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All Journal Jurnal Isema : Islamic Educational Management Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Akademika: Jurnal Manajemen Pendidikan Islam Munaddhomah: Jurnal Manajemen Pendidikan Islam English Learning Innovation (englie) Jurnal Ilmiah Ilmu Terapan Universitas Jambi Lokomotif Abdimas: Jurnal Pengabdian kepada Masyarakat
Sakunti, Sri Ramdayeni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Educational Excellence and Strategiec Promotion: Strengthening Islamic School Branding through 7P Integration MY, Mahmud; Fadlilah, Fadlilah; Fitriani, Suci; Chaniago, Fransisko; Farwati, Sizka; Sakunti, Sri Ramdayeni
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.1907

Abstract

This research investigates the strategic efforts of Madrasah Tsanawiyah Darul Arifin to enhance its branding image through the application of the 7P Marketing Mix framework: Product, Price, Place, Promotion, People, Process, and Physical Evidence. In an increasingly competitive Islamic education sector, effective branding is crucial for establishing institutional credibility, increasing enrollment, and fostering public trust. The study adopts a qualitative descriptive approach using data collected through interviews, observation, and documentation. Key informants include school leaders, administrative staff, academic personnel, students, and community members. The analysis reveals that the leadership of the Kyai, the implementation of flagship programs, consistent promotion strategies, and the quality of physical infrastructure significantly shape the institution’s brand image. These flagship programs serve as key differentiators in the competitive education market, emphasising both academic excellence and religious devotion. The institution’s commitment to producing well-rounded students competent in Islamic knowledge, languages, and leadership has strengthened its positioning as a leading Islamic educational institution. Findings show that the figure of the Kyai serves as a moral and symbolic leader, fostering public trust and social legitimacy. The madrasah’s flagship programs function as academic differentiators that attract both urban and rural communities. Promotional efforts, including social media and alums networks, expand the madrasah’s visibility while maintaining its spiritual values. The registration process reflects administrative professionalism, and the well-maintained facilities support both educational effectiveness and brand positioning. This study concludes that a strong brand image in Islamic education is built not only through visibility but through integrated, value-based institutional management. The 7P framework provides a comprehensive lens to understand how internal consistency, leadership, flagship programs, infrastructure, and strategic communication collectively influence public perception and educational choice.
Co-Authors Abadi, Ayuliamita Ahmad Fikri Ajuzar Fiqhi Andriani, Reni Chaniago, Fransisko Fadlilah Fadlilah Fadlilah Farwati, Sizka Fitria Wahyuni Fransisko Chaniago Hasirah Indah Nurul Hazairin ISTIQOMAH, RINITA M. Yahuda Mahmud MY Mahmudah, Khotimah Monalisa Monalisa MS, Uyun Nafiah Nirwana, Iin Pratama, Aryawira Putri, Rahmadani Riscky Fitri Wahyuni Rozal, Edi Safitri, Resdiana Salahuddin Salahuddin Salahuddin Sastra Sumardi, Mayang Shaudah, Shaudah Siti Raudhatul Jannah Suci Fitriani, Suci Sumardi, Mayang Sastra Tartila Tartila Zuhriyah, Latifatul Zurnelli, Netti