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All Journal Jurnal Manajemen dan Agribisnis JURNAL ILMU PERTANIAN Agrointek Jurnal Kimia Mulawarman Jurnal SOLMA Agrintech: Jurnal Teknologi Pangan dan Hasil Pertanian Jurnal Pendidikan Kimia (JPKim) Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto JCRS (Journal of Community Research and Service) Jurnal Riset Teknologi Industri Community Empowerment REACTOR : Journal of Research On Chemistry And Engineering Proceeding International Seminar of Islamic Studies Jurnal Riset Teknologi Pangan Dan Hasil Pertanian (RETIPA) Teknologi dan Industri Pertanian Indonesia
Muhammad Said Siregar
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Community Empowerment

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Improving marketing skills for salak processed products through training and mentoring for Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency Lita Nasution; Ahmad Afandi; Makhrani Sari Ginting; Muhammad Said Siregar; Muhammad Fitra Zambak; Rikson Asman Fertiles Siburian; Isthifa Kemal; Muhammad Thamrin; Fitria Fitria
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12537

Abstract

The Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency, faces challenges in improving the market competitiveness of their salak processed products due to limited knowledge and marketing skills. This community service program aimed to enhance the group's marketing capabilities through intensive training and mentoring. The program was conducted over two days at the Village Hall and involved 20 group members. Training activities covered the preparation of marketing materials, the use of information technology, and the development of social media content. Mentoring focused on integrating digital marketing strategies into the group’s business activities. Program evaluation showed significant improvements in the ability to use social media for marketing (from 30% to 85%) and in understanding marketing strategies (from 40% to 90%). This initiative successfully increased the market potential of salak processed products, expanded customer reach, and improved the welfare of group members.
Co-Authors Ahmad Afandi Ainun , Alqamari, Muhammad Alridiwirsah Arshad, Mohamad Helmi Mohd Asmara Sari Nasution Asmarasari Nasution Asritanarni Munar Awalluddin - Basuki WS Budi Suarti Cemda, Abdul Rahman Dafni Mawar Tarigan Dani Budi Mahyono Desi Ardilla Desi Ardilla Desi Sri Pasca Sari Sembiring, Desi Sri Pasca Sari Dharma Amanda Tambunan Dian Arsita Fitri Eddiyanto Eddiyanto Eddiyanto Eddiyanto Eddyanto , EFI SAID ALI Enisa Cita Mentari Erwanda, Boby Aguastian Febriyanti, Eka Fitria Fitria Fitria Fitria Fitria Fitria Hadipramana, Josef Hartika, Dyan Hasibuan, Diajeng Nur Syahfitri Herla Rusmarilin Ichlas Rawo Syaputra Irfan syukri Tbn Joseph, Jacqueline Juita Rahmadani Manik Kartaatmaja, R.S. Kemal, Isthifa Lazim, Mohd Izwan Mohd Lismadayanti Lismadayanti Lita Nasution Makhrani Sari Ginting Makhrani Sari Ginting Masura M D Masyura M.D Masyura M.D Mei, Nana Trisna Misdawati Misdawati Misdawati, Misdawati Misril , Fuadi Misril Fuadi Mohamad, Hafizal Mohamad, Nur Ilida Mokhtar, Tun Norbrillinda Muhammad Fitra Zambak Muhammad Irfan Nasution Muhammad Thamrin Muhammad Thamrin Nadhira, Ahmad Nana Trisna Mei Nasution, Lita Pane, Fauzi Nur Azhari Panjaitan, Syaiful Bahri Rahmadani Manik, Juita Reni Puji Astuti Rikson Asman Fertiles Siburian Sari, Widya Utama Siburian, Rikson Asman Fertiles Sigit Hardiyanto simbolon, juliana Sipahutar, Bahagia Sibotolungun Siswadi Siswadi Siswadi Siswadi Sudirman Lubis Suprianto, Andi Agus Syaiful Amri Saragih Syakir Naim Siregar Tirtayasa, Satria Yuslina Wati Ardina Yusri, Mohammad