Article Per Year (5 Year)
p-Index From 2021 - 2026
6.321
P-Index
This Author published in this journals
All Journal Bussman Journal : Indonesian Journal of Business and Management Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Strategi Bisnis Teknologi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Jurnal Ilmu Multidisiplin
Riki Gana Suyatna
Universitas Primagraha
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 51 Documents
Search

 2   3   4   5   6 
Strategi Promosi dan Pengaruhnya terhadap Keputusan Pembelian Konsumen pada Toko Ice Cream Mixue Cikande Permai Riki Gana Suyatna; Salma Az zahra; Neni Apriliyani; Nuryeni Nuryeni
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1468

Abstract

The rapid expansion of the food and beverage (F&B) industry in Indonesia has intensified competition among global franchises, including Mixue Ice Cream & Tea. Unlike previous studies that relied on quantitative surveys, this research adopts a qualitative descriptive approach to explore how promotional strategies influence consumer purchasing decisions at Mixue Cikande Permai. Data were collected through in-depth interviews with consumers, store management, and promotional staff, complemented by direct observation and documentation of promotional activities. To ensure validity, the study employed triangulation of sources, techniques, and time, allowing a comprehensive understanding of consumer perceptions and behaviors. The findings reveal that localized and interactive promotional strategies particularly social media campaigns, discount programs, and product bonuses are perceived as highly effective in shaping consumer interest and actual purchasing decisions. Consumers emphasized the psychological impact of bonus products and the persuasive nature of digital advertising, which foster both loyalty and repeat purchases. This study contributes to the literature by highlighting the importance of contextualized promotional efforts in suburban industrial areas, offering practical insights for franchise managers seeking to sustain competitiveness in Indonesia’s dynamic F&B market.
Co-Authors Adzroo A’adilah Wijayati Ahmad Dadan Hawari Ahmad Hidayatullah Aimmatul Khazanah Aji, Wisnu Ajmi, Daep Ulil Akmaliyah Akmaliyah Alinudin Alinudin Alma Herlina Amanda Jesica Loren Ana Sapitri Andi Suhandi Angga Abhar Maulana Anggi Prayoga Anggun Tri Andini Anggun Vebiyanti Anis Satun Nur Khoiriyah Anna Kholifahtul Janah Annisa Nurfadilla Apriliyani, Syerli Arsy, Elifia Asifatunisa Asifatunisa Asmawi, Ahmad Astuti, Fitri Puji Aulia, Riska Aulia, Upi Windi AYU WANDIRA Ayuningtias, Rizki Badriyah Badriyah Badriyah, Syahida Rahmatul Berliana Pebriyanti Calvin Mahesa Galih Dede Rifki Dimas Fauzi Farhan Dina Aulia Dinal Rahmat Alam Egi Makmuri Ela Nuramalia Elinividawati, Eka Eri Handayani Evendi Evendi Fadilatun Nufus Faizah Azzahra Febri Hayati Ferisarini, Risa Fernia Syafutri Firman Maulana Fitri Fitri Grage, Priya Tiang Hafidullah, Hafidullah Hamzah Mubarok hanifah hanifah Herdiansah Herdiansah Hermansyah, Ratih Hismi Hismi Imam Akbar, Imam Indra Indra Ismalia Nur Hidayah Ismatunniami Ismatunniami Ismawati, Irna Jaenudin Jaenudin Kamaliah, Koni Khairunnisa Khairunnisa Khoiriyah, Sopiatul Khorihah Khorihah Lala Lala Lestari, Siska Dewi Lilah, Hotibaini Maulidia Ika Lilis Handayani M Syaepudin M Syaiful Millah Maptuhi, Afwan Marni Marni, Marni Meisha Amelia Hayatinnufus Meta Juniyanti Mita Rosita Muhaimin Muhaimin Muhamad Riski Muhamad Yudi Aliudin Muhammad Farhan Muhammad Ferdiansyah, Muhammad Mukhamad Riyadh Mulyani, Intan Tri Murisniawati, Dwitia Mutiara Sari Mutiara, Lulu Nahrumi, Arum Naina, Siti Nanda Trisna Dewi Neni Apriliyani Nilam Cahya Listyani Niya, Niya Noval, Muhamad Novianti, Ola Nur Kholisah Nurartanti Nurartanti Nurdiansyah, Muhammad Nurmala Vinata Putri Nursodah, Siti Nurul Amalia Nurwijayanti Nuryeni Nuryeni Olivia, Oni Osama, Osama Patimah, Siti Putri Putri Amalia Putri, Tari Silviana Ridwan Maulana, Ridwan Rifki, Muhamad Rika Sundari RISKA AMALIA Rizki, Akang Abdika Rizqy S, Fajar Robby Hernanada Rohmatullah, Rohmatullah Rosita Rosita Rosnia Rosliana Rt.Sri Ratna Ayu Kamillah Sadam Muklis Saefi Sahrul Sahrul Sahrul, Ahmad Sakinah Sakinah Salma Az zahra Sanjaya, Fitri Novita Santy Fitnawati WN Sapitri, Ana Sari, Lidia Sarmila, Sarmila Septiani, Elsa Trista Sholeha, Raudatul Amalia Silvia, Yeni Silviah Silviah Sintiawati Sintiawati Sintiawati, Sintiawati Siregar, Anisa Nurfayza Siti Mariskah Siti Ma’ani Siti Nuraeni, Siti Siti Nurjanah Siti Optapiani Siti Syaodah Sri Mulyaningsih Sri Wahyuni Sukendi, Agis Maulana Sukiyah Sukiyah Supyati, Supyati Surya Alam Syahid, Syahdan Moh Usana, Usana Wawan Gunawan Wildan Ma’arif Yadi Supriyadi Yulia Segarwati Yunita Sari