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The Influence of Service Quality on Brimo User Satisfaction with Convenience as an Intervening Variable on Management Students of Makassar State University Sahabuddin, Romansyah; Arif, Hery Maulana; Ulfiyanah, Nirma; Mahrip, Shofia Ghaisani; Khaliq, Muhammad Fathul; Baharuddin, Baharuddin
International Journal on Advanced Science, Education, and Religion Vol 7 No 3 (2024): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v7i3.685

This study aims to examine the impact of service quality on BRImo user satisfaction, with convenience as an intervening variable, both partially and simultaneously. The research sample consisted of 125 management students of Makassar State University, and the analysis was conducted using the Partial Least Square (PLS) method with the help of SmartPLS4 software. The results of the study indicate that partially, service quality has a positive and significant effect on user satisfaction. In addition, service quality also has a positive and significant effect on convenience. This convenience, in turn, has a positive and significant effect on user satisfaction. Service quality also has a positive and significant effect on user satisfaction through convenience as an intervening variable in the use of BRImo.

Pengaruh Pengetahuan Investasi dan Kemajuan Teknologi Terhadap Keputusan Investasi Dengan Minat Investasi Sebagai Variabel Intervening: Studi Pada Mahasiswa Program Studi Manajemen Universitas Negeri Makassar Sahabuddin, Romansyah; Arif, Hery Maulana; Zakira, Nur Amni; Aulia, Insyirach; Efendy, Arifai Sosila
Journal Management & Economics Review (JUMPER) Vol. 2 No. 1 (2024): September
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i1.271

With investment interest as an intervening variable, this study seeks to examine how investment knowledge and progress impact investment decisions, especially for Makassar State University students enrolled in the Management Study Program. Investment is a financial commitment made with the hope of gaining profits in the future. Although technological advances have facilitated access to various digital platform investment instruments, having adequate investment expertise is still needed to prevent losses. Knowledge and technological advances impact investment interest, which measures a person's interest in carrying out investment activities. This study uses a quantitative approach using the SmartPLS 3.38 application to analyze structural equality modeling (SEM). The study population was 530 students, whose samples were taken randomly. The findings of the analysis indicate that technological advances and investment knowledge have a significant impact on investment interest, which in turn influences students' investment choices. These results highlight the importance of improving the interest and financial literacy of the younger generation in order to facilitate better investment decision-making. It is hoped that this study will offer suggestions for creating university-level financial education initiatives.

Influencer Marketing dan Customer Review Terhadap Keputusan Pembelian Konsumen Pada Pengguna Shopee Sahabuddin, Romansyah; Arif, Hery Maulana; Jaya, Erdhini Dewi; Akil, Alief Triyanto; Nurain, Ahmad Zun; Oktoviani, Andi Kartika Alvina
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.272

Penelitian ini menganalisis dampak influencer marketing dan review konsumen terhadap keputusan pembelian konsumen di platform Shopee. Metode yang digunakan dalam penelitian ini adalah kuantitatif, dan datanya dikirim melalui kuesioner kepada 250 responden yaitu mahasiswa manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Analisis data dilakukan dengan menggunakan regresi linier berganda dengan menggunakan SPSS versi 27. Dari analisis terdapat pengaruh Influencer Marketing yang positif dan signifikan dengan koefisien regresi 0,134. Customer Review berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,805. Sedangkan kedua variabel tersebut mempunyai pengaruh yang signifikan terhadap keputusan pembelian, begitu pula dengan nilai R square 66,2%, artinya 66,2% varian keputusan pembelian dapat dijelaskan oleh pengaruh influencer marketing dan review consumen. Kesimpulan dari penelitian ini adalah strategi pemasaran termasuk influencer dan review consumen berperan penting dalam meningkatkan keputusan pembelian konsumen.

Studi Pengaruh Keterampilan Manajemen Keuangan Terhadap Kesuksesan Usaha Mahasiswa: Menggali Peran Motivasi Berwirausah Sahabuddin, Romansyah; Arif, Hery Maulana; Nuralisa; Natasya, Putri Aliyah; Aswat, M Nizar
Journal Management & Economics Review (JUMPER) Vol. 2 No. 2 (2024): October
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i2.287

This study aims to analyze the influence of financial management skills on the success of students' businesses in Makassar City, with entrepreneurial motivation as an intervening variable. In the era of globalization, students' interest in entrepreneurship is increasing, but many fail to achieve success due to lack of financial skills. Using a causal method with a quantitative approach, this study involved 105 students who run independent businesses. The results of the analysis show that financial management skills have a positive and significant effect on business success and entrepreneurial motivation. However, entrepreneurial motivation does not significantly mediate the effect of financial management skills on business success. This study confirms the importance of financial management skills in the success of students' businesses, although there are other factors that also contribute.

The Influence of Service Quality on Brimo User Satisfaction with Convenience as an Intervening Variable on Management Students of Makassar State University Sahabuddin, Romansyah; Arif, Hery Maulana; Ulfiyanah, Nirma; Mahrip, Shofia Ghaisani; Khaliq, Muhammad Fathul; Baharuddin, Baharuddin
International Journal on Advanced Science, Education, and Religion Vol 7 No 3 (2024): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v7i3.685

This study aims to examine the impact of service quality on BRImo user satisfaction, with convenience as an intervening variable, both partially and simultaneously. The research sample consisted of 125 management students of Makassar State University, and the analysis was conducted using the Partial Least Square (PLS) method with the help of SmartPLS4 software. The results of the study indicate that partially, service quality has a positive and significant effect on user satisfaction. In addition, service quality also has a positive and significant effect on convenience. This convenience, in turn, has a positive and significant effect on user satisfaction. Service quality also has a positive and significant effect on user satisfaction through convenience as an intervening variable in the use of BRImo.

The Influence of Service Quality on Brimo User Satisfaction with Convenience as an Intervening Variable on Management Students of Makassar State University Sahabuddin, Romansyah; Arif, Hery Maulana; Ulfiyanah, Nirma; Mahrip, Shofia Ghaisani; Khaliq, Muhammad Fathul; Baharuddin, Baharuddin
International Journal on Advanced Science, Education, and Religion Vol 7 No 3 (2024): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v7i3.685

This study aims to examine the impact of service quality on BRImo user satisfaction, with convenience as an intervening variable, both partially and simultaneously. The research sample consisted of 125 management students of Makassar State University, and the analysis was conducted using the Partial Least Square (PLS) method with the help of SmartPLS4 software. The results of the study indicate that partially, service quality has a positive and significant effect on user satisfaction. In addition, service quality also has a positive and significant effect on convenience. This convenience, in turn, has a positive and significant effect on user satisfaction. Service quality also has a positive and significant effect on user satisfaction through convenience as an intervening variable in the use of BRImo.

Pengaruh Pengetahuan Investasi dan Kemajuan Teknologi Terhadap Keputusan Investasi di Kalangan Mahasiswa Gen-Z dengan Minat Investasi sebagai Variabel Intervening: Studi Kasus pada Mahasiswa Prodi Manajemen Universitas Negeri Makassar Romansyah Sahabuddin; Hery Maulana Arif; Finta Anindhita Taufik; Muhammad Akram Zaki Irfan; Wanda Ayu Lestari
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 1 (2024): October
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the influence of investment knowledge and technological progress on investment decisions of generation Z students, with investment interest as an intervening variable. Generation Z is a group born in the digital era and has broad access to investment information through technology. Investment knowledge and technological advances are expected to influence students' interest in investing, which in turn has an impact on their investment decisions. The method used in this research is path analysis with a sample of students from the Makassar State University Management Study Program. The research results show that investment knowledge and technological advances have a significant effect on investment decisions. Investment interest is proven to mediate the relationship between investment knowledge and technological progress and investment decisions. This research highlights the importance of financial literacy and the use of technology in supporting more effective investment decision making among students.

Pengaruh Influencer terhadap Keputusan Pembelian Produk WB Glow di Makassar: Peran Loyalitas Pelanggan dalam Live Streaming Facebook Romansyah Sahabuddin; Rifqah Afifah; Mukrima; Widyanti Wilyah; Hery Maulana Arif
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 6 (2024): August
Publisher : Abadi Institute

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This research aims to explore the impact of influencers on purchasing decisions for WB Glow products via live streaming on Facebook, with customer loyalty as an intervening variable. The approach used was quantitative, with a survey involving 100 adult female WB Glow users who had watched the live streaming. The analysis results show that influencers have a positive and significant influence on purchasing decisions, while increasing customer loyalty. Additionally, loyalty is proven to mediate the relationship between influencer influence and purchasing decisions. These findings emphasize the importance of marketing strategies that utilize influencers in the current digital era, as well as the importance of building customer loyalty to increase promotional effectiveness. This research provides new insights for marketers in designing more effective and relevant campaigns in the digital marketing era.

Studi tentang Pengaruh Strategi Pengembangan SDM terhadap Ketahanan Organisasi: Inovasi dan Pengalaman Praktik Mahasiswa sebagai Variabel Mediasi Romansyah Sahabuddin; Eva Riana; Rizky Aprilia; Zhahra Nurazifa Mustafa; Hery Maulana Arif
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 1 (2024): October
Publisher : Abadi Institute

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This research aims to explore the influence of human resource (HR) development strategies on organizational resilience in facing crises through student practice experiences. In an increasingly dynamic and challenging context, this research examines how student involvement in work practices can make a significant contribution to innovation, flexibility and talent development in organizations. Quantitative techniques were used to conduct this research. The non-probability sampling approach is the sampling methodology used in this research with a sample size of 100 respondents, namely FEB UNM Management students. Partial least squares structural equation modeling (PLS-SEM) analysis is the data analysis method used. The results of this research prove that there is a positive direct influence between HR development strategies on organizational resilience, as well as indirect influences through work innovation variables and student practical experience.

Persepsi Merek Sebagai Mediator Dalam Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Mahasiswa Romansyah Sahabuddin; Andi Muhammad Farid; Muh Fariski; Fatur Rahman; Hery Maulana Arif
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 6 (2024): August
Publisher : Abadi Institute

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This research aims to investigate the effect of marketing strategies on purchasing decisions among Management students at the Faculty of Economics and Business, Makassar State University (FEB UNM), with a focus on brand perception as an intervening variable. The study employed a survey method using purposive sampling, involving 310 active students as respondents. Data were gathered via questionnaires and analyzed using path analysis. The findings indicated that marketing strategies significantly affect students' purchasing decisions, both directly and through brand perception. These results offer valuable insights for marketers in the education sector to place greater emphasis on brand perception to enhance the effectiveness of their marketing strategies.

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