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The Effect of Product Innovation on Consumer Interest in the Purchase of Bottled Tea Products at PT. Sinar Sosro Medan Sarman Sinaga; Jonner Lumban Gaol; Reza Nurul Ichsan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1762

Abstract

Product innovation is a guideline that is expected to influence consumer interest in purchases. The problem formulation in this study is whether there is a significant influence of product innovation on consumer interest in purchasing. And the purpose of this research is to find out if there is a significant relationship between product innovation and consumer interest in purchasing Bottled Tea Products at PT Sinar Sosro Medan. The research approach carried out is a quantitative type of primary data source. This study used a simple linear regression analysis model using SPSS (Statistica Product and Service Solution) software version 21.0. The number of samples in this study was as many as 78 customers. The results of this study showed a regression equation where Y = 1,807 + 0.5X + e, which means product innovation has a positive influence on consumer interest. This indicates that if there is an increase in product innovation by 1 unit, it will be followed by an increase in consumer interest by 0.5 units. Based on the significance test shows a significant influence of product innovation on consumer interest, it is seen that the significance value for the influence of X on Y is 0.00<0.05 and thitung value of 5.626> ttabel 2.6403 means that if product innovation is improved then consumer interest will also increase. And from the test results of the coefficient of determination in nila R Square of 0.294 this shows that 29.4% of consumer interest is influenced by product innovation and the remaining 71.5% is influenced by other variables outside of this study. This will be even better if product innovation continues to be implemented and improved with the increasing interest of consumers, because of PT employees. Sinar Sosro will have the opportunity to channel its creativity with better innovation ideas.
Determinant of Sharia Bank's Financial Performance during the Covid-19 Pandemic Reza Nurul Ichsan; Sudirman Suparmin; Mohammad Yusuf; Rifki Ismal; Saleh Sitompul
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1594

Abstract

Financial performance as a measuring instrument to know the process of implementing financial resources owned by the company. The Covid-19 pandemic has impacted the banking sector, resulting in poor financing due to debtors' disbursements as a result of the large number of people losing their jobs and difficulties in financing payments. This research aims to analyze the financial performance of Islamic Banks during the Covid-19 pandemic, using records of annual financial statements from 2011 to 2020 through Multiple Linear Regression testing and linearity testing of the model used ramsey test. As a result of this study, the results of the t test found that the Capital Adequacy Ratio (CAR), Operating Costs to Operating Income (BOPO), Financing to Deposit Ratio (FDR) had a positive and significant effect on financial performance (ROA) while Not Performing Financing (NPF) had a negative and insignificant effect on financial performance (ROA). Furthermore, simultaneously capital adequacy ratio (CAR), Operating Costs to Operating Income (BOPO), Financing to Deposit Ratio (FDR) and Not Performing Financing (NPF) significantly influenced the financial performance (ROA) of Sharia banks in Indonesia.
Co-Authors Abd. Rasyid Syamsuri Ahmad Amin Dalimunthe Ahmad Wahyudi Zein Albinus Wenieli Hia Ali Mukti Tanjung Andri Soemitra Andri Soemitra Ardiansyah, Roby Barus, Irwan Irawadi Br. Bangun, Nirwana Dahrul Siregar Dedi Setiadi Dedi Setiadi Dewi Suma Diana Lubis Elanda, Yochi Elida Elfi Barus Elida Elfi Barus, Elida Elfi Eva Yuniarti Utami Ferry Hidayat Ferry Hidayat Gaol, Jonner Lumban Giawa, Putri Gomgom TP Siregar harahap, siti aisyah Hidayat, Novrizal Hiya, Nirmadaningsih HUTABARAT, LAMMINAR Hutagaol, Jarungjung Ida Zulfida, Ida Joseph Partogi Sibarani Karim, Ahmad LAMMINAR HUTABARAT Lubis, Mhd Ansori Lubis, Mhd. Ansori Luckhy Natalia Anastasye Lotte Lukman Nasution Lukman Nasution Lukman Nasution Mahmudin, Tono Marzuki Marzuki Mohammad Yusuf Mohammad Yusuf Muh. Zakaria Muhammad Najmu Al-Hafidh muhammad rahmat Muhammad Rahmat Muhammad Ridwan Lubis Muhammad Rum Lubis Muhammad Syahbudi Muhammad Syahbudi muhammad Syahbudi, muhammad Muhammad Yafiz Musri, M. Ali Nasution, Venny Fraya Hartini Nawir Yuslem Nazlah Rachma Panggabean Nelvetia Purba Novedliani, Riztrya Nurita, Cut Paulus Laratmase Putri, Lili Nursah Rahmaniah, Rahmaniah Riani, Nova Rifki Ismal Riztrya Novedliani Saleh Sitompul Salman Munthe Sapebasi Hulu Sarman Sinaga Sarman Sinaga Seila Rizkina Siregar BUDI, Budi Alamsyah Siregar, Epi Supriyadi Situmeang, Mahyudin SRI RAHAYU Sudirman Suparmin Sugianto Sugianto Sugianto Sugianto Sulistyo Budi Utomo SUMA, Dewi Supriadi Supriadi Surianta, Eddi Tanjung , Ali Mukti Tanjung, Ali Mukti Telaumbanua, Fita Ernita Tengku Mabar Ali Tribowo Rachmat Fauzan Umar, M. Ridwan Utami, Eva Yuniarti Venny Fraya Hartin Nst Zebua, Mei Darman