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All Journal Jurnal Manajemen IJBE (Integrated Journal of Business and Economics) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan YUME : Journal of Management MBIA Journal Of Management Science (JMAS) SULTANIST: Jurnal Manajemen dan Keuangan Progress: Jurnal Pendidikan, Akuntansi dan Keuangan Economics and Digital Business Review El-kahfi : Journal of Islamic economics Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Scientific Research, Education, and Technology Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance DECISION : Jurnal Ekonomi dan Bisnis (JIMBE) (JUMPER) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of Innovative and Creativity Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJHABS Jurnal Akuntansi Pajak dan Manajemen IJRE
Ruma, Zainal
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal of Applied Management Research

 1 
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM) Johnson, Nur Atifah Septira; Amin, Andi Mustika; Haeruddin, Muhammad Ilham Wardhana; Ruma, Zainal; Hasdiansa, Ilma Wulansari
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2167

Abstract

In the digital era with the internet that is increasingly developing like today with the sophistication of this technology, it has a major effect on consumer behavior. Digital promotion has become one of the main strategies in marketing efforts to reach consumers who are increasingly connected online. Meanwhile, brand awareness remains an important aspect in shaping consumer perceptions of brands and products. The purpose of this study is to ascertain how Scarlett Whitening product purchasing decisions are influenced by digital promotion and brand awareness among students at Makassar State University's Faculty of Economics and Business. The study's population consisted of 70 enrolled students from Makassar State University's 2020 class in the Faculty of Economics and Business. A questionnaire was used to obtain the data. Multiple linear regression analysis utilizing the Statistical Product and Service Solution (SPSS) is the data analysis method employed. The study's findings suggest that digital promotion partially has a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a positive and significant effect on Purchasing Decisions. Meanwhile Digital Promotion and Brand Awareness simultaneously have a positive and significant effect on Purchasing Decisions.
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM) Johnson, Nur Atifah Septira; Amin, Andi Mustika; Haeruddin, Muhammad Ilham Wardhana; Ruma, Zainal; Hasdiansa, Ilma Wulansari
Journal of Applied Management Research Vol. 4 No. 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2167

Abstract

In the digital era with the internet that is increasingly developing like today with the sophistication of this technology, it has a major effect on consumer behavior. Digital promotion has become one of the main strategies in marketing efforts to reach consumers who are increasingly connected online. Meanwhile, brand awareness remains an important aspect in shaping consumer perceptions of brands and products. The purpose of this study is to ascertain how Scarlett Whitening product purchasing decisions are influenced by digital promotion and brand awareness among students at Makassar State University's Faculty of Economics and Business. The study's population consisted of 70 enrolled students from Makassar State University's 2020 class in the Faculty of Economics and Business. A questionnaire was used to obtain the data. Multiple linear regression analysis utilizing the Statistical Product and Service Solution (SPSS) is the data analysis method employed. The study's findings suggest that digital promotion partially has a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a positive and significant effect on Purchasing Decisions. Meanwhile Digital Promotion and Brand Awareness simultaneously have a positive and significant effect on Purchasing Decisions.
Co-Authors Abadi , Rahmat Riwayat Abadi, Rahmat Riwayat Abdi Akbar Idris Afriansyah Afriza, Fahril Agung Widhi Kurniawan AGUS AGUS Ahmad Ali Akbar, Wahyullah Alhayra, Abdul Rauf Amalia, Hilda Nur Amaliyah, Hasni Ananda, Muhammad Fadly Andi Mustika Amin Angreyani, Andi Dewi Anwar Anwar Anwar Anwar Anwar Ramli Aprilia, Nur Amanda Aprilia, Widya Aqilah, Iqian Fauziah Astuti, Andi Ria Azis, Muh Ilham Burhanuddin Burhanuddin Burhanuddin Burhanuddin, Umar Khalid Chalid Imran Musa Dahlan, Abd Halim Dangnga, M. Taslim Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P. Dipoatmodjo, Tenri Sayu Pupitaningsih Dwi Wulandari Edwin, Muhammad Farid Saputra Efendy, Kayla Putri Zalsabila Eli Rahmawati, Eli Enrico Sasiang, Hizkia Faisal, Fanny Indrayanti Fauzan, Muh Aghil Fazira, Erra Febinda Fiqram, Muh Haikal Friska, Silvi Haeruddin, Ilham Wardhana Haeruddin, M. Ilham Wardhana Hasbiah, Siti Hasbiah, Sitti Haslip, M. Azwar Hayati, A. Zahratul Hery Maulana Arif Hety Budiyanti, Hety Hidir, Amrullah Ichwan Musa, Muh Ichwan Musa, Muhammad Ilham Wardhana Haeruddin, Muhammad Ilma Wulansari Hasdiansa imam, imamsatriaalam Iriani, Halizah Putri Irsad Mursalaat, A. Muh. Cakra Isman, Nurhasia Israf Pangeran, M Aco Jamnur, Adrian Maulana Jaya, Ikhlazul Amal Johnson, Nur Atifah Septira Kasibit, Fitriyani Khairinnisai K, Syarifah M. Ikhwan Maulana Haeruddin Mahiruddin, Rizky Amalia Manilet, Fadhil Mujahid Muhammad Fadli Muhammad, A Fadel Mukammil, Ahmad Musa, Muhammad Ichwan Natsir, Uhud Darmawan Nur Hidayah NurAfni NurAfni Nurdin, Ariza Zalzah Nurfadillah T, Rezki Nurjihanar, Nurul Mutmainnah Nurman Nurman Nurman Nurul Fadilah Aswar Nurwinda Paramaswary, Annisa Parawansa, Dian Anggraece Sigit Pasryb, A. Syahida Ulhaq Pradani Muhiding, A. Ifta Audia Putri Pratama A, Irfan Wahyudi Purwanto, Ananta Ade Putra, Ryan Pramana Rahayu, Riski Rahman, Fatmawati A. Rasyid, Muh. Futhail Rezky Amalia Hamka Ridwan, Rini Rizky Amelia Risno, Trisnojaya Romansyah Sahabuddin Roshinta, Maudy Rusadi, Rahmayani Adela Cesyta Rusly, Muh. Ammar Haitsam S, Aan Arivaldi Safitri, Nuravini Sapri, Ardiansyah Sari, Fitria Nirmala Sartika Sartika Sayba, Sayba Siti Hasbiah Sri Wulandari Suaib, Aulia Kasmawati Sukma, Sukma Sunanda, Ratu Multi Syahrul, Khaidir Tajuddin, Indriani Maulida Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo TRI KURNIAWAN, TRI Unde, Juliet Triani Wahyudi, Andi Muh. Reza Wardhana Haeruddin, Muh. Ilham Widiati, Ratna Trieka Zahran, Muhammad Zulkarnaen, Muh. Faiq ] Idris, Abdi Akbar