Article Per Year (5 Year)
p-Index From 2021 - 2026
7.193
P-Index
This Author published in this journals
All Journal IMAGE Jurnal Mirai Management Journal Of Management Science (JMAS) Syntax Idea Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Dinasti International Journal of Digital Business Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Dynamic Management Journal Transformasi Manageria: Journal of Islamic Education Management International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economic, Business and Engineering (JEBE) Jurnal Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IMAGE

 1 
PENGARUH CITRA MEREK TERHADAP MINAT BELI : STUDI PADA PRODUK KECANTIKAN Fauziah, Ninda; Aziz Mubarok, Dadan Abdul
IMAGE : Jurnal Riset Manajemen Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v8i1.22686

Abstract

This study aims to analyze the impact of brand image on purchase intention of Safi Skincare in the city of Bandung. The research method approach uses a quantitative method. The research sample of 99 respondents. Data obtained by crossing the questionnaire. Data analysis using linear regression. Dimensions to measure the impact of brand image on consumer purchase intention by consumer perceptions, product brand slogans and brand positioning. The results of the study explain that brand image significantly influences purchase intention. The theoretical implication of this research is brand image influences purchase intention with a very strong (positive) relationship and is proportional. While the study's implications are aimed at the skincare cosmetics industry, it is expected to become one of the references in business management by optimizing brand utilization, because brand is one of the most influential things and can be used as a very promising and profitable means for marketing strategies.Keywords: brand image; purchase intention; skincare; brand
Co-Authors Agri Regiansa Akbar, Ridho Riadi Andre Suryaningprang Anjani, Deliana Septi Aprilliani, Pritta Arie Hendra Saputro Bernadus, Benny Cahyani, Putri Regita Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dalfa Septi Miami Dayan Hakim Natigor Dayona Ismail, Gurawan Dedi Gumilar Detya Wiryany Dinda Fitriya Nurazyka Erika Hartina Erna Herlinawati Fanji Wijaya Fauziah, Ninda Febriyanti, Karina Fina Fahrina Fahrunisa Fitri Julianti Gurawan Dayona Ismail Gustami, Alifia Dwi Hajar, Asri Shopiatul Handayani, Tias Ratna Helinawati, Erna Indri Theresa Sitohang Ismail, Gurawan Dayona Jajat sudrajat Jaya, Rama Chandra Karamang, Ezra Karimah Azzahra, Waffa Kleofas Sumaler Listri Herlina Muhamad Rizki Pratama Muhammad Bayu Mujahid, Habib Amir Mukti Ali, Mochammad Muttaqin, Ridlwan Nafisah, Zian Neng Rosmiati Niken Annisa Zulkarnaen Nunung Ayu Sofiati (Efi) Nur Solehah Nuradina, Kartika Nurul Fadli, Ahmad Mukhlis Nurwidyani, Sabrina Eka Oktapian, Elsa Palupi Permata Rahmi Pramitha, Adila Prasetiyo, Wildan Guretno Putri Ermawan, Amanda Putri, Dea Anisa Putri, Rizka Ardlia R. Rheina Amalina Iskandar Rama Chandra Jaya Ramadillah, Tsara Khalistha Ramdan, Ahmad Taufiq Maulana Recky, Recky Riadi, Ridho Rikko Oktaviano Baktiar Rima Nurul Afifah Rimayani, Rimayani Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian saniyyah, seli Sari, Lita Adhitya Sastri, Prinska Damara Satrio Rahardi Sayyidinaa Zahra Ridha Pramitha Sihaloho, Monika Siti Nurjannah Siti Sarah, Siti Sofiati, Nunung Ayu Sujatmika, Dendi Sumawidjaya, Riyandi Nur Syahputra, Fadli Angga Reza Syamsul Bachri Syarif, Devyanthi Tawaqal, Rizki Surya Tjipto Sajekti Ulfa, Nabila Utami, Latifa Alda Waffa Karimah Azzahra Wais Alqorni, Muhammad Zaki Widyastuti Nurmalia Utami Wulan Wulandari Gunawan Yanda Ihza Rizky Yoyo Sudaryo Yulia Putri, Shofa