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All Journal FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Syarikat : Jurnal Rumpun Ekonomi Syariah Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Mattawang: Jurnal Pengabdian Masyarakat PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Macca: Science-Edu Journal Journal of Community Service Padaidi: Journal of Tourism Dedication CITAKARYA Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Journal of Economic Education and Entrepreneurship Studies
Nurhayani
Universitas Negeri Makassar
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Sosialisasi Pemanfaatan Media Digital Untuk Meningkatkan Pemasaran Produk Desa Latellang Eril, Eril; Wahyudi, Renaldi; Ridwan, Hardiyani; Zaenal, Zaenal; Alauddin, Andi; Nurhayani, Nurhayani
PADAIDI: Journal of Tourism Dedication Vol. 2 No. 1 (2025): Januari-Juni
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i2.538

Abstract

Sosialisasi pemanfaatan media digital dalam pemasaran produk di Desa Latellang bertujuan untuk meningkatkan pemahaman masyarakat, khususnya para pelaku usaha, tentang strategi pemasaran berbasis digital. Perkembangan teknologi telah membuka peluang luas bagi usaha kecil dan menengah untuk menjangkau pasar yang lebih luas melalui platform digital seperti media sosial, marketplace, dan website. Kegiatan ini mencakup pemaparan materi mengenai pentingnya digitalisasi dalam pemasaran, teknik optimalisasi media digital, serta praktik langsung dalam pembuatan dan pengelolaan konten digital. Hasil dari sosialisasi ini menunjukkan adanya peningkatan kesadaran dan pemahaman peserta terhadap manfaat pemasaran digital serta kesiapan masyarakat untuk mengaplikasikan strategi yang telah dipelajari dalam usaha masing-masing. Dengan adanya sosialisasi ini, diharapkan masyarakat Desa Latellang dapat lebih adaptif terhadap perkembangan teknologi dan mampu meningkatkan daya saing produk lokal di pasar yang lebih luas
Creative Economy Training on Bossara Lid Making in Kampala Village, Sinjai Timur District: Pelatihan Ekonomi Kreatif Pembuatan Penutup Bosara di Desa Kampala Kecamatan Sinjai Timur Nurhayani
PADAIDI: Journal of Tourism Dedication Vol. 1 No. 2 (2024): Juli-Desember 2024
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/padaidi.v1i2.135

Abstract

Creative economy development is a sustainable option to maintain economic resilience amid the global crisis. The natural economy must be developed because it holds great potential to create a significant economic impact, establish a conducive business environment, and shape a national image and identity based on innovation, creativity, and competitiveness. It also upholds national values and has a positive impact on society. The activity conducted was a training program on the production of bosara covers in Kampala Village. The implementation of this activity consisted of several stages: observation, interviews, and the training phase itself, which included theoretical sessions and practical training on making bosara covers. The target participants for this training were the PKK women’s group and the Majelis Ta'lim. The purpose of this training was to enhance the creativity of the community, enabling them to produce items that could contribute to their economic well-being. The outcome of the training was the creation of bosara covers that can be marketed to meet economic needs. Additionally, participants were able to learn the process of manufacturing bosara covers.
Empowering South Sulawesi MGMP Economics Teachers through Digital Economic Literacy and Artificial Intelligence: Pemberdayaan Guru Ekonomi MGMP Sulawesi Selatan melalui Literasi Ekonomi Digital dan Artificial Intelligence Nurhayani, Nurhayani; Ryketeng, Masdar; Akbar, Muh.; Fakhri, M. Miftach; Rauf, Annajmi; Awalia, Andi Dio Nurul; Isma, Andika
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4335

Abstract

The transformation of education in the digital era requires teachers to have adequate technological literacy, especially in economic learning that is relevant to the dynamics of everyday life. This service program aims to improve teachers' digital economic literacy through a Kahoot-based game-based learning approach. Four main materials were developed, namely Shares, Online Gambling, Life Trail, and MagicSchool AI. The activity was carried out with the South Sulawesi Economics Teacher MGMP Forum using a Participatory Action Research (PAR) approach through the stages of socialization, training, implementation, mentoring, and evaluation. The methods used were interactive quizzes, simulations, discussions, and hands-on practice. The evaluation results showed a significant increase in teachers' understanding, with the highest achievement in the material of Shares and MagicSchool AI. This training not only strengthens teachers' digital skills, but also fosters their reflective, collaborative attitudes and readiness as agents of change in integrating digital technology in economic learning.
Pelatihan dan Pendampingan Pencatatan Keuangan Menggunakan Aplikasi Buku Warung di BUMDesa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Nur Halim; Pahrul; Mahmuddin; Nurhayani; Kemalasari, Andi Anggi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3371

Abstract

This Community Service Activity (PKM) was driven by the urgent need to improve the accountability and efficiency of the financial management of the Mattiro Uleng Village-Owned Enterprise (BUMDesa) in Pangkep Regency. The focus of the intervention was on training and assistance in digital financial recording using the Buku Warung application as a practical solution. The main problems identified are the BUMDesa's dependence on manual bookkeeping, which is prone to errors, the inability to produce reliable financial reports, and a lack of transparency, which significantly hinders the sustainability of village business units. The PKM implementation method included four stages: comprehensive assessment, digital awareness socialization, hands-on training on the Buku Warung application, and measurable mentoring and evaluation through pre-tests and post-tests on 25 BUMDesa administrators. The material emphasized key features such as daily transaction recording, expenditure categorization, and digital accounts receivable/payable management. The evaluation results showed a significant increase in the average knowledge score of participants by 52.7 points (from 35.0 to 87.7), indicating successful technology adoption. This improvement proves that the adoption of user-friendly digital tools is very effective in transforming financial literacy and practices at the village level, so that BUMDesa Mattiro Uleng is expected to be able to achieve a higher level of transparency and accountability.
Pelatihan Edukasi Media Pembelajaran Melalui Penggunaan Canva dalam meningkatkan Kompetensi Guru SMKN 1 Pangkep Pahrul; Mahmuddin; Tahir, Sumiati; Nurhayani; Anas, Agung Muliaman
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 03 (2025): Agustus - Oktober
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i03.2573

Abstract

Canva merupakan suatu tools desain grafis untuk membantu dalam pembuatan desain kreatif yang mudah digunakan. Dalam kegiatan ini, dilaksanakan pelatihan pembuatan media pembelajaran menggunakan Canva bagi guru-guru SMKN 1 di Pangkep. Kegiatan ini bertujuan untuk meningkatkan kemampuan peserta dalam pembuatan media pembelajaran menggunakan Canva. Kegiatan ini terdiri dari 3 tahapan yaitu perencanaan, pelaksanaan serta evaluasi dan pelaporan. Tahap pelaksanaan dilakukan dengan metode ceramah interaktif dan praktik. Pemaparan materi dilanjutkan dengan praktik pembuatan media pembelajaran. Kegiatan ini diikuti oleh 23 guru-guru SMKN 1 Pangkep. Setelah pelatihan, semua peserta mampu membuat media pembelajaran. Hasil menunjukkan peningkatan kompetensi yang sangat signifikan dan efektif. Skor rata-rata post-test meningkat sebesar 31,55 poin, dari 55,75 menjadi 87,30, atau setara dengan peningkatan 56,60% yang dikategorikan Tinggi berdasarkan N-Gain Score. Kenaikan skor ini didukung oleh produk media pembelajaran yang dihasilkan guru, yang menunjukkan peningkatan drastis dalam aspek visualitas, interaktivitas, dan relevansi konten kejuruan. Simpulan menunjukkan bahwa pemanfaatan Canva sebagai tools yang user-friendly sangat efektif sebagai solusi PKM, berhasil memfasilitasi transformasi peran guru menjadi desainer pengalaman belajar yang adaptif. Diharapkan pelatihan ini menjadi dasar bagi program berkelanjutan sekolah dalam meningkatkan kualitas pembelajaran digital.
Pola Autokorelasi Spasial antara Pembiayaan Syariah dan Pertumbuhan Ekonomi di Sulawesi Muhammad Akbar; Muhammad Ichsan; Nurfadilah Sindika Sari; Nurhayani
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 8 No. 1 (2025): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2025.vol8(1).22131

Abstract

Studi ini bertujuan untuk menganalisis hubungan spasial antara pembiayaan syariah dan pertumbuhan ekonomi di Sulawesi dengan memanfaatkan pendekatan analisis spasial. Fokus utama penelitian adalah mengevaluasi sejauh mana distribusi pembiayaan syariah berkorelasi dengan pertumbuhan ekonomi antar wilayah. Metode yang digunakan mencakup pengolahan data pembiayaan syariah dan pertumbuhan ekonomi melalui perangkat lunak R Studio, dengan menerapkan uji Moran’s I dan Local Moran’s I (LISA) sebagai alat untuk mendeteksi autokorelasi spasial global dan lokal. Hasil analisis Moran’s I menunjukkan tidak terdapat autokorelasi spasial global yang signifikan antara pembiayaan syariah dan pertumbuhan ekonomi di wilayah Sulawesi, ditunjukkan oleh nilai p-value > 0,05 untuk semua tahun pengamatan. Namun, LISA berhasil mengidentifikasi klaster lokal seperti High-High di Sulawesi Tengah dan Sulawesi Tenggara, serta Low-Low di Sulawesi Utara dan Gorontalo. Hal ini mencerminkan adanya ketimpangan spasial dalam distribusi pembiayaan syariah dan pertumbuhan ekonomi. Temuan ini memberikan implikasi penting terhadap formulasi kebijakan pembiayaan syariah yang lebih inklusif dan berbasis wilayah. Penelitian ini juga memperkaya literatur ekonomi Islam dengan mengintegrasikan pendekatan spasial dalam mengevaluasi efektivitas pembiayaan syariah. Rekomendasi penelitian lanjutan mencakup analisis spasial dengan resolusi data lebih tinggi serta eksplorasi peran zakat dan waqaf dalam pengembangan ekonomi lokal. Keterbatasan dalam penelitian ini mencakup resolusi data yang digunakan, yang dapat mempengaruhi ketepatan analisis spasial, ketergantungan pada indikator PDRB sebagai satu-satunya ukuran pertumbuhan ekonomi serta tidak mempertimbangkan variabel-variabel lain seperti faktor sosial-ekonomi yang dapat mempengaruhi pertumbuhan ekonomi.
The Impact of Self-Confidence, Family Support, and Motivation on Entrepreneurial Interest: The Mediating Role of Entrepreneurship Education Nurhayani Nurhayani; Andika Isma; Soussou Raharimalala
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 3 (2025): Volume 3, Issue 3, September-December 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i3.588

Abstract

Entrepreneurial interest refers to an individual’s desire to engage in business activities, driven by feelings of enjoyment and perceived personal benefit. Self-confidence represents a person’s belief and positive attitude toward their own abilities, the environment, or anticipated situations. Family support is the assistance provided by family members to help address challenges more effectively. Motivation is a condition that triggers behavior and is closely related to the work environment. Meanwhile, entrepreneurship education serves as a learning platform to enhance knowledge, competence, and the intention to develop one’s entrepreneurial potential. This study aims to examine the direct and indirect effects of self-confidence, family support, and motivation on entrepreneurial interest, with entrepreneurship education acting as a mediating variable. The research employed a quantitative descriptive-explanatory approach and involved 121 respondents selected through proportional random sampling. The findings reveal that self-confidence, family support, and motivation significantly influence entrepreneurial interest both directly and indirectly through entrepreneurship education. These results offer valuable insights for educators to better guide students in developing entrepreneurial skills. Students are encouraged not only to focus on product creation but also to deepen their skills in business management, marketing, and decision-making to support business growth. Future researchers are recommended to further expand this study by exploring additional variables and methodological improvements.
Determinants of Online Purchase Decisions: The Roles of Trust, Price, and Product Quality among Graduate Students Pahrul; Sahade; Sumiati Tahir; Nurhayani; Khaerun Nisa
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): December
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.441

Abstract

This study examines the determinants of online purchase decisions among graduate students at Universitas Negeri Makassar, with particular attention to trust, price, and product quality. The study is significant because online transactions are characterized by uncertainty, limited physical inspection of products, and higher perceived risk, making these factors central to consumer decision-making. Conceptually, the study offers an integrated view of relational, economic, and product-related considerations in explaining online purchasing behavior. A descriptive quantitative approach was employed in this research. Data were collected through questionnaires administered to 100 graduate students who had previously purchased products online, selected using incidental non-probability sampling. The data were analyzed using multiple linear regression with the support of SPSS. The analysis focuses on both the partial and simultaneous effects of trust, price, and product quality on online purchase decisions. The study highlights that online purchasing decisions are closely associated with consumers’ confidence in sellers, price considerations, and evaluations of product quality. These findings imply that online businesses need to strengthen consumer trust, offer competitive pricing, and maintain product quality to encourage stronger purchase decisions. This study contributes to marketing management literature by emphasizing that online purchase decisions are shaped by both economic and relational factors.
Analysis of The Role of E-Commerce in Improving Students' Entrepreneurial Interest and Activities Sumiati Tahir; Agus Syam; Nurhayani; Hasisa Haruna; Pahrul
Fundamental and Applied Management Journal Vol. 3 No. 2 (2025): December
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i2.543

Abstract

Advances in digital technology have brought significant changes to the business world, particularly through the use of e-commerce. Ease of internet access and various digital platforms provide opportunities for young people, including students, to participate in entrepreneurial activities. This study aims to analyze the role of e-commerce on the entrepreneurial interests and activities of students in the Entrepreneurship Study Program, Faculty of Economics and Business, Makassar State University. The research method used is a literature study with a descriptive approach, namely by reviewing various scientific sources such as research journals, academic books, and scientific publications relevant to the research topic. The information obtained is then analyzed descriptively to understand the relationship between e-commerce developments and students' entrepreneurial interests and activities. The results of the study show that e-commerce developments make it easier for students to start and develop businesses because marketing, promotion, and transactions can be carried out digitally at a relatively lower cost. In addition, various previous studies have also shown that the use of digital platforms can increase entrepreneurial interest and encourage students to be directly involved in entrepreneurial activities. Therefore, e-commerce can be an effective means of supporting the development of entrepreneurship among students.
Digital-Based Informal Entrepreneurship Education: Transforming Social Media into a Business Learning Space Nurhayani Nurhayani; Andika Isma; Wiwin Riski Windarsari; Andi Naila Quin Azisah Alisyahbana; Betania Kartika Muflih
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has driven transformations in various aspects of life, including entrepreneurship education. This study examines how social media can be utilized as an informal learning space to support digital-based entrepreneurship education without being limited by space and time. Using a qualitative approach and literature review, this article explores the role of platforms such as Instagram, TikTok, and YouTube in disseminating entrepreneurial knowledge, building business communities, and creating flexible and accessible learning ecosystems. The results show that social media is not only a means of business promotion but also plays a role as an interactive and inspiring educational medium. The use of experience-based content, tutorials, and entrepreneurial success stories is a key strategy in educating audiences, both informally and formally. This article recommends optimizing the use of social media by educators, MSMEs, and entrepreneurial communities to expand access to relevant and contextual business learning in the digital era.
Co-Authors Adeh Ijam Putri Utami Agus Agus Syam Akbar, Muh. Akmal Alauddin, Andi Anas, Agung Muliaman Andi Naila Quin Azisah Alisyahbana Andika Isma Asriadi Asriadi Awalia, Andi Dio Nurul Betania Kartika Muflih Damayanti Damayanti Dunakhir, Samirah Eril, Eril Fajriani Azis FARIDAH Fira Yuniar Hani Amer Musa Hasisa Haruna Hasisa Haruna Ilfa Dianita.S1 Ilham Abu Jumardi JUMARDI Kemalasari, Andi Anggi Khaerun Nisa’ M. Miftach Fakhri Mahmuddin Mahmuddin Masnawaty Sangkala Muhammad Akbar Muhammad Ichsan Nirwana Nur Arisah Nur Halim Nurfadilah Sindika Sari Nurwahida Pahrul Pahrul, Pahrul Rahmatullah Ramli, Satria Rauf, Annajmi Ridwan, Hardiyani ridwan, hardiyanti Ryketeng, Masdar Sabbar Dahham Sabbar Sahade Salam Soussou Raharimalala Suhartono Suhartono Sumiati Tahir Sutrisno Syarigawir Tahir, Sumiati Wahyudi, Renaldi Windarsari, Wiwin Riski Zaenal Zaenal, Zaenal