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All Journal Jurnal Keuangan dan Perbankan An-Nisbah: Jurnal Ekonomi Syariah Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nusantara Hasana Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi EKSYA: Jurnal Ekonomi Syariah eCo-Fin Journal of Applied Accounting And Business (JAAB) Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al Dzahab Al Fiddhoh: Journal of Banking, Insurance, and Finance ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Journal of Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis J-ISACC : Journal of Islamic Accounting Competency Jurnal Kendali Akuntansi Jurnal Manajemen Keuangan Syariah Jurnal Riset Akuntansi Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Santri : Jurnal Ekonomi dan Keuangan Islam JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ilmiah Nusantara Akuntansi Pajak dan Kebijakan Ekonomi Digital Kajian Ekonomi dan Akuntansi Terapan An-Nisbah: Jurnal Ekonomi Syariah Tafaqquh : Jurnal Hukum Ekonomi Syariah dan Ahwal Syahsiyah Fundamentum: Jurnal Pengabdian Multidisiplin Jurnal Maisyatuna Ecobankers : Journal of Economy and Banking Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Publikasi Ekonomi dan Akuntansi
Usdeldi, Usdeldi
UIN Sulthan Thaha Saifuddin Jambi
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Strategi Pemasaran Masyarakat Terhadap Mobile Banking Pada Bank 9 Jambi Syariah di Wilayah Kota Jambi Nurul Wirdah; Usdeldi Usdeldi; Nur Fitri Martaliah
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6821

Abstract

This study aims to examine the community marketing strategy for mobile banking at Bank 9 Jambi Syariah in Jambi City and its constraints. The problem in this study is that Bank 9 Jambi Syariah is one of the most popular banks among the community. Mobile banking services allow customers to conduct various transactions without the need for a banker, such as transferring money between accounts. Other banks also offer mobile banking services, but Bank 9 Jambi's customer base has grown significantly. What is the community marketing strategy for mobile banking at Bank 9 Jambi Syariah in Jambi City? To answer this question, the researcher used a qualitative research approach. The sample used in this study was Bank 9 Jambi Syariah, located in Jambi City. The analysis used in this study was descriptive qualitative analysis. The results of this study indicate that Bank 9 Jambi Syariah's community marketing strategy for mobile banking in Jambi City. The aim is to increase promotional activities, minimize tariff strategies with optimal results, and streamline the registration process. The challenge faced by Bank 9 Jambi Syariah in marketing its mobile banking services lies in promotion. Bank 9 Jambi's promotions have been poorly received by rural communities due to a lack of technological understanding and limited outreach.
Co-Authors Abda Abda Achyat Budianto Agustina Mutia Ahmad Syahrizal Ahmad Syukron Prasaja Ahsan, Muhamad Alawiyah, Rabiyatul Andika Subandra Anita, Efni Anzu Elvia Zahara Anzu Elvia Zahara Arianti, Asna Armaz, Eja Atar Satria Fikri Atar Satria Fikri Atar Satria Fikri Ayu Febrianty Rahma Ayub Afriansyah Aztyara Ismadharliani Behy Rosalia Beid Fitrianova Andriani Chasna, Arfial Debi Zafitri Debi Zafitri Dedek Kusnadi Dessy Anggraini Desta, Sri Yulfa Diwantara, Victor Edo Ferdian Nugraha Eja Armaz Hardi Elena Zulinovika Elya Yuliani Elyanti Rosmanidar Elyanti Rosmanidar, Elyanti Erdiansah, Alim Eri Nofriza Erwin Saputra Siregar Febrinita Verawati Damanik Ferri Saputra Tanjung Firman Syah Noor Fitri Ayu Santika Fitri, Sasmita Fitrianova Andriani, Beid Fusfita, Nurlia G.W.I. Awal Habibah Gustira, Fira Habriyanto Habriyanto Hana Lukiana Harahap, Vinta Deliyani Hardiansyah Hardiansyah Herawati Herawati Ifazah, Laily Ika Jasuma Putri Ika Jasuma Putri Irma Lusiana Jumiati Jumiati Karnila Putri Khoyibah Ferenesia Kurniawati Syawalinda Laila Farhat Lili Putika LUSIANA, IRMA M. Nazori M. Ridlwan Nasir M. Ridlwan Nasir M. Subhan Mega Fatimah Rosana Mercyana, Sefi Mohammad Orinaldi Muhamad Ahsan Muhamad Subhan Muhamad Subhan Muhammad Agus Muljanto Muhammad Taufik Ridho Muslimatunnisa Safitri Muthmainnah Muthmainnah Nina Marlina Nofriza, Eri Nova Erliyana Nur Fitri Martaliah Nurasiah Delka Nurfitri Martaliah Nurfitri Martaliah Nurfitri Martaliah, Nurfitri Martaliah Nurhabiba, Nurhabiba Nurrahma Sari Putri Nurul Wirdah Orinadi, Mohammad Orinaldi, Mohammad Pelita Hati Harapan Jaya Pudji Lestari Puteri Anggi Lubis Putri, Ema Santika Putriana, Marissa Rafidah Rafidah Rafidah Rahma, Sri Rahman, Radiansyah Rahman, Sakinah Rahmat Budi Permana Ramadhan, Argianov Ramadhani, Asty Rahmi Ranti Khairunnisa Reza Safira Nabilla Rina Oktalia Rokhmat Subagiyo Safaat, Muhktar Safitri, Denta Saijun Saijun Saipullah Hismaslul Salsabila Dhiva Hauri Sandi darmansyah Selvi Yani Silfi Afrianti Sinta Safitri Solma, Solma Sri Hartatik Sri Rahma Sucipto Sucipto Sugeng Santoso Sukma Gusti Armaida Sumarni Sumarni supendri, Winda Surni Nurlita Syahril Ahmad Tanjung, Ferri Saputra Taufik Ridho Taufik Ridho, M. Tika Andriani Titin Agustin Nengsih Tri Evita Safutri Utami Ria Rahayu Widodo Widodo Windayani, Windayani Yanti, Indah Putri Febri Yon Sudarso Yonie, Rika Yudhi Novriansyah Yudhi Novriansyah, Yudhi Yulia Rahmadani yuliani, Elya