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Journal : SINTECH (Science and Information Technology) Journal

ANALISIS PERILAKU KONSUMSI PADA MARKETPLACE (SHOPEE & TOKOPEDIA) MENGGUNAKAN MODEL UTAUT Ni Putu Suci Meinarni; Ni Putu Ratih Pradnya Dewi; Wayan Gede Suka Parwita
SINTECH (Science and Information Technology) Journal Vol. 5 No. 1 (2022): SINTECH Journal Edition April 2022
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v5i1.1112

Abstract

Using a marketplace platform for trade transactions in the digital era is currently in great demand than conventional shopping. However, marketplace users cannot just give away their personal data just like that. Customer data security is the most important thing that must be considered in order to avoid computer network crimes or commonly known as cybercrime. This article aims to find out what influences the security of customer data in the marketplace on consumer shopping behavior by implementing the UTAUT (Unified Theory of Acceptance & Use of Technology) research model. The research method in this article uses descriptive quantitative methods by taking population samples of active marketplace users in Denpasar City and using samples from several respondents. In this article it can be concluded that interest in using the marketplace has a partial influence on user behavior and the facilitating condition variables moderated by experience have a simultaneous effect on user behavior. These factors are proven to both have important aspects in influencing the security of customer data on the marketplace.
Co-Authors A.A. Tri Wulandari Mayun Agus Ari Iswara, Agus Ari alit I Nyoman Alit Arsana Amer, Nabih Anggarawati, Putu Ratna Ardinata, I Putu Adi Ariana, Anak Agung Gde Bagus Aristamy, I Gusti Ayu Agung Mas Arta, I Putu Utama Asana, I Made Dwi Putra Atmaja, Ketut Jaya Baehaqi Bhawanaputra, I Gusti Made Ngurah Ari Devi Valentino Waas Devi Valentino Waas Dewa Ayu Pargita Apsari Dewa Ayu Putri Wulandari Dewi, Ni Luh Ervina Sunari Eddy Hartono Ekayana, Anak Agung Gede Febyanti, Putu Ayu Gede Willdahlia, Ayu Gede Wirya Wardhana Grenaldo Ginting Happy Budyana Sari I Dewa Gede Dana Sugama I Gede Iwan Sudipa I Gede Made Swantika Pradnyana I Kadek Dwi Gandika Supartha I Kadek Dwi Mahendra Putra I Komang Arya Ganda Wiguna I Made Adi Swardana I Made Dwi Putra Asana I Nyoman Widhi Adnyana I Putu Agus Eka Darma Udayana, I Putu Agus Eka I Putu Hendika Permana I Wayan Yoga Widya Putra Ida Bagus Ary Indra Iswara Ida Bagus Darma Wiryatama Ida Bagus Komang Darma Wiryatama Ida Bagus Satriya Wibawa Indra Pratistha Jasmiari, I Gusti Ayu Karyana, I Putu Ditha Kerlania, I Gusti Ayu Agung Randhika Komang Ari Prasetia Komang Redy Winatha Kristina, Ni Made Yuli Lis Julianti Luh Anastasia Trisna Dewi Luh Anastasia Trisna Dewi Made Suci Ariantini Mahardika, Putu Arya Aditya Mohamad Hidayat Muhtar Muni, Gede Dharma Sahasra Murpratiwi, Santi Ika Netty Amelia Ni Kadek Ariasih Ni Kadek Ariasih, Ni Kadek Ni Kadek Nita Noviani Pande Ni Luh Putu Agetania NI LUH PUTU MERY MARLINDA Ni Putu Ayu Siska Wulantari Ni Putu Candra Eka Susanti Ni Putu Ratih Pradnya Dewi Ni Putu Yeny Nirmalasari Ningsih, Ni Made Ayu Priska Cahya Parmana, I Putu Gede Briand Permana, I Kadek Adi Pertiwi, Ni Nyoman Sucianta Priadinata, I Putu Bramasta Putra, Putu Satria Udyana Putri, Viorizza Suciani Putu Wirayudi Aditama Radhitya, I Made Leo Rismayanti, Ni Putu Indah Rizkita Ayu Mutiarani Rizkita Ayu Mutiarani Sandhiyasa, I Made Subrata Sanjaya, Wayan Putra Adi Sari, Happy Budyana Sari, Ni Wayan Yunita Sastaparamitha, Ni Nyoman Ayu J. Semara, Arya Aditya Widya Sephiarini, Ni Putu Satya Sutriasih, Ni Kadek Thalib, Emmy Febriani Utama, Liza Wayan Eny Mariani Wayan Gede Suka Parwita Wiguna, I Kadek Artha Wiguna, I Komang Arya Ganda Wijaya, I Nyoman Saputra Wahyu Willdahlia, Ayu Gede Willdahlia, Ayu Gede Willdahlia, Ni Putu Ayu Gede Winatha, Komang Redy Yasa, I Putu Pedro Kastika Yoga, I Gede Putra Sedana