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All Journal Nurani: Jurnal Kajian Syariah dan Masyarakat Jurnal Intelektualita: Keislaman, Sosial, dan Sains Ilmu Dakwah: Academic Journal for Homiletic Studies JURNAL PENDIDIKAN TAMBUSAI TEMALI : Jurnal Pembangunan Sosial Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Network Media International Journal of Education, Social Studies, And Management (IJESSM) Journal of Communication Studies International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Jurnal Pengabdian Masyarakat Bhinneka El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Bayan lin-Naas : Jurnal Dakwah Islam
Sampurna, Ahmad
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal of Communication Studies

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The Effect Of Tiktok Shop Mykonos Official Live Streaming Marketing Communication On The Purchasing Power Of Students Of The Faculty Of Dakwah And Communication At Uin North Sumatera Ichtisam, Muhammad Fathih; Sampurna, Ahmad
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8177

Abstract

This study examines the impact of live streaming marketing messages on TikTok Shop Mykonos Official purchasing power among students at the Faculty of Da'wah and Communication, UIN North Sumatra. This study used a descriptive quantitative approach with a sample of 100 respondents. Purposive sampling involves selecting participants based on pre-determined criteria set by the researcher. A questionnaire was used to collect data on each indicator variable (X and Y). The research instrument test utilizes validity and normality checks, whereas the data analysis test employs simple linear regression analysis. It is well established that marketing communications via live streaming have a beneficial impact on students' purchasing decisions. The study found a significant impact of marketing messages on students' purchasing power (p-value = 0.006 < 0.05). This is due to live streaming's capacity to facilitate real-time interactions, foster trust, and give a more engaging and informative buying experience.
Co-Authors Abrar, M Farid Adawiyah, Rabiathul Aisyah Aisyah Alparizki, Muhammad Andika, Bima Anggianto, Ilham Anshori, Barkah Anugrah, Indah Ardianti, Indah Asna, Atikah Asyaroh, Siti Aulia, Fadlan Azmi, Maulida Balqis, Aura Barry, Ahlan Adib Al Barus, Jacky Raihanta Dama Kania Harahap Daulay, Vania Daffa Yusriyah Deary, Muhammad Dheaaftariza, Dheaaftariza Fadhali, Rindra Hauzan Fadly Achmad Faidah, Yughni Fajar Ramadhan, Fajar Farah Dalilah Balqis Fathurrahman, Aulia Firdianti, Rizka Aulia Furqan, Nuzulul Ginting, Dwiva Ramadani Hakim, Fikril Halim, Najla Aqilah Handayani Handayani Hanifah Fitri Harahap, Dama Kania Harahap, Fitri Amelia Harmain, M. Hasibuan, Manita Rahma Hasibuan, Rahmatan Lil alamin Hasibuan, Widya Husaini Hasnun Jauhari Ritonga, Hasnun Jauhari Ichtisam, M. Fathih Ichtisam, Muhammad Fathih Ika Sartika Jannah, Nurul Ainun Khairunisa, Nabila Kholil, Syukur Kristina, Lina Lamnur, Rafi Lubis, Hadromi Alwi M. Yakub Matondang, Abdul Rahman Matondang, Juliana Damayanti Mohammadi, Ghasem Nasution, Alya Azra Mutia Nasution, Andika Fadli Nasution, Cintika Sopyola Nazwa, Windy Sakila Nurfadila Nurfadila, Nurfadila Padang, Arkanuddin Pane, Azrul Mahadi Panggabean, Alya Hamzah Pitaloka, Sekar Widyamada Pohan, Dinda Sakinah Pohan, Sarhul Azkar Pradana, Wahyu Yuda Prasetyo, Gilang Dwi Pratiwi, Riska Amanda Prawira, Yoga Bali Pulungan, Nugi Lahuddini Putri Apriliani Putri, Sabrina Sayra Rahma, Yusni Rahmi, Najwa Ulfi Ramadani, Tiara Rapi Lamnur Siregar Ridha, Azza Rini Handayani Salsabila, Azzura Zahra Sherlliana, Sherlliana Siagian, Ariati Putri Sihombing, Syawluddin Al Azhar Simbolon, Masitoh Br. Sinaga, Waldi Afalah Siregar, Almaidah Siregar, Ruydi Aulia Siti Fatimah Hasibuan Sumarni, Yetti Sunur, Arba Syafi’I, Arif Syahira, Zidan Syahputra, Adrian Syahputra, Yuriza Taufiqurrohman, Abdillah Ulandari, Sri Ayu Ummu Zainab Napitupulu Wahyudi, Ahmad Sakban Wahyudi, Irfan Diki Waldi Afalah Sinaga Widodo, Satrio Prio Wulan, Amanda Wulandari, Sindi Zafar, Ikhsan Abdul Zahara, Nabila Zainina, Aghna Zaki, Muhammad Fakhruz Zulkifli Zulkifli