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All Journal IMAGE Jurnal Mirai Management IKRA-ITH EKONOMIKA Journal Of Management Science (JMAS) Syntax Idea Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Dinasti International Journal of Digital Business Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Dynamic Management Journal Transformasi Manageria: Journal of Islamic Education Management International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economic, Business and Engineering (JEBE) Jurnal Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Business and Management Inaba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Aktiva: Jurnal Manajemen dan Bisnis International Journal of Management, Economic and Accounting JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
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Pengaruh Customer Satisfaction dan E-Service Quality Terhadap Customer Loyalty Pada Pengguna Lazada Febriyanti, Karina; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3950

Abstract

This research was conducted to determine the influence of customer satisfaction and e-service quality on customer loyalty among Lazada users in Bandung Regency. This research uses a quantitative method with a verificative approach, namely using a questionnaire instrument. The data used are primary data in the form of tabulated results from questionnaire responses. The sample used by the researchers consists of Lazada users among Generation Z in Bandung Regency, aged 18 to 24 years, who have been Lazada users in the past six months, totaling 96 respondents. The determination of the sample size, the researcher used the Rao Purba formula. Based on the results of the research conducted, it shows that customer satisfaction and e-service quality simultaneously have a positive and significant impact on customer loyalty among Lazada users in Bandung Regency, which means that an increase in customer satisfaction and e-service quality together can influence the level of customer loyalty among Lazada users in Bandung Regency.
Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta Prasetiyo, Wildan Guretno; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sajekti, Tjipto
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70962

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.
HOW BRAND AWARENESS AND PRICING STRATEGY SHAPE CONSUMER DECISIONS: AN EVIDENCE FROM INDONESIAN LOCAL FASHION BRAND Putri Ermawan, Amanda; Mubarok, Dadan Abdul Aziz
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13528

Abstract

Indonesia's fashion industry is growing dynamically with cultural diversity and creativity, but amid fierce competition, the apparel industry is in decline in 2023. This phenomenon encourages the need to analyze factors that influence consumer purchasing decisions, especially brand awareness and price, as a competitive strategy. This study aims to analyze the influence of these two variables on the purchase decision of OR Chip Best Brand Collection products, as well as provide business recommendations based on empirical findings. The research method uses a quantitative approach with linear regression analysis based on survey data of 150 fashion consumer respondents. The results of the study prove that both brand awareness and price have a significant and positive effect on purchase decisions, with brand awareness as the dominant factor. The novelty of the research lies in its contextual approach to local fashion brands in the face of intense industry competition. The contribution of this research provides practical implications for business actors in improving brand equity-based marketing strategies and competitive pricing, while maintaining product quality. 
Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop Ramadillah, Tsara Khalistha; Mubarok, Dadan Abdul Aziz
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3905

Abstract

The development of information technology and the increasing number of internet users, especially in Indonesia, have made social media a familiar source of information in society. As one of the most popular social media platforms in Indonesia, namely TikTok, TikTok presents the TikTok Shop feature that allows users not only to create content but also to make users sell directly. One of the local brands that utilizes this feature is Paddy. However, in 2024 data showed that Paddy's sales experienced a decline which was thought to be influenced by several factors, including Content Marketing, Online Customer Reviews, and Online Customer Ratings. This study aims to determine the effect of Content Marketing, Online Customer Reviews, and Online Customer Ratings on Paddy Product Purchase Decisions at TikTok Shop. The research method used is quantitative through a Google form questionnaire distributed to 100 respondents. The results of the study show that Content Marketing has a partial effect on Purchase Decisions, Online Customer Reviews have no partial effect on Purchase Decisions and Online Customer Ratings have no partial effect on Purchase Decisions. However, simultaneously Content Marketing, Online Customer Reviews, and Online Customer Ratings have a significant effect on Purchase Decisions.
Pengaruh Customer Satisfaction dan E-Service Quality Terhadap Customer Loyalty Pada Pengguna Lazada Febriyanti, Karina; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3950

Abstract

This research was conducted to determine the influence of customer satisfaction and e-service quality on customer loyalty among Lazada users in Bandung Regency. This research uses a quantitative method with a verificative approach, namely using a questionnaire instrument. The data used are primary data in the form of tabulated results from questionnaire responses. The sample used by the researchers consists of Lazada users among Generation Z in Bandung Regency, aged 18 to 24 years, who have been Lazada users in the past six months, totaling 96 respondents. The determination of the sample size, the researcher used the Rao Purba formula. Based on the results of the research conducted, it shows that customer satisfaction and e-service quality simultaneously have a positive and significant impact on customer loyalty among Lazada users in Bandung Regency, which means that an increase in customer satisfaction and e-service quality together can influence the level of customer loyalty among Lazada users in Bandung Regency.
Pengaruh Keragaman Produk, Kualitas Pelayanan, dan Harga terhadap Minat Beli Ulang Konsumen pada Apotek Ricky Farma Abadi Kabupaten Bandung Putri, Dea Anisa; Mubarok, Dadan Abdul Aziz
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1715

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keragaman produk, kualitas pelayanan, dan harga terhadap minat beli ulang konsumen pada Apotek Ricky Farma Abadi di Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan analisis regresi linier berganda terhadap 100 responden. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap minat beli ulang, sedangkan keragaman produk tidak memiliki pengaruh yang signifikan. Harga menjadi variabel yang paling dominan dalam mempengaruhi minat beli ulang konsumen. Secara simultan, variabel independen ketiga mampu menjelaskan 55,1% variasi dari minat beli ulang. Implikasi dari penelitian ini menunjukkan pentingnya strategi penetapan harga yang kompetitif dan peningkatan kualitas pelayanan untuk membangun loyalitas pelanggan di sektor layanan kesehatan seperti apotek.
Analisis Strategi SEO dalam Pengelolaan Konten WordPress: Kasus Impactlabs Indonesia Indri Theresa Sitohang; Dadan Abdul Aziz Mubarok
MAMEN: Jurnal Manajemen Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i3.5781

Abstract

This study aims to evaluate the effectiveness of Search Engine Optimization (SEO)-based marketing content optimization strategies through the WordPress platform at Impactlabs Indonesia, a technology startup company engaged in the Internet of Things (IoT) and sustainability. Despite having implemented digital marketing since 2021, Impactlabs' website performance has not shown optimal results in terms of traffic, visibility, and user engagement. Using a descriptive qualitative approach and case study, data was collected through interviews, observations, as well as internal documentation and digital metrics analysis. On-page SEO strategies were implemented with a focus on keyword research, content structure optimization, and utilization of Yoast SEO plugin on WordPress. The results showed a significant increase in the number of impressions, click-through rate (CTR), keyword ranking, and visitor engagement. These findings reinforce the role of SEO as part of a consumer-oriented and data-driven digital marketing management strategy. WordPress-based optimization is proven to be able to support increased marketing effectiveness, brand visibility, and overall company digital performance
EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN Kleofas Sumaler; Dadan Abdul Aziz Mubarok
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1005

Abstract

This study aims to examine how service quality, price, and promotion influence customer loyalty, with customer satisfaction acting as a mediating variable at XYZ Beauty Clinic in Banjarmasin. A descriptive quantitative approach was applied, using structured questionnaires distributed to 150 respondents who had received services within the past year. Data were analyzed using Structural Equation Modeling with the Partial Least Squares technique. The results show that service quality significantly influences satisfaction, but does not lead to loyalty through satisfaction. In contrast, price and promotion have direct and significant effects on both satisfaction and loyalty. Customer satisfaction does not statistically mediate the relationship between service quality, price, promotion, and loyalty. These findings indicate that customers in the productive age group at XYZ Clinic are more influenced by economic factors and promotional offers rather than emotional satisfaction in forming brand loyalty. This study contributes to understanding the trend of transactional loyalty and highlights the importance of combining emotional connection with clear value propositions to build sustainable loyalty strategies.
HOW SOCIAL MEDIA MARKETING AND BRAND AWARENESS AFFECT CONSUMER PURCHASE DECISIONS: AN EMPIRICAL STUDY OF CAHAYA MEGAH T-SHIRT? Sudrajat, Jajat; Mubarok, Dadan Abdul Aziz
Dynamic Management Journal Vol 9, No 3 (2025): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i3.14629

Abstract

This study addresses the urgency of understanding how digital marketing strategies influence consumer behavior in the competitive apparel industry, particularly focusing on Small and Medium Enterprises (SMEs). The research aims to analyze the effects of Social Media Marketing (SMM) and Brand Awareness (BA) on consumer purchase decisions for Cahaya Megah T-Shirt. Employing a quantitative descriptive and verificative approach, data were collected through questionnaires distributed to 100 respondents using the Slovin formula. Data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation analysis, coefficient of determination, and t-tests. The results indicate that both Social Media Marketing and Brand Awareness have a significant positive impact on consumer purchase decisions, with Brand Awareness showing a stronger influence. This research contributes to the existing body of knowledge by providing empirical evidence specific to the Indonesian SME context and offers practical insights for business owners to optimize their digital marketing investments and enhance brand strategies to drive consumer purchasing behavior.
Peran Mediasi Brand Awareness dalam Hubungan Online Word of Mouth (e-WOM) Influencer dan Purchasing Decision Konsumen Pada Generasi Z : (Konsumen Pada Skincare Hanasui di Bandung) Nafisah, Zian; Mubarok, Dadan Abdul Aziz
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.51620

Abstract

Tujuan penelitian adalah menganalisis pengaruh e-WOM dari influencer terhadap keputusan pembelian secara langsung maupun melalui mediasi brand awareness. Penelitian ini menggunakan pendekatan kuantitatif dengan metode kausal. Data diperoleh melalui penyebaran kuesioner daring kepada 34 responden Generasi Z di Bandung yang mengetahui produk skincare Hanasui melalui influencer. Teknik analisis yang digunakan meliputi regresi linier berganda, uji validitas dan reliabilitas, serta pengujian mediasi dengan metode Baron & Kenny dan Sobel Test. Hasil penelitian menunjukkan bahwa e-WOM dari influencer berpengaruh signifikan dan positif terhadap keputusan pembelian (R² = 0,654; p < 0,05). Namun, secara parsial, e-WOM tidak berpengaruh signifikan terhadap brand awareness (p > 0,05), begitu pula brand awareness tidak berpengaruh signifikan terhadap keputusan pembelian (p > 0,05). Hal ini menunjukkan bahwa meskipun e-WOM dari influencer mampu mendorong keputusan pembelian, brand awareness belum terbukti sebagai mediator yang signifikan dalam hubungan tersebut. Temuan ini merekomendasikan perlunya strategi pemasaran digital yang tidak hanya fokus pada peningkatan eksposur, tetapi juga membangun pengalaman emosional dan kredibilitas melalui konten otentik.
Co-Authors Agri Regiansa Ahdiat, Ameilia Destiara Andre Suryaningprang Anjani, Deliana Septi Aprilliani, Pritta Ardinal Djalil Arie Hendra Saputro Benny Bernadus Bernadus, Benny Cahyani, Putri Regita Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dalfa Septi Miami Dayan Hakim Natigor Dayona Ismail, Gurawan Dedi Gumilar Detya Wiryany Devyanthi Syarif Dinda Fitriya Nurazyka Erika Hartina Erna Herlinawati Fadilah, Hamidah Fauziah Fanji Wijaya Fauziah, Ninda Fauziyyah, Anggia Nur Fauzy, Ryan Marshal Febriyanti, Karina Fina Fahrina Fahrunisa Fitri Julianti Fitria, Alya Napsi Fitriani, Shilvia Angelina Frans, Raja Gurawan Dayona Ismail Gustami, Alifia Dwi Habib Amir Mujahid Hajar, Asri Shopiatul Hamdani, Deni Hamdani, Erico Handayani, Tias Ratna Hartati, Ria Marlia Helinawati, Erna Helvy Ramadhan Herlianawati, Erna Indri Theresa Sitohang Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Karimah Azzahra, Waffa Kartika Nuradina Kleofas Sumaler Laelasari, Memey Listri Herlina Muhamad Rizki Pratama Muhammad Bayu Mujahid, Habib Amir Mukti Ali, Mochammad Muldiani, Nadia Muttaqin, Ridlwan Nafisah, Zian Neng Rosmiati Niken Annisa Zulkarnaen Nisa, Nina Auliya Nunung Ayu Sofiati (Efi) Nur Solehah Nuradina, Kartika Nuraini, Riska Nurani, Aspi Nurul Fadli, Ahmad Mukhlis Nurwidyani, Sabrina Eka Oktapian, Elsa Oktavia, Siti Nur Haliza Oktaviani, Lina Oktaviani, Vira Rohmania Palupi Permata Rahmi Pramitha, Adila Prasetiyo, Wildan Guretno Prinska Damara Sastri Putri Ermawan, Amanda Putri, Dea Anisa Putri, Rizka Ardlia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadhan, Rio Ari Ramadillah, Tsara Khalistha Ramdan, Ahmad Taufiq Maulana Recky, Recky Riadi, Ridho Ridho Riadi Akbar Ridlwan Muttaqin Rifqi Farisan Akbar Rikko Oktaviano Baktiar Rima Nurul Afifah Rimayani, Rimayani Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian Safitri, Yesi saniyyah, seli Sari, Depi Ratna Sari, Lita Adhitya Sari, Putri Amalia Sastri, Prinska Damara Satrio Rahardi Sayyidinaa Zahra Ridha Pramitha Setiawan, Ariq Rifqi Siddiq, Andhika Mochamad Sihaloho, Monika Sinamo, Alexander Patrick Siti Nurjannah Siti Sarah, Siti Sujatmika, Dendi Sumawidjaya, Riyandi Nur Syahputra, Fadli Angga Reza Syamsul Bachri Syarif, Devyanthi Syawaliyah, Shafira Azkia Tawaqal, Rizki Surya Tjipto Sajekti Trijaya, Teguh Ulfa, Nabila Utami, Latifa Alda Waffa Karimah Azzahra Wais Alqorni, Muhammad Zaki Widyastuti Nurmalia Utami Wulan Wulandari Gunawan Yanda Ihza Rizky Yoyo Sudaryo Yulia Putri, Shofa