Articles
<![CDATA[Perceived Behavioural Control and Subjective Norms Influence Entrepreunial Intention ]]>
<![CDATA[Ramdani, Muhammad Fathullah]]>;
<![CDATA[Puspita, Dinda Sri]]>;
<![CDATA[Permana, Intan]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Hamdani, Nizar Alam]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i1.931
<![CDATA[Entrepreneurial intent is the desire or motivation of an individual to become an entrepreneur and start a business or venture. Among various age groups, Indonesia's Gen Z generation is known to have an interest in entrepreneurship that is below the average 1.60% of 18.94%. To increase entrepreneurial interest among Gen Z, an approach is needed, as well as the creation of an environment that develops entrepreneurial potential. This study used a survey distributed online and in person to 115 randomly selected respondents, with response rate of 50.4% and a total of 73 respondents recorded, representing approximately 30.43%. Therefore, the sample size for this study was 58 respondents who provided varied assessments for all items, and the researchers also divided the respondents into groups based on their age, specifically Generation Z. The researcher distributed the questionnaire through direct surveys and online distribution. The tool used by researcher to obtain respondents was a physical questionnaire, which was distributed directly to the respondents. The program used to analyze the data using regression analysis was Statistical Product and Service Solution (SPSS) to meet the criteria for data analysis using regression, which was applied on interval-scale data. The researcher performed arithmetic calculations on the data collected from the respondents. The research results were accurate and reliable with a significance level of 95%. The research findings pertain to the influence of perceived behavioral control and subjective norms on entrepreneurial intention. Based on the results of this study, it is hoped that the findings will be beneficial to the respondents and readers for further research.]]>
<![CDATA[Analyis Of Digital Marketing Adoption Affected Buy Relative Advantage ]]>
<![CDATA[Firdaus, Radit]]>;
<![CDATA[Firdaus, Usep]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Hamdani, Nizar Alam]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i1.933
<![CDATA[Digital marketing adoption can be defined as the process of embracing and implementing sales strategies that prioritise the use of digital platforms and internet technology. This study is concerned with analysing the relative advantage of video marketing adoption on the TikTok platform in Indonesia, with a view to predicting its effectiveness. The population of this study consists of Indonesian individuals who use the TikTok platform. A sample of 420 respondents was selected via an online and face-to-face survey, with the objective of ensuring a random selection from the population. The data analysis technique employed in this quantitative research utilises a statistical approach. The programme employed for data analysis using the regression method is Statistical Product and Service Solution (SPSS). In order to meet the criteria for data analysis using regression, an interval scale is used. The data analysis technique employed in this study is regression. The findings of this study are highly precise, with a significance level of 95%. Drawing upon the findings of research analysis, digital marketing adaptation is influenced by relative advantage. The results indicate that the competitive industry refers to an economic sector where multiple companies must compete to promote similar goods or services on social media.]]>
<![CDATA[Exploring the Role of Digital Literacy and E-Commerce in Shaping Digital Entrepreneurial Interest ]]>
<![CDATA[Fauziah, Nida]]>;
<![CDATA[Mubarok, Teten Muhamad Sapril]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i2.942
<![CDATA[This study examines the impact of digital literacy and e-commerce experience on students' digital entrepreneurship intention. Digital literacy is important in the digital technology era and e-commerce experience also play a role in shaping the view of the digital business world. This study aims to explore the relationship between digital literacy, e-commerce experience, and students digital entrepreneurial intention. Through this study, it it is expected that the important factors that influence the digital entrepreneurship intention among students will be revealed, as well as the importance of digital understanding in the context of today's business. The population in this study are students at Garut University. This type of research is quantitative research with non-experimental / survey research type. The sample used in this study were 359 respondents who were distributed to respondents using a questionnaire directly and through Google form media then processed using SPSS statistics 26 using simple purposive sampling technique. The analytical tool used in this study is multiple linear regression, data quality test coefficient of determination and hypothesis test. The purpose of this study is to determine whether there is an influence of Digital Literacy and E-commerce on Students Digital Entrepreneurship Interest at Garut University. The results of the study states that the Digital Literacy Variable has a positive and significant effect of 46.7% on Digital Entrepreneurship Interest. The E-commerce Variable has a positive and significant effect of 40.8% on Digital Entrepreneurship Interest. The Digital Literacy and E-commerce Variables have a positive and significant effect of 49.1% on Digital Entrepreneurship Interest. While the remaining 50.9% is influenced by other variables not mentioned in this research model.]]>
<![CDATA[Realization Of Entrepreneurial Values Towards Students' Understanding During Learning In Higher Education ]]>
<![CDATA[Adiansyah, Adi]]>;
<![CDATA[Isnawati, Isnawati]]>;
<![CDATA[Dahlena, Alni]]>;
<![CDATA[Hamdani, Nizar Alam]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i3.954
<![CDATA[Abstract – In Garut Regency, there are very few MSMEs that are classified as medium and large businesses, even in the small category, the number is still very minimal. The majority of MSMEs in Garut Regency are still classified as micro businesses (very small). This study aims to describe how prospective entrepreneurs or existing entrepreneurs start and grow their businesses, especially for students in Garut Regency who study entrepreneurship. This study uses a Qualitative approach, which uses the literature review method, it is expected to be able to provide an overview of what students need to pay attention to in building a competitive business. The results of this study identified that students with high motivation tend to show better results in entrepreneurship learning, from the results of the publish or perish and vosviewer analysis it was analyzed that the nodes regarding student understanding through the realization of entrepreneurial values in learning in Higher Education must implement learning based on entrepreneurial values, so that students are able to develop their abilities and have critical thinking and have high creativity. Therefore, students who are involved in practical activities will tend to have a better understanding and greater interest in entrepreneurship. Keywords: entrepreneurial values, understanding of learning, higher education.]]>
<![CDATA[The Role of Social Environment In Shaping Students' Decisions To Do FNB Business ]]>
<![CDATA[Hamdani, Nizar Alam]]>;
<![CDATA[Safari, Shabina Meisya Andriani]]>;
<![CDATA[Dahlena, Alni]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Adiansyah, Adi]]>;
<![CDATA[Isnawati, Isnawati]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i3.956
<![CDATA[The crucial role of the environment in determining business opportunities, especially in the context of micro, small, and medium enterprises (MSMEs). Business development in this modern era does not only depend on internal strength, but also on the ability to adapt and innovate with the environment. The purpose of this study is to identify how perceptions of security in the surrounding environment influence community engagement and social cohesion. The research method used is a case study in qualitative research, data collection techniques using observation, interviews and documentation studies through data triangulation, data analysis techniques using reduction, data presentation, verification and conclusions. The research results identified that a positive social environment can encourage students to take the risks necessary to start and develop their businesses. Therefore, the role of the social environment in forming the FnB business is greatly influenced by the potential and opportunities in the environment, this can encourage the formation of students' abilities in seeing opportunities in the environment.]]>
<![CDATA[The Role Of Digitalization In Developing Entrepreneurial Spirit In Generation Z ]]>
<![CDATA[Soni, Mohammad]]>;
<![CDATA[Solihat, Asri]]>;
<![CDATA[Adiansyah, Adi]]>;
<![CDATA[Dahlena, Alni]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Hamdani, Nizar Alam]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v7i2.957
<![CDATA[The application of digital technology can provide space for individuals to develop their entrepreneurial skills, both in educational environments and in the real field. The availability of various digital-based financial applications and platforms makes it easier for them to learn, plan, and make investment decisions. This development is very important in equipping Gen Z to face future economic challenges. The purpose of this study is to analyze the role of digitalization in building an entrepreneurial spirit for generation Z, especially in responding to challenges in the digital era. The research method used is a systematic literature review (SLR) design to document efforts to overcome natural disasters in the context of digitalization of entrepreneurship, by exploring relevant and indexed related literature. Data collection techniques through publish or perish software, then data analysis techniques with vosviewer to analyze novelty data. The results of the analysis identified that the nodes between the roles of digitalization in building an entrepreneurial spirit in generation Z, where there are new opportunities and potential to develop entrepreneurship, especially in a digital context. The digitalization era, if utilized properly in building an entrepreneurial spirit, will also have a good impact. Therefore, digitalization will have an impact on Gen Z's insight in building an entrepreneurial spirit.]]>
<![CDATA[The Meaning Of Entrepreneurship Learning For Students In Higher Education ]]>
<![CDATA[Setiawan, Rahyuniati]]>;
<![CDATA[Mubarok, Teten Mohamad Sapril]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Rahmawati, Putri]]>;
<![CDATA[Adiansyah, Adi]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i3.958
<![CDATA[The absorption of the meaning of entrepreneurship education in students is not yet fully optimal. It is identified that the absorption capacity of jobs generated by MSMEs is very high and makes MSMEs the mainstay of the economy in Indonesia. The purpose of this research is to provide meaning regarding entrepreneurship learning for students in higher education. The research method used is a qualitative descriptive study using observation, interview and documentation study techniques, through data reduction analysis, data presentation, data verification and data conclusions. The results of the study show that students feel more motivated to start their own businesses after taking entrepreneurship education. Entrepreneurship education not only functions as a guideline for entrepreneurship, but also as an important tool in creating solutions to economic problems faced by society. Therefore, entrepreneurship learning provides a good meaning in supporting student performance in the future.]]>
<![CDATA[Entrepreneurs' Perceptions of the Role of Social Media in Increasing Business Competitiveness ]]>
<![CDATA[Solihat, Asri]]>;
<![CDATA[Isnawati, Isnawati]]>;
<![CDATA[Adiansyah, Adi]]>;
<![CDATA[Hamdani, Nizar Alam]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Nugraha, Sukma]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i4.963
<![CDATA[The involvement of an active entrepreneurial community in utilizing social media can increase the effectiveness of the creative economy in the region. The purpose of this study is to analyze the use of social media to enable entrepreneurs to reach a wider audience. The research method uses a qualitative approach with a qualitative descriptive study design, sampling techniques in qualitative descriptive research often use purposive sampling. Data analysis techniques are carried out in a qualitative descriptive manner, prioritizing understanding meaning and phenomena rather than just measurement. The results of this study indicate that social media plays a role in increasing business competitiveness in the environment, social media has a complex role in improving the business sector of entrepreneurs. Social media as a tool, but a detailed understanding of how to use and design interactions is also needed to build strong relationships with consumers. Therefore, the wise use of social media can increase business competitiveness for the sustainability and growth of every entrepreneur's business.]]>
<![CDATA[Brand Positioning Strategy in Increasing the Competitiveness of Local Products ]]>
<![CDATA[Mubarok, Teten Mohamad Sapril]]>;
<![CDATA[Setiawan, Rahayuniati]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Hamdani, Nizar Alam]]>;
<![CDATA[Dahlena, Alni]]>;
<![CDATA[Isnawati, Isnawati]]>;
<![CDATA[Adiansyah, Adi]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i4.964
<![CDATA[Opportunities for local products to innovate in how they position themselves in the market, making innovation part of a strong brand identity. Local products are considered superior in terms of natural product content, after-sales service and easy to find/available in the market. The purpose of this study is to identify that product differentiation is also important to build a strong brand image. The systematic reviews and meta-analyses research method is an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. The results of this study identified that brand positioning with the competitiveness of local products has grown quite significantly. By understanding consumer behavior and emerging market trends, companies can adjust their marketing strategies and leverage a combination of conventional and digital marketing channels to increase local brand visibility and competitiveness. Therefore, optimal brand positioning can increase the competitiveness of local products.]]>
<![CDATA[The Effect of Product Differentiation and Service Quality Satisfaction on Consumer Satisfaction ]]>
<![CDATA[Isnawati, Isnawati]]>;
<![CDATA[Adiansyah, Adi]]>;
<![CDATA[Dahlena, Alni]]>;
<![CDATA[Hamdani, Nizar Alam]]>;
<![CDATA[Maulani, Galih Abdul Fatah]]>;
<![CDATA[Solihat, Asri]]>;
<![CDATA[Soni, Mohammad]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v6i4.965
<![CDATA[The importance of understanding the complex dynamics between product differentiation, service quality, and consumer satisfaction in the ever-evolving digital era. Service quality is associated with purchasing decisions, where consumers are more likely to be satisfied if the company provides services that meet or exceed consumer expectations. The purpose of this study is to identify and analyze consumer satisfaction from product differentiation and the quality of services that have been provided. The research method used is a quantitative descriptive study by analyzing the influence of consumer satisfaction, data collection techniques using observation and questionnaires, data analysis is carried out by testing validity, reliability and multiple linear regression. The results of data analysis show that the coefficients are interpreted that the constant value with a significance of 0.598 and the value of the dependent variable, namely Y, is 0.00. The coefficients in the variable coefficient model, in particular, help reveal the dynamics of the relationship when the influence of the independent variable on the dependent variable varies depending on time or other conditions. Therefore, Service satisfaction from product diversity also provides an optimal impact on people's lives.]]>
