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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Almana : Jurnal Manajemen dan Bisnis Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Business Innovation and Entrepreneurship Journal Jurnal Mantik Buana Ilmu Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Teknologi Informatika dan Komputer Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Lentera Pengabdian INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Proceeding International Pelita Bangsa JUARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Pupung Purnamasari
Universitas Pelita Bangsa, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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NAVIGATING THE ETHICAL CHALLENGES AND INNOVATIONS IN PERSONALIZED CONTENT RECOMMENDATIONS, DATA PRIVACY PROTECTION, AND CONSUMER TRUST WITHIN THE REALM OF AI-DRIVEN E-MARKETING STRATEGIES Pupung Purnamasari; Simon Matakena; Muhammad Syafri; Nurussama Nurussama; Syusantie Sylfia Sairdama
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

This research delved into the intricate ethical landscape that characterized AI-driven e-marketing. It began by outlining the significance of personalized content recommendations, elucidating their role in enhancing user engagement and conversion rates. While showcasing the benefits of AI-driven personalization, the study unveiled the ethical intricacies of the data collection and user profiling process. Concerns emerged, notably about data privacy, consent, and the potential formation of filter bubbles and echo chambers. Innovative solutions emerged in the form of transparent algorithms and robust user consent mechanisms to address these ethical quandaries. These mechanisms granted users greater control over their data and fostered transparency in content recommendation algorithms. Additionally, the study underscored the importance of consumer trust in e-marketing, emphasizing its pivotal role in brand loyalty and advocacy. Overall, this research offered a comprehensive understanding of the ethical challenges and solutions within AI-driven e-marketing, underscoring the industry's commitment to ethical practices while harnessing the potential of AI to provide personalized and engaging user experiences.
Penyuluhan Pemanfaatan Media Sosial yang Kreatif dan Inovatif untuk Masyarakat Desa Ismasari Nawangsih; Pupung Purnamasari; Gatot Tri Pranoto; Annisa Maulana Majid; Nurhadi Surojudin
JUARA (Jurnal Pengabdian Kepada Masyarakat) Vol. 1 No. 1 (2023): JUARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Riset, Inovasi, dan Pengabdian Kepada Masyarakat, Universitas Saintek Muhammadiyah

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Abstract

Media sosial merupakan sarana  yang di tunjukan kreatif seseorang dengan  didukung oleh perangkat aplikasi dan internet.  Media Sosial dalam mengakses tanpa mengenal  komunikasi jarak, waktu dan tempat. Serta kemudahan untuk mendapatkan  dan mengelola  informasi penggunanya.Kreativitas yang ditunjukan dalam media sosial berupa video, tulisan, cerita, gambar dan lain-lain akan menjadi nilai tambah. Penggunaan media sosial harus diimbangi dengan pengetahuan akan dampak positif dan negatifnya. Kegiatan pengabdian kepada masyarakat memberikan pelatihan dan peyuluhan tentang  bijak dalam menggunakan media sosial dilakukan di balai desa, pakis jaya karawang. Sasaran dari kegiatan Pegabdian kepada masyarakat ini adalah masyarakat desa. Kegiatan dilakukan secara tatap muka yang diawali dengan observasi wawancara dan koordinasi. Mengenai rencana kegiatan yang akan dilakukan di lingkungan tersebut. Kegiatan pengabdian dilakukan dengan menggunakan beberapa tahapan: Tahap persiapan; Tahap implementasi sosialisasi mengenai edukasi bijak dalam menggunakan media sosial. Metode yang digunakan dalam melaksanakan kegiatan pengabdian kepada masyarakat adalah sosialisasi dengan teknik penyuluhan berupa ceramah atau penyampaian materi berupa teori, video dan praktek penggunaan media sosial terkait dengan tema, tanya jawab dan game yang menarik. Hasil kegiatan  menunjukkan meningkatnya penggunaan media sosial secara  kreativitas  dan inovatif bagi masyarakat desa.
Analysis Of The Impact Of The Application Of Artificial Intelligence (Ai) Based Technology And Digital Finance Knowledge In Improving Business Sustainability Fiqih maria; Zulfa Hidayah; Pupung Purnamasari; Prasetyo sandi
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4695

Abstract

MSMEs are one of the most important sectors in a country's economy. According to the Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM), the total number of MSMEs in Indonesia reached 8.71 million business units in 2022 with a contribution to GDP of 60.5%, and absorbed a workforce of 96.9% of the total national employment. However, MSMEs often face various challenges in maintaining their business continuity, such as low quality of human resources, capital and understanding of the utilization and development of technology (Kusumaastuti & Asih, 2015). Currently, MSMEs must be able to adapt to technology, one of which is Artificial Intelligence (AI) to increase business productivity, such as improving customer service, displaying attractive product descriptions and reviews, and assisting product marketing and sales. AI helps develop sales and marketing strategies that significantly improve business performance so as to maintain business continuity (Palanivelu & Vasanthi, 2020).Digital financial knowledge is a knowledge concept that includes financial knowledge and digital knowledge (Normawati et al., 2021). Business actors who have financial knowledge find it easier to understand matters related to the financial sector and have the knowledge to access the financial sector, and are able to carry out better financial planning (Safitri et al., 2022). By having financial knowledge and skills, business actors can support the sustainability of their business with products produced by financial institutions to facilitate capital development for business actors and ensure financial security in business management (Jayanti & Karnowati, 2023). This study aims to (1) determine the effect of the application of AI-based technology on business sustainable MSMEs, (2) determine the effect of digital financial knowledge on business sustainable MSMEs. The population in this study were MSME actors in Bekasi Regency. The sample collection technique used was accidental sampling technique. The method used is a quantitative method using SEM Smart PLS software as an analytical tool.
Pengembangan Umkm Melalui Sosialisasi Strategi Bisnis Untuk Meningkatkan Penjualan Pupung Purnamasari; Etty Zuliawati; Sesri Sellina; Fiqih Maria Rabiatul Hariroh
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i1.302

Abstract

Strategi bisnis merupakan suatu hal yang penting dalam menjalankan suatu usaha atau usaha baik skala kecil maupun besar, termasuk UMKM, karena dengan memiliki strategi bisnis maka pengusaha atau pemilik dapat meningkatkan kemampuannya dalam bersaing dengan usaha yang dipimpinnya. Salah satu cara dalam menerapkan strategi bisnis adalah dengan menggunakan analisis SWOT, yang mana pemangku kepentingan UMKM perlu mengetahui kekuatan, kelemahan, peluang dan ancaman dari bisnis yang dijalankannya. UMKM adalah usaha ekonomi produktif yang mandiri, biasanya dijalankan oleh perseorangan atau badan hukum yang bukan merupakan anak perusahaan atau afiliasi dari badan usaha yang secara langsung atau tidak langsung dimiliki, dikuasai, atau dimiliki sebagian. Pelaku ekonomi dalam kegiatan ini merupakan pelaku ekonomi dari desa Jayamukti yang tergabung dalam komunitas Milenial Bangkit Indonesia. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menganalisis dan mengidentifikasi strategi bisnis yang sesuai dan menerapkan strategi bisnis tersebut untuk meningkatkan penjualan UMKM. Permasalahan yang dihadapi oleh para pemangku kepentingan UMKM terkait dengan ketidakmampuan mereka dalam mengidentifikasi strategi bisnis yang baik dan tepat. Pemangku kepentingan UMKM mengaku kurang memiliki pengetahuan untuk menganalisis strategi bisnis yang baik dan tepat. Dengan demikian, melalui kegiatan sosialisasi strategi bisnis yang bertujuan untuk meningkatkan pendapatan UMKM, badan usaha dapat memberikan informasi, pengetahuan dan keterampilan untuk menentukan strategi bisnis yang tepat dan dapat diterapkan langsung pada kegiatan usaha Anda
THE INFLUENCE OF LEADERSHIP STYLE, WORK DISCIPLINE AND REWARDS ON ORGANIZATIONAL COMMITMENT Tri Mulyani Kartini; Etty Zuliawaty Zed; Sinta Sundari Heriyanti; Pupung Purnamasari
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to examine the effect of leadership style, discipline, and reward on organizational commitment. The subject of this research is one of the companies engaged in manufacturing automotive wire in the Jababeka Cikarang area. This research is quantitative research and the sampling technique used is random sampling. Respondents who sampled this study were 80 employees. Technical data analysis using SPSS Statistic 25 software, the results showed partially that the leadership style variable had a positive and significant effect on organizational commitment. Discipline variables have no effect on organizational commitment. The reward variable has no effect on organizational commitment, therefore the influence of the existing leadership style and discipline and the provision of existing rewards will be able to support organizational commitment.
The influence of online customer rating, online customer review and taglines “free shipping” on purchasing decisions at the shopee marketplace in Cikarang Etty Zuliawati Zed; Pupung Purnamasari; Sesri Sellina
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study was to analyse the effect of each independent variable: online customer rating, online customer review and "free shipping" tagline on purchasing decisions. The population in this study were Shopee marketplace users in Cikarang City with a sample of 100 respondents determined using purposive sampling. The data analysed were primary data collected by questionnaire. Based on SPSS version 25.0 data processing, the results show that the research instrument test shows that all indicators are valid and all variables are reliable. Based on the F test simultaneously all independent variables have an effect on purchasing decisions. Based on the results of the regression coefficient and t test, it shows that the online customer rating variable has a positive and significant effect on purchasing decisions, the online customer review variable has a positive and significant effect on purchasing decisions and the "free shipping" tagline variable has a positive and significant effect on purchasing decisions.
FINANCIAL STRATEGY FOR A NEW ERA OF BUSINESS SUSTAINABILITY Loso Judianto; Rasmi; Pupung Purnamasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

Facing this new era, business people need to adopt business strategies that are sustainable, innovative and responsive to change. By integrating sustainable business principles, utilizing digital technology, collaborating, and focusing on employee development and understanding markets and customers, they will be able to better face challenges and achieve sustainability in their business. Managing business finances is a crucial challenge for every organization, regardless of scale or industry. In this dynamic era, where changes in technology and the business environment can occur rapidly, the right financial strategy is the foundation of sustainability. By implementing these strategies effectively, businesses can achieve sustainable success and build a strong financial foundation for future growth. The literature study approach was used to conduct the research. A survey of the literature was conducted to gather data and information about financial strategies for the new era of business sustainability. This research discusses business sustainability and new descriptions, financial strategies for business sustainability, factors that influence financial strategies for business sustainability, important issues in implementing financial strategies for business sustainability.
Development of Artificial Intelligence (AI): A Bibliometric Analysis Approach Abdul Latif; Erna Apriani; Muhamad Syahwildan; Pupung Purnamasari
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

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Abstract

The whole world is competing to develop artificial intelligence for the benefit of groups and individuals, and this condition results in significant changes in the style or way of human activity; the development of artificial intelligence in the world of technology is very rapid and inevitable. This research aims to systematically analyze the development of artificial intelligence in human technological civilization within the last three years, namely from 2010 to 2022. This research uses a bibliometric analysis approach assisted by the VOSviewer application. The data used is scientific article data published on Google Scholar during 2010-2022 using the Publish or Perish application on the keyword "Artificial Intelligence" to obtain 999 scientific articles on artificial intelligence, which are used in this bibliometric analysis research. The results of bibliometric analysis obtained 6 clusters with 141 items, the results of mapping network visualization, overlay visualization, and density visualization, and the relationship of the most popular items with other clusters so that a relevant mapping is formed on each item with other clusters.
The Influence Of Social Media, Celebrity Endorsers And Product Quality On Consumer Buying Interest In Dabe Beauty Products In Jakarta Etty Zuliawati Zed; Tri Mulyani Kartini; Pupung Purnamasari
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

In order to cope with the increasing consumer interest in skincare products, companies are required to be more innovative and creative in competing in the market. Advances in technology and social media allow the cosmetics industry to grow rapidly. Through social media, consumers can easily search and get products that suit their needs. Dabe Beaute creates innovative products and utilises social media as a promotional tool that provides information about the variety of products and their quality. This research method uses quantitative methods with ‘nonprobability sampling’ sampling techniques, namely purposive sampling. Data collection techniques through distributing online questionnaires to 100 respondents and processed with SPSS version 25. The analysis method used is multiple linear regression. The results of hypothesis testing show that Social Media and Celebrity Endorser have a significant effect on Purchase Intention, while product quality has no significant effect on Purchase Intention of Dabe Beaute skincare in the city of Jakarta. Companies should expand research by adding other factors besides social media, celebrity endorsers and product quality that can influence buying interest.
The Influence Of Work Supervision, Work Culture And Work Environment On Employee Productivity PT ABC Nining Yuningsih; Tri Wahyu Wiryawan; Muhammad Kosim; Pupung Purnamasari
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.658

Abstract

Human resource management plays a very important role for the company in order to provide maximum results besides that it will also have the best professionalism that can be relied upon to achieve the company's goals and objectives, namely getting maximum profit. The purpose of this research is to analyze the effect of work supervision, work culture, and work environment on employee productivity at PT ABC. The company has goals to be achieved, and it is desirable that workers want to work according to the standards set by the company, and the company wants its employees to work very productively. The sample in this study were 70 respondents. This research uses quantitative methods using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests multiple regression tests, t tests and F tests with the help of SPSS statistics.Keywords: Work Supervision, Work Culture, Work Environment and Work Productivity
Co-Authors Abdillah . Abdul Latif Ade Sofyan Agung Surya Dwianto Allessandro Setyo Anggito Utomo Amaruddin, Hamdan Annisa Maulana Majid Anondho Wijanarko Astuti, Maharani Dwi Azmil Mustaqaroh Dendin Jaenudin Dian Rachmawati Afandi Djoko Nugroho Erna Apriani Etty Zuliawati Zed Etty Zuliawati Zed Etty Zuliawaty Zed Fiqih Maria Rabiatul Hariroh Gatot Tri Pranoto Heri Susanto HERI SUSANTO Hermiati, Novi Fitria Ilham Muhammad Mardi Putra Ina Sawitri Ismasari Nawangsih Kartini, Tri Mulyani Loso Judianto Maryadi, Adi Mikael Januardi Ginting Muhamad Ekhsan Muhamad Syahwildan Muhamad Syahwildan Muhammad Kosim MUHAMMAD KOSIM, MUHAMMAD Muhammad Syafrie Nani Hartati Nawangsih, Ismasari Nining Yuningsih Nugroho, Andrianto Prasetya Nurhadi Surojudin Nurussama Nurussama Prasetyo sandi Radian, Muhammad Luthfi Randa Septi Harmona Rasmi Regia Nurul Aini Renardi Dewanto Rifa Mu’minatul Kirom Rina Mutiara, Rina Rismawati Sesri Sellina SIMON MATAKENA Sinta Sundari Heriyanti Sonya Pebriani Sugeng Riyanto Surya Andika Syusantie Sylfia Sairdama Tri Mulyani Kartini Tri Wahyu Wiryawan Tukini Tukini Yodi Pirmansyah Yuningsih Nining Zed, Etty Zuliawati Zulfa Zakiatul Hidayah Zuliawati zed, Etty