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All Journal Jurnal Siasat Bisnis Jurnal EMT KITA Prosiding SNFA (Seminar Nasional Fisika dan Aplikasinya) Jurnal SOLMA JURNAL MUTIARA AKUNTANSI Majalah Ilmiah Warta Dharmawangsa Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JPM: JURNAL PENGABDIAN MASYARAKAT Bisnis Net : Jurnal Ekonomi dan Bisnis Britain International of Humanities and Social Sciences (BIoHS) Journal Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa JRAM (Jurnal Riset Akuntansi Multiparadigma) JRMB (JURNAL RISET MANAJEMEN & BISNIS) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Finance and Business Digital (JFBD) Journal of Artificial Intelligence and Digital Business Regress: Journal of Economics & Management Journal of Education Technology and Civic Literacy (JET CIVIL) Indo Green Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Pengabdian Mitra Masyarakat International Journal of Economics, Business and Innovation Research Indo Green Journal JURNAL SAUDAGAR INDONESIA Optimal: Jurnal Ekonomi dan Manajemen
Yusrita
Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Sumatera Utara, Indonesia
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ECONOMIC RECOVERY STRATEGY FOR THE COMMUNITY AND MSME PERFORMERS IN MEDAN CITY IN THE ADAPTATION ERA OF NEW HABITS Yusrita, Yusrita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 2 (2022): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i2.220

Abstract

This contemplate directs to ascertain : the contemplate of economical convalescence procedures from the consequence of Covid 19 during the conformableness amplitude to contemporary conventions look after the needs of as contemplate substantial and considerateness in formulating procedure manufacturing accompanying to the acceleration of the convalescence of MSMEs in the municipality of city which are pretentious by the consequence of the Covid 19 pandemic. classifications of collections in the contemplate these are influential collections and less important collections . The disposition of assembling collections is simple serendipitous sampling, videlicet the disposition euphemistic pre-owned to appropriate a exemplification from the inhabitant in much a course of action that each colleague of the inhabitant has the corresponding fighting chance to be appropriated as a sample. The collections psychoanalysis disposition euphemistic pre-owned is a qualitative psychoanalysis method, videlicet the psychoanalysis cognitive semantics that is supported on the continuance of a semantic communication between the variables continuance studied.
Social Media Marketing Dynamics and Brand Loyalty: A Sequential Mediation Model in the Indonesian Packaged Drinking Water Industry Andika, Andika; Yusrita, Yusrita; Nugroho, Joko Purwanto; Luthfiana, Della Nanda; Hak, Rizki Zaenul
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art3

Abstract

Purpose – This study uses the stimulus organism response (SOR) as the theory framework to analyze the sequential mediating roles of brand experience (BE), brand trust (BT), and brand love (BLV) to show the connection between Social Media Marketing (SMM) activities and brand loyalty (BL). Design/methodology/approach – The study approach was empirically evaluated using 310 SM users as data who follow bottled water brands on any platform and have made a purchase. Furthermore, a sequential multiple mediation model was tested using PLS-SEM. Findings – The results indicate that SMM significantly impacts BE, and BE significantly affects BT and BLV. Subsequently, this influence of BT and BLV contributes to an increase in BL. Additionally, it was revealed that BE, BT, and BLV sequentially and significantly mediate the relationship between SMM and BL. Research limitations/implications – Its cross-sectional design, sample bias towards younger, educated respondents, a narrow focus on BL from SMM activities, and a lack of consideration for sustainability and broader product types suggest a need for more diverse and longitudinal future research. Practical implications – The result emphasizes the need for brands to leverage SM as a critical channel for consumer engagement, suggesting the adoption of personalized, entertaining, and interactive digital campaigns to increase through memorable BE. Originality/value – This study pioneers using SOR theory to explore the SMM impact on BL within the bottled water industry, providing novel insights through empirically validating a model that links SMM activities with loyalty via BE, BT, and BLV.
Pelatihan Online Citation dan Reference Manager dengan Menggunakan Aplikasi Mendeley dalam Meningkatkan Kualitas Penulisan Karya Ilmiah Mahasiswa Fakultas Ekonomi Sri Elviani; Ramadona Simbolon; Zenni Riana; Yusrita; Nur Augus Fahmi
Jurnal SOLMA Vol. 11 No. 1 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i1.7872

Abstract

Background: Tindakan plagiasi sering sekali dilakukan secara tidak sengaja oleh mahasiswa dalam menulis karya ilmiah ataupun tugas akhir seperti skripsi. Hal ini terjadi disebabkan karena mahasiswa belum memahami bagaimana membuat sebuah sitiran yang baik dan benar. Untuk memberikan pengetahuan dan pemahaman dalam dalam membuat sitasi dibutuhkan sebuah aplikasi yang berfungsi sebagai citation dan refernce manager. Mendeley adalah salah satu aplikasi "citation dan reference manager” yang penggunaannya mudah dipahami. Kegiatan pengabdian kepada masyarakat (PKM) ini dilaksanakan dalam bentuk pelatihan yang bertujuan untuk melatih dan mendampingi mahasiswa Fakultas Ekonomi Universitas Islam Sumatera Utara, Universitas Muslim Nusantara dan Universitas Budi Darma dalam menambah pengetahuan dan meningkatkan ketrampilan meraka membuat sitasi dan daftar pustaka dengan menggunakan mendeley. Metode: Metode yang digunakan dalam kegiatan ini adalah ceramah yang dilakukan oleh pemateri, demostrasi oleh pemateri, praktek dan latihan oleh peserta dan pendampingan oleh pemateri. Hasil: setelah mengikuti pelatihan mahasiswa memahami dan terampil dalam mengaplikasikan mendeley, sehingga memudahkan mereka membuat sitasi dan reference manager dalam menulis karya ilmiah. Dengan pemahaman dan keterampilan dalam membuat sitasi dan reference manager akan menghindari mahasiswa dalam praktik Tindakan plagiarism yang dilakukan secara tidak sengaja dalam menghasilkan sebuah karya ilmiah. Kesimpulan: Mahasiswa Fakultas Ekonomi dapat menggunakan aplikasi Mendeley dan terampil dalam membuat sitasi dan reference manager dalam menghasilkan sebuah karya ilmiah.
Penyuluhan dan Pelatihan: Menumbuh Kembangkan Karakter Kewirausahaan dengan Memanfaatkan Media Digitalisasi Yusrita; Rangkuti, Lusi Elviani; Br. Harahap, Julienda; Wibowo, M. Prasetyo; Joni Barus, Muhammad
Jurnal SOLMA Vol. 12 No. 1 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i1.11251

Abstract

Background: Entrepreneurship is one way to increase income for the community and open up jobs for yourself and also for others so that we will reduce the number of unemployed. Almost most of the residents are fishermen, and farmers have the opportunity to use the results of catches to be made into products produced from fish, shrimp and others, besides that there is a program to support entrepreneurship carried out by the new market village community with village funds, they managed into Bumdes. With the opportunity but not yet utilized by the community, UISU Economics Lecturers and Students carry out Community Service activities to grow and develop entrepreneurial character by utilizing digitalization media for the Pasar Baru Village, Teluk community Mengkudu District, Deli Serdang Regency. This activity was carried out at the village head's office, attended by the people of Pasar Baru Village, Teluk Mengkudu District, and Deli Serdang District, especially homemakers. Method: the implementation of this service is carried out through counseling and training through lectures, discussions, and questions and answers to service participants of Pasar Baru Village, Teluk Mengkudu District, Serdang Bedagai Regency. Results: Service participants understand utilizing existing resources in Pasar Baru Village by building community character in developing entrepreneurial spirit and using the currently developing digital media and social media. Conclusion: Villagers who participate in this service and have high motivation in entrepreneurship can create and produce productive and creative value from their natural resources and understand utilizing digitalization media as a marketing forum in entrepreneurship.
The Contribution Of Brand Experience To Brand Loyalty In Beauty Products Zenni Riana; M Endang Asmara; Amirulsyah Amirulsyah; Yusrita
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3408

Abstract

The beauty industry relies heavily on fostering consumer loyalty through trust and engaging experiences, particularly for competitive urban markets. This study aims to examine the effects of brand experience and brand trust on brand loyalty, including the moderating role of brand experience in the trust-loyalty relationship. A quantitative approach with a causal-explanatory design was employed, using a purposive sample of 308 consumers, primarily young females. Data were collected via online surveys with a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares. The findings reveal that brand trust significantly influences brand loyalty, while brand experience has no direct effect. Brand experience significantly moderates the trust-loyalty relationship negatively, suggesting that intense experiences may weaken loyalty by raising unmet expectations. In conclusion, brand trust is a key driver, but brands must carefully manage experiences to align with consumer expectations, offering insights for building sustained loyalty in Indonesia’s beauty market.
Pengembangan UMKM Naik Kelas Berbasis Manajemen Usaha Pada Kelompok Usaha Kuliner di Desa Ladang Bambu Kecamatan Medan Tuntungan Yusrita; Zenni Riana; M. Endang Asmara; Muhammad Prasetyo Wibowo; Cornelia Ivani
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i1.749

Abstract

The function and role of SMEs is currently felt to be very important. Aside from being a source of livelihood for many people, it also provides direct employment for the majority of the population. As a small business group, SMEs are always trapped in the problem of limited capital, inaccurate distribution, inefficient financial management, lack of innovation, not yet maximizing online marketing, bookkeeping is still manual, time management, does not have permits as an effort to improve the capabilities of small businesses in the context of expanding its role in the national economy, a series of integrated and sustainable development is needed to overcome various problems. External factors consist of government policies in the public sector, social, cultural and economic aspects, as well as aspects of the role of related institutions. MSME actors in the Kampung Bambu Village, Medan Tuntungan District, are housewives who use their time at home to generate income to supplement their family's income. There are 47 business actors in the Kebun Bambu Village who become a business group. Judging from the age at which they started doing business, the business actors in the bamboo farming village should have graduated, considering that this business group is part of the local government program, namely One Kelurahan, One Entrepreneurship Center.
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Guru Di Era Digital Pada Sekolah SMP Swasta Cerdas Murni Nurul Hofifah; Yusrita Yusrita; Ismail Nst
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.879

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Beban Kerja terhadap Kinerja pada SMP Swasta Cerdas Murni dan Pengaruh Lingkungan Kerja terhadap Kinerja pada SMP Swasta Cerdas Murni. Jenis penelitian yang digunakan dalam penelitian adalah Kuantitatif. Fokus penelitian ini yaitu untuk mengetahui bagaimana beban kerja dan lingkungan kerja berpengaruh terhadap kinerja. Penelitian ini dilakukan untuk meningkatkan kinerja dalam bekerja sehingga dapat menjalankan pekerjaan dan kegitannya dengan baik. Dengan adanya peningkatan kinerja, pengontrolan beban kerja yang sesuai dengan kemampuan guru dan lingkungan kerja yang mendukung akan membuat guru merasa lebih nyaman dalam bekerja.
Strategi Rekrutmen Dan Seleksi Dalam Meningkatkan Kualitas Sdm Roemah Kopi Wak Noer Di PT.Wahana Noer Abadi Medan Muhammad Fauzan Purba; Yusrita Yusrita; Tahir Tahir
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4809

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi rekrutmen dan seleksi terhadap kualitas sumber daya manusia (SDM) di PT Wahana Noer Abadi Medan Strategi rekrutmen yang efektif dan proses seleksi yang komprehensif menjadi faktor penting dalam meningkatkan kualitas SDM, terutama bagi pegawai yang bekerja di lingkungan yang dinamis. Penelitian ini menggunakan metode kualitatif Analisis data dilakukan menggunakan metode wawancara dan observasi untuk menguji hubungan antara variabel independen (strategi rekrutmen dan seleksi) dengan variabel dependen (kualitas SDM). Hasil penelitian menunjukkan bahwa strategi rekrutmen berpengaruh positif dan signifikan terhadap kualitas SDM pegawai. Sementara itu, proses seleksi juga menunjukkan pengaruh yang signifikan, meskipun perlu dilakukan secara objektif untuk memastikan kesesuaian kandidat dengan kebutuhan perusahaan. Temuan ini menunjukkan bahwa untuk meningkatkan kualitas SDM, diperlukan strategi rekrutmen yang lebih optimal serta proses seleksi yang transparan dan adil. Penelitian ini diharapkan dapat menjadi acuan bagi pengambil kebijakan dalam merancang strategi rekrutmen dan seleksi yang lebih efektif guna meningkatkan kualitas dan kinerja pegawai. Saran untuk penelitian selanjutnya juga disampaikan untuk menggali faktor-faktor lain yang mungkin berpengaruh terhadap kualitas SDM secara lebih mendalam.
Pengaruh Sikap Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Outsourcing Divisi Maintenance di CV. Maju Bersama Kuala tanjung Lutfya Dwi Syahra; Yusrita Yusrita; Julienda Br Harahap
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5752

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh sikap kerja dan disiplin kerja terhadap kinerja karyawan outsourcing divisi maintenance di CV. Maju Bersama Kuala Tanjung. Populasi dalam penelitian ini adalah seluruh karyawan CV. Maju Bersama Kuala Tanjung yang berjumlah 69 orang dan penarikan sampel dilakukan dengan total sampling sehingga 69 orang responden dijadikan sampel. Sumber data penelitian ini menggunakan data primer, yaitu sumber yang dicatat langsung oleh peneliti melalui hasil kuesioner. Teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukkan Sikap Kerja secara partialtidak berpengaruh signifikan terhadap kinerja karyawan. Disiplin Kerja secara partial berpengaruh positif dan signifikan terhadap kinerja karyawan. Sikap Kerja dan Disiplin Kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan CV. Maju Bersama Kuala Tanjung.
Pengaruh Kecerdasan Emosional Dan Motivasi Kerja Terhadap Kinerja Karyawan Di PT. Socfindo Mata Pao Diajeng Marisah; Yusrita Yusrita; Aminuddin Aminuddin
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6619

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kecerdasan emosional dan motivasi kerja terhadap kinerja karyawan di PT. Socfindo Mata Pao. Penelitian ini menggunakan metode kuantitatif. Teknik pengambilan sampel menggunakan probabilitas yaitu sebanyak 51 responden. Pengumpulan data dilakukan dengan menyebarkan angket atau kuisioner secara langsung kepada responden. Teknik analisis data yang digunakan yaitu uji validitas dan reabilitas untuk mengetahui instrumen pada penelitian sudah sah dan reliabel atau belum, kemudian dilakukan uji asumsi klasik dengan melakukan uji normalitas, uji autokorelasi, uji multikolinearitas dan uji heteroskedastisitas, selanjutnya digunakan uji regresi linear berganda dan yang terakhir digunakan uji hipotesis yaitu dengan melakukan uji F, uji t dan uji determinasi. Hasil dari uji analisis data memperlihatkan bahwa kecerdasan emosional berpengaruh positif dan signifikan terhadap kinerja karyawan, motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan kecerdasan emosional dan motivasi kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan di PT. Socfindo Mata Pao.
Co-Authors Abdul Naim Manurung Afrah, Pheby Alfatia, Tasya aminuddin aminuddin Amirulsyah Amirulsyah Andika Andika Andina Mei Vani Lubis Ansari, Febri Antoni Ardini, Elsi Azra Putri Amaliana Azura, Aya Shofia Br. Harahap, Julienda Butar - Butar, Ernita Christin Cornelia Ivani Cut Riska Jafira Deniawati Deniawati Diajeng Marisah Eddi Suprayitno Efendi Pakpahan Efendi Sadly Elny, Sri Elviani, Sri Evi Susilawati Evi Syuriani Harahap Fatia, Debi FATY RAHMARISA Fauzi Muliawan Isma Firmansyah, Ridho Hak, Rizki Zaenul Hasrita Lubis Hotni Sinamo Huda, Ismi Nur Hutapea, Lambok Huzaini, Rofiqoh Ilham Sonata Imamul Khaira Ismail Nasution Ismail Nasution Ismail Nst Ismail, Shafinar Jalilah Ilmiha Jesicah Putri Joni Barus, Muhammad Julienda Br Harahap Julkarnain, Julkarnain Jurhana, Jurhana Lestari, Ade Septia Putri Lindung Kaloko Lubis, Ismayani Lubis, M.Tareh Khaifis Lubis, Rosidah Lusi Elviani Rangkuti Lusida, Novi Mutia Lutfya Dwi Syahra Luthfiana, Della Nanda M Endang Asmara M Tahir M. Endang Asmara M. Hidayat M. Nelson Pinem M. Prasetyo Wibowo Mangunsong, Junita Apriani Manullang, Oyong Liza Mhd Akmalsyah Lubis Muhammad Fauzan Purba Muhammad Joni Barus Muhammad Prasetyo Wibowo Muliati Mutia Chairunisa Nasrullah Nasution, Ainul Khotimah Nasution, Elinasari Neni Sri Wahyuni Nugroho, Joko Purwanto Nur Augus Fahmi Nur Augus Fahmi Nur M Ridha Tarigan Nurholisr, Iman Nurhudawi Nurhudawi Nurul Hofifah Padang, Horas Pane, Sri Gustina Pangestu, Angga Pasaribu, Arie Febiansyah Pratiwi, Rosi Putra, Hendardi Gama Rahma Sari Lubis Ramadona Simbolon Rangkuti, Lusi Elviani Repina Simamora, Fitryani Melfa Riana, Zenny Ritonga, Ali Ibrahim Rizky Melati Putri Ryan Farizal, Ryan Safrida Safrida Safrida Safrida Sani, Ucok Syahputra Sapta Kesuma Sari, Maulyna Siahaan, Hendra Simbolon, Elfrida Sinaga, Feliza Paramitha Siregar, Nasan Martua Sitompul, Argado Vrits SRI RAHAYU Sri Rahayu Supriadi Syaifuddin Syaifuddin Syamsul Effendi Tahir Tahir Tammimi, Mhd Khairul Teuku Mirza, Teuku Tika Indria Tri Kartika Yudha Triastuti Kurnianingsih, Heny Triastuti, Henny Ummi Khoiriah Veriana Wahyuni, Neni Sri Wibowo, M. Prasetyo Widya Sundari Yusniar Lubis Zenni Riana Zenni Riana Zulyaden, Ahmad