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All Journal Kinerja Among Makarti JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Mantik Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Jurnal Informatika Ekonomi Bisnis Jurnal Abdi Insani Bulletin of Counseling and Psychotherapy Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Manajemen dan Bisnis International Journal of Economics (IJEC) International Journal of Community Service (IJCS) West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal Informatika Ekonomi Bisnis International Journal of Management Science and Application International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development West Science Interdisciplinary Studies West Science Social and Humanities Studies Journal of Innovative and Creativity Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Alfa Santoso Budiwidjojo Putra
Universitas Pignatelli Triputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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PERAN BRAND ATTACHMENT DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP CUSTOMER BONDING Sari, Vincentia Indah Puspita; Putra, Alfa Santoso Budiwidjojo
Among Makarti Vol 17, No 2 (2024): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v17i2.745

Abstract

Abstract : This study aims to investigate the role of brand attachment in mediating the relationship between social media marketing (SMM) and customer bonding. The research employs a quantitative approach. The sample consists of consumers who purchase MSME products on TikTok Shop, with a total of 122 respondents who completed an online questionnaire. The analysis is conducted using SEM-PLS with the assistance of SmartPLS 4.0. The findings indicate a positive effect of SMM on customer bonding. Additionally, there is a positive influence of SMM on brand attachment and a positive relationship between brand attachment and customer bonding. Furthermore, brand attachment demonstrates its mediating role in the connection between SMM and customer bonding.Abstrak : Penelitian ini menguji peran keterikatan merek dalam memediasi hubungan pemasaran melalui media sosial dan keterikatan pelanggan. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Sampel yang diambil terdiri dari konsumen yang melakukan pembelian produk UMKM di TikTok Shop, dengan total 122 responden yang telah mengisi kuesioner secara online. Analisis data dilakukan menggunakan SEM-PLS dengan bantuan SmartPLS 4.0. Hasil penelitian menunjukkan adanya pengaruh antara pemasaran via media sosial terhadap keterikatan pelanggan. Selain itu, terdapat juga pengaruh positif antara pemasaran dengan media sosial terhadap keterikatan merek, serta pengaruh positif antara keterikatan merek terhadap keterikatan pelanggan. Keterikatan merek berperan sebagai mediator dalam hubungan pemasaran melalui media sosial dan keterikatan pelanggan.
PENGARUH KEPUASAN KEPEMILIKAN MEMBERSHIP CARD TERHADAP LOYALITAS PENGUNJUNG PADA MODERN RETAIL DI YOGYAKARTA Alfa Santoso Budiwidjojo Putra
Jurnal Riset Manajemen dan Bisnis Vol. 7 No. 1 (2012): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v7i1.228

Abstract

This study aims to examine the effect of ownership satisfaction to loyalty membership card in the modern retail visitors in Yogyakarta. This study used 102 respondents as a sample of consumers who are visiting at the modern retail. While the sampling technique used is a combination of snowball sampling technique and purposive sampling. The results showed that the satisfaction of the benefits of discount, ease of service satisfaction, and satisfaction with the service special influence on modern retail visitor loyalty, while satisfaction with the service doesn’t influence on the visitor loyalty. Keywords: satisfaction and visitor loyalty
Work Engagement in Indonesian Small and Medium Enterprises: A Bibliometric Analysis of Emerging Research Trends Putra, Alfa Santoso Budiwidjojo
Bulletin of Counseling and Psychotherapy Vol. 6 No. 2 (2024): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002024061011000

Abstract

This study aims to analyze the development of research on work engagement in Small and Medium Enterprises (SMEs) from 2020 to 2024 using a bibliometric approach. The method used is bibliometric analysis with the help of VOSviewer software for data visualization. Data was collected from the Dimensions database using the keywords "work engagement", "SMEs", and "Indonesia". The results show a significant increase in the number of publications and citations related to work engagement in SMEs during this period. Four main research clusters were identified: collaboration and communication, employee creativity and self-efficacy, innovative work behavior, and affective commitment and job satisfaction. Research trends have shifted from the basic concept of work engagement to its practical application in the context of digital transformation, innovation, and SME business sustainability. The COVID-19 pandemic has become a catalyst for research exploring the role of work engagement in SME resilience and adaptation. The need for further research integrating work engagement with contemporary issues such as digitalization and SME business resilience was revealed. The novelty of this research lies in the comprehensive analysis of work engagement research trends in Indonesian SMEs using a bibliometric approach, which has not been widely done before. This study provides a holistic mapping of the development of work engagement studies in SMEs and identifies future research directions.
Managing Stress in the Workplace: A Bibliometric Review of Coping Strategies and Resilience Putra, Alfa Santoso Budiwidjojo; Sari, Vincentia Indah Puspita
Bulletin of Counseling and Psychotherapy Vol. 7 No. 1 (2025): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002025071286000

Abstract

The study aims to conduct a comprehensive bibliometric review of coping strategies and resilience in the context of human resource management (HRM) for managing workplace stress. The focus is on scientific publications from 2019 to 2024 indexed in the Dimensions database. The method used is bibliometric analysis with VOSviewer software to map research trends, identify influential articles and authors, and analyze collaboration and co-citation networks. The results provide a comprehensive map of current trends in workplace stress, coping strategies, and HRM, identifying research gaps and future directions. This study also synthesizes best practices in applying coping strategies and HRM to manage workplace stress. In conclusion, this research provides a strong scientific foundation for developing evidence-based interventions to manage workplace stress and helps organizations create healthier and more productive work environments.
Membangun Sinergi Lintas Generasi: Strategi Kolaboratif untuk Meningkatkan Kinerja Organisasi di Era Digital Alfa Santoso Budiwidjojo Putra
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i2.3129

Abstract

This scholarly oration discusses the importance of building cross-generational synergy in modern organizations in the digital era. With a workforce comprising four main generations (Baby Boomers, Generation X, Millennials, and Generation Z), organizations face challenges and opportunities in fostering effective collaboration. The oration explores concrete strategies to enhance team synergy and performance, including mentoring programs, cross-generational team formation, and generational awareness training. The role of digital technology in facilitating collaboration is also discussed, along with successful examples of organizations that have built cross-generational synergy. Implications for education and leadership development are outlined, emphasizing the importance of adapting curricula to prepare future leaders capable of effectively managing cross-generational teams. The oration also addresses challenges such as differences in values, work styles, and expectations across generations, as well as stereotypes and prejudices that can hinder collaboration. However, these differences are also viewed as opportunities for two-way learning and skill exchange. The importance of creating an inclusive work environment that values diversity is highlighted. Finally, the oration emphasizes that building cross-generational synergy is a valuable investment for the future of organizations, capable of creating a collaborative, innovative, and sustainable work environment.
PENINGKATAN KETERAMPILAN MANAJEMEN DIRI SISWA SMP MELALUI PELATIHAN PENGGUNAAN GOOGLE CALENDAR Alfa Santoso Budiwidjojo Putra; Poernomo, Moyo Hady; Dwiyani, Titik; Aescoulafianto, Renata Ellena
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.4018

Abstract

This community service program aims to enhance the self-management skills of students at SMP Kanisius Muntilan through training in the use of Google Calendar. The background of the issue highlights that students often face challenges in balancing academic activities, extracurricular engagements, and rest time. Limited access to additional educational programs outside of school further exacerbates this condition. This training is designed to provide an understanding of the importance of time management as well as practical skills in creating daily schedules, setting priorities, and managing stress. The implementation method involves a series of activities, including program socialization, intensive training on Google Calendar features and utilization, direct application of technology in schedule planning, as well as regular mentoring and evaluation to ensure effective understanding and application. The training results indicate a significant improvement in students' self-management skills. Students reported increased abilities in managing their time, setting task priorities, and utilizing Google Calendar features to enhance learning efficiency. Additionally, the program has had a positive impact on students' mental well-being, with many feeling more capable of managing stress and academic pressure. These findings emphasize the importance of integrating technology into education as a tool to help students develop skills relevant to modern demands. This program is expected to serve as a model for other schools in their efforts to empower youth and improve educational quality through the optimal use of technology.
Synergy of Work Environment, CEO Characteristics, and MSME Performance: A Case Study in Indonesia’s Clothing Industry Judijanto, Loso; Murthada, Murthada; Putra, Alfa Santoso Budiwidjojo; Astuti, Ambar Kusuma
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.325

Abstract

This research investigates the synergistic impact of the work environment and CEO characteristics on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's clothing industry. The study explores the significance of these factors in enhancing MSME performance and aims to contribute both theoretically and practically to the understanding of these dynamics. Utilizing a quantitative research approach, the study analyzes data from 276 MSMEs in the clothing industry, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate a positive and significant influence of the work environment and CEO characteristics on MSME performance. The research provides valuable insights for policymakers, business leaders, and industry associations to optimize work environments and select CEOs with specific attributes to improve MSME performance.
The Influence of Financial Performance, Environmental Performance, and Governance on Sustainability Reporting: The Moderating Role of Public Demand Dwiyani, Titik; Sedjati, Dwi Poetra; Widiyaningsih, Vitalis Ari; Putra, Alfa Santoso Budiwidjojo
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1465

Abstract

This study examines the relationship between financial performance, environmental performance, and corporate governance on sustainability disclosures (sustainability reports). Financial performance is measured using liquidity, solvency, and profitability, whereas environmental performance is measured using environmental costs and the PROPER rating achieved by the company. The corporate governance variable in this study was measured through independent commissioners, audit committees, and institutional ownership. The dependent variable is sustainability disclosure (sustainability reports). This study uses a population and sample of non-cyclical sector companies that published financial statements and sustainability reports from 2021 to 2023. The sample was selected using stratified random sampling, resulting in 135 companies meeting the research criteria. Data analysis employed classical assumption testing and hypothesis testing using the least-squares method. The findings indicate that financial performance, environmental cost-related performance, and institutional ownership significantly influence sustainability reporting. In contrast, PROPER-based environmental performance, independent commissioners, and audit committees did not have a significant effect. The moderating variable, community/media pressure, did not moderate the relationship between the independent and dependent variables. These findings serve as a reference for encouraging better corporate governance practices to support environmental sustainability, thus fostering harmony in environmental preservation
The Influence of Financial Performance, Environmental Performance, and Governance on Sustainability Reporting: The Moderating Role of Public Demand Dwiyani, Titik; Sedjati, Dwi Poetra; Widiyaningsih, Vitalis Ari; Budiwidjojo Putra, Alfa Santoso
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1546

Abstract

This study examines the relationship between financial performance, environmental performance, and corporate governance on sustainability disclosures (sustainability reports). Financial performance is measured using liquidity, solvency, and profitability, where as environmental performance is measured using environmental costs and the PROPER rating achieved by the company. The corporate governance variable in this study was measured through independent commissioners, audit committees, and institutional ownership. The dependent variable is sustainability disclosure (sustainability reports). This study uses a population and sample of non-cyclical sector companies that published financial statements and sustainability reports from 2021 to 2023. The sample was selected using stratified random sampling, resulting in 135 companies meeting the research criteria. Data analysis employed classical assumption testing and hypothesis testing using the least-squares method. The findings indicate that financial performance, environmental cost-related performance, and institutional ownership significantly influence sustainability reporting. In contrast, PROPER-based environmental performance, independent commissioners, and audit committees did not have a significant effect. The moderating variable, community/media pressure, did not moderate the relationship between the independent and dependent variables. These findings serve as a reference for encouraging better corporate governance practices to support environmental sustainability, thus fostering harmony in environmental preservation
Analysis of the Influence of Employer Branding, Organizational Commitment, and Digital Work Environment on Employee Retention in Digital-Based Companies Putra, Alfa Santoso Budiwidjojo; Akbar, Muhamad; Mart, Catik Yustina; Bilgies, Ana Fitriyatul; Lubis, Fatimah Malini; Andriani, Hertya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3998

Abstract

According to the research, the employee retention in digital-based companies has been influenced significantly by employer branding, organizational commitment, and the quality of the digital work environment. An image of a great company can not only become a source of pride but also love for the employees' hearts, which in turn will decrease their need to exit the organization. More so, loyalty to the company is strengthened when employees feel that their personal values are in line with the company's vision, mission, and work culture. Besides that, the support of a digital work environment that provides flexibility, efficiency, and easy access to technology can be a factor in spreading a more comfortable and nice work atmosphere. These results reveal that retention policies in tech companies are not only dependent on monetary aspects. Attention is also needed to pay attention to the company's reputation, the psychological relationship between individuals and the organization, and the provision of work facilities relevant to current needs. Therefore, company management needs to consistently strengthen the company's brand as an ideal workplace, foster commitment through a supportive work environment, and make continuous investments in digital infrastructure that supports productivity. With these steps, digital companies can build employee loyalty and maintain the sustainability of superior talent, the main foundation for winning the competition in the digital economy era.
Co-Authors Aescoulafianto, Renata Ellena Ahmad Muktamar B Ambar Kusuma Astuti Ambar Kusuma Astuti Ambar Kusuma Astuti Ana Fitriyatul Bilgies, Ana Fitriyatul Andriani, Hertya Apsari, Hirawresti Langen Arief Yanto Rukmana DARMAN Delyana R. Pulungan Dewi Kartikasari Dewi Kartikasari Diah Astuti, Enny dwiyani, titik Evi Dewi Kusumawati Fatimah Malini Lubis Frans Sudirjo Frans Sudirjo Hardiyanto, Purnawan Hartatik Hartatik Hirawresti Langen Apsari Iwan Harsono Jenita Jenita jenita jenita, jenita Judijanto, Loso Kristantiningtyas, Dhian Kusumawati, Evi Dewi Leonardo Gilang Indra Nugraha Loso Judijanto Margaretha Prihatiningsih Maria Rosa Kumala Dewi Marpaung, Rumintar J. H Mart, Catik Yustina Moyo Hady Poernomo Muhamad Akbar Muhamad Risal Tawil Murthada, Murthada Musran Munizu Musran Munizu Mustafa, Fahrina Purnawan Hardiyanto Purwani Retno Andalas Rumintar J. H Marpaung Sedjati, Dwi Poetra Teguh Setiawan Wibowo Titik Dwiyani Tuti Sulastri Vincentia Indah Puspita Sari Vitalis Ari Widiyaningsih Wibowo, Teguh Setiawan Widiyaningsih, Vitalis Ari Yusup Yusup Yusup, Yusup Zahrotul Uyun