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All Journal Jurnal Mirai Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IJoASER (International Journal on Advanced Science, Education, and Religion) PINISI Discretion Review Journal of Economic, Business and Engineering (JEBE) Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Jurnal Manajemen Innovative: Journal Of Social Science Research (JIMBE) (JUMPER) MAXIMAL IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat
Hery Maulana Arif
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Studi tentang Pengaruh Strategi Pengembangan SDM terhadap Ketahanan Organisasi: Inovasi dan Pengalaman Praktik Mahasiswa sebagai Variabel Mediasi Sahabuddin, Romansyah; Riana, Eva; Aprilia, Rizky; Mustafa, Zhahra Nurazifa; Arif, Hery Maulana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 1 (2024): October
Publisher : Abadi Institute

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Abstract

This research aims to explore the influence of human resource (HR) development strategies on organizational resilience in facing crises through student practice experiences. In an increasingly dynamic and challenging context, this research examines how student involvement in work practices can make a significant contribution to innovation, flexibility and talent development in organizations. Quantitative techniques were used to conduct this research. The non-probability sampling approach is the sampling methodology used in this research with a sample size of 100 respondents, namely FEB UNM Management students. Partial least squares structural equation modeling (PLS-SEM) analysis is the data analysis method used. The results of this research prove that there is a positive direct influence between HR development strategies on organizational resilience, as well as indirect influences through work innovation variables and student practical experience.
Persepsi Merek Sebagai Mediator Dalam Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Mahasiswa Sahabuddin, Romansyah; Farid, Andi Muhammad; Fariski, Muh; Rahman, Fatur; Arif, Hery Maulana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 6 (2024): August
Publisher : Abadi Institute

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Abstract

This research aims to investigate the effect of marketing strategies on purchasing decisions among Management students at the Faculty of Economics and Business, Makassar State University (FEB UNM), with a focus on brand perception as an intervening variable. The study employed a survey method using purposive sampling, involving 310 active students as respondents. Data were gathered via questionnaires and analyzed using path analysis. The findings indicated that marketing strategies significantly affect students' purchasing decisions, both directly and through brand perception. These results offer valuable insights for marketers in the education sector to place greater emphasis on brand perception to enhance the effectiveness of their marketing strategies.
Studi Pengaruh Artificial Intelligence dan Teknologi Informasi Terhadap Minat Kerja Mahasiswa dengan Rekrutmen Digital Sebagai Mediator Sahabuddin, Romansyah; Arif, Hery Maulana; Sari, Nabiilah Atiqah; Yuniarti, Iin; Syahrani, Aulia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 5 (2024): June
Publisher : Abadi Institute

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Abstract

This research aims to find out how artificial intelligence and technology influence students' work interests by using intervening variables in the digital-based recruitment process. This research uses quantitative research with research data analysis which is multiple linear regression analysis with path analysis. With the aim of establishing whether a set of independent variables (exogenous) has a direct or indirect impact on the dependent variable, a path analysis model is used to evaluate the interaction pattern between variables (endogenous). The sampling method used in this research is non-probability sampling method with purposive sampling technique. Purposive sampling is a sample data collection technique that presents complete information data and uses certain considerations or criteria, namely 100 respondents. The results of this research prove that there is a positive direct influence between artificial intelligence and technology on students' work interest, as well as an indirect influence through digital-based recruitment process variables.
OPTIMASI DAYA SAING BRAND BARKA MELALUI BUSINESS MODEL CANVAS (BMC) DAN SWOT ANALYSIS Sahabuddin, Romansyah; Maulana Arif, Hery; Anira Sila, Nur; Nuraeni, Nuraeni; Nurhaerat, Putri
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 9 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i9.2023.4432-4441

Abstract

Barka merupakan brand fashion dari kota Makassar yang berdiri sejak tahun 2021. Untuk meningkatkan daya saing usahanya, Brand Barka ini melakukan formulasi juga mengaplikasikan model bisnis yang sesuai. Tujuan penelitian ini untuk (1) menganalisis model bisnis pada Brand Barka melalui pendekatan Business Model Canvas dengan berdasar pada situasi usaha saat ini (2) melakukan analisis terhadap setiap elemen BMC dengan analisis SWOT untuk mengetahui elemen apa saja memerlukan perbaikan dan (3) menganalisis perbaikan juga strategi yang bisa dilaksanakan dengan melihat hasil BMC sesudah dilakukan analisis  SWOT untuk mengembangkan Brand Barka. Penelitian ini merupakan penelitian yang bersifat deskriptif dengan menerapkan pendekatan kualitatif. Pengumpulan data dilakukan dengan menggunakan metode observasi dan wawancara. Wawancara dilakukan kepada Owner Brand Barka. Berdasarkan hasil penelitian, bisa diketahui bahwa dalam melaksanakan aktivitas usahanya, Brand Barka telah memenuhi 9 elemen yang ada pada Business Model Canvas, tetapi pelaksanaannya belum dilakukan secara maksimal, Brand Barka memerlukan perbaikan pada 9 elemen BMC pada saat ini untuk meningkatkan daya saing usahanya seperti menyediakan berbagai variasi produk, memaksimalkan penggunaan sosial media dan market place, memberikan promo dan menyediakan kartu member, mengikuti event,  bekerjasama dengan berbagai mitra bahan baku dan bermitra dengan gojek, grab, marketplace dan menganggarkan  serta menetapkan biaya pemasaran dan promosi produk.
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS PT. YOTTA BERKAH MULIA) Sahabuddin, Romansyah; Maulana Arif, Hery; Dwi Utami Ruppa, Anisya; Khadija, Sitti; Nurfadillah, Nurfadillah
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 10 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i10.2023.4568-4574

Abstract

Perkembangan dalam dunia bisnis khususnya dalam bidang pemasaran memaksa perusahaan  menjadi lebih kreatif dalam memasarkan produk mereka, agar mampu bersaing dalam dunia bisnis. Strategi yang banyak dilakukan oleh perusahaan adalah dengan menciptakan brand image yang baik dengan harga produk yang lebih terjangkau, dan PT. Yotta Berkah Mulia yang merupakan perusahaan minuman olahan susu dalam berbagai rasa merupakan salah satu perusahaan yang menggunakan teknik tersebut. Tujuan dilakukannya penelitian ini adalah untuk mencari tahu apakah konsumen mengambil keputusan pembelian produk dari PT. Yotta Berkah Mulia dipengaruhi oleh brand image dan harga produk. Metode deskriptif kuantitatif adalah metode yang digunakan dalam penelitiaan ini dengan jumlah sampel 100 masyarakat dengan menggunakan teknik regresi linier berganda. Kesimpulan yang di dapatkan dari penenlitian ini adalah brand image mempunyai pengaruh terhadap pengambilan keputusan konsumen terhadap produk PT. Yotta Berkah Mulia, harga mempengaruhi pengambilan keputusan konsumen terhadap produk PT. Yotta Berkah Mulia beserta brand image dan harga mempengaruhi pengambilan keputusan konsumen terhadap produk PT. Berkah mulia Yotta.
Makkunrai Values and Women’s Professional Identity: A Phenomenological Study of Ethical Leadership and Human Resource Management in South Sulawesi Dipoatmodjo, Tenri Sayu Puspitaningsih; Arif, Hery Maulana; Latif, Abdul Halid
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.695

Abstract

This qualitative study explores the embodiment of Makkunrai values among professional women in South Sulawesi and their influence on Human Resource Management (HRM) practices. Drawing upon indigenous wisdom from Bugis-Makassar culture, Makkunrai encapsulates virtues such as integrity, empathy, humility, and spiritual consciousness—values that subtly shape leadership behavior, workplace ethics, and interpersonal relationships. Using an interpretative phenomenological approach, this research involved in-depth interviews with ten professional women across various organizational contexts. The findings reveal that Makkunrai values not only reinforce ethical leadership and emotional intelligence but also serve as a moral compass guiding decision-making and conflict resolution within the workplace. Furthermore, the study highlights how these local values can harmonize with global HRM principles, creating a culturally grounded framework for sustainable human capital development. The integration of indigenous ethics with modern management systems provides both theoretical insights and practical implications for promoting inclusive, value-driven HRM in Indonesia’s evolving professional landscape.
From Justice To Jazz: Exploring The Improvisational Flow Of Support And Citizenship Behaviour In The Hospitality Industry Dipoatmodjo, Tenri Sayu Puspitaningsih; Ruma, Zainal; Hamka, Rezky Amalia; Angreyani, Andi Dewi; Arif, Hery Maulana
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.246

Abstract

This study aims to analyze the effect of Procedural Justice on Organizational Citizenship Behaviour (OCB) through Perceived Organizational Support (POS) among hotel employees in Makassar City. The research is motivated by the declining extra-role behaviors of employees, which affect service quality, allegedly driven by perceived procedural injustice and low organizational support. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through questionnaires from employees of three- to five-star hotels. The results reveal that Procedural Justice has a positive and significant effect on both POS and OCB, directly and indirectly. Moreover, POS functions as both a mediator and a moderator, strengthening the relationship between procedural justice and OCB. The R² and Q² values indicate a high explanatory and predictive relevance, while the Goodness of Fit Index confirms the empirical adequacy of the model. These findings support the Social Exchange Theory (Blau, 1964) and Organizational Support Theory (Eisenberger et al., 1986), asserting that fairness and organizational support foster reciprocal relationships that motivate employees to engage in voluntary, extra-role behaviors. This study contributes theoretically by extending the application of social exchange theory within the hospitality context and provides practical implications for hotel management to enhance procedural justice and organizational support as strategies to improve employees’ organizational citizenship behaviour.
Fintech and Operational Efficiency: Empirical Evidence from Indonesia’s Banking Sector Burhanuddin; Andi Mustika Amin; Hery Maulana Arif
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.904

Abstract

This study investigates the impact of financial technology (Fintech) adoption on the operational efficiency of commercial banks listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. Employing a quantitative causal-associative method and panel data regression analysis, the research explores how Fintech-driven digital transactions influence banks’ cost structures and efficiency ratios. Data were drawn from annual financial statements and digital transaction reports of four major banks: PT Bank Rakyat Indonesia, PT Bank Negara Indonesia, PT Bank Mandiri, and PT Bank Central Asia. The results reveal that Fintech adoption has a significant and negative effect on both Operating Cost to Operating Income (OCOI) and Cost-to-Income Ratio (CIR), indicating that increased digital transaction activity leads to lower operational costs and improved efficiency. These findings demonstrate that Fintech plays a pivotal role in enhancing banking performance by reducing transaction expenses, optimizing resource allocation, and promoting service accessibility. The study contributes to academic discourse and provides strategic insights for banking practitioners and regulators to strengthen digital transformation policies and foster inclusive Fintech adoption in Indonesia’s financial ecosystem.
Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri' na Pacce Arif, Hery Maulana; Windarsari, Wiwin Riski
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.308

Abstract

The rapid proliferation of AI-powered marketing technologies in emerging markets poses a fundamental challenge to culturally-grounded micro, small, and medium enterprises (MSMEs): how can algorithmic imperatives be reconciled with indigenous value systems that define not only business practice but collective identity? Despite growing research on both AI adoption in SMEs and indigenous knowledge preservation, scholarship rarely examines how traditional values actively mediate rather than merely moderate commercial technology adoption. This study addresses that gap by investigating how MSMEs in Makassar City, Indonesia, negotiate AI marketing integration while preserving siri’ na pacce, the Bugis-Makassar philosophical framework centred on dignity (siri’) and solidarity (pacce). Employing interpretive phenomenology integrated with Community-Based Participatory Research (CBPR), the study conducted 23 in-depth interviews and three focus group discussions with 44 MSME owners and key personnel across traditional culinary, artisan craft, ethnic fashion, and digital service sectors. Template analysis generated four overarching themes: (1) value-based technology discernment, wherein siri’ na pacce operates as an active epistemological filter for evaluating AI tools; (2) strategic selective adoption, wherein enterprises accept algorithmically aligned functions while rejecting culturally incompatible features; (3) cultural indigenization of technology, wherein AI systems are actively reoriented toward communal rather than individualistic ends; and (4) constrained agency under platform power, wherein algorithmic visibility systems penalise cultural non-conformity with market exclusion. These findings challenge technological determinism and advance decolonial computing theory by demonstrating that indigenous values simultaneously enable epistemological agency and are constrained by structural power asymmetries, a duality insufficiently theorised in prior technology adoption frameworks. The study calls for regulatory frameworks establishing indigenous data sovereignty, participatory AI co-design with local communities, and cooperative digital infrastructure as conditions for authentic, rather than performative, cultural integration.
Comparison Of Consumer Preferences And Satisfaction Factors In Offline And Online Shopping At Missyshop Official Hery Maulana Arif; Deddy Ibrahim Rauf
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1445

Abstract

This research aims to identify comparisons of consumer preferences between offline and online shopping at Missyshop Official and the factors that influence consumer satisfaction in both methods. Data collection was done through a questionnaire survey distributed to 90 Missyshop Official consumers in Makassar, Indonesia. The data obtained was analyzed using qualitative analysis. The research results show that consumer preference for offline shopping (69%) is higher than online shopping (31%). The factors that influence consumer satisfaction in offline and online shopping are product, price, and service. The level of consumer satisfaction when shopping offline (average score 3.40) and online (average score 3.08) is equally high. The most important factor in consumer satisfaction when shopping offline is service, followed by product, and then price. Meanwhile, when shopping online, product dimensions are the most important factor, followed by price and service.
Co-Authors A, Hilda Nur. A, Nur Jamilah. Achmad Ridha Adriansyah Afifah, Rifqah Agung Widhi Kurniawan Akbar, Muh Irsyad Abror Putra Raja Akil, Alief Triyanto Alfian Adriyansyah Ali, Muhammad Galib Alviolin, Elin Amalia, Rezki Yunika Amsa, Reni Andi Mustika Amin Andi Yusril Yasmun Angreyani, Andi Dewi Anira Sila, Nur Aprilia, Rizky Asmaul Husnah Aswat, M Nizar Asysyahid, Alfiansyah Atirah , Rezky Aulia, Insyirach Azilah, A.Nur Baharuddin Baharuddin Baharuddin Baharuddin Burhanuddin Deddy Ibrahim Rauf Deddy Ibrahim Rauf Dewi Hasrina Dg Manai, Sulfadillah Dhaniarta, Nabila Dirafathi, Maryam Drajat, Muhammad Surya Toti Dwi Reskianto Dwi Utami Ruppa, Anisya Dzaky, Muhammad Nur Efendy, Arifai Sosila Eka Astria Erwin Erwin Farid, Andi Muhammad Fariski, Muh fatur Rahman, fatur Haeruddin, M. Ilham Wardhana Hasrina, Dewi Husnah, Asmaul Irfan, Muhammad Akram Zaki Irwan, Shabrina Nurfadhilah Isma Azis Riu Jaya, Erdhini Dewi Kasim, Amalia Khadija, Sitti Khaliq, Muhammad Fathul Kong Chantha Latif, Abdul Halid Lestari, Wanda Ayu lestari, winda Lisa Astina Mahrip, Shofia Ghaisani Muh Irsyad Abror Putra Raja Akbar Muhammad Fathul Khaliq Muhridho Mukrima Mustafa, Zhahra Nurazifa Nabila Salsabila Suparman Natasya, Putri Aliyah Nazirah, Ayu Nengsia, Suci Nengsih, Nur Suka Nirma Ulfiyanah Nur Afliza Nur Anira Sila Nur Fadila Nuraeni Nuraeni Nuraeni Nuraeni Nurain, Ahmad Zun Nuralisa Nurfadillah Nurfadillah Nurfatimah, Indira Nurhaerat, Putri Nurul Fadilah Aswar Oktoviani, Andi Kartika Alvina P, Ananda Ayudyah. Pratama, Febriansyah Yoga Putri Nurhaerat Putri, Alya Fadiyah Dwi Putri, Firla Amaria Radjab, Irsan Rahmayani, Sitti Nuralifah Ramadhan, Andi Mahesa Gibran Ramli, Muhammad Fajrul Ray, Aidan Resky Amalia Hamka Rezky Amalia Hamka Rezky, Muh. Alif Riana, Eva Romansyah Sahabuddin Romansyah Sahabuddin Ruma, Zainal Sabirin, Aulia Saleh, Reyna Eka Saputri Sandini, Selvina Sari, Evi Puspita Sari, Nabiilah Atiqah Selamanda, Amalia Reviska Selvianti Pasang Selvina Sandini Shofia Ghaisani Mahrip Sintia Anafani Sitti Mutmadania Sofyan, Safira Ainun Nadira Sri Natalia Suryani, Dila Syahrani, Aulia Taufik Yahya Taufik, Finta Anindhita Tenri Sayu Puspitaningsih Dipoatmodjo Ulfiyanah, Nirma Umama, Nur Unde, Juliet Triani Wilyah, Widyanti Windarsari, Wiwin Riski Yuniarti, Iin Zakira, Nur Amni