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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Jurnal Ilmu Multidisiplin
Riki Gana Suyatna
Universitas Primagraha
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1008

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.
Pengaruh Kinerja Karyawan terhadap Penjualan di Gerai Anyardrink Tanggul Serang-Banten M Syaepudin; Herdiansah Herdiansah; Asifatunisa Asifatunisa; Amanda Jesica Loren; Riki Gana Suyatna
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1009

Abstract

The aim of this research is to determine the effect of employee performance on sales which is mediated by competitive advantage. This research was conducted on Anyardrink store employees with syrup products. There were 8 types/brands of syrup used with various flavors, using a non-probability method in the form of incidental and purposive sampling. The data analysis technique used is Path Analysis and sampling test. Based on the results of the analysis, it was found that the regression model used met the classical assumption test. This research found that 1) Entrepreneurial Orientation has a positive and significant effect on Competitive Advantage; 2) Competitive Advantage has a positive and significant effect on Marketing Performance; 3) Employee orientation has a positive and significant effect on Sales Performance; 4) Competitive Advantage is proven to positively and significantly mediate the influence of Entrepreneurial Orientation on Marketing Performance.
Pengaruh Digital Marketing Terhadap Kinerja Penjualan Produk UMKM Durenstory Serang Ayu Wandira; Fadilatun Nufus; Nur Kholisah; Riki Gana Suyatna; Silviah Silviah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1010

Abstract

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to increase their sales and profits. Online marketing is suitable for new businesses or ventures. Of course it is cost effective, because you don't have to place products/services, can be controlled yourself without having to recruit employees, unlimited time or working hours, and has a wide market reach, because online marketing is supported by the presence of websites or social media (Facebook, Instagram, WA, etc.) and this research is also aimed at proving that there is an influence of digital marketing on the sales performance of Durenstory Serang MSME products. This research uses quantitative methods with a survey approach. Research data was obtained through a questionnaire distributed to 10 respondents who were Durenstory customers. Data were analyzed using simple linear regression analysis. The research results show that digital marketing has a positive and significant effect on the sales performance of Durenstory Serang MSME products. This means that the better the implementation of digital marketing, the higher the sales performance of Durenstory products. Based on the results of this research, it can be concluded that digital marketing is an effective strategy for improving the sales performance of MSME products. Therefore, MSMEs need to implement digital marketing strategies appropriately and sustainably.
Co-Authors Adzroo A’adilah Wijayati Ahmad Dadan Hawari Ahmad Hidayatullah Aimmatul Khazanah Ajmi, Daep Ulil Akmaliyah Akmaliyah Alinudin Alinudin Alma Herlina Amanda Jesica Loren Ana Sapitri Andi Suhandi Angga Abhar Maulana Anggi Prayoga Anggun Tri Andini Anggun Vebiyanti Anis Satun Nur Khoiriyah Anna Kholifahtul Janah Annisa Nurfadilla Apriliyani, Syerli Arsy, Elifia Asifatunisa Asifatunisa Asmawi, Ahmad Astuti, Fitri Puji Aulia, Riska Aulia, Upi Windi AYU WANDIRA Badriyah Badriyah Badriyah, Syahida Rahmatul Berliana Pebriyanti Calvin Mahesa Galih Dede Rifki Dimas Fauzi Farhan Dina Aulia Dinal Rahmat Alam Egi Makmuri Ela Nuramalia Elinividawati, Eka Eri Handayani Evendi Evendi Fadilatun Nufus Faizah Azzahra Febri Hayati Ferisarini, Risa Fernia Syafutri Firman Maulana Fitri Fitri Hamzah Mubarok hanifah hanifah Herdiansah Herdiansah Hismi Hismi Imam Akbar, Imam Indra Indra Ismalia Nur Hidayah Ismatunniami Ismatunniami Ismawati, Irna Jaenudin Jaenudin Kamaliah, Koni Khoiriyah, Sopiatul Khorihah Khorihah Lala Lala Lestari, Siska Dewi Lilah, Hotibaini Maulidia Ika Lilis Handayani M Syaepudin M Syaiful Millah Meisha Amelia Hayatinnufus Meta Juniyanti Mita Rosita Muhaimin Muhaimin Muhamad Riski Muhamad Yudi Aliudin Muhammad Farhan Mukhamad Riyadh Mulyani, Intan Tri Murisniawati, Dwitia Nahrumi, Arum Naina, Siti Nanda Trisna Dewi Nilam Cahya Listyani Niya, Niya Nur Kholisah Nurartanti Nurartanti Nurdiansyah, Muhammad Nurmala Vinata Putri Nurwijayanti Putri Amalia Ridwan Maulana, Ridwan Rika Sundari RISKA AMALIA Rizki, Akang Abdika Robby Hernanada Rosita Rosita Rosnia Rosliana Rt.Sri Ratna Ayu Kamillah Sadam Muklis Saefi Sahrul Sahrul Sahrul, Ahmad Sakinah Sakinah Sanjaya, Fitri Novita Santy Fitnawati WN Sapitri, Ana Sari, Lidia Sholeha, Raudatul Amalia Silviah Silviah Sintiawati Sintiawati Sintiawati, Sintiawati Siti Mariskah Siti Ma’ani Siti Nuraeni, Siti Siti Nurjanah Siti Optapiani Siti Syaodah Sri Mulyaningsih Sri Wahyuni Sukendi, Agis Maulana Sukiyah Sukiyah Supyati, Supyati Surya Alam Susilawati Susilawati Wawan Gunawan Wildan Ma’arif WN, Santy Fitnawati Yadi Supriyadi Yulia Segarwati Yunita Sari