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All Journal Jurnal Mirai Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IJoASER (International Journal on Advanced Science, Education, and Religion) PINISI Discretion Review Journal of Economic, Business and Engineering (JEBE) Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Economics and Business Journal Jurnal Manajemen Innovative: Journal Of Social Science Research (JIMBE) (JUMPER) MAXIMAL IJHABS Jurnal Pengabdian Negeri META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat
Hery Maulana Arif
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Influencer terhadap Keputusan Pembelian Produk WB Glow di Makassar: Peran Loyalitas Pelanggan dalam Live Streaming Facebook Sahabuddin, Romansyah; Afifah, Rifqah; Mukrima; Wilyah, Widyanti; Arif, Hery Maulana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 6 (2024): August
Publisher : Abadi Institute

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Abstract

This research aims to explore the impact of influencers on purchasing decisions for WB Glow products via live streaming on Facebook, with customer loyalty as an intervening variable. The approach used was quantitative, with a survey involving 100 adult female WB Glow users who had watched the live streaming. The analysis results show that influencers have a positive and significant influence on purchasing decisions, while increasing customer loyalty. Additionally, loyalty is proven to mediate the relationship between influencer influence and purchasing decisions. These findings emphasize the importance of marketing strategies that utilize influencers in the current digital era, as well as the importance of building customer loyalty to increase promotional effectiveness. This research provides new insights for marketers in designing more effective and relevant campaigns in the digital marketing era.
Studi tentang Pengaruh Strategi Pengembangan SDM terhadap Ketahanan Organisasi: Inovasi dan Pengalaman Praktik Mahasiswa sebagai Variabel Mediasi Sahabuddin, Romansyah; Riana, Eva; Aprilia, Rizky; Mustafa, Zhahra Nurazifa; Arif, Hery Maulana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 1 (2024): October
Publisher : Abadi Institute

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This research aims to explore the influence of human resource (HR) development strategies on organizational resilience in facing crises through student practice experiences. In an increasingly dynamic and challenging context, this research examines how student involvement in work practices can make a significant contribution to innovation, flexibility and talent development in organizations. Quantitative techniques were used to conduct this research. The non-probability sampling approach is the sampling methodology used in this research with a sample size of 100 respondents, namely FEB UNM Management students. Partial least squares structural equation modeling (PLS-SEM) analysis is the data analysis method used. The results of this research prove that there is a positive direct influence between HR development strategies on organizational resilience, as well as indirect influences through work innovation variables and student practical experience.
Persepsi Merek Sebagai Mediator Dalam Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Mahasiswa Sahabuddin, Romansyah; Farid, Andi Muhammad; Fariski, Muh; Rahman, Fatur; Arif, Hery Maulana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 6 (2024): August
Publisher : Abadi Institute

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This research aims to investigate the effect of marketing strategies on purchasing decisions among Management students at the Faculty of Economics and Business, Makassar State University (FEB UNM), with a focus on brand perception as an intervening variable. The study employed a survey method using purposive sampling, involving 310 active students as respondents. Data were gathered via questionnaires and analyzed using path analysis. The findings indicated that marketing strategies significantly affect students' purchasing decisions, both directly and through brand perception. These results offer valuable insights for marketers in the education sector to place greater emphasis on brand perception to enhance the effectiveness of their marketing strategies.
Studi Pengaruh Artificial Intelligence dan Teknologi Informasi Terhadap Minat Kerja Mahasiswa dengan Rekrutmen Digital Sebagai Mediator Sahabuddin, Romansyah; Arif, Hery Maulana; Sari, Nabiilah Atiqah; Yuniarti, Iin; Syahrani, Aulia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 5 (2024): June
Publisher : Abadi Institute

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This research aims to find out how artificial intelligence and technology influence students' work interests by using intervening variables in the digital-based recruitment process. This research uses quantitative research with research data analysis which is multiple linear regression analysis with path analysis. With the aim of establishing whether a set of independent variables (exogenous) has a direct or indirect impact on the dependent variable, a path analysis model is used to evaluate the interaction pattern between variables (endogenous). The sampling method used in this research is non-probability sampling method with purposive sampling technique. Purposive sampling is a sample data collection technique that presents complete information data and uses certain considerations or criteria, namely 100 respondents. The results of this research prove that there is a positive direct influence between artificial intelligence and technology on students' work interest, as well as an indirect influence through digital-based recruitment process variables.
Makkunrai Values and Women’s Professional Identity: A Phenomenological Study of Ethical Leadership and Human Resource Management in South Sulawesi Dipoatmodjo, Tenri Sayu Puspitaningsih; Arif, Hery Maulana; Latif, Abdul Halid
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.695

Abstract

This qualitative study explores the embodiment of Makkunrai values among professional women in South Sulawesi and their influence on Human Resource Management (HRM) practices. Drawing upon indigenous wisdom from Bugis-Makassar culture, Makkunrai encapsulates virtues such as integrity, empathy, humility, and spiritual consciousness—values that subtly shape leadership behavior, workplace ethics, and interpersonal relationships. Using an interpretative phenomenological approach, this research involved in-depth interviews with ten professional women across various organizational contexts. The findings reveal that Makkunrai values not only reinforce ethical leadership and emotional intelligence but also serve as a moral compass guiding decision-making and conflict resolution within the workplace. Furthermore, the study highlights how these local values can harmonize with global HRM principles, creating a culturally grounded framework for sustainable human capital development. The integration of indigenous ethics with modern management systems provides both theoretical insights and practical implications for promoting inclusive, value-driven HRM in Indonesia’s evolving professional landscape.
From Justice To Jazz: Exploring The Improvisational Flow Of Support And Citizenship Behaviour In The Hospitality Industry Dipoatmodjo, Tenri Sayu Puspitaningsih; Ruma, Zainal; Hamka, Rezky Amalia; Angreyani, Andi Dewi; Arif, Hery Maulana
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.246

Abstract

This study aims to analyze the effect of Procedural Justice on Organizational Citizenship Behaviour (OCB) through Perceived Organizational Support (POS) among hotel employees in Makassar City. The research is motivated by the declining extra-role behaviors of employees, which affect service quality, allegedly driven by perceived procedural injustice and low organizational support. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through questionnaires from employees of three- to five-star hotels. The results reveal that Procedural Justice has a positive and significant effect on both POS and OCB, directly and indirectly. Moreover, POS functions as both a mediator and a moderator, strengthening the relationship between procedural justice and OCB. The R² and Q² values indicate a high explanatory and predictive relevance, while the Goodness of Fit Index confirms the empirical adequacy of the model. These findings support the Social Exchange Theory (Blau, 1964) and Organizational Support Theory (Eisenberger et al., 1986), asserting that fairness and organizational support foster reciprocal relationships that motivate employees to engage in voluntary, extra-role behaviors. This study contributes theoretically by extending the application of social exchange theory within the hospitality context and provides practical implications for hotel management to enhance procedural justice and organizational support as strategies to improve employees’ organizational citizenship behaviour.
Co-Authors A, Hilda Nur. A, Nur Jamilah. Achmad Ridha Adriansyah Afifah, Rifqah Agung Widhi Kurniawan Akbar, Muh Irsyad Abror Putra Raja Akil, Alief Triyanto Alfian Adriyansyah Ali, Muhammad Galib Alviolin, Elin Amalia, Rezki Yunika Amsa, Reni Andi Yusril Yasmun Angreyani, Andi Dewi Aprilia, Rizky Asmaul Husnah Aswat, M Nizar Asysyahid, Alfiansyah Atirah , Rezky Aulia, Insyirach Azilah, A.Nur Baharuddin Baharuddin Deddy Ibrahim Rauf Dewi Hasrina Dg Manai, Sulfadillah Dhaniarta, Nabila Dirafathi, Maryam Drajat, Muhammad Surya Toti Dwi Reskianto Dzaky, Muhammad Nur Efendy, Arifai Sosila Eka Astria Erwin Erwin Farid, Andi Muhammad Fariski, Muh fatur Rahman, fatur Hasrina, Dewi Husnah, Asmaul Irfan, Muhammad Akram Zaki Irwan, Shabrina Nurfadhilah Isma Azis Riu Jaya, Erdhini Dewi Kasim, Amalia Khaliq, Muhammad Fathul Latif, Abdul Halid Lestari, Wanda Ayu lestari, winda Lisa Astina Mahrip, Shofia Ghaisani Muh Irsyad Abror Putra Raja Akbar Muhridho Mukrima Mustafa, Zhahra Nurazifa Nabila Salsabila Suparman Natasya, Putri Aliyah Nazirah, Ayu Nengsia, Suci Nengsih, Nur Suka Nur Afliza Nur Anira Sila Nur Fadila Nuraeni Nuraeni Nurain, Ahmad Zun Nuralisa Nurfatimah, Indira Oktoviani, Andi Kartika Alvina P, Ananda Ayudyah. Pratama, Febriansyah Yoga Putri Nurhaerat Putri, Alya Fadiyah Dwi Putri, Firla Amaria Rahmayani, Sitti Nuralifah Ramadhan, Andi Mahesa Gibran Ramli, Muhammad Fajrul Ray, Aidan Resky Amalia Hamka Rezky Amalia Hamka Rezky, Muh. Alif Riana, Eva Romansyah Sahabuddin Ruma, Zainal Sabirin, Aulia Saleh, Reyna Eka Saputri Sandini, Selvina Sari, Evi Puspita Sari, Nabiilah Atiqah Selamanda, Amalia Reviska Selvianti Pasang Selvina Sandini Sintia Anafani Sitti Mutmadania Sofyan, Safira Ainun Nadira Sri Natalia Suryani, Dila Syahrani, Aulia Taufik Yahya Taufik, Finta Anindhita Tenri Sayu Puspitaningsih Dipoatmodjo Ulfiyanah, Nirma Umama, Nur Unde, Juliet Triani Wilyah, Widyanti Windarsari, Wiwin Riski Yuniarti, Iin Zakira, Nur Amni