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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Business Innovation and Entrepreneurship Journal Jurnal Mantik Buana Ilmu Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ilmiah Manajemen Kesatuan Jurnal Teknologi Informatika dan Komputer Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Proceeding International Pelita Bangsa JUARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Pupung Purnamasari
Universitas Pelita Bangsa, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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NAVIGATING THE ETHICAL CHALLENGES AND INNOVATIONS IN PERSONALIZED CONTENT RECOMMENDATIONS, DATA PRIVACY PROTECTION, AND CONSUMER TRUST WITHIN THE REALM OF AI-DRIVEN E-MARKETING STRATEGIES Pupung Purnamasari; Simon Matakena; Muhammad Syafri; Nurussama Nurussama; Syusantie Sylfia Sairdama
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

This research delved into the intricate ethical landscape that characterized AI-driven e-marketing. It began by outlining the significance of personalized content recommendations, elucidating their role in enhancing user engagement and conversion rates. While showcasing the benefits of AI-driven personalization, the study unveiled the ethical intricacies of the data collection and user profiling process. Concerns emerged, notably about data privacy, consent, and the potential formation of filter bubbles and echo chambers. Innovative solutions emerged in the form of transparent algorithms and robust user consent mechanisms to address these ethical quandaries. These mechanisms granted users greater control over their data and fostered transparency in content recommendation algorithms. Additionally, the study underscored the importance of consumer trust in e-marketing, emphasizing its pivotal role in brand loyalty and advocacy. Overall, this research offered a comprehensive understanding of the ethical challenges and solutions within AI-driven e-marketing, underscoring the industry's commitment to ethical practices while harnessing the potential of AI to provide personalized and engaging user experiences.
Penyuluhan Pemanfaatan Media Sosial yang Kreatif dan Inovatif untuk Masyarakat Desa Ismasari Nawangsih; Pupung Purnamasari; Gatot Tri Pranoto; Annisa Maulana Majid; Nurhadi Surojudin
JUARA (Jurnal Pengabdian Kepada Masyarakat) Vol. 1 No. 1 (2023): JUARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Riset, Inovasi, dan Pengabdian Kepada Masyarakat, Universitas Saintek Muhammadiyah

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Abstract

Media sosial merupakan sarana  yang di tunjukan kreatif seseorang dengan  didukung oleh perangkat aplikasi dan internet.  Media Sosial dalam mengakses tanpa mengenal  komunikasi jarak, waktu dan tempat. Serta kemudahan untuk mendapatkan  dan mengelola  informasi penggunanya.Kreativitas yang ditunjukan dalam media sosial berupa video, tulisan, cerita, gambar dan lain-lain akan menjadi nilai tambah. Penggunaan media sosial harus diimbangi dengan pengetahuan akan dampak positif dan negatifnya. Kegiatan pengabdian kepada masyarakat memberikan pelatihan dan peyuluhan tentang  bijak dalam menggunakan media sosial dilakukan di balai desa, pakis jaya karawang. Sasaran dari kegiatan Pegabdian kepada masyarakat ini adalah masyarakat desa. Kegiatan dilakukan secara tatap muka yang diawali dengan observasi wawancara dan koordinasi. Mengenai rencana kegiatan yang akan dilakukan di lingkungan tersebut. Kegiatan pengabdian dilakukan dengan menggunakan beberapa tahapan: Tahap persiapan; Tahap implementasi sosialisasi mengenai edukasi bijak dalam menggunakan media sosial. Metode yang digunakan dalam melaksanakan kegiatan pengabdian kepada masyarakat adalah sosialisasi dengan teknik penyuluhan berupa ceramah atau penyampaian materi berupa teori, video dan praktek penggunaan media sosial terkait dengan tema, tanya jawab dan game yang menarik. Hasil kegiatan  menunjukkan meningkatnya penggunaan media sosial secara  kreativitas  dan inovatif bagi masyarakat desa.
Analysis Of The Impact Of The Application Of Artificial Intelligence (Ai) Based Technology And Digital Finance Knowledge In Improving Business Sustainability Fiqih maria; Zulfa Hidayah; Pupung Purnamasari; Prasetyo sandi
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4695

Abstract

MSMEs are one of the most important sectors in a country's economy. According to the Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM), the total number of MSMEs in Indonesia reached 8.71 million business units in 2022 with a contribution to GDP of 60.5%, and absorbed a workforce of 96.9% of the total national employment. However, MSMEs often face various challenges in maintaining their business continuity, such as low quality of human resources, capital and understanding of the utilization and development of technology (Kusumaastuti & Asih, 2015). Currently, MSMEs must be able to adapt to technology, one of which is Artificial Intelligence (AI) to increase business productivity, such as improving customer service, displaying attractive product descriptions and reviews, and assisting product marketing and sales. AI helps develop sales and marketing strategies that significantly improve business performance so as to maintain business continuity (Palanivelu & Vasanthi, 2020).Digital financial knowledge is a knowledge concept that includes financial knowledge and digital knowledge (Normawati et al., 2021). Business actors who have financial knowledge find it easier to understand matters related to the financial sector and have the knowledge to access the financial sector, and are able to carry out better financial planning (Safitri et al., 2022). By having financial knowledge and skills, business actors can support the sustainability of their business with products produced by financial institutions to facilitate capital development for business actors and ensure financial security in business management (Jayanti & Karnowati, 2023). This study aims to (1) determine the effect of the application of AI-based technology on business sustainable MSMEs, (2) determine the effect of digital financial knowledge on business sustainable MSMEs. The population in this study were MSME actors in Bekasi Regency. The sample collection technique used was accidental sampling technique. The method used is a quantitative method using SEM Smart PLS software as an analytical tool.
THE INFLUENCE OF LEADERSHIP STYLE, WORK DISCIPLINE AND REWARDS ON ORGANIZATIONAL COMMITMENT Tri Mulyani Kartini; Etty Zuliawaty Zed; Sinta Sundari Heriyanti; Pupung Purnamasari
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to examine the effect of leadership style, discipline, and reward on organizational commitment. The subject of this research is one of the companies engaged in manufacturing automotive wire in the Jababeka Cikarang area. This research is quantitative research and the sampling technique used is random sampling. Respondents who sampled this study were 80 employees. Technical data analysis using SPSS Statistic 25 software, the results showed partially that the leadership style variable had a positive and significant effect on organizational commitment. Discipline variables have no effect on organizational commitment. The reward variable has no effect on organizational commitment, therefore the influence of the existing leadership style and discipline and the provision of existing rewards will be able to support organizational commitment.
Development of Artificial Intelligence (AI): A Bibliometric Analysis Approach Abdul Latif; Erna Apriani; Muhamad Syahwildan; Pupung Purnamasari
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

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Abstract

The whole world is competing to develop artificial intelligence for the benefit of groups and individuals, and this condition results in significant changes in the style or way of human activity; the development of artificial intelligence in the world of technology is very rapid and inevitable. This research aims to systematically analyze the development of artificial intelligence in human technological civilization within the last three years, namely from 2010 to 2022. This research uses a bibliometric analysis approach assisted by the VOSviewer application. The data used is scientific article data published on Google Scholar during 2010-2022 using the Publish or Perish application on the keyword "Artificial Intelligence" to obtain 999 scientific articles on artificial intelligence, which are used in this bibliometric analysis research. The results of bibliometric analysis obtained 6 clusters with 141 items, the results of mapping network visualization, overlay visualization, and density visualization, and the relationship of the most popular items with other clusters so that a relevant mapping is formed on each item with other clusters.
The influence of promotional attractiveness and product quality on the willingness to repurchase consumers of scarlett whitening body lotion Zed, Etty Zuliawati; Purnamasari , Pupung; Amaruddin, Hamdan
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Beauty trends about facial and body skincare are on the rise these days. This makes the beauty industry grow rapidly. Along with the development of the times, the desires and needs of consumers for beauty care products are also growing, in addition to facial care, the most concerned thing by every woman is body care. Body care is a series of body treatments used to keep the body's skin condition healthy and well-groomed, the use of body lotion is included in a series of body treatments, one of the beauty products that is currently on the rise is body lotion from Scarlett Whitening. The purpose of this study was to determine the effect of promotion and product quality on the willingness to repurchase scarlett whitening body lotion products. Respondents in this study were consumers who had bought Scarlett Whitening body lotion products. The sampling technique used is non-probability sampling using Judgemental sampling with a sample of 130 respondents. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient. The results of this study found that the promotion variable has a proven positive effect on willingness to repurchase directly, and the product quality variable has a positive effect on willingness to repurchase directly.
Strategi Marketing Mix terhadap Loyalitas Konsumen Mutiara, Rina; Astuti, Maharani Dwi; Purnamasari, Pupung
Widya Balina Vol 9 No 1 (2024): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v9i1.548

Abstract

Salah satu elemen penting dalam mempengaruhi suatu usaha adalah marketing mix (bauran pemasaran), sehingga sangat penting untuk diterapkan guna meningkatkan volume penjualan. Penelitian ini ditujukan untuk mengetahui usaha tomoro coffee melakukan penerapan bauran pemasaran (marketing mix) dengan menggunakan produk (product), harga (price), tempat (place) dan promosi (promotion) yang nantinya akan terciptanya loyalitas konsumen. Bauran pemasaran dapat dikatakan efektif apabila dapat menyatukan empat hal ini dengan efektif dan sesuai dengan kebutuhan serta preferensi pelanggan. Adanya konsep ini dirancang guna membantu sebuah usaha dalam melakukan perencanaan dan melaksanakan strategi pemasaran yang efektif. Maka dari itu, Metode pengumpulan sampel ini menggunakan non-probability sampling dengan teknik accidental sampling yaitu sebanyak 45 orang responden. Sedagkan metode yang digunakan yaitu menggunakan Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS Versi 4.0. Hasil penelitian menyatakan bahwa produk berpengaruh negatif siginifikan terhadap loyalitas konsumen, harga berpengaruh positif signifikan terhadap loyalitas konsumen, tempat berpengaruh negatif signifikan terhadap loyalitas konsumen dan promosi berpengaruh positif signifikan terhadap loyalitas konsumen Tomorro Coffe Deltamas.
Pelatihan sarana edukasi bahari dan pemberdayaan kreatif anak nelayan pesisir karawang Purnamasari, Pupung; Kartini, Tri Mulyani; Nugroho, Djoko; Radian, Muhammad Luthfi
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i03.337

Abstract

Inisiatif pemberdayaan kreatif anak nelayan di pesisir Karawang merupakan langkah penting dalam mengembangkan potensi generasi muda dan memperkuat keterlibatan mereka dalam menjaga lingkungan. Meskipun Pesisir Karawang menawarkan keindahan alam yang memukau, tantangan seperti perubahan iklim dan degradasi lingkungan memerlukan perhatian serius. Upaya pemberdayaan kreatif ini, meliputi pelatihan keterampilan dan kampanye lingkungan, bertujuan untuk meningkatkan pemahaman anak-anak nelayan tentang pentingnya menjaga sumber daya kelautan dan lingkungan. Selain mendapatkan keterampilan praktis, mereka juga diajarkan nilai-nilai tentang keberlanjutan lingkungan. Pemantauan dan evaluasi terus-menerus menjadi kunci untuk memastikan efektivitas program ini, sementara dukungan dari berbagai pihak sangat penting untuk keberlanjutan dan kesuksesannya. Dengan upaya bersama, Karawang dapat tetap menjadi destinasi menarik bagi wisatawan sambil menjaga keberlanjutan sumber daya alam untuk masa depan yang lebih baik, sambil menciptakan kesadaran yang mendalam tentang pentingnya pelestarian lingkungan.
Pelatihan Perancangan Aset Vidio Sebagai Penunjang Kegiatan Promosi Wisata di Jawa Barat Zuliawati zed, Etty; Purnamasari, Pupung; Rismawati; Nawangsih, Ismasari
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i03.349

Abstract

Pengabdian masyarakat di Kabupaten Karawang bertujuan untuk meningkatkan promosi pariwisata melalui pembuatan video. Dengan melibatkan pelatihan dan pendampingan, metode ini menyediakan informasi tambahan bagi masyarakat tentang destinasi wisata lokal. Metode Pelaksanaan nya memiliki dua cara yang masing-masing memiliki peranan yang berhubungan satu dengan lainnya. Hasil dari pelatihan ini menunjukkan bahwa Video promosi diunggah di platform digital seperti Youtube untuk mencapai audiens yang lebih luas. Teknik-teknik digital marketing digunakan untuk meningkatkan visibilitas destinasi pariwisata, membangun kesadaran lokal, dan mendorong partisipasi masyarakat dalam pengembangan pariwisata daerah. Dengan demikian, video promosi tidak hanya bertujuan untuk meningkatkan kunjungan wisatawan, tetapi juga untuk memperkuat ekonomi lokal dan meningkatkan kesejahteraan masyarakat Kabupaten Karawang.
PERAN KEPEMIMPINAN STRATEGIS PADA SEKTOR UMKM TERHADAP HUBUNGAN KETERAMPILAN WIRAUSAHA DAN MOTIVASI BERWIRAUSAHA TERHADAP KINERJA BISNIS Maryadi, Adi; Hermiati, Novi Fitria; Purnamasari, Pupung; Afandi, Dian Rachmawati; Kosim, Muhammad
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i2.17267

Abstract

This study aims to examine how strategic leadership in the MSME sector affects the relationship between entrepreneurial skills and entrepreneurial motivation to business outcomes. The selection of respondents for this study will be conducted by random sampling and purposive sampling for owners and leaders of MSMEs in Central Cikarang. A total of 100 respondents will be selected as the sample size. To conduct data analysis will use the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that entrepreneurial motivation does not directly influence business performance, but entrepreneurial ability and strategic leadership have a significant relationship with business performance. In addition, strategic leadership was shown to regulate the relationship by enhancing the positive effects of entrepreneurial ability and motivation on business outcomes. These findings emphasize the importance of strategic leadership development in improving the performance and survival of MSMEs Keywords: Entrepreneurial Skills; Entrepreneurial Motivation; Strategic Leadership; Business Performance
Co-Authors Abdillah . Abdul Latif Ade Sofyan Agung Surya Dwianto Allessandro Setyo Anggito Utomo Amaruddin, Hamdan Annisa Maulana Majid Anondho Wijanarko Astuti, Maharani Dwi Dendin Jaenudin Dian Rachmawati Afandi Djoko Nugroho Erna Apriani Etty Zuliawaty Zed Fiqih Maria Rabiatul Hariroh Gatot Tri Pranoto Heri Susanto HERI SUSANTO Hermiati, Novi Fitria Ina Sawitri Ismasari Nawangsih Kartini, Tri Mulyani Maryadi, Adi Mikael Januardi Ginting Muhamad Ekhsan Muhamad Syahwildan Muhamad Syahwildan MUHAMMAD KOSIM, MUHAMMAD Muhammad Luthfi Muhammad Syafrie Nani Hartati Nawangsih, Ismasari Nugroho, Andrianto Prasetya Nurhadi Surojudin Nurussama Nurussama Prasetyo sandi Randa Septi Harmona Regia Nurul Aini Renardi Dewanto Rifa Mu’minatul Kirom Rina Mutiara, Rina Rismawati SIMON MATAKENA Sinta Sundari Heriyanti Sonya Pebriani Sugeng Riyanto Syusantie Sylfia Sairdama Tri Mulyani Kartini Tukini Tukini Yodi Pirmansyah Zed, Etty Zuliawati Zulfa Zakiatul Hidayah Zuliawati zed, Etty