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PEMANFAATAN DIGITAL MARKETING PADA UMKM UNTUK PERTUMBUHAN EKONOMI LOKAL DI DESA KUDUBANJAR Mohammad Ja’far Sodiq Maksum; Anita Rohmatul Ummah
Management and Education Journal Vol. 3 No. 1 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i1.32

Abstract

Kegiatan pengabdian masyarakat ini berfokus pada pengembangan UsahaMikro, Kecil, dan Menengah (UMKM) di Desa Kudubanjar, KabupatenJombang, untuk menghadapi tantangan ekonomi di era digital. Di tengahmasalah kemiskinan dan ketimpangan ekonomi, UMKM memiliki potensisignifikan sebagai motor penggerak ekonomi lokal. Kegiatan inidilaksanakan oleh mahasiswa UNWAHA melalui dua program utama:workshop digital marketing dan pendampingan langsung kepada pelakuUMKM. Workshop bertujuan memberikan pemahaman mendalam tentangdigital marketing, dengan hasil menunjukkan bahwa 72% pesertamemahami materi yang disampaikan. Namun, 28% peserta masihmengalami kesulitan, mengindikasikan perlunya perhatian lebih lanjut.Oleh karena itu, pendampingan dilakukan dengan fokus pada penerapanstrategi pemasaran digital, termasuk penggunaan platform sepertiWhatsApp Business. Melalui upaya ini, diharapkan UMKM di DesaKudubanjar dapat meningkatkan daya saing dan kapasitas produksi, sertamemanfaatkan teknologi informasi untuk memperluas jangkauan pasardan meningkatkan kesejahteraan masyarakat.   ABSTRACTThis community service program focuses on the development of Micro, Small,and Medium Enterprises (MSMEs) in Kudubanjar Village, Jombang Regency,in order to address economic challenges in the digital era. Amidst issues ofpoverty and economic disparity, MSMEs hold significant potential as driversof local economic growth. The program was carried out by UNWAHAstudents through two main initiatives: a digital marketing workshop anddirect assistance to MSME participants. The workshop aimed to provide adeep understanding of digital marketing, with results showing that 72% ofparticipants comprehended the material. However, 28% of participantsfaced difficulties, indicating the need for further attention. Therefore, follow-up assistance was focused on the implementation of digital marketingstrategies, including the use of platforms such as WhatsApp Business.Through these efforts, MSMEs in Kudubanjar Village are expected toenhance their competitiveness and production capacity, leveraginginformation technology to expand market reach and improve communitywelfare
Pengaruh Rotasi Kerja dan Pengawasan Internal Terhadap Tingkat Kedisiplinan Pegawai pada Dinas Pendidikan Kabupaten Jombang Moh. Ja’far Sodiq Maksum; Muhammad Mubarok Jauhari
Management and Education Journal Vol. 3 No. 2 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh rotasi kerja dan pengawasan internal terhadap disiplin pegawai pada Dinas Pendidikan Kabupaten Jombang. Latar belakang penelitian ini mengacu pada pentingnya disiplin pegawai dalam meningkatkan kualitas pelayanan publik yang merupakan tanggung jawab Aparatur Sipil Negara (ASN). Penelitian ini menggunakan pendekatan kuantitatif dengan data yang diperoleh melalui kuesioner dan observasi terhadap 80 pegawai. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 16. Hasil penelitian menunjukkan bahwa nilai uji t untuk variabel rotasi kerja (X1) sebesar 3,973 dengan signifikansi 0,000 < 0,05, dan untuk variabel pengawasan internal (X2) sebesar 6,348 dengan signifikansi 0,000 < 0,05. Selain itu, nilai uji F untuk variabel disiplin pegawai (Y) adalah 64,504 dengan signifikansi 0,000 < 0,05. Dengan demikian, penelitian ini menemukan bahwa rotasi kerja dan pengawasan internal berpengaruh positif dan signifikan terhadap tingkat disiplin pegawai. Berdasarkan hasil penelitian, dapat disimpulkan bahwa seluruh hipotesis dalam penelitian ini berpengaruh terhadap tingkat disiplin pegawai di Dinas Pendidikan Kabupaten Jombang. Abstrack The purpose of this research is to analyze the influence of job rotation and internal supervision on employee discipline at the Education Office of Jombang Regency. The research background refers to the importance of employee discipline in improving public service quality, which is the responsibility of the State Civil Apparatus (ASN). This is a quantitative research using data obtained through questionnaires and observations of 80 employees. Data were analyzed using multiple linear regression with SPSS version 16.  The research results show that the t-test value for job rotation variable (X1) is 3.973 with a significance of 0.000 < 0.05, and for internal supervision variable (X2) is 6.348 with a significance of 0.000 < 0.05. Additionally, the F-test value for employee discipline variable (Y) is 64.504 with a significance of 0.000 < 0.05. Therefore, this research finds that job rotation and internal supervision have a positive and significant impact on employee discipline levels. Based on the research results, it can be concluded that all hypotheses have an influence on employee discipline levels at the Education Office of Jombang Regency
Implementasi Green Human Resources Management pada De Durian Park Jombang Lailatus Sa’adah; Rizatul Jumaizah; Moh. Jafar Sodiq Maksum
Management and Education Journal Vol. 3 No. 2 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i2.43

Abstract

Abstrak: Penelitian ini menganalisis implementasi Green Human Resources Management (GHRM) di De Durian Park Jombang dengan memperluas pembahasan dari aspek konseptual, hambatan, serta implikasi strategis. Dalam konteks industri pariwisata berbasis agribisnis, GHRM menjadi instrumen penting untuk mendukung keberlanjutan lingkungan, sosial, dan ekonomi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan wawancara mendalam, observasi, dan dokumentasi terhadap tiga informan kunci. Hasil menunjukkan bahwa penerapan GHRM belum optimal, dengan nilai rata-rata 47,7% pada enam dimensi utama. Hambatan struktural, kultural, dan manajerial menjadi tantangan signifikan. Studi ini memperkaya wacana GHRM dengan menyajikan strategi adaptif berbasis komunitas, integrasi dengan ISO 14001, serta kerangka kolaborasi pentahelix. Artikel ini memberikan kontribusi bagi pengembangan kebijakan GHRM di sektor pariwisata lokal dan UMKM di Indonesia. Abstract: This study analyzes the implementation of Green Human Resources Management (GHRM) at De Durian Park Jombang by extending the discussion on conceptual aspects, barriers, and strategic implications. In the context of agribusiness-based tourism industry, GHRM is a critical instrument to support environmental, social, and economic sustainability. This research employs a qualitative descriptive approach using in-depth interviews, observation, and documentation involving three key informants. The results show that GHRM implementation remains suboptimal, with an average application rate of 47.7% across six main dimensions. Structural, cultural, and managerial constraints are significant challenges. This study contributes to the GHRM discourse by presenting adaptive community-based strategies, integration with ISO 14001, and a pentahelix collaboration framework. The article offers practical and policy insights for enhancing GHRM practices in Indonesia’s local tourism and MSME sectors.
Pengaruh Budaya Organisasi, Disiplin Kerja, Dan Kompetensi Terhadap Kinerja Pegawai Di Ma Bahrul Ulum Tambakberas Jombang Moh. Ja’far Sodiq Maksum; Fajar Andika
Management and Education Journal Vol. 3 No. 2 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i2.45

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ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi, disiplin kerja, dan kompetensi terhadap kinerja pegawai di MA Bahrul Ulum Tambakberas Jombang. Metode yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian korelasional. Populasi dalam penelitian ini adalah seluruh pegawai MA Bahrul Ulum yang berjumlah 34 orang, dengan teknik pengambilan sampel secara jenuh. Instrumen pengumpulan data berupa kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS versi 27. Hasil analisis menunjukkan bahwa disiplin kerja dan kompetensi berpengaruh signifikan terhadap kinerja pegawai, sementara budaya organisasi tidak menunjukkan pengaruh yang signifikan. Temuan ini menegaskan pentingnya penguatan aspek disiplin dan kompetensi dalam meningkatkan kinerja sumber daya manusia di lingkungan pendidikan. Kajian ini berkontribusi pada pengembangan model manajemen pegawai berbasis integrasi perilaku organisasi dan keunggulan kompetitif di sektor pendidikan. Kata kunci: budaya organisasi, disiplin kerja, kompetensi, kinerja pegawai ABSTRACT This study aims to analyze the influence of organizational culture, work discipline, and competence on employee performance at MA Bahrul Ulum Tambakberas Jombang. The method employed is a quantitative approach with a correlational research design. The population in this study consisted of all 34 employees at MA Bahrul Ulum, selected using a saturated sampling technique. The data collection instrument was a questionnaire tested for validity and reliability. Data analysis was performed using multiple linear regression with the assistance of SPSS version 27. The analysis results show that work discipline and competence have a significant influence on employee performance, while organizational culture does not show a significant effect. These findings emphasize the importance of strengthening aspects of discipline and competence in improving human resource performance in educational environments. This study contributes to the development of employee management models based on the integration of organizational behavior and competitive advantage in the education sector. Keywords: organizational culture, work discipline, competence, employee performance
Peran Kepemimpinan Kepala Sekolah dalam Meningkatkan Kualitas Pendidikan di Sekolah Luar Biasa Hardika Bakti Jombang Serliya Qothrunnada; Moh. Ja’far Sodiq Maksum
Management and Education Journal Vol. 3 No. 2 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i2.46

Abstract

ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan peran kepemimpinan kepala sekolah dalam meningkatkan kualitas pendidikan di Sekolah Luar Biasa (SLB) Hardika Bakti Kabupaten Jombang. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini mengumpulkan data melalui observasi, wawancara semi-terstruktur, dokumentasi, dan triangulasi. Informan penelitian terdiri dari kepala sekolah, guru, komite, dan orang tua siswa. Hasil penelitian menunjukkan bahwa kepala sekolah memainkan peran penting sebagai administrator, supervisor, dan motivator dalam menciptakan lingkungan pembelajaran yang inklusif dan berkualitas. Kepala sekolah juga berperan dalam mengembangkan profesionalitas guru, membina kerja sama dengan orang tua, serta memberdayakan sumber daya manusia dan sarana pendidikan secara optimal. Penelitian ini menegaskan bahwa kepemimpinan transformatif dan kolaboratif sangat krusial dalam peningkatan mutu pendidikan di SLB. Kata kunci: Kepemimpinan, Kepala Sekolah, Kualitas Pendidikan, SLB, Manajemen Pendidikan ABSTRACT This study aims to describe the role of school principal leadership in improving the quality of education at Sekolah Luar Biasa (SLB) Hardika Bakti in Jombang Regency. Employing a descriptive qualitative approach, data were collected through observation, semi-structured interviews, documentation, and triangulation. The research informants consisted of the school principal, teachers, school committee members, and parents. The findings indicate that the principal plays a crucial role as an administrator, supervisor, and motivator in creating an inclusive and high-quality learning environment. The principal is also instrumental in enhancing teacher professionalism, fostering collaboration with parents, and optimizing human resources and educational facilities. This study affirms that transformational and collaborative leadership are essential for improving the quality of education in special schools (SLB). Keywords: Leadership, School Principal, Quality of Education, Special School (SLB), Educational Management.
The Role of Transformational Leadership in Improving the Performance of the Yellow Troops: A Case Study in Jombang Regency Eko Cahyono; Moh. Ja’far Sodiq Maksum
Management and Education Journal Vol. 3 No. 3 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i3.58

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This study aims to analyze the role of transformational leadership in improving the performance of pasukan kuning (municipal sanitation workers) in Jombang Regency. As the frontline of urban cleanliness, pasukan kuning face challenges such as heavy workloads, limited educational backgrounds, and low social recognition. Using a descriptive qualitative approach, data was collected through in-depth interviews with officials of the Environmental Agency, field supervisors, and sanitation workers, as well as direct field observations. The findings indicate that transformational leadership is reflected in providing motivation, moral examples, individualized consideration, and work empowerment. These practices result in improved discipline, enhanced intrinsic motivation, small-scale innovations in work methods, and stronger team synergy. However, limitations remain, particularly regarding structural support and institutionalized incentives. The study contributes theoretically to the discourse on public sector human resource management and offers practical recommendations for strengthening training, reward systems, and welfare policies for sanitation workers in Jombang.
Community-Based Disaster Management in Yogyakarta City: Risk Analysis, Local Capacity, and Community Resilience Strategies Usriya Fara Nabila; Moh. Ja’far Sodiq Maksum
Management and Education Journal Vol. 3 No. 3 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i3.62

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This study analyzes the implementation of community-based disaster management (CBDM) in Yogyakarta City as a strategy to strengthen community resilience against flood and earthquake risks. The research employs a qualitative descriptive approach through literature review and secondary data analysis drawn from official documents, statistical data, and regional disaster risk assessments. The findings reveal that disaster risks are influenced by population density, weak drainage systems, and low public awareness of mitigation. However, Yogyakarta’s communities possess strong social and cultural capital—such as gotong royong (cooperation), tepo seliro (empathy), and ilmu titen (local observational knowledge)—which can be integrated with modern technology. Lessons from Japan and the Philippines highlight the importance of community participation and institutional support in disaster risk reduction. This study recommends strengthening community institutions, expanding disaster education, and integrating local wisdom into mitigation systems to realize a resilient, community-based disaster management model.
Pengaruh Sistem Kompensasi Dan Budaya Kerja Terhadap Kinerja Juru Parkir di Dinas Perhubungan Kabupaten Jombang Nilam Cahyati; Moh. Ja’far Sodiq Maksum
Management and Education Journal Vol. 3 No. 3 (2025)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v3i3.63

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Penelitian ini bertujuan untuk menganalisis pengaruh sistem kompensasi dan budaya kerja terhadap kinerja juru parkir di Dinas Perhubungan Kabupaten Jombang. Pendekatan penelitian yang digunakan adalah kuantitatif dengan jenis penelitian asosiatif kausal. Sampel sebanyak 119 responden diperoleh melalui teknik Slovin dengan tingkat kesalahan 5%. Data dikumpulkan menggunakan kuesioner berskala Likert lima poin dan dianalisis menggunakan regresi linier berganda serta uji t, uji F, dan koefisien determinasi dengan bantuan SPSS 23. Hasil penelitian menunjukkan sistem kompensasi berpengaruh negatif dan signifikan terhadap kinerja, sedangkan budaya kerja berpengaruh positif dan signifikan terhadap kinerja. Secara simultan, sistem kompensasi dan budaya kerja memberikan pengaruh signifikan terhadap kinerja juru parkir. Temuan ini mengindikasikan bahwa peningkatan kinerja pegawai membutuhkan pendekatan holistik yang memperhatikan keseimbangan antara kompensasi yang layak dan penguatan budaya kerja yang positif. Penelitian ini memberikan kontribusi teoretis mengenai dinamika faktor organisasi yang memengaruhi kinerja tenaga lapangan serta rekomendasi praktis bagi perumusan kebijakan manajemen SDM sektor pelayanan publik.
Pengaruh Disiplin dan Motivasi Terhadap Kinerja Guru SMK Plus Umar Zahid Mohammad Saiq Ali Sya’bana; Moh. Ja’far Sodiq Maksum
Management and Education Journal Vol. 4 No. 1 (2026)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v4i1.70

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This study aims to analyze the influence of discipline and work motivation on teacher performance at SMK Plus Umar Zahid, a vocational school integrated with a pesantren-based education system. Using a quantitative correlational design, the research involved 46 teachers selected through a saturated sampling technique. Data was collected using a Likert-scale questionnaire and tested for validity and reliability, yielding valid items with Cronbach's Alpha values above 0.70. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results show that discipline has a positive but insignificant effect on teacher performance, while motivation has a positive and significant effect. Simultaneously, both variables significantly influence performance, with an R² value of 0.506, indicating that 50.6% of performance variation is explained by discipline and motivation. The findings highlight the dominant role of intrinsic and extrinsic motivation in enhancing teacher performance, strengthened by the religious and communal values of the pesantren environment. This study contributes to understanding human resource management in Islamic-based vocational education and provides recommendations for enhancing teacher professionalism through integrated strategies involving motivation, discipline, and organizational support.
Ambiguitas Kemitraan dan Prekarisasi Kerja Digital, Host Live Streaming Dalam Dinamika Kapitalisme Platform di Indonesia Usriya Fara Nabila; Moh. Ja’far Sodiq Maksum; Roosmarrani Setiawati
Management and Education Journal Vol. 4 No. 1 (2026)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v4i1.71

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Digital transformation through the platform economy has blurred the boundary between workers and entrepreneurs. In live streaming commerce, hosts are positioned as independent partners with flexibility but remain structurally subordinated through data-driven control. This study analyzes the position of live streaming hosts from a sociology of work perspective by integrating the ideas of Karl Marx, Max Weber, and Karl Polanyi. The research uses a qualitative normative-critical approach based on interdisciplinary literature and regulatory analysis. The findings show that platform partnerships represent a reorganization of labor relations in digital capitalism, where algorithmic mechanisms regulate visibility, performance, and income. Work flexibility becomes conditional, while economic risks and system penalties are transferred to hosts. As a result, hosts occupy a liminal position between workers and entrepreneurs but are structurally closer to subordinated labor. These conditions highlight the need for policy intervention that considers the social dimensions of digital work and principles of social justice.
Co-Authors Achmad Patoni Adhekan Patty Sahusiwa Prasetyo Agustin, Zeni Aristiya Ajeng Sonial Manara Ammelia, Lailatul Ammelia Rahmawati Andi Franoto Anggi Indah Yuliana Anita Rohmatul Ummah Ari Dwi Putra Ari Khasanah Arif Rachman Eka Putra Arisandi Tri Hardiansyah Binti Maunah Budi Sarjana Candra Nur Adiputra Darmawan, Muhammad Faridl Eko Cahyono Faisol Hidayatulloh Fajar Andika Firdaus May Sulvani Fitri Annisa', Khoiru Fitri Umardiyah Franoto, Andi Hidayatulloh, Faisol Ilham Maulana Ilham Maulana Imam Achmad Ahadin Indah Nur Suryani Indrianah, Mei Khasanah, Ari Khotim Fadhli khusnul khotimah Komariyeh Lailatus Sa’adah M Isa Anshori M Oktavian M. Farid Nasrullohi Ma'ruf, Mochammad Maisaroh, Santi Fatna Mochammad Syafiuddin Shobirin Moh. Faridl Darmawan Mohammad Saiq Ali Sya’bana Mohammad Yusuf Habibi Muh. Khofif Luthfi Rohman Muhammad Andhika Budi Prasetyo Muhammad Faridl Darmawan Muhammad Mubarok Jauhari Muhyiddin Zainul Arifin munawarah Nasrulloh, M Farid Nilam Cahyati Putri , Sania Eliza Putri Marsella Zalianti R Gatot Heru Pranjoto Rahayu Nur Afnenda Apriliya Rahmad Said Rahmadani Agus Salim Rahmadani Agus Salim Rif'an Hariri Risky Solikah Nur Faidah Rizatul Jumaizah Rizki Wulandari Rohman, Muh. Khofif Luthfi Roosmarrani Setiawati Roosmarrani Setiawati Said, Rahmad Santi Fatna Maisaroh Septian Ragil Anandita Serliya Qothrunnada Siti Aminatuz Zuhria Siti Nur Qomariyah Syaiful Anam2 Usriya Fara Nabila Warih Awwaluningsih Windi Ananda Pratama Wisnu Mahendri Yoga Firmansya Zeni Aristiya Agustin