination analysis, and hypothesis testing via t-tests and F-tests, were employed to analyze the relationships among the variables. Findings reveal that both digital competence and work environment positively affect work productivity, with work effectiveness significantly mediating these effects. The study concludes that enhancing digital skills and improving the work environment can substantially boost productivity by increasing work effectiveness. Organizations should invest in digital training and create supportive work conditions to maximize employee productivity through improved effectiveness. This comprehensive approach highlights the importance of integrating these factors to achieve optimal workplace performance. Keywords: Digital Competences, Work Environment, Work Effectiveness, Work Productivity, Banking
Strategi Pengembangan Bisnis UMKM Seni Lukis di Kampung Seni Jelekong, Bandung Oktapian, Elsa; Wijaya, Fanji; Herlinawati, Erna; Mubarok, Dadan Abdul Aziz
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1861

Abstract

This study aims to analyze the development of painting UMKM in Kampung Jelekong, Bandung, focusing on marketing strategy and  SWOT analysis. Painting UMKM has great potential to develop and positively contribute to the local economy. However, they are also faced with various challenges in marketing their painting products and competing with an increasingly tight market. This research uses a qualitative approach with the case study method to collect data from various sources, including interviews with painting UMKM owners, field observations, and analysis of related documents. The collected data is then analyzed to identify opportunities and obstacles in developing the painting UMKM in Jelekong Village. The analysis results show that marketing strategies play an important role in driving the growth of painting UMKM. The keyword "painting" is the main key to introducing the products and attractiveness of Kampung Jelekong's unique paintings to prospective customers. Increasing public awareness about the uniqueness of painting is an important element in the marketing strategy. In addition, SWOT analysis also provides valuable insights for painting UMKM. The keyword "SWOT analysis" is the main key in identifying the strengths, weaknesses, opportunities, and threats faced by painting UMKM with a clear understanding of their position in the market and business environment; painting UMKM can design more effective and responsive development strategies. The results of this research are expected to provide valuable input for painting UMKM owners in Kampung Jelekong, Bandung, and other related parties, such as the local government and UMKM supporting institutions. By optimizing marketing strategies and properly using SWOT analysis, painting UMKM  in Kampung Jelekong can increase its competitiveness, face market challenges, and achieve sustainable growth
Optimalisasi Pengembangan Bisnis pada Petani Ikan Ciparay Utami, Latifa Alda; Ramdan, Ahmad Taufiq Maulana; Wijaya, Fanji; Mubarok, Dadan Abdul Aziz
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1890

Abstract

An essential strategic effort to improve community welfare and the productivity of the fishing industry is to optimize the development of fish farmer businesses in Ciparay, Bandung Regency, West Java, which has a lot of potential for cultivating freshwater fish. Fish farmers in this area, however, still face several problems. These include lack of access to advanced technology, knowledge about managing a business, and market limitations. This research aims to find and create the most effective strategy for building a fish farming business in Ciparay. This research uses SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and Business Model Canvas to find internal and external elements influencing the fish farming business. Apart from field observations and in-depth interviews with fish farmers, data was collected through relevant literature studies. The results of the analysis show that traditional knowledge and extensive experience in fish cultivation are the main strengths of Ciparay fish farmers. In contrast, the main weakness is the difficulty of obtaining technology and capital. The ever-increasing market demand for fresh fish and government support through various aid programs are opportunities that can be exploited. However, there are threats such as climate change and competition with fish products from other countries. The results show that there are several methods that Ciparay fish farmers can use to maximize their business growth. First, increasing product diversification and innovation in fish processing can open up new market opportunities and increase product-added value. Second, increasing access to modern technology through training and technical assistance can help improve product quality and productivity. Third, forming farmer groups or cooperatives can strengthen farmers' bargaining positions and facilitate their access to capital and wider markets. Farmers can gain greater access to markets and capital by implementing stratification strategies
Pengaruh Brand Image, Promosi Media Sosial dan Electronic Word of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Ceramella Sunscreen The Originote Pada Pengguna Tokopedia Sari, Lita Adhitya; Mubarok, Dadan Abdul Aziz
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2526

Abstract

The beauty world is currently an industry that is in great demand by young and adult populations, so many companies can produce domestic beauty brands that can compete with foreign brands. Using skin care products is one of Indonesian women's most popular trends. Products that assist keep skin healthy and shield it from too much sun exposure are known as skin care products. The Originote brand, Ceramella Sunscreen the Originote, is one of the brands that is presently in competitionThis study sought to ascertain whether Tokopedia users' purchases of Ceramella Sunscreen The Originote products were influenced by brand image, social media advertising, and electronic word-of-mouth. This study takes a descriptive and exploratory approach while using a quantitative research methodology. The study's population consisted of all 138,800 Originote brand followers on the Tokopedia marketplace. One hundred respondents made up the sample, and a Google Form with a Likert scale was utilized to collect the data. The study's findings show that while the t-test and electronic word-of-mouth do not significantly influence consumers' decisions to buy Ceramella Sunscreen The Originote products, the brand image and social media promotion of these products have a positive and significant partial impact. Brand image, social media advertising, and electronic word-of-mouth all significantly influence purchasing decisions, either simultaneously or through the f test.
The Effect of Content Marketing and Online Customer Reviews on Purchasing Decisions on PVN Brand Shoe Products on The TikTok Application In Bandung City Sihaloho, Monika; Mubarok, Dadan Abdul Aziz
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2570

Abstract

With progress in the fashion industry, shoes are now more than just foot protection; they are an inseparable component of clothing. One of the most popular products among the Indonesian people is shoes. This study aims to determine and analyze the influence of content marketing and online customer reviews on purchase decisions regarding PVN brand shoes. Samples were taken using the Lemeshow formula. Data was collected by distributing questionnaires to 96 respondents through a Google Forms link. The data analysis method uses the multiple linear regression analysis method and path analysis by conducting classical assumption testing first. Based on the results of the multiple linear regression test, it can be concluded that the constant value is 5.375. The results of this study, namely Content Marketing and Online Customer Review, significantly affect Purchase Decisions. The F-test (Simultaneous) results of the two independent variables simultaneously affect the dependent variable
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty at J&T Express Citeureup Branch, Cimahi, West Java Ulfa, Nabila; Mubarok, Dadan Abdul Aziz
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2581

Abstract

This research was conducted to determine the effect of service quality and customer satisfaction on customer loyalty at the J&T Express branch in Citeureup Cimahi. This research uses a quantitative and verificative approach, namely, using a questionnaire instrument. The primary data used is in the form of tabulated results from questionnaire responses. The sample used by the researcher consists of customers who sent goods for 1 month at J&T Express on Jl. Kamarung No 14B, Cimahi Utara District, Cimahi City, West Java, with 96 respondents. Determination of the sample size, the researcher used the Rao Purba formula. Based on the research results that have been conducted show that service quality and customer satisfaction simultaneously have a positive and significant impact on customer loyalty at J&T Express Citeureup Branch, Cimahi, West Java. This means that the increase in service quality and customer satisfaction together can influence the level of customer loyalty at J&T Express Citeureup Branch, Cimahi, West Java
Pengaruh Brand Image, Brand Trust dan Electronic Word of Mouth Terhadap Keputusan Pembelian Body Lotion Nivea (Studi Pada Pengguna Shopee Mall di Bandung) saniyyah, seli; Arie Hendra Saputro; Dadan Abdul Aziz Mubarok
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3377

Abstract

Berdasarkan uraian-uraian yang telah dijelaskan dan beberapa pendapat ahli, maka Adapun tujuan dari penelitian ini adalah untuk mengetahui apakah Brand Image, Brand Trust, Electronic Word of Mouth berpengaruh terhadap Keputusan Pembelian Body Lotion Nivea pada pengguna Shopee Mall di Bandung. Dalam penelitian ini, peneliti menggunakan metode penelitian deskriptif dan verifikatif dengan pendekatan kualitatif. Sampel dalam penelitian ini adalah konsumen Body Lotion Nivea pengguna Shopee Mall di Bandung sebanyak 100 orang. Data dalam penelitian ini diolah menggunakan Aplikasi SPSS 26 dengan Uji Regresi Linier Berganda. Hasil penelitian menunjukan bahwa secara parsial atau Uji t variable Brand Image berpengaruh positif dan signifikan terhadap variabel Keputusan Pembelian, hal ini dibuktikan dengan nilai t hitung > t tabel (6,649 > 1,985) dengan Tingkat Sig 0,000 < 0,05. Variabel Brand Trust berpengaruh positif dan signifikan terhadap variabel Keputusan Pembelian, hal ini terlihat dari nilai t hitung > t tabel (5,298 > 1,985) dengan tingkat Sig 0,000 < 0,05. Variabel Electronic Word of Mouth tidak berpengaruh positif dan signifikan terhadap variabel Keputusan Pembelian, hal ini telihat dari nilai t hitung < t tabel (-1,104 < 1,985) dengan Tingkat Sig 0,272 > 0,05. Sedangkan secara bersama – sama atau melalui uji f, variabel Brand Image, Brand Trust, Electronic Word of Mouth secara simultan memberikan pengaruh signifikan terhadap Keputusan Pembelian, hal ini dibuktikan dari hasil nilai f hitung > f tabel (115,494 > 2,699) dengan nilai Sig 0,000 < 0,05.
Pengaruh Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Fakultas Ekonomi dan Bisnis Universitas Swasta Terakreditasi B di Kota Bandung Mujahid, Habib Amir; Karamang, Ezra; Aziz Mubarok, Dadan Abdul
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4181

Abstract

Tujuan penelitian ini guna mengidentifikasi berbagai elemen dalam bauran pemasaran yang mempunyai pengaruhnya pada  keputusan mahasiswa untuk memilih fakultas ekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung, mencakup variabel Product, Price, Place, Promotion, People, Process, dan Physical evidence. Kuantitatif dan pendekatan analisis verifikatif menjadi metode yang diterapkan, pada data primer didapati melalui penyebaran kuesioner pada 215 mahasiswa dari beberapa fakultas ekonomi dan bisnis, sementara data sekunder berasal dari berbagai literatur yang telah diverifikasi. Probability sampling menjadi teknik yang digunakan dengan metode simple random sampling tanpa kriteria tertentu. Hasil analisa memperoleh bahwasanya secara parsial, variabel Product, Promotion, People, Process, maupun Physical evidence memiliki pengaruhnya dengan tinggi dengan sig. < 0,05, sedangkan variabel Price dan Place tidak memiliki pengaruhnya dengan tinggi  secara parsial. Namun, secara simultan, seluruh variabel dalam bauran pemasaran memiliki pengaruhnya dengan tinggi pada keputusan mahasiswa dalam memilih fakultas ekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung.
Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop Ramadillah, Tsara Khalistha; Mubarok, Dadan Abdul Aziz
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3905

Abstract

The development of information technology and the increasing number of internet users, especially in Indonesia, have made social media a familiar source of information in society. As one of the most popular social media platforms in Indonesia, namely TikTok, TikTok presents the TikTok Shop feature that allows users not only to create content but also to make users sell directly. One of the local brands that utilizes this feature is Paddy. However, in 2024 data showed that Paddy's sales experienced a decline which was thought to be influenced by several factors, including Content Marketing, Online Customer Reviews, and Online Customer Ratings. This study aims to determine the effect of Content Marketing, Online Customer Reviews, and Online Customer Ratings on Paddy Product Purchase Decisions at TikTok Shop. The research method used is quantitative through a Google form questionnaire distributed to 100 respondents. The results of the study show that Content Marketing has a partial effect on Purchase Decisions, Online Customer Reviews have no partial effect on Purchase Decisions and Online Customer Ratings have no partial effect on Purchase Decisions. However, simultaneously Content Marketing, Online Customer Reviews, and Online Customer Ratings have a significant effect on Purchase Decisions.
Co-Authors Agri Regiansa Ahdiat, Ameilia Destiara Andre Suryaningprang Anjani, Deliana Septi Aprilliani, Pritta Ardinal Djalil Arie Hendra Saputro Benny Bernadus Bernadus, Benny Cahyani, Putri Regita Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dalfa Septi Miami Dayan Hakim Natigor Dayona Ismail, Gurawan Dedi Gumilar Detya Wiryany Devyanthi Syarif Dinda Fitriya Nurazyka Erika Hartina Erna Herlinawati Fadilah, Hamidah Fauziah Fanji Wijaya Fauziah, Ninda Fauziyyah, Anggia Nur Fauzy, Ryan Marshal Febriyanti, Karina Fina Fahrina Fahrunisa Fitri Julianti Fitria, Alya Napsi Fitriani, Shilvia Angelina Frans, Raja Gurawan Dayona Ismail Gustami, Alifia Dwi Habib Amir Mujahid Hajar, Asri Shopiatul Hamdani, Deni Hamdani, Erico Handayani, Tias Ratna Hartati, Ria Marlia Helinawati, Erna Helvy Ramadhan Herlianawati, Erna Indri Theresa Sitohang Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Karimah Azzahra, Waffa Kartika Nuradina Kleofas Sumaler Laelasari, Memey Listri Herlina Muhamad Rizki Pratama Muhammad Bayu Mujahid, Habib Amir Mukti Ali, Mochammad Muldiani, Nadia Muttaqin, Ridlwan Nafisah, Zian Neng Rosmiati Niken Annisa Zulkarnaen Nisa, Nina Auliya Nunung Ayu Sofiati (Efi) Nur Solehah Nuradina, Kartika Nuraini, Riska Nurani, Aspi Nurul Fadli, Ahmad Mukhlis Nurwidyani, Sabrina Eka Oktapian, Elsa Oktavia, Siti Nur Haliza Oktaviani, Lina Oktaviani, Vira Rohmania Palupi Permata Rahmi Pramitha, Adila Prasetiyo, Wildan Guretno Prinska Damara Sastri Putri Ermawan, Amanda Putri, Dea Anisa Putri, Rizka Ardlia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadhan, Rio Ari Ramadillah, Tsara Khalistha Ramdan, Ahmad Taufiq Maulana Recky, Recky Riadi, Ridho Ridho Riadi Akbar Ridlwan Muttaqin Rifqi Farisan Akbar Rikko Oktaviano Baktiar Rima Nurul Afifah Rimayani, Rimayani Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian Safitri, Yesi saniyyah, seli Sari, Depi Ratna Sari, Lita Adhitya Sari, Putri Amalia Sastri, Prinska Damara Satrio Rahardi Sayyidinaa Zahra Ridha Pramitha Setiawan, Ariq Rifqi Siddiq, Andhika Mochamad Sihaloho, Monika Sinamo, Alexander Patrick Siti Nurjannah Siti Sarah, Siti Sujatmika, Dendi Sumawidjaya, Riyandi Nur Syahputra, Fadli Angga Reza Syamsul Bachri Syarif, Devyanthi Syawaliyah, Shafira Azkia Tawaqal, Rizki Surya Tjipto Sajekti Trijaya, Teguh Ulfa, Nabila Utami, Latifa Alda Waffa Karimah Azzahra Wais Alqorni, Muhammad Zaki Widyastuti Nurmalia Utami Wulan Wulandari Gunawan Yanda Ihza Rizky Yoyo Sudaryo Yulia Putri, Shofa