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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Business Innovation and Entrepreneurship Journal Jurnal Mantik Buana Ilmu Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Teknologi Informatika dan Komputer Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian Proceeding International Pelita Bangsa Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Pupung Purnamasari
Universitas Pelita Bangsa, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Usaha Telur Asin dan Kerupuk Kulit Masyarakat Desa Karang Mukti Sebagai Peningkatan Kesejahteraan Ekonomi Rumah Tangga Syahwildan, Muhamad; Nugroho, Andrianto Prasetya; Purnamasari, Pupung
Lentera Pengabdian Vol. 1 No. 03 (2023): Juli 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i03.70

Abstract

Jurnal ini menguraikan hasil dari kegiatan Pengabdian Masyarakat yang dilakukan oleh Dosen Prodi Manajemen Universitas Pelita Bangsa yaitu berupa pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Telur Asin di wilayah Desa Karang Mukti Kecamatan Karang Bahagia Kabupaten Bekasi dan pembuatan produk kerupuk kulit yang akan dijadikan produk khas Karang Mukti. Latar belakang dari kegiatan ini didasari oleh kondisi UMKM telur asin Karang Mukti yang belum berkembang dan juga belum terdapat produk khas Karang Mukti. Metode yang digunakan adalah metode pendekatan sosialisasi, pelatihan dan pendampingan. Tujuan dari kegiatan ini adalah untuk mengembangkan UMKM telur asin dari segi kemasan, inovasi dan pemasaran serta membantu membuat produk baru khas Karang Mukti. Hasil yang didapat dari kegiatan ini adalah penjualan telur asin lebih meningkat serta pasarnya lebih luas dan kerupuk kulit yang dibuat juga diterima masyarakat.
NAVIGATING THE ETHICAL CHALLENGES AND INNOVATIONS IN PERSONALIZED CONTENT RECOMMENDATIONS, DATA PRIVACY PROTECTION, AND CONSUMER TRUST WITHIN THE REALM OF AI-DRIVEN E-MARKETING STRATEGIES Pupung Purnamasari; Simon Matakena; Muhammad Syafri; Nurussama; Syusantie Sylfia Sairdama
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research delved into the intricate ethical landscape that characterized AI- driven e-marketing. It began by outlining the significance of personalized content recommendations, elucidating their role in enhancing user engagement and conversion rates. While showcasing the benefits of AI-driven personalization, the study unveiled the ethical intricacies of the data collection and user profiling process. Concerns emerged, notably about data privacy, consent, and the potential formation of filter bubbles and echo chambers. Innovative solutions emerged in the form of transparent algorithms and robust user consent mechanisms to address these ethical quandaries. These mechanisms granted users greater control over their data and fostered transparency in content recommendation algorithms. Additionally, the study underscored the importance of consumer trust in e-marketing, emphasizing its pivotal role in brand loyalty and advocacy. Overall, this research offered a comprehensive understanding of the ethical challenges and solutions within AI-driven e-marketing, underscoring the industry's commitment to ethical practices while harnessing the potential of AI to provide personalized and engaging user experiences.
Co-Authors Abdillah . Abdul Latif Ade Sofyan Agung Surya Dwianto Allessandro Setyo Anggito Utomo Amaruddin, Hamdan Anondho Wijanarko Astuti, Maharani Dwi Dendin Jaenudin Dian Rachmawati Afandi Djoko Nugroho Erna Apriani Etty Zuliawaty Zed Fiqih Maria Rabiatul Hariroh Heri Susanto HERI SUSANTO Hermiati, Novi Fitria Ina Sawitri Kartini, Tri Mulyani Maryadi, Adi Mikael Januardi Ginting Muhamad Ekhsan Muhamad Syahwildan Muhamad Syahwildan MUHAMMAD KOSIM, MUHAMMAD Muhammad Luthfi Muhammad Syafrie Nani Hartati Nawangsih, Ismasari Nugroho, Andrianto Prasetya Nurussama Nurussama Nurussama Prasetyo sandi Randa Septi Harmona Regia Nurul Aini Renardi Dewanto Rifa Mu’minatul Kirom Rina Mutiara, Rina Rismawati SIMON MATAKENA Sinta Sundari Heriyanti Sonya Pebriani Sugeng Riyanto SYUSANTIE SYLFIA SAIRDAMA Tri Mulyani Kartini Tukini Tukini Yodi Pirmansyah Zed, Etty Zuliawati Zulfa Zakiatul Hidayah Zuliawati zed, Etty