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FEMALE RESISTANCE AND JAVANESE CULTURAL SYMBOLISM IN THE MUSIC VIDEO 'LATHI' BY WEIRD GENIUS (FT. SARA FAJIRA) Fathul Qorib; Aizun Najih; Ziya Ibrizah
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of traditional cultural elements in popular media tends to increase as it can attract audience attention. Similarly, in the music video "Lathi" by Weird Genius (ft. Sara Fajira), Javanese cultural elements are utilized in its visual narrative and lyrics. This study aims to analyze how Javanese culture is depicted in the "Lathi" music video using Ferdinand de Saussure's semiotic approach and Vincent Mosco's commodification theory. The method used is descriptive qualitative analysis of signs (signifiers) and meanings (signifieds) in eight selected scenes from the "Lathi" music video. The results show that Javanese cultural elements, such as wayang kulit, Jaipong dance, and Kuda Lumping, as well as the representation of Javanese women, are commodified to create a commercially appealing product. Furthermore, the video portrays women as initially weak and submissive to the whispers of men, yet as the narrative progresses, they rise and fight back, symbolizing strength and resilience. The use of cultural symbols not only enhances the aesthetic appeal but also amplifies the mythical and eerie impression of women when they decide to resist oppression. The conclusion of this study is that despite the commodification, the "Lathi" music video successfully introduces Javanese culture to a global audience and conveys important values about the strength and resilience of Javanese women in facing challenges.
Marketing Communication on TikTok: Mapping the Intellectual Landscape Through a Systematic Literature Review Bisma Arraafi; Johantan Alfando W; Dony Kristian; Ziya Ibrizah
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 24 No. 2 (2026): Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Universitas Islam KH. Achmad Muzakki Syah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/alqodiri.v24i2.202

Abstract

This study systematically reviews the intellectual development of TikTok marketing communication research by synthesizing 52 Scopus-indexed journal articles published between 2020 and May 2025. TikTok has evolved from a short-form entertainment platform into an algorithmic, creator-driven, and transactional communication ecosystem; however, existing studies remain fragmented across themes, theories, methods, and research contexts. Guided by the PRISMA 2020 framework, this review applied a structured search strategy, explicit eligibility criteria, and thematic synthesis to identify publication trends, theoretical foundations, methodological patterns, dominant research themes, and future research directions. The findings show that scholarly attention increased sharply from 2020 to 2022, with research concentrated in Asian contexts and published mainly in journals related to retailing, consumer behavior, information systems, and business studies. The literature is dominated by consumer-response theories, particularly Uses and Gratification Theory, Stimulus–Organism–Response, and the Technology Acceptance Model, while strategic communication perspectives such as Integrated Marketing Communication remain underdeveloped. Methodologically, most studies rely on quantitative survey designs, especially SEM and PLS-SEM, with limited use of longitudinal, experimental, mixed-methods, and computational approaches. The thematic synthesis identifies seven major domains: content strategy, influencer and creator marketing, consumer engagement, algorithmic visibility, electronic word-of-mouth, brand communication, and social commerce. By integrating these fragmented findings, this review advances TikTok marketing communication scholarship beyond isolated consumer-response models and offers a conceptual basis for future research on algorithmic visibility, creator-led persuasion, ethical platform governance, and social commerce integration.
EFEKTIVITAS STRATEGI KOMUNIKASI PROGRAM SPADA PRO 2 RRI SAMARINDA DALAM MENINGKATKAN PENDENGAR GEN Z Rani Berliana; Ainun Ni'Matu Rohmah; Silviana Purwanti; Ziya Ibrizah
DE FACTO : Journal Of International Multidisciplinary Science Vol 4 No 01 (2026): DE FACTO : Journal Of International Multidisciplinary Sciences
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/defacto.v4i02.2800

Abstract

SPADA Pro 2 RRI Samarinda is a radio program designed to align radio communication practices with the media consumption habits of Generation Z. This descriptive qualitative study aims to analyze the effectiveness of the SPADA communication strategy and identify the factors that support and hinder its implementation. Research data were collected through in-depth interviews with three informants and analyzed using Cangara’s (2022) communication strategy model and Rogers’ (2003) concept of the change agent. The findings indicate that the SPADA communication strategy was effective during the planning and implementation stages through the use of slang expressions, personal forms of address, and the utilization of interactive Instagram Story features. The role of broadcasters as change agents was also found to reduce the social distance between the institution and its target group. Several challenges were identified, including audience research that relied on intuition rather than independent social mapping, budget-related bureaucratic constraints during the reporting stage, and evaluation practices that focused primarily on responses from loyal listeners. The study also found a mismatch between the program’s formal communication objectives and its casual style of message delivery.
Analisis Visual Grammar Pada Iklan Program Makan Bergizi Gratis Berbasis Artificial Intelligence ¬ Ikke Rizka Eariyasanti; Kezia Arum Sary; Ziya Ibrizah
Jurnal Pustaka Cendekia Pendidikan Vol. 4 No. 1 (2026): Jurnal Pustaka Cendekia Pendidikan, Volume 4 Nomor 1, Mei - Agustus 2026
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/jpcp.v4i1.676

Abstract

Penelitian ini mengkaji bagaimana makna visual dibentuk dalam video iklan Program Makan Bergizi Gratis (MBG) berbasis Artificial Intelligence (AI) yang diunggah melalui akun Instagram @meutya_hafid pada 3 Februari 2025. Dengan pendekatan kualitatif interpretatif yang berlandaskan Semiotika Sosial dan dioperasionalkan melalui Visual Grammar Kress dan van Leeuwen (2021), video berdurasi 37 detik tersebut disegmentasi menjadi 10 adegan dan 30 keyframe sebagai unit analisis dan unit observasi. Data dikumpulkan melalui teknik dokumentasi dan pengamatan sistematis berulang, kemudian dianalisis melalui makna representasional, interaktif, dan komposisional, dengan modalitas sebagai pembacaan pendukung terhadap karakter visual sintetis berbasis AI. Hasil penelitian menunjukkan bahwa makna representasional bergeser dari tindakan naratif individual menuju keterlibatan kolektif, hubungan transaksional dengan objek, dan akhirnya presentasi konseptual/institusional. Makna interaktif didominasi pola offer pada Adegan 1–8 sebelum berubah menjadi demand pada Adegan 9, bersamaan dengan munculnya teks ajakan "Dukung yuk! Makan Bergizi Gratis". Makna komposisional menunjukkan salience yang berpindah dari figur utama dan wadah makanan menuju siswa dan aktivitas, kemudian menuju teks ajakan dan akhirnya logo institusional. Modalitas membedakan register naturalistik-terstilasi (Adegan 1–9) dari register grafis-simbolik (Adegan 10). Pola-pola tersebut dapat dibaca secara hati-hati dalam kaitannya dengan fungsi penjelasan kebijakan, pengelolaan hubungan, pembangunan legitimasi, dan mobilisasi dukungan publik dalam komunikasi pemerintah digital, tanpa mengklaim bukti mengenai respons audiens maupun efektivitas program.
Komunikasi Partisipatif Pokdarwis dalam Pengembangan Desa Wisata Payung-Payung, Kabupaten Berau Mesy Ardila; Rina Juwita; Kezia Arum Sary; Ziya Ibrizah
Deliberatio: Jurnal Mahasiswa Komunikasi Vol 6 No 2 (2026): Oktober 2026
Publisher : Prodi Ilmu Komunikasi FISIP Undana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59895/deliberatio.v6i2.967

Abstract

Penelitian ini mengkaji komunikasi partisipatif Kelompok Sadar Wisata (Pokdarwis) Batu Payung dalam pengembangan Desa Wisata Payung-Payung, Kabupaten Berau, Kalimantan Timur. Penelitian ini dilatarbelakangi pentingnya keterlibatan masyarakat dalam pengembangan desa wisata, termasuk perlunya melihat proses komunikasi antara Pokdarwis dan masyarakat. Penelitian bertujuan untuk mendeskripsikan, menganalisis, dan mengidentifikasi komunikasi partisipatif yang dilakukan Pokdarwis Batu Payung dalam pengembangan Desa Wisata Payung-Payung. Penelitian menggunakan pendekatan kualitatif dengan jenis studi kasus instrumental. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi serta dianalisis menggunakan model Miles dan Huberman. Teori yang digunakan adalah Dialogic Theory of Public Relations dari Kent dan Taylor (2002), dengan indikator komunikasi partisipatif dari Tufte dan Mefalopulos (2009) terdiri dari dialogue, voice, liberating pedagogy, dan action-reflection-action. Hasil penelitian menunjukkan bahwa komunikasi partisipatif Pokdarwis Batu Payung telah terpenuhi secara struktural melalui keempat indikator tersebut. Dialogue berlangsung melalui musyawarah, rapat, komunikasi informal, dan media digital. Voice terlihat dari penyampaian aspirasi masyarakat yang sebagian diwujudkan dalam program. Liberating pedagogy berlangsung melalui pelatihan sesuai potensi lokal. Action-reflection-action terlihat melalui evaluasi dan tindak lanjut. Namun, komunikasi belum sepenuhnya inklusif dan merata, ditandai adanya kesenjangan informasi, keterlibatan perempuan dan pemuda yang belum merata, serta belum optimalnya koordinasi antara Pokdarwis dan BUMK yang dipengaruhi oleh ego sektoral antarlembaga. Penelitian selanjutnya, dapat mengkaji pemanfaatan media digital dan keterlibatan pemuda serta perempuan dalam pengambilan keputusan pengembangan desa wisata.
Konvergensi Simbolik Komunikasi Dalam Proses Pembentukan Makna Kolektif Pada Komunitas Mancing Pemuda Lorong Sawit Kalimantan Timur Achmad Faruq Zidani Abdillah; Kadek Dristiana Dwivayani; Ziya Ibrizah; Edoardo Tondang
Jurnal Impresi Indonesia Vol. 5 No. 9 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i9.8066

Abstract

Penelitian ini bertujuan untuk menganalisis proses pembentukan makna kolektif dalam Komunitas Mancing Pemuda Lorong Sawit Kalimantan Timur melalui perspektif Teori Konvergensi Simbolik Ernest G. Bormann. Latar belakang penelitian ini adalah intensitas komunikasi antaranggota komunitas yang tidak terbatas pada aktivitas memancing, tetapi juga berkembang menjadi ruang pertukaran pengalaman, humor, solidaritas, dan pembentukan identitas kelompok. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Informan penelitian terdiri atas anggota aktif komunitas yang berasal dari Kabupaten Berau, Kota Samarinda, dan Kabupaten Kutai Kartanegara. Hasil penelitian mengungkapkan bahwa komunikasi dalam komunitas membentuk fantasy theme berupa narasi mengenai boncos, mocel, strike, pengalaman lucu, dan informasi spot memancing yang secara repetitif dipertukarkan dalam interaksi kelompok. Tema-tema tersebut berkembang menjadi fantasy chain melalui respons anggota berupa candaan, diskusi teknis, dan pertukaran pengalaman, baik secara langsung maupun melalui media digital seperti WhatsApp dan media sosial. Akumulasi proses komunikasi tersebut kemudian membentuk rhetorical vision yang memaknai komunitas sebagai keluarga kedua, ruang solidaritas, ruang pelepasan stres, dan ruang komunikasi yang egaliter. Penelitian ini menyimpulkan bahwa komunikasi kelompok dalam komunitas hobi mampu membentuk makna kolektif, memperkuat kohesi sosial, dan menciptakan hubungan emosional antaranggota melalui pertukaran simbol dan pengalaman yang berlangsung secara berkelanjutan.
From Information to Social Change: Communication, Community Networks, and Tourism Development in Berau Regency, Indonesia Ahmad Hidayah; Hanafi Saputra; Elvawati; Yuhelna; Sri Rahmadani; Ziya Ibrizah
DAWUH : Islamic Communication Journal Vol. 7 No. 3 (2026): November
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i3.3083

Abstract

Tourism development depends not only on economic resources and institutional arrangements but also on how information circulates among governments, tourism organizations, businesses, workers, and local communities. Yet communication is often treated as a neutral process of transmitting development information, overlooking the network relations through which access, voice, and participation are differentially structured. This study examines how community communication networks shape access to information, participation, and emerging agency in tourism development in Berau, East Kalimantan, Indonesia. Using a qualitative and interpretive approach, the study re-analyzes empirical material from interviews, observation, documentary sources, and online information through a communication-centered analytical framework. The analysis draws primarily on Castells’ concept of communication power and network society, complemented by Habermas’ theory of communicative action and perspectives from Development Communication and Communication for Social Change. The findings indicate that tourism-related information is frequently mediated through organizational and interpersonal networks, including tourism associations and local institutional relationships. Network connectivity facilitates information circulation, access to programs, and opportunities for participation, but these networks also create boundaries that may limit access for less-connected actors. The study therefore conceptualizes community networks as both infrastructures of inclusion and mechanisms of communicative exclusion. It argues that communication contributes to social change not automatically through information transmission, but through a contingent pathway from access to information toward voice, participation, and community agency.
Efektivitas Komunikasi Interpersonal Personal trainer Dengan Member Dalam Menumbuhkan Motivasi Pola Hidup Sehat Di Fitness Solution Bung Tomo Samarinda Adetya Risky; Ziya Ibrizah
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.659

Abstract

This study examines the effectiveness of interpersonal communication between personal trainers and members in cultivating healthy lifestyle motivation at Fitness Solution Bung Tomo Samarinda through George Herbert Mead’s Symbolic Interactionism and Joseph DeVito’s humanistic perspective. A qualitative descriptive method was applied with four purposively selected informants, namely two personal trainers and two members. Data were collected through in-depth interviews, non-participant observation, and documentation, analyzed using the interactive model of Miles, Huberman, and Saldaña, and validated through triangulation, member checking, and peer debriefing. DeVito’s five humanistic dimensions operate synergistically, both within training sessions and beyond them through WhatsApp. The meaning of a healthy lifestyle is constructed through the verbal symbols “nabung otot” (saving muscle) and “self-investment,” which generate intrinsic motivation, while the looking-glass self mechanism explains members’ self-concept transformation. Out-of-session WhatsApp communication functions as a digital behavioral reinforcer. Continuous humanistic interpersonal communication effectively cultivates motivation and discipline in healthy living.
Co-Authors Achmad Faruq Zidani Abdillah Adetya Risky Affifa Auliya Khotrunada Afiahamalia Afiahamalia Agung Prajulianto Ahmad Hidayah Ahmad Ridha Mubarak Ainun Ni'Matu Rohmah Ainun Ni'Matu Rohmah Ainun Ni`matu Rohmah Ainun Ni’Matu Rohmah Aizun Najih Alda Ramadhani.M.Ilyas Alvis, Lauransia Soraida Andini Zeshira Maharani Andri Sarifuddin Aulia Cahyaning Ratri Aulia Nita Rahim Bisma Arraafi Camelia Sa’adah Dony Kristian Dony Kristian Dony Kristian Dwivayani, Kadek Dristiana Edoardo Tondang Elvawati Faishal Arif Erawan Fathul Qorib Ferri Agusriadi Frenita Virgo Simanullang Hanafi Saputra Hanafi Saputra Harry Isra Muhammad Ikke Rizka Eariyasanti Jaka Farih Agustian Johantan Alfando Johantan Alfando W Johantan Alfando W S Johantan Alfando W.S Kadek Dristiana Dwivayani Kadek Dristiana Dwivayani Kadek Dristiana Dwivayani Kadek Dristiana Dwivayani Kadek Dristiana Dwivayani Kadek Dristiana Dwivayani Kadek Dristina Dwiyani Kamilah Dwi Kurniawati Kezia Arum Sary Kheyene Molekandella Boer Kristian, Dony Linda Ayu Lestari Luthfi Haidar Farras Mesy Ardila Muhammad Hilmy Sahna Putra Muhammad Nurdin Sanjaya Muhammad Rivaldy Nada Paramita Najwa Ainu Syifa Nur Asih, Nur Nurliah nurliah, nurliah Pertiwi, Hanna Prajuliyanto, Agung Purwanti , Silviana Rahman, Mulya Huda Rani Berliana Reksa Burhan Rifaldy Sefruyanti Palungan Rina Juwita Rina Juwita Rina Juwita Rina Juwita Rina Juwita Rina Juwita Rizaldi Rosyid Nurrohman Rosyid Nurrohman R’sya Rahmadina Sahlu Nabila Ramadhani Serafina Mary Tricia Silviana Purwanti Silviana Purwanti Silviana Purwanti Sri Rahmadani Viony Theresia Sitinjak Yuhelna Yuhelna ⁠Ainun Ni’Matu Rohmah