Iyad Abdallah Al- Shreifeen
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THE IMPACT OF ARTIFICIAL INTELLIGENCE AND AUTOMATION: A LITERATURE REVIEW ON INDUSTRIAL TRANSFORMATION Loso Judijanto; Mohammad Ahmad Bani Amer; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 1 (2025): JANUARY
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This research explores the impact of artificial intelligence (AI) and automation on industrial transformation through a comprehensive literature review. The findings show that AI and automation have the potential to improve operational efficiency, productivity and innovation across a range of sectors, including manufacturing, services, healthcare and finance. However, the application of these technologies presents significant challenges, such as the reduction of traditional employment, the need to develop new skills, and ethical and data security issues. The study highlights the importance of investment in technology infrastructure, workforce training, and organisational culture adaptation to reap the maximum benefits of AI and automation. In addition, mitigation strategies and the formation of strategic partnerships are recommended to overcome negative impacts and ensure the success of industrial transformation in the digital age.
NAVIGATING THE DIGITAL FRONTIER: A COMPREHENSIVE EXAMINATION OF COPYRIGHT PROTECTION IN THE DIGITAL ERA, UNRAVELING COMPLEX CHALLENGES, AND PROPOSING LEGAL SOLUTIONS Judijanto, Loso; Masruri, Masruri; Nanang Zakaria; Eyad Saleh Bani-Domi; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 2 (2024): FEBRUARY
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This comprehensive exploration delves into the multifaceted realm of copyright protection within the digital era. In a landscape marked by rapid technological advancements, the study unravels intricate challenges existing copyright frameworks face and proposes nuanced legal solutions. The examination spans the borderless domain of cyberspace, where traditional copyright paradigms confront unprecedented complexities. Key themes include the global nature of digital environments, economic imperatives shaping intellectual property landscapes, and the dynamic interplay of technology and legal frameworks. The study navigates trademark issues in cyberspace, analyzes the impact of geodemographic systems, and scrutinizes legal instruments such as the European Directive on the protection of computer programs. By adopting a structured literature review methodology, the research extracts insights from diverse sources, offering a comprehensive understanding of the evolving dynamics. The exploration unfolds against the backdrop of a knowledge-based economy, emphasizing the pivotal role of copyright as the "Viagra of Innovation Policy." It sheds light on governance models exemplified by bodies like the Internet Engineering Task Force and underscores the need for adaptive legal frameworks. The findings contribute to the ongoing discourse on copyright protection, providing a roadmap for shaping effective, fair, and relevant legal solutions in the intricate landscape of the digital frontier.
EXPLORING PRESIDENTIAL CANDIDATE TRENDS IN THE LATEST GENERAL ELECTION: AN IN-DEPTH ANALYSIS OF POLITICAL DYNAMICS AND VOTER PREFERENCES Romario De Fretes, Diego; Muliadi Anangkota; Untung Muhdiarta; Karman; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 3 (2024): MARCH
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This comprehensive analysis thoroughly explores the latest general election, meticulously dissecting the multifaceted dynamics surrounding presidential candidate trends and voter preferences. Through an exhaustive examination of various factors such as campaign strategies, fluctuations in public opinion, and socio-economic influences, it endeavors to understand the intricate electoral landscape comprehensively. This study unveils the underlying forces steering electoral outcomes by closely scrutinizing candidate performance and discerning key themes that shape voter sentiment. Through rigorous data analysis and interpretation, emerging patterns are meticulously identified, offering invaluable insights into the potential trajectory of future political landscapes. This research is a vital resource, significantly contributing to our comprehension of contemporary elections and equipping stakeholders with essential knowledge to navigate the complex political terrain with confidence and efficacy. By shedding light on the interplay of factors influencing electoral dynamics, this analysis enables policymakers, political strategists, and the general public to make informed decisions and anticipate future developments in the political arena. Keywords: presidential election, candidate trends, voter preferences, political dynamics, campaign strategies, electoral outcomes, public opinion, socio-economic influences, political landscape, policymaking.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN-DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONS INFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani, Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
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In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision-making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data-driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
THE INTEGRATION OF AUGMENTED REALITY IN MARKETING: ENHANCING CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT: LITERATURE REVIEW Kurnia Budhy Scorita; Nenden Hendayani; Muhammad Ari Kusuma; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
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Augmented Reality (AR) has emerged as a transformative technology with significant implications for marketing practices. This literature review explores the integration of AR in marketing strategies and its impact on enhancing customer experience and brand engagement. Drawing on a comprehensive review of scholarly articles, industry reports, and case studies, this paper synthesizes existing research to provide insights into the potential of AR to revolutionize marketing interactions. Key themes explored include the immersive nature of AR experiences, consumer attitudes toward AR marketing content, strategic considerations for AR implementation, and the role of AR in shaping brand-consumer relationships. The review highlights the importance of designing compelling and contextually relevant AR experiences that resonate with consumers and drive brand engagement. Moreover, it examines the challenges and opportunities associated with AR marketing, such as content saturation, technological constraints, and privacy concerns. By synthesizing empirical evidence and theoretical frameworks, this review offers valuable insights for marketers seeking to leverage AR technology effectively in their campaigns and initiatives. The findings underscore the transformative potential of AR in creating immersive brand experiences, fostering emotional connections with consumers, and driving brand equity in the digital era.
NAVIGATING MARKET SHIFTS: AN EXPLORATION OF INNOVATIVE STRATEGIES IN RESPONSE TO DYNAMIC CONSUMER LANDSCAPES - A COMPREHENSIVE REVIEW OF MARKETING MANAGEMENT AND CONSUMER BEHAVIOR THEORIES Andi Hafidah; Suwarsih; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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In the dynamic realm of contemporary marketing, the ability to swiftly adapt to shifting market dynamics stands as a cornerstone for sustainable success. This comprehensive literature review delves deeply into the pivotal role played by innovation in formulating adaptive strategies capable of meeting the evolving demands of fluctuating consumer behaviors and market trends. Drawing upon a vast array of research findings in marketing management and consumer behavior theories, this paper meticulously synthesizes crucial insights to shed light on the most effective approaches for navigating the complexities of dynamic market landscapes. By meticulously scrutinizing the intricate interplay among innovation, marketing strategies, and consumer preferences, this review identifies vital patterns and illuminates actionable strategies for businesses aspiring to survive and thrive in an ever-changing marketplace characterized by rapid transformations. Through its comprehensive analysis and synthesis of the latest research, this review offers invaluable perspectives and strategic directions for businesses seeking to remain agile and responsive in the face of the continuous evolution of consumer behaviors and market dynamics.
THE FUNCTIONAL RELATIONSHIP OF ISLAMIC EDUCATION PHILOSOPHY WITH SCIENCE AND RELIGION Suhari, Suhari; Iyad Abdallah Al- Shreifeen; Suhana Sarkawi
International Journal of Teaching and Learning Vol. 2 No. 2 (2024): FEBRUARY
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This article discusses the functional relationship of Islamic Education philosophy with science and religion. The relationship between the three is united by a common goal, namely the search for truth. However, even though they are the same, they are also different. The differences lie in the aspects of sources, methods and results that will be achieved by the three so that they will lead to the truth.
TECHNOLOGY USE IN IPS IN SMP LEARNING Mustopa, Mustopa; Rismiwati, Rismiwati; Moh. Imron Rosidi; Abdul Wahab Syakhrani; Iyad Abdallah Al- Shreifeen
International Journal of Teaching and Learning Vol. 2 No. 3 (2024): MARCH
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The literature review carried out was aimed at empirically measuring the use of technology in social studies learning. This involves monitoring, measuring, and analyzing the effectiveness of technology in improving student understanding, information retention, and learning outcomes. Evaluate educational policies that support or hinder the integration of technology in the teaching and learning process. In this modern era, technology has become an integral component in education, with significant implications on how learning and teaching is conducted. With the existence of educational technology and learning technology in this social studies education study, students will be more enthusiastic, active and continue to try in terms of learning. Because as the era develops, education must also follow it as long as it is positive and has a good impact on educators and their students. Therefore it is very helpful in a learning environment. Usually in learning using a projector, laptop, salon, microphone etc. It is very helpful for educators and students to grasp or be sensitive to current learning concepts.
INTEGRATION OF ISLAMIC VALUES INTO THE NATIONAL EDUCATION CURRICULUM Firmansyah; Fahrina Yustiasari Liriwati; Zulhimma; Iyad Abdallah Al- Shreifeen
International Journal of Teaching and Learning Vol. 2 No. 4 (2024): APRIL
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Education plays an important role in shaping strong character and values in future generations. In an increasingly complex and globally connected environment, the challenge of upholding Islamic values is becoming increasingly relevant. Therefore, the integration of Islamic values into the national educational curriculum has become a major focus in efforts to shape religious attitudes in students. This research study uses a literary study which takes literature that matches the context of the research to be studied. The findings of this study see that integrating Islamic values can help prevent erosion of religious attitudes in students. In an era of globalization, students are often exposed to various cultural influences and values that are contrary to religious teachings. Therefore, the integration of Islamic values into the curriculum provides a strong moral and ethical foundation for students. The approaches used in this integration include specialized teaching of the teachings of Islam, the use of learning methods involving Islamic values, as well as the development of a character curriculum based on the values of Islam. With a combination of these approaches, students are expected to be able to understand, internalize, and apply Islamist values in everyday life.