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Journal : Nusantara Science and Technology Proceedings

Assistant Development Program for Home Industry Community at Bluru Kidul Village, Sidoarjo City Tranggono, Didiek; Tutiasri, Ririn Puspita; Trisna Putra, Andre Yusuf
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0945

Abstract

Maintain continuity of business needs an effective effort. However, entrepreneurs often suffer failure. Therefore, assistance from other parties is needed to provide enthusiasm and motivation support. Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur is a community group engaged in the economy in Blurukidul village, Sidoarjo district, Sidoarjo. This KUB is a forum for people of Blurukidul village to run fishery product-based businesses, such as fish smoked, fish crackers, fish meatball, and fish nugget. Clam meatball is one of the business carried out by a member of KUB. The weakness of this group is they can not carry out their business regularly and continuously. Lack of knowledge and hard capital is the main problem faced. Therefore, in the community service activity, mentoring to Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur’s member are implemented. Mentor provides motivation, determination, and hard works to achieve success in running a business. Also, community service activities are carried out by providing training on how to make clam meatballs. Participants gain knowledge and experience in producing nutritious and safe clam meatballs. The next activity was a grant of a semi-automatic meatballs printer. Using a semi-automatic meatballs printer has been proven to increase the production capacity of clam meatballs produced. The results of this activity are expected to Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur’s members are implemented increase the productivity of their business.
Cultural Identity of Football Supporter Community in Surabaya (Phenomenology Studies of Bonek Campus as a Supporter Community of Persebaya in Surabaya) Ririn Puspita Tutiasri; Ade Kusuma
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cultural identity refers to the characteristics or sign possessed by a cultured group. Cultural identity will be attached to the identity of members of the cultural group. One of the cultural identity inherent in Surabaya is the term "Bonek". At first, the Bonek call was only intended for football supporter of Persebaya in Surabaya, but later it become the one of the stereotypes inherent in the people of Surabaya as a whole. Image of Bonek can not be separated from the abbreviation of the word itself, ie bondo nekat or it means dare to do anything to support them despite not having capital (material). Bonek appearance that tends to 'quirky' and not neatly also create a negative impression. Bonek also often reported getting into fight with other supporters, security apparatus, or journalists so that create a fanatical supporters image can not be separated by the riots that happen inside or outside the stadium. This prejudice will obviously disadvantageous to Surabaya supporters who are sportive and orderly when their support Persebaya Surabaya. Bonek Campus is one of the community of Persebaya Surabaya supporters who has been established since 2011. Their existence will give its own color to the diversity of football supporters in Surabaya, even Indonesia. For that the researcher is interested to conduct phenomenology study about Bonek Campus as a community of Persebaya supporters in Surabaya. Data collection through participatory observation, indepth interview, focus group discussion and literature study to explore more in depth how perception of Bonek Campus members to their role and function as football supporter community? Furthermore, researchers will identify how the cultural identity Bonek Campus as a community of football supporters Persebaya in Surabaya? Given the image of football supporters, especially Persebaya Surabaya is often considered arrogant, as do actions that result in fights and vandalism of public facilities.The output of this first phase of research is the data of Bonek Campus cultural identity as one of football supporter community in Surabaya. Further, the results will used as the basis of the preparation and development of the model of cultural identity learning as an effort to formation of Indonesian football supporters who have ethics and sportive.
Community Empowerment in the Development of Local Home Industrial Businesses Based in Licin Village, Licin District, Banyuwangi Regency Didiek Tranggono; Ririn Puspita Tutiasri
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0432

Abstract

Banyuwangi has a lot of natural potential, which if it gets an intensive assistance from certain parties: government and related agencies, and higher education through research and community service, then it is possible that it will be better able to change progress more powerful in the villages. One of the examples is the variety of potential that exists in Licin, where most of the communities are farmers. Aside from farming cassava and corn, many farmers are growing oyster mushrooms, and also many other natural potentials. If these potentials get even more serious attention then it is possible that it will be able to change the pattern of community life that is promising in improving the welfare of the community's family, especially in the Licin. However, due to the lack of the quality of human resources, it causes various obstacles in optimizing all the potential that exists in this village. These obstacles include, among others, inadequate social, economic, and cultural problems in the community. Licin village, Banyuwangi is one of the national priority villages that need to get more serious attention from various parties, in an effort to improve the welfare of the community. The purpose of the thematic community service program in the first year is to do potentials and problems mapping in Licin village. Program planning, home industry business management, and action plans making to be implemented in the second year. Seeing the potential of the village, the problems faced by the community, and how the society overcome the problems, it is necessary to empower and develop the community in the context of what efforts should be done based on the potential that exists in the village. Whereas the target of this thematic community service program is to utilize and optimize the potential in their village, to make good use of it, which in turn can increase income and family welfare. The results will be achieved after mapping the potentials and problems of the community based on the existing potential. In the future, it is necessary to do more intensive training and assistance in making shredded oyster mushrooms, so that it is expected to increase the income of community families in Licin.
Marketing Communication Strategy for Millennial Farmers of Yogyakarta Special Region through Social Media Ririn Puspita Tutiasri; Kusumajanti; Dian Hutami Rahmawati; Jonathan Diven Setiawan; Pandu Tanoyo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3383

Abstract

Millennial farmers from the Special Region of Yogyakarta (DIY) take advantage of social media as a marketing communication strategy for agricultural products. DIY millennial farmers focus on three fields, namely, food crop agriculture, animal husbandry, and horticulture. The products they produce are very diverse, including organic plants, vegetables, fruits, ornamental plants, quality livestock, and processed agricultural products. Many millennial farmers produce quality crops and livestock or experience an increase compared to the results produced by reliable farmers. Millennial farmers are farmers aged 19-39 years, and those aged above 39 are called reliable farmers. They also package processed agricultural products more attractively and can last longer. Social media is used as a means of communicating with extension workers, and fellow millennial farmers or to introduce products produced by millennial farmers using marketing communication strategies in cyberspace. Millennial farmers are part of the information society, they use communication media to support the development process. The purpose of this study is to describe the marketing communication strategy of agricultural products carried out by millennial farmers using various types of social media platforms. This study, uses a qualitative descriptive research method by conducting interviews with millennial farmers from Bantul, Sleman, Kulonprogo, Kota, and Gunungkidul. The results of this study indicate that farmers use social media social networks and media sharing to market their agricultural products.
Branding the Surabaya Wonorejo Mangrove Botanical Garden Tourism, Through Social Media Video Content Setiawan, Bayu; Tutiasri, Ririn Puspita; Pradana, Jimmy Putra
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4150

Abstract

Tourism Branding is an activity to introduce a tourist spot to the public. One of the tourism branding activities is by creating advertising videos that are packaged attractively, so that they can attract people to visit. Many tourist attractions are empty of visitors after the Covid-19 pandemic, because there is a ban on gathering in certain places. This makes many tourist attractions empty of visitors, one of which is the Surabaya Wonorejo mangrove botanical garden. Community Service Activities, UPN Serves carries out branding activities for the people of Surabaya. Reintroduce the public that the city of Surabaya has natural tourist attractions, which can be visited either with family or with friends. This community service activity was carried out by Citivity Academy lecturers from communication science and visual communication design together with students. In the activities carried out to introduce the Surabaya Wonorejo mangrove botanical garden tourism by creating video content which was uploaded on social media. The aim of creating this video content is to promote Surabaya mangrove tourism to the public. When creating video content, it promotes what facilities are available there, apart from providing alternative entertainment venues that are comfortable, cheap and close by. The video content was acted out by students, as an invitation to teenagers to take a nature holiday at the Surabaya Wonorejo mangrove botanical garden.
Marketing Communication Strategy for Millennial Farmers of Yogyakarta Special Region through Social Media Ririn Puspita Tutiasri; Kusumajanti; Dian Hutami Rahmawati; Jonathan Diven Setiawan; Pandu Tanoyo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3383

Abstract

Millennial farmers from the Special Region of Yogyakarta (DIY) take advantage of social media as a marketing communication strategy for agricultural products. DIY millennial farmers focus on three fields, namely, food crop agriculture, animal husbandry, and horticulture. The products they produce are very diverse, including organic plants, vegetables, fruits, ornamental plants, quality livestock, and processed agricultural products. Many millennial farmers produce quality crops and livestock or experience an increase compared to the results produced by reliable farmers. Millennial farmers are farmers aged 19-39 years, and those aged above 39 are called reliable farmers. They also package processed agricultural products more attractively and can last longer. Social media is used as a means of communicating with extension workers, and fellow millennial farmers or to introduce products produced by millennial farmers using marketing communication strategies in cyberspace. Millennial farmers are part of the information society, they use communication media to support the development process. The purpose of this study is to describe the marketing communication strategy of agricultural products carried out by millennial farmers using various types of social media platforms. This study, uses a qualitative descriptive research method by conducting interviews with millennial farmers from Bantul, Sleman, Kulonprogo, Kota, and Gunungkidul. The results of this study indicate that farmers use social media social networks and media sharing to market their agricultural products.
Co-Authors Achmad Fatchullah Minan Jauhari Ade Kusuma Ade Kusuma Ade Kusuma Ade Kusuma Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Ari Puji Raharjo Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Fauzi, Reza Mehdi Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Heidy Arviani Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusnarto Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Tsaniyah, Nadhifah Bernice Wahyu Santoso Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zuhri4, Saifuddin