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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Business Innovation and Entrepreneurship Journal Jurnal Mantik Buana Ilmu Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Teknologi Informatika dan Komputer Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian Proceeding International Pelita Bangsa Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Pupung Purnamasari
Universitas Pelita Bangsa, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis Of The Impact Of The Application Of Artificial Intelligence (Ai) Based Technology And Digital Finance Knowledge In Improving Business Sustainability Fiqih maria; Zulfa Hidayah; Pupung Purnamasari; Prasetyo sandi
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4695

Abstract

MSMEs are one of the most important sectors in a country's economy. According to the Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM), the total number of MSMEs in Indonesia reached 8.71 million business units in 2022 with a contribution to GDP of 60.5%, and absorbed a workforce of 96.9% of the total national employment. However, MSMEs often face various challenges in maintaining their business continuity, such as low quality of human resources, capital and understanding of the utilization and development of technology (Kusumaastuti & Asih, 2015). Currently, MSMEs must be able to adapt to technology, one of which is Artificial Intelligence (AI) to increase business productivity, such as improving customer service, displaying attractive product descriptions and reviews, and assisting product marketing and sales. AI helps develop sales and marketing strategies that significantly improve business performance so as to maintain business continuity (Palanivelu & Vasanthi, 2020).Digital financial knowledge is a knowledge concept that includes financial knowledge and digital knowledge (Normawati et al., 2021). Business actors who have financial knowledge find it easier to understand matters related to the financial sector and have the knowledge to access the financial sector, and are able to carry out better financial planning (Safitri et al., 2022). By having financial knowledge and skills, business actors can support the sustainability of their business with products produced by financial institutions to facilitate capital development for business actors and ensure financial security in business management (Jayanti & Karnowati, 2023). This study aims to (1) determine the effect of the application of AI-based technology on business sustainable MSMEs, (2) determine the effect of digital financial knowledge on business sustainable MSMEs. The population in this study were MSME actors in Bekasi Regency. The sample collection technique used was accidental sampling technique. The method used is a quantitative method using SEM Smart PLS software as an analytical tool.
THE INFLUENCE OF LEADERSHIP STYLE, WORK DISCIPLINE AND REWARDS ON ORGANIZATIONAL COMMITMENT Tri Mulyani Kartini; Etty Zuliawaty Zed; Sinta Sundari Heriyanti; Pupung Purnamasari
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to examine the effect of leadership style, discipline, and reward on organizational commitment. The subject of this research is one of the companies engaged in manufacturing automotive wire in the Jababeka Cikarang area. This research is quantitative research and the sampling technique used is random sampling. Respondents who sampled this study were 80 employees. Technical data analysis using SPSS Statistic 25 software, the results showed partially that the leadership style variable had a positive and significant effect on organizational commitment. Discipline variables have no effect on organizational commitment. The reward variable has no effect on organizational commitment, therefore the influence of the existing leadership style and discipline and the provision of existing rewards will be able to support organizational commitment.
Development of Artificial Intelligence (AI): A Bibliometric Analysis Approach Abdul Latif; Erna Apriani; Muhamad Syahwildan; Pupung Purnamasari
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

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Abstract

The whole world is competing to develop artificial intelligence for the benefit of groups and individuals, and this condition results in significant changes in the style or way of human activity; the development of artificial intelligence in the world of technology is very rapid and inevitable. This research aims to systematically analyze the development of artificial intelligence in human technological civilization within the last three years, namely from 2010 to 2022. This research uses a bibliometric analysis approach assisted by the VOSviewer application. The data used is scientific article data published on Google Scholar during 2010-2022 using the Publish or Perish application on the keyword "Artificial Intelligence" to obtain 999 scientific articles on artificial intelligence, which are used in this bibliometric analysis research. The results of bibliometric analysis obtained 6 clusters with 141 items, the results of mapping network visualization, overlay visualization, and density visualization, and the relationship of the most popular items with other clusters so that a relevant mapping is formed on each item with other clusters.
The influence of promotional attractiveness and product quality on the willingness to repurchase consumers of scarlett whitening body lotion Zed, Etty Zuliawati; Purnamasari , Pupung; Amaruddin, Hamdan
Proceeding International Pelita Bangsa Vol. 1 No. 01 (2023): September 2023
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Beauty trends about facial and body skincare are on the rise these days. This makes the beauty industry grow rapidly. Along with the development of the times, the desires and needs of consumers for beauty care products are also growing, in addition to facial care, the most concerned thing by every woman is body care. Body care is a series of body treatments used to keep the body's skin condition healthy and well-groomed, the use of body lotion is included in a series of body treatments, one of the beauty products that is currently on the rise is body lotion from Scarlett Whitening. The purpose of this study was to determine the effect of promotion and product quality on the willingness to repurchase scarlett whitening body lotion products. Respondents in this study were consumers who had bought Scarlett Whitening body lotion products. The sampling technique used is non-probability sampling using Judgemental sampling with a sample of 130 respondents. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient. The results of this study found that the promotion variable has a proven positive effect on willingness to repurchase directly, and the product quality variable has a positive effect on willingness to repurchase directly.
Strategi Marketing Mix terhadap Loyalitas Konsumen Mutiara, Rina; Astuti, Maharani Dwi; Purnamasari, Pupung
Widya Balina Vol 9 No 1 (2024): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v9i1.548

Abstract

Salah satu elemen penting dalam mempengaruhi suatu usaha adalah marketing mix (bauran pemasaran), sehingga sangat penting untuk diterapkan guna meningkatkan volume penjualan. Penelitian ini ditujukan untuk mengetahui usaha tomoro coffee melakukan penerapan bauran pemasaran (marketing mix) dengan menggunakan produk (product), harga (price), tempat (place) dan promosi (promotion) yang nantinya akan terciptanya loyalitas konsumen. Bauran pemasaran dapat dikatakan efektif apabila dapat menyatukan empat hal ini dengan efektif dan sesuai dengan kebutuhan serta preferensi pelanggan. Adanya konsep ini dirancang guna membantu sebuah usaha dalam melakukan perencanaan dan melaksanakan strategi pemasaran yang efektif. Maka dari itu, Metode pengumpulan sampel ini menggunakan non-probability sampling dengan teknik accidental sampling yaitu sebanyak 45 orang responden. Sedagkan metode yang digunakan yaitu menggunakan Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS Versi 4.0. Hasil penelitian menyatakan bahwa produk berpengaruh negatif siginifikan terhadap loyalitas konsumen, harga berpengaruh positif signifikan terhadap loyalitas konsumen, tempat berpengaruh negatif signifikan terhadap loyalitas konsumen dan promosi berpengaruh positif signifikan terhadap loyalitas konsumen Tomorro Coffe Deltamas.
Pelatihan sarana edukasi bahari dan pemberdayaan kreatif anak nelayan pesisir karawang Purnamasari, Pupung; Kartini, Tri Mulyani; Nugroho, Djoko; Radian, Muhammad Luthfi
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i03.337

Abstract

Inisiatif pemberdayaan kreatif anak nelayan di pesisir Karawang merupakan langkah penting dalam mengembangkan potensi generasi muda dan memperkuat keterlibatan mereka dalam menjaga lingkungan. Meskipun Pesisir Karawang menawarkan keindahan alam yang memukau, tantangan seperti perubahan iklim dan degradasi lingkungan memerlukan perhatian serius. Upaya pemberdayaan kreatif ini, meliputi pelatihan keterampilan dan kampanye lingkungan, bertujuan untuk meningkatkan pemahaman anak-anak nelayan tentang pentingnya menjaga sumber daya kelautan dan lingkungan. Selain mendapatkan keterampilan praktis, mereka juga diajarkan nilai-nilai tentang keberlanjutan lingkungan. Pemantauan dan evaluasi terus-menerus menjadi kunci untuk memastikan efektivitas program ini, sementara dukungan dari berbagai pihak sangat penting untuk keberlanjutan dan kesuksesannya. Dengan upaya bersama, Karawang dapat tetap menjadi destinasi menarik bagi wisatawan sambil menjaga keberlanjutan sumber daya alam untuk masa depan yang lebih baik, sambil menciptakan kesadaran yang mendalam tentang pentingnya pelestarian lingkungan.
Pelatihan Perancangan Aset Vidio Sebagai Penunjang Kegiatan Promosi Wisata di Jawa Barat Zuliawati zed, Etty; Purnamasari, Pupung; Rismawati; Nawangsih, Ismasari
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i03.349

Abstract

Pengabdian masyarakat di Kabupaten Karawang bertujuan untuk meningkatkan promosi pariwisata melalui pembuatan video. Dengan melibatkan pelatihan dan pendampingan, metode ini menyediakan informasi tambahan bagi masyarakat tentang destinasi wisata lokal. Metode Pelaksanaan nya memiliki dua cara yang masing-masing memiliki peranan yang berhubungan satu dengan lainnya. Hasil dari pelatihan ini menunjukkan bahwa Video promosi diunggah di platform digital seperti Youtube untuk mencapai audiens yang lebih luas. Teknik-teknik digital marketing digunakan untuk meningkatkan visibilitas destinasi pariwisata, membangun kesadaran lokal, dan mendorong partisipasi masyarakat dalam pengembangan pariwisata daerah. Dengan demikian, video promosi tidak hanya bertujuan untuk meningkatkan kunjungan wisatawan, tetapi juga untuk memperkuat ekonomi lokal dan meningkatkan kesejahteraan masyarakat Kabupaten Karawang.
PERAN KEPEMIMPINAN STRATEGIS PADA SEKTOR UMKM TERHADAP HUBUNGAN KETERAMPILAN WIRAUSAHA DAN MOTIVASI BERWIRAUSAHA TERHADAP KINERJA BISNIS Maryadi, Adi; Hermiati, Novi Fitria; Purnamasari, Pupung; Afandi, Dian Rachmawati; Kosim, Muhammad
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i2.17267

Abstract

This study aims to examine how strategic leadership in the MSME sector affects the relationship between entrepreneurial skills and entrepreneurial motivation to business outcomes. The selection of respondents for this study will be conducted by random sampling and purposive sampling for owners and leaders of MSMEs in Central Cikarang. A total of 100 respondents will be selected as the sample size. To conduct data analysis will use the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that entrepreneurial motivation does not directly influence business performance, but entrepreneurial ability and strategic leadership have a significant relationship with business performance. In addition, strategic leadership was shown to regulate the relationship by enhancing the positive effects of entrepreneurial ability and motivation on business outcomes. These findings emphasize the importance of strategic leadership development in improving the performance and survival of MSMEs Keywords: Entrepreneurial Skills; Entrepreneurial Motivation; Strategic Leadership; Business Performance
Implementasi Program Pengabdian Masyarakat Untuk Branding Dan Digitalisasi UMKM Di Desa Jayamukti Kab. Bekasi Pupung Purnamasari; Randa Septi Harmona; Rifa Mu’minatul Kirom; Regia Nurul Aini
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The community service program in Jayamukti Village was motivated by the low understanding of MSMEs regarding branding and digitalization, which affects their competitiveness in the market. The program aimed to enhance the visibility and operational efficiency of MSMEs through the implementation of branding and digitalization strategies. The methods used included door-to-door outreach, training in banner creation as a promotional tool, QRIS implementation for digital transactions, and registering business locations on Google Maps to improve consumer accessibility. The results showed that the program successfully increased the attractiveness and accessibility of MSMEs and facilitated cashless transactions, despite some challenges such as resistance to new technology and verification issues in the QRIS implementation process. Overall, the program had a positive impact on MSMEs in Jayamukti Village by improving their readiness to compete in the digital era. In the future, program development can focus on more intensive digital education and technological capacity building to address the challenges faced and ensure the sustainability of the program's impact.
Pelatihan Pengembangan Produk Olahan Pangan Lokal Untuk Meningkatkan Daya Saing Di Pasar Kabupaten Bekasi Zed, Etty Zuliawati; Purnamasari, Pupung; Nugroho, Djoko; Nawangsih, Ismasari
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 06 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i06.500

Abstract

Pelatihan pengembangan produk olahan pangan lokal di Desa Cipayung, Kecamatan Cikarang Timur, Kabupaten Bekasi, bertujuan untuk meningkatkan keterampilan dan daya saing para peserta dalam mengolah ikan patin menjadi produk bernilai tambah. Sebanyak 100 peserta yang terdiri dari ibu rumah tangga dan pelaku UMKM pemula berhasil menguasai teknik pengolahan dasar, termasuk pembuatan bakso ikan, kerupuk ikan, dan abon patin, serta pengemasan yang menarik. Selain keterampilan teknis, pelatihan ini juga memberikan pemahaman mengenai manajemen usaha dan strategi pemasaran efektif melalui media sosial dan teknik promosi sederhana. Hasil evaluasi pasca-pelatihan menunjukkan bahwa lebih dari 80% peserta merasa percaya diri untuk menerapkan teknik yang diajarkan dan memiliki rencana untuk mengembangkan usaha mereka. Selain itu, para peserta mulai merencanakan branding produk dan strategi distribusi. Pelatihan ini diharapkan tidak hanya meningkatkan keterampilan teknis, tetapi juga memberikan pengetahuan manajerial yang mendukung keberlangsungan usaha jangka panjang. Dengan pemanfaatan ikan patin yang bernilai gizi tinggi, diharapkan produk olahan dapat meningkatkan taraf hidup masyarakat setempat dan menjadikan Kabupaten Bekasi sebagai pusat produk pangan olahan ikan patin yang berkualitas. Festival Produk Perikanan yang diadakan oleh petani lokal juga berfungsi sebagai platform promosi untuk memperkenalkan produk olahan ikan patin, mendukung ekonomi lokal, dan mendorong pertumbuhan usaha berbasis sektor perikanan
Co-Authors Abdillah . Abdul Latif Ade Sofyan Agung Surya Dwianto Allessandro Setyo Anggito Utomo Amaruddin, Hamdan Anondho Wijanarko Astuti, Maharani Dwi Dendin Jaenudin Dian Rachmawati Afandi Djoko Nugroho Erna Apriani Etty Zuliawaty Zed Fiqih Maria Rabiatul Hariroh Heri Susanto HERI SUSANTO Hermiati, Novi Fitria Ina Sawitri Kartini, Tri Mulyani Maryadi, Adi Mikael Januardi Ginting Muhamad Ekhsan Muhamad Syahwildan Muhamad Syahwildan MUHAMMAD KOSIM, MUHAMMAD Muhammad Luthfi Muhammad Syafrie Nani Hartati Nawangsih, Ismasari Nugroho, Andrianto Prasetya Nurussama Nurussama Nurussama Prasetyo sandi Randa Septi Harmona Regia Nurul Aini Renardi Dewanto Rifa Mu’minatul Kirom Rina Mutiara, Rina Rismawati SIMON MATAKENA Sinta Sundari Heriyanti Sonya Pebriani Sugeng Riyanto SYUSANTIE SYLFIA SAIRDAMA Tri Mulyani Kartini Tukini Tukini Yodi Pirmansyah Zed, Etty Zuliawati Zulfa Zakiatul Hidayah Zuliawati zed, Etty