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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi PENDIPA Journal of Science Education JRB-Jurnal Riset Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis SULUH: Jurnal Abdimas Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Economics (IJEC) Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Penelitian Pendidikan Indonesia Akurasi Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan International Journal of Teaching and Learning (INJOTEL) At-Ta’dib: Journal of Pesantren Education
Laili Savitri Noor
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Humanities Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH TIKTOK LIVE STREAMING DAN CONTENT MARKETING  TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFUM MYKONOS  PADA TIKTOK SHOP (STUDI EMPIRIS PENGGUNA TIKTOK SHOP DI JAKARTA SELATAN) Mauladi Nur Hakim; Laili Savitri Noor
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 2 (2026): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9367

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan content marketing terhadap keputusan pembelian produk parfum Mykonos pada TikTok Shop (studi empiris pengguna Tiktok Shop di wilayah Jakarta Selatan). Metode pengumpulan data menggunakan kuesioner Google Form yang disebarkan kepada 100 responden pengguna TikTok Shop dengan teknik purposive sampling. Data diolah menggunakan SPSS 29 melalui uji validitas, reliabilitas, asumsi klasik, dan uji hipotesis. Hasil penelitian menunjukkan bahwa variabel live streaming dan content marketing secara signifikan memengaruhi keputusan pembelian parfum Mykonos, baik secara parsial maupun simultan. Nilai koefisien determinasi sebesar 0,507 mengindikasikan bahwa kedua variabel bebas tersebut mampu menjelaskan variabel keputusan pembelian sebesar 50,7%, sedangkan sisanya sebesar 49,3% dipengaruhi oleh variabel lain. Penelitian ini menyarankan peningkatan pemahaman produk oleh host live streaming, optimasi durasi serta storytelling konten, dan penyediaan paket bundling produk untuk mendongkrak penjualan.
Pengaruh Harga, Inovasi, dan Brand image terhadap Keputusan pembelian produk iPhone 15 Rayhan Pohan; Laili Savitri Noor
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 2 (2026): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.10015

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, inovasi, dan Brand Image terhadap keputusan pembelian produk iPhone 15 pada konsumen di wilayah Bekasi. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Kriteria responden meliputi usia minimal 18 tahun, berdomisili di wilayah Bekasi, serta mengetahui atau pernah menggunakan iPhone 15. Data dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics versi 27. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 4,749 dan signifikansi 0,001. Inovasi juga berpengaruh positif dan signifikan dengan nilai t hitung sebesar 2,277 dan signifikansi 0,025. Brand Image berpengaruh signifikan dengan arah negatif, ditunjukkan oleh nilai t hitung sebesar 2,072 dan signifikansi 0,041. Berdasarkan nilai standardized coefficient (Beta), harga merupakan variabel yang paling dominan dalam memengaruhi keputusan pembelian. Temuan ini menunjukkan pentingnya kesesuaian antara harga, manfaat, inovasi, dan ekspektasi yang dibentuk oleh citra merek dalam mendorong keputusan pembelian iPhone 15.
The Influence of Social Media Marketing, Influencer Credibility, and Brand Image on Generation Z's Purchase Intention with Price as a Moderating Variable Milcha Handayani Tammubua; Laili Savitri Noor; Wiwit Agustina; Dany Luqyana Idris
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6927

Abstract

This study aims to analyze the influence of social media marketing, influencer credibility, and brand image on Generation Z purchase intentions, with price as a moderating variable. The development of digital technology and Generation Z's heavy use of social media make digital marketing an important strategy for companies to attract consumer interest. In addition, influencers and the creation of a positive brand image are considered capable of influencing consumer purchasing decisions in the digital era. However, price remains a major consideration that can strengthen or weaken consumer purchase intentions towards a product. This study uses a quantitative approach with a survey method by distributing questionnaires to Generation Z respondents who actively use social media. The sampling technique used purposive sampling with the criteria of respondents aged 17–27 years and having searched for product information through social media. Data analysis was carried out using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with the help of the SmartPLS application. Testing was carried out through the outer model and inner model to determine the validity, reliability, and relationships between research variables. The results of the study indicate that social media marketing, influencer credibility, and brand image have a positive and significant influence on Generation Z's purchase intention. Furthermore, price is proven to moderate the relationship between social media marketing, influencer credibility, and brand image on purchase intention. Prices that are in line with product quality and benefits can strengthen the influence of independent variables on consumer purchase intention. This study implies that companies need to optimize digital marketing strategies, select credible influencers, build a positive brand image, and set competitive prices to be able to increase Generation Z's purchase intention in the digital era.
PENGARUH NILAI ECOFEMINISME TERHADAP EFEKTIVITAS MODEL AIDA PADA PRODUK KERAJINAN DAUR ULAN PLASTIK Laili Savitri Noor; Ateniyanti Ateniyanti; Ati Hermawati; Sintia Rahmadani; Raina Yasmine
Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2026): Mei
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/2f2n6n78

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai Ekofeminisme terhadap efektivitas model komunikasi pemasaran AIDA (Attention, Interest, Desire, Action) pada produk kerajinan tangan daur ulang plastik. Beranjak dari permasalahan limbah plastik yang berdampak pada pencemaran lingkungan di Indonesia, penelitian ini menyoroti peran strategis perempuan dalam komunitas pengrajin daur ulang di Kabupaten Bogor yang mengubah limbah menjadi produk bernilai ekonomi dengan mengedepankan nilai-nilai keadilan sosial dan pelestarian lingkungan. Metodologi yang digunakan adalah pendekatan kualitatif-deskriptif yang didukung oleh data kuantitatif. Pengumpulan data melibatkan 100 responden yang terdiri dari pengrajin perempuan, pengelola komunitas, dan konsumen melalui instrumen kuesioner, wawancara mendalam, serta observasi. Data kuantitatif kemudian dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) melalui evaluasi outer model dan inner model. Hasil uji hipotesis menunjukkan bahwa Ekofeminisme memiliki pengaruh yang positif dan signifikan terhadap keseluruhan dimensi AIDA, yaitu Attention, Interest, Desire, dan Action. Nilai-nilai Ekofeminisme terbukti mampu menarik perhatian pasar melalui narasi pemberdayaan, meningkatkan minat lewat kedekatan emosional dan desain yang inklusif, membangun hasrat konsumen melalui rasa tanggung jawab moral, serta mendorong tindakan pembelian sebagai bentuk konsumsi etis. Kesimpulannya, integrasi prinsip Ekofeminisme ke dalam strategi pemasaran berhasil merombak model AIDA konvensional dan mampu mengubah kesadaran lingkungan yang pasif menjadi tindakan pembelian yang aktif demi mendukung keberlanjutan hidup dan keadilan sosial.
The Role of Kiai in the Development of Modern Education in Pesantren Laili Savitri Noor; Ismail Nasar; Irena Novarlia; Mukhamad Anieg; Zulihi Zulihi
At-Ta'dib Vol. 18 No. 1 (2023): At-Ta'dib: Journal of Pesantren Education
Publisher : Faculty of Tarbiyah, University of Darussalam Gontor, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at-tadib.v18i1.89

Abstract

The purpose of this research is to determine the Role of Kiai in the Development of Modern Education in Islamic Boarding Schools. The method used is qualitative research with a literature review approach. The steps in this research include identifying literature sources, such as books, scientific journals, research papers, and other relevant documents related to the research topic. There are several steps that researchers must undertake in this study, including: a. Determining the research topic, b. Finding relevant literature sources, c. Selecting relevant and quality literature sources, d. Reading and evaluating the selected literature sources, e. Organizing data and extracting relevant information, f. Analyzing data, and g. Preparing a research report. The conclusion of this study is that the difference between Salafiyah and Khalafiyah Islamic boarding schools lies in their approach and view of Islamic teachings. Islamic boarding schools have many advantages and benefits for students in developing themselves. They provide a comprehensive and in-depth learning experience, as well as preparing students to live independently and contribute to society. The leadership style of Kiai has characteristics that can help develop Islamic boarding schools effectively. The transactional and transformational leadership applied by Kiai can bring Islamic boarding schools to a higher level of quality education. Additionally, effective leadership characteristics of Kiai can create a conducive environment for students to learn, for teachers to engage and grow, and for community support to help improve the quality of education provided by the Islamic boarding schools.
Professionalism and Entrepreneurial Motivation Correlation with Economic Growth in East Nusa Tenggara Yulita Londa; Ika Suhartanti Darmo; Laili Savitri Noor; Abubakar Betan; I Nengah Suarmanayasa
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1160

Abstract

The purpose of this research is to investigate the correlation between entrepreneurship professionalism and motivation with economic growth in East Nusa Tenggara (NTT). The research methodology employed a descriptive quantitative research method with a population of 50 entrepreneurs, who were also the research sample (saturated sample), located in Manggarai, NTT. The researcher analyzed the correlation between entrepreneurship professionalism and motivation with economic growth in NTT using the product-moment correlation method. Data collection was conducted through literature review and distributing questionnaires to entrepreneurs in Manggarai, NTT. The results of this study indicate a positive correlation between entrepreneurship professionalism and motivation with economic growth in NTT at 3.01%. The analysis score shows that the significance value between entrepreneurship professionalism and economic growth in NTT is 0.003, which is less than the significance level of 0.05. This means that the higher the level of entrepreneurship professionalism in NTT, the greater the possibility of economic growth in the region. Additionally, the results of the test also demonstrate a significant correlation between entrepreneurship motivation and economic growth in Manggarai, NTT, with a significance value of 0.002, which is also less than the significance level of 0.05.
Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior Derriawan Derriawan; Hendryadi Hendryadi; Suryani Suryani; Laili Savitri Noor; Amelia Okrivina
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p02

Abstract

This study aimed to investigate the interplay between subjective well-being (SWB), social media engagement (SME), and compulsive buying behavior (CBB). It explored long-term and reciprocal connections among these factors using a longitudinal design with a 2-wave investigation of 226 employees from various sectors in Jakarta, Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) cross-lagged analysis found that SWB at Time 1/Time 2 negatively predicted SME and CBB at the same times, indicating long-term influences. Additionally, SME at Time 1 and CBB at Time 2 significantly predicted SWB at Time 2. The study also found a positive relationship between SME and CBB at both times. This research contributes to the literature by empirically examining the reciprocal relationship among SWB, SME, and CBB, focusing on the association between SWB and CBB. Keyword: compulsive buying behavior; reciprocal relationship; social media engagement; subjective well-being; longitudinal
Co-Authors Abd Halim Abubakar Betan Adi Nugroho Amal Fathullah Amelia Okrivina Amelia Okrivina Andriya Risdwiyanto Anggoro Dwi Cahyo Apay Safari Ari jumadi Kirnadi Arihta Tarigan Ateniyanti Ateniyanti Ati Hermawati Bayu Retno Dandung Ruskar Dany Luqyana Idris Deriawan Deriawan Deriawan Deriawan Deriawan, Deriawan Dero Prima Derriawan Derriawan Derriawan Derriawan Dewi Kurniawati Dian Ratih Laksmitawati Ellyta Ellyta Eva Yuniarti Utami Fatima Tuzzahara Alkaf Hendryadi Hendryadi I Nengah Suarmanayasa I Putu Agus Dharma Hita Ichwani, Tia Ika Suhartanti Darmo Irena Novarlia Ismail Nasar Iwan Harsono Jacob, Jufri Keythline Priscilla Putri Maharani Kosasih Lies Putriana Liliek Nurhidayati Mahmudin, Tono Mauladi Nur Hakim Milcha Handayani Tammubua Mukhamad Anieg Mulyadi Musran Munizu Nafa Bainaturrahma Oktrivina, Amelia Purwoko Purwoko Raina Yasmine Rayhan Pohan Roosganda Elizabeth Shirly Kumala Sintia Rahmadani Siti Komariah Hildayanti Soebagyo Sri Widyastuti Suryani Suslinawati Suslinawati Syahidin Syahidin Tanti Widia Nurdiani Tia Ichwani Trisnani Indriati Umi Marwati Utomo, Jepri Wiwit Agustina Yulita Londa Zulihi Zulihi Zunan Setiawan