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Verbal And Visual Signs In Scarlett’s Advertisement Get Ready To Meet Song Joong Ki’s New Love situmorang, Haidah; Banjarnahor, Juliva; Daeli, Lidia; Gulo, Tantri Aurelia; Simarmata, Rina Octavia
Journal of English Language Teaching, Literatures, Applied Linguistic (JELTLAL) Vol. 3 No. 1 (2025): Mey
Publisher : Merwinspy Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jeltlal.v3i1.335

Abstract

This research is entitled An Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get ready to meet Song Joong Ki’s new love”. The purpose of this study is to analyze the verbal and visual signs found in the advertisement and to uncover the meanings behind those signs. This research applies Roland Barthes’ semiotic theory (1957), which consists of three levels of signification: denotation, connotation, and myth. The method used in this research is descriptive qualitative. The data were collected from the official Scarlett advertisement featuring Song Joong Ki, which was published on various digital platforms. The results of the study showed that there were four verbal signs, which consisted of four written verbal elements one audiovisual verbal element: Song Joong Ki’s spoken words in the video, Each of these verbal signs carries both denotative and connotative meanings that contribute to the advertisement’s persuasive power. The analysis shows that the advertisement uses both verbal and visual signs to deliver its message persuasively. The verbal signs, especially the slogan “Get ready to meet Song Joong Ki’s new love”, are loaded with connotative meanings that create curiosity and emotional connection with the audience. Meanwhile, the visual signs including color schemes (dominated by soft pink and white), product layout, Song Joong Ki’s gestures and facial expressions complement the verbal messages and reinforce Scarlett’s brand identity. The study also reveals the presence of myths related to beauty standards, the influential power of celebrities, and the idealization of romantic love. Through this advertisement, Scarlett constructs a narrative that beauty, brightness, and love are attainable through the use of their products.
A Semiotic Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get Ready to Meet Song Joong Ki’s New Love” situmorang, haidah; Banjarnahor , Juliva; Daeli , Lidia; Gulo , Tantri Aurelia; Simarmata, Rina Octavia
Journal of Language Education (JoLE) Vol. 3 No. 2 (2025): June
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jole.v3i2.310

Abstract

This research is entitled An Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get ready to meet Song Joong Ki’s new love”. The purpose of this study is to analyze the verbal and visual signs found in the advertisement and to uncover the meanings behind those signs. This research applies Roland Barthes’ semiotic theory (1957), which consists of three levels of signification: denotation, connotation, and myth. The method used in this research is descriptive qualitative. The data were collected from the official Scarlett advertisement featuring Song Joong Ki, which was published on various digital platforms. The results of the study showed that there were four verbal signs, which consisted of four written verbal elements one audiovisual verbal element: Song Joong Ki’s spoken words in the video, Each of these verbal signs carries both denotative and connotative meanings that contribute to the advertisement’s persuasive power. The analysis shows that the advertisement uses both verbal and visual signs to deliver its message persuasively. The verbal signs, especially the slogan ―Get ready to meet Song Joong Ki’s new love,‖ are loaded with connotative meanings that create curiosity and emotional connection with the audience. Meanwhile, the visual signs—including color schemes (dominated by soft pink and white), product layout, Song Joong Ki’s gestures and facial expressions—complement the verbal messages and reinforce Scarlett’s brand identity. The study also reveals the presence of myths related to beauty standards, the influential power of celebrities, and the idealization of romantic love. Through this advertisement, Scarlett constructs a narrative that beauty, brightness, and love are attainable through the use of their products
A ANALYSIS OF STUDENTS' ANXIETY IN COMMUNICATION USING ENGLISH BY 4TH SEMESTER STUDENT OF HKBP NOMMENSEN UNIVERSITY OF MEDAN Simarmata, Rina Octavia; Sitompul, Yohana; Sitorus, Yesica Hageltira; Easter Apriani; Natasya Vany
Journal of Language Education (JoLE) Vol. 3 No. 2 (2025): June
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jole.v3i2.344

Abstract

Abstract One of the main goals in learning English as an academic subject in Indonesia is to equip students with the ability to communicate effectively, both verbally and in writing. However, many students experience anxiety when asked to speak in English. These psychological barriers significantly inhibit their confidence and willingness to engage in verbal communication. This study explores the various forms and levels of anxiety experienced by students of the class of 2024 of the English Education Study Program at HKBP Nommensen University Medan. Using a qualitative method through a closed questionnaire and supported by class observation, this study identified emotional and behavioral indicators that are signs of language anxiety. The results show that most college students show moderate to high levels of anxiety, which often manifest in the form of fear, embarrassment, and hesitation when speaking in English. These findings confirm the importance of attention to affective factors in the language learning process to improve students' speaking skills and overall academic performance. Keywords: language anxiety, speaking skills, English education, psychological barriers, affective factors
An Error Analysis of Inflectional Affixes in Writing Analytical Exposition Text on Students at SMAN 3 Medan Nainggolan, Dewinarto; Simarmata, Rina Octavia; Napitupulu, Fenty Debora
Action Research Journal Indonesia (ARJI) Vol. 7 No. 2 (2025): Action Research Journal Indonesia (ARJI)
Publisher : PT. Pusmedia Group Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61227/arji.v7i2.392

Abstract

This research is motivated by the finding that students of SMA Negeri 3 Medan often make mistakes in using inflectional affixes when writing, especially in the placement of affixes that can affect the quality of writing and message delivery. This research aims to analyze the misuse of inflexional affixes in analytical exposition texts written by SMA N 3 Medan students. Qualitative descriptive method is used to identify the types of errors and determine the dominant types of errors. The subjects of this study were 25 students of grade XI of SMA Negeri 3 Medan, but only 9 students' written works were analyzed as samples to obtain data on inflectional affixes errors. Data were obtained through the analysis of students' analytical exposition texts, with the results showing that the dominant error occurred in the addition category at 72%, followed by misformation at 20%, omission at 8%, and misordering at 10%. The most frequent errors were found in the use of morphemes such as -s, -es, -ly, and -ed that did not fit the rules. The findings show that students' lack of understanding of the function of inflectional affixes affects the quality of their writing, especially in delivering messages effectively. This research provides practical implications for teachers to improve teaching related to inflectional affixes and for students to better understand the importance of correct affix usage in writing texts. In addition, the results of this study can be a reference for other researchers who are interested in analyzing language errors, especially related to inflectional affixes, to support the development of more effective English learning methods in the future.
The Effectiveness of Using Retelling Story Technique Through Pictures Series Media on Speaking Ability of Students of Grade 10th Mariana Catholic High School Medan Marpaung, Cynthia Magdalena; Pakpahan, Carolina; Simarmata, Rina Octavia
Action Research Journal Indonesia (ARJI) Vol. 7 No. 2 (2025): Action Research Journal Indonesia (ARJI)
Publisher : PT. Pusmedia Group Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61227/arji.v7i2.393

Abstract

This research was motivated because grade X students of Mariana Catholic High School Medan experienced difficulties in English speaking skills characterized by lack of confidence, vocabulary limitations, and reluctance to speak in front of the class. This study aims to analyze whether retelling techniques using continuous image media significantly affect the speaking ability of Grade 10 students at Mariana Catholic High School Medan. A quasi-experimental design with pre-test and post-test methods was employed to observe students ' speech skills before and after the application of the retelling techniques. The sample consisted of 30 Grade10 students. Data were collected through speaking tests to evaluate students' abilities. The results indicated an increase in the average score of students ' speaking ability after applying the retelling techniques, with the experimental group's post-test average score at 74.9. From the results of the t-test that had been conducted, a t-value of 2.81 was obtained. This value was higher than the commonly used significance limit of 2.048 at the 0.05 level. This indicates that Ho is rejected and Ha is accepted , concluding that the use of retelling techniques with continuous image media significantly impact the speaking ability of Grade 10 students at Mariana Catholic High School Medan
THE ANALYSIS OF PRESUPPOSITION IN “CNN” TWITTER SOCIAL MEDIA: PRAGMATICS APPROACH Saragi, Christina Natalina; Simarmata, Rina Octavia; Purba, Adiman Juahta
Jurnal Suluh Pendidikan Vol 13 No 2 (2025): Agustus 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i2.1546

Abstract

Good and appropriate presuppositions helped to find the right variety of words before saying something in interaction and communication. Therefore, research on presuppositions is important in the communication and meaning-making of an interaction. By referring to Yule's theory (1996), this study aims to identify the types of pragmatic presuppositions found in comments netizens in the CNN Twitter. The data of this study is taken from the comment’s netizen in CNN Twitter. In collecting the data, the researcher used the observation method. The finding of this research showed that 100 data fulfill all six types of presupposition, that is existential presupposition (17), lexical presupposition (36), factive presupposition (38), structural presupposition (10), counterfactual presupposition (15), and non-factive presupposition (20). The conclusion, this research highlights the importance of pragmatics analysis in understanding netizen comments on social media and their implications for media communication.
Penguatan Program Kampus Mengajar pada Kemampuan Literasi, Numerasi, dan Adaptasi Teknologi di SDN 176335 Silangkitang Sianipar, Vina Merina Br; Simarmata, Rina Octavia; Lestari, Febrika Dwi; Sihite, Jubilezer; Hutagalung, Nadia
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13684

Abstract

Ali, M., Prasada, E. A., Islam, U., Raden, N., Palembang, F., Islam, U., Komering, O., Kayuagung, I., & Mengajar, P. K. (2023). Pendampingan Mahasiswa Program Kampus Mengajar Dalam Rangka Penguatan Literasi, Numerasi, Dan Adaptasi Teknologi Di Smk Negeri 2 Kayuagung. 6(2), 179–189. Fauzi, T. I., Rahmawati, D. N. U., & Astuti, N. P. (2021). Program Kampus Mengajar (Pkm) Sebagai Usaha Peningkatan Pembelajaran Peserta Didik Di Sdn 127 Sungai Arang, Bungo Dani, Kabupaten Bungo, Provinsi Jambi. Budimas?: Jurnal Pengabdian Masyarakat, 3(2), 483–490. Https://Doi.Org/10.29040/Budimas.V3i2.3406 Gurning, M. R. (2022). Pengembangan Literasi, Numerasi, Adaptasi, Teknologi, Oleh Kampus Mengajar Angkatan Iii Di Smp Swasta Harapan Bunut. Abdi Implementasi Pancasila: Jurnal Pengabdian Kepada Masyarakat, 2(2), 58–63. Https://Doi.Org/10.35814/Abdi.V2i2.4010 Hamidah, N., Thenaya, P. F., & Dewi, M. (2023). Penguatan Literasi Dan Numerasi Menggunakan Adaptasi Teknologi Dalam Pembelajaran Di Sd Oleh Kampus Mengajar Angkatan 6. 7(Snip), 320–326. Hanni Rizki Daliani, Yova Miranda Putri, Luthfiah Trinanda, Z. T. (2024). Corresponding Author: Nama: Hanni Rizki Daliani Institusi: Universitas Sriwijaya Email?: 3(1), 35–45. Junios, J., Kariman, D., & Agus, W. (2023). Penerapan Metoda Literasi Dan Numerasi Serta Adaptasi Teknologi Pada Siswa Smp Negeri 3 Tanjung Mutiara Kabupaten Agam Sumatera Barat. 1(1). Lumban Raja, R. A., Manik, E., Sidabutar, U., Ramadhan, N., & Sahrun, S. (2022). Penguatan Literasi Numerasi Dan Adaptasi Teknologi Di Sdn 101842 Sikeben Melalui Program Kampus Mengajar Angkatan 3. Tridharmadimas: Jurnal Pengabdian Kepada Masyarakat Jayakarta, 2(2), 93. Https://Doi.Org/10.52362/Tridharmadimas.V2i2.911 Muyassaroh, I., Indonesia, U. P., & Mengajar, K. (2023). Jppd?: Jurnal Pedagogik Pendidikan Dasar Implementasi Program Kampus Mengajar Angkatan 4 Dalam Upaya Peningkatan Kemampuan Literasi Dan Numerasi Siswa Sd. Shella Dwi Kurnia, M., Lisdayanti, S., Kania Atmaja, L., Gunawan, H., Zakari, J., Studi Pendidikan Bahasa Dan Sastra Indonesia, P., & Keguruan Dan Ilmu Pendidikan, F. (2023). Kontribusi Mahasiswa Kampus Mengajar 5 Dalam Pembembenahan Perpustakaan Sdn 3 Kota Bengkulu. Community Development Journal, 4(Juni), 3082–3087. Gunayasa, I. B. K., Zain, M. I., Wardani, K. S. K., & Astria, F. P. (2021). Penyuluhan Tentang Pengembangan Literasi Baca Dan Numerasi Melalui Media Pop Up Box Di Sekolah Dasar Se-Kecamatan Praya Lombok Tengah. Jurnal Interaktif: Warta Pengabdian Pendidikan, 1(2), 1 - 10. Rahayu, Ayu, Wiranto, & Marwah. (2022). Peningkatan Kemampuan Literasi, Numerasi, Dan Adaptasi Teknologi Melalui Program Kampus Mengajar Di Sd Negeri 024 Tapparang. Sipissangngi Jurnal Pengabdian Kepada Masyarakat, 2(2), 153-162. Rosita, Dewi Ayu & Damayanti, Rini. (2021). Pelaksanaan Program Kampus Mengajar Perintis Pada Sekolah Dasar Terdampak Pandemi Covid-19. Prima Magistra: Jurnal Ilmiah Kependidikan, 2(1), 42 – 49.
an Improvement of Students’ Skill in Reading English Text Through the Telepromter Reading Strategy for The Students In 6th Semester at HKBP Nommensen University Medan Simalango, Novita Anjelina; Sinaga, Meiske Lovian; Tarigan, Friti Silvia Dora Br.; Marbun, Friscilia; Simarmata, Rina Octavia
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peningkatan kemampuan membaca siswa, termasuk pemahaman, pengucapan yang akurat, dan intonasi, menjadi tujuan utama proyek penelitian tindakan kelas ini. Namun, bukan hal yang aneh untuk menemukan banyak siswa—terutama dalam konteks pengajaran bahasa Inggris—yang masih memiliki banyak kekurangan dalam membaca atau bahkan diidentifikasi sebagai siswa yang sangat miskin. Siswa-siswa ini akan menjadi pendidik masa depan dalam salah satu bahasa internasional ini. Perbaikan ini penting karena adanya permasalahan yang secara signifikan dapat mempengaruhi sejauh mana kemajuan bidang pendidikan di masa depan. Dengan demikian, tujuan dari proyek penelitian tindakan kelas ini adalah untuk meningkatkan kemampuan membaca mahasiswa S1 Pendidikan Bahasa Inggris semester 6 di Universitas HKBP Nommensen Medan. Hasil penelitian ini benar-benar meningkatkan keterampilan membaca mahasiswa Pendidikan Bahasa Inggris semester 6 di Universitas HKBP Nommensen Medan dengan melakukan dua siklus.
The Effect of Using Animation Movies as Learning Media on Students' Listening Skills in Eighth Grade at SMP Negeri 37 Medan Simatupang, S Uly Menanti; Simarmata, Rina Octavia; Sitorus, Nurhayati
ALACRITY : Journal of Education Volume 4 Issue 3 Oktober 2024
Publisher : LPPPI Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/alacrity.v4i3.453

Abstract

This research focuses on finding out the effect of the Using Animation Movies on students' listening skill. The aim of this research is to find out whether the using Animation Movies affects students' listening performance. This research was carried out as an applied experimental quantitative research type. The research sample consisted of class VIII students at SMP Negeri 37 Medan. The author took class VIII-A, consisting of 32 students, as an experimental class using the Animation Movies, and class VIII-B, consisting of 32 students, as a control group using the Active Listening Skills Approach. The population of this study was 64 students, consisting of class VIII. The author took two classes as a random sample to see the influence of the Using Animation Movies as a medium for developing students' listening skills. Data is taken by giving a listening test. The test was divided into two tests: a pre-test and a post-test for the experimental and control groups. The average pre-test score in the experimental class was 65,6 and the post-test score was 80. The average pre-test score in the control group was 55,9. and the post-test score was 68,9. This shows that the average score in the experimental group was higher than the control group. The result is t-calculated > t-table with a significance level of p = 0.05 (2,54 > 1.669). The alternative hypothesis (Ha) is accepted, and the null hypothesis (Ho) is rejected. It is recommended that English subject teachers apply the using Animation Movies as an alternative teaching medium to help the listening skills of class VIII students at SMP Negeri 37 Medan.
The Effect Of Realia Media On The Ability To Write Descriptive Paragraph In Eleven-Grade Students At SMA Gajah Mada Medan Mungkur, Anderi Putri; Simarmata, Rina Octavia; Pakpahan, Carolina
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media realia terhadap kemampuan menulis siswa. Tujuan penelitian ini adalah untuk melihat apakah Media Realia berpengaruh terhadap kemampuan siswa dalam menulis paragraf deskriptif. Penyelidikan ini dilakukan dengan menggunakan penelitian kuantitatif eksperimental. Subyek penelitiannya adalah SMA Gajah Mada Medan. Penulis menerapkan Media realia pada kelas XI IPS-1 yang berjumlah 30 siswa dan kelas kontrol menggunakan metode XI IPS-2 konvensional yang berjumlah 30 siswa. Penulis memilih dua ruang kelas sebagai sampel untuk mengetahui pengaruh Media Realia dalam meningkatkan keterampilan menulis. Pengumpulan data dilakukan dengan memberikan tes untuk mengetahui apakah siswa memahami konten atau tidak. Nilai rata-rata pre-test pada kelas eksperimen sebesar 70,9 dan post-test sebesar 85,5. Nilai rata-rata pre-test pada kelas kontrol sebesar 70,1 dan post-test sebesar 75,9. Diketahui nilai rata-rata kelas eksperimen lebih besar dibandingkan kelas kontrol. Nilai t hitung > t tabel menghasilkan tingkat signifikansi p = 0,05 (6,02 > 2,048). Hipotesis nol (Ho) ditolak, sedangkan hipotesis alternatif (Ha) diterima. Disarankan agar guru bahasa Inggris menggunakan Media Realia sebagai metode pengajaran yang efektif untuk membantu siswa kelas sebelas SMA meningkatkan keterampilan menulis mereka.