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All Journal Jurnal Manajemen Pendidikan Jurnal Isema : Islamic Educational Management Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Akademika: Jurnal Manajemen Pendidikan Islam Munaddhomah: Jurnal Manajemen Pendidikan Islam English Learning Innovation (englie) Jurnal Ilmiah Ilmu Terapan Universitas Jambi Lokomotif Abdimas: Jurnal Pengabdian kepada Masyarakat
Sakunti, Sri Ramdayeni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Educational Excellence and Strategiec Promotion: Strengthening Islamic School Branding through 7P Integration MY, Mahmud; Fadlilah, Fadlilah; Fitriani, Suci; Chaniago, Fransisko; Farwati, Sizka; Sakunti, Sri Ramdayeni
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.1907

Abstract

This research investigates the strategic efforts of Madrasah Tsanawiyah Darul Arifin to enhance its branding image through the application of the 7P Marketing Mix framework: Product, Price, Place, Promotion, People, Process, and Physical Evidence. In an increasingly competitive Islamic education sector, effective branding is crucial for establishing institutional credibility, increasing enrollment, and fostering public trust. The study adopts a qualitative descriptive approach using data collected through interviews, observation, and documentation. Key informants include school leaders, administrative staff, academic personnel, students, and community members. The analysis reveals that the leadership of the Kyai, the implementation of flagship programs, consistent promotion strategies, and the quality of physical infrastructure significantly shape the institution’s brand image. These flagship programs serve as key differentiators in the competitive education market, emphasising both academic excellence and religious devotion. The institution’s commitment to producing well-rounded students competent in Islamic knowledge, languages, and leadership has strengthened its positioning as a leading Islamic educational institution. Findings show that the figure of the Kyai serves as a moral and symbolic leader, fostering public trust and social legitimacy. The madrasah’s flagship programs function as academic differentiators that attract both urban and rural communities. Promotional efforts, including social media and alums networks, expand the madrasah’s visibility while maintaining its spiritual values. The registration process reflects administrative professionalism, and the well-maintained facilities support both educational effectiveness and brand positioning. This study concludes that a strong brand image in Islamic education is built not only through visibility but through integrated, value-based institutional management. The 7P framework provides a comprehensive lens to understand how internal consistency, leadership, flagship programs, infrastructure, and strategic communication collectively influence public perception and educational choice.
PELAKSANAAN EVALUASI KEPALA TATA USAHA DALAM MENINGKATKAN KINERJA TENAGA KEPENDIDIKAN SEKOLAH MENENGAH KEJURUAN NEGERI DI PROVINSI JAMBI Hikmah, Junita Nurul; Sumirah, Sumirah; Sakunti, Sri Ramdayeni
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1859

Abstract

The study aims to analyze the implementation of evaluations conducted by the Head of Administration to improve the performance] of educational staff in administrative services, and identify factors that support and hinder the implementation of evaluations in vocational high schools in Jambi Province. This study is qualitative study with a descriptive approach through observation and interviews. The results indicate that the implementation of evaluations by the Head of administration is carried out in a structured manner through the stages of evaluation planning, performance data collection, performance assessment, providing feedback, and follow-up in the form of coaching. The performance of educational staff in services is generally considered good, however, several educational staff still exhibited suboptimal levels of discipline, this affecting the smooth running of school administrative services. The findings also indicate several supporting and inhibiting factors, including clear performance standards, a technologi- based assessment system, and good communication between staff. The novelity of this study lies in the finding that the implementation of evaluations by the Head of administration influences the performance of educational staff ini school administrative services.
Co-Authors Abadi, Ayuliamita Ahmad Fikri Ajuzar Fiqhi Andriani, Reni Fadlilah Fadlilah Fadlilah Farwati, Sizka Fitria Wahyuni Fransisko Chaniago Hasirah Hikmah, Junita Nurul Indah Nurul Hazairin ISTIQOMAH, RINITA M. Yahuda Mahmud MY Mahmudah, Khotimah Monalisa Monalisa MS, Uyun Nafiah Nirwana, Iin Pratama, Aryawira Putri, Rahmadani Riscky Fitri Wahyuni Rozal, Edi Safitri, Resdiana Salahuddin Salahuddin Salahuddin Sastra Sumardi, Mayang Shaudah, Shaudah Siti Raudhatul Jannah Suci Fitriani, Suci Sumardi, Mayang Sastra Sumirah Sumirah Tartila Tartila Zuhriyah, Latifatul Zurnelli, Netti