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The Analysis of Technology Acceptance Model (TAM) on Culinary MSMEs Marketplace in Garut Regency Hamdani, Nizar Alam; Muladi, Rio; Maulani, Galih Abdul Fatah
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.002

Abstract

Objectives: The Objectives of this research are to examine the influence of perceived ease of use on perceived usefulness, the influence of perceived ease of use and perceived usefulness on behavioral intentions, the influence of behavioral intentions on usage behavior, the influence of subjective norms, and output quality. Demonstration Results of Perceptions of Usefulness and the Influence of Perceptions of Enjoyment on the Ease of Use of GoFood Marketplace among Culinary MSME Entrepreneurs in Garut Regency.Methodology: This research uses a quantitative approach and a survey method, which involves distributing a questionnaire to GoFood partner MSMEs in the Garut Regency. The collected data will then be analyzed using AMOS 27 software. The study focuses on Culinary MSMEs partnered with GoFood, or "merchants." A total of 275 respondents were sampled using a probability sampling technique called simple random sampling. The data collected in the research was taken from MSME actors who have used the Go Food Application platform in the Garut Regency.Finding: The results of this study indicate that (1) Perceived ease of use has an effect on perceived usefulness, (2) Perceived ease of use has no effect on behavioral intention, (3) Perceived usefulness has an effect on behavioral intention, (4) Behavioral intention has an effect on use behavior, (5) Subjective norms affect perceived usefulness, (6) Job relevance has an effect on perceived usefulness, (7) Output Quality has no effect on perceived usefulness, (8) Result of Demonstration has no effect on perceived usefulness, and (9) Perceived Enjoyment has an effect on perceived ease of use. This explains that technology is strategic in increasing understanding of adopting technology which has an impact on business performance.Conclusion: Based on the study results, MSMEs in the Garut district have adopted the use and utilization of application features on GoFood in their business processes.
The Role of Innovation and Product Quality in Increasing Competitive Advantage Rifan Rahmat Ramdani; Galih Abdul Fatah Maulani; Lindayani Lindayani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.990

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This study is intended to test the influence of Product Innovation and Product Quality on Competitive Advantage in Leather Craft MSMEs in Sukaregang Garut Regency. The purpose of this study is to find out the influence of Product Innovation and Product Quality on Competitive Advantage in Sukaregang Leather Handicraft MSMEs in Garut Regency. The population in this study are MSME actors in the Leather Crafts of Garut Regency. The research method used in this study uses a quantitative approach with a non-experimental or survey research design. The sample used in this study is as many as 71 respondents, this study uses a questionnaire as a research tool distributed directly and using a google form to the respondents then processed using SPSS version 25 using the purposive sampling technique. This study uses a research instrument test, a classical assumption test, a multiple linear test and a hypothesis test. The results of the study stated that the product innovation variable had an influence of 23.7% on competitive advantage. The product quality variable has an influence of 22.9% on competitive advantage, and the variable of product innovation and product quality simultaneously has an influence of 28% on competitive advantage and 72% is influenced by other variables not mentioned in this study.
The Influence of Creative Economy-Based Entrepreneurial Cognitive on Entrepreneurial Success Alni Dahlena; Galih Abdul Fatah Maulani; Nizar Alam Hamdani; Asri Solihat
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1126

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Basically, the concept of entrepreneurship includes an individual's ability to recognize opportunities, overcome challenges, and adapt to rapid change. Cognitive entrepreneurship is closely related to entrepreneurship education which is aimed at improving creative and critical thinking skills. The aim of this study is to analyze the influence between creative economic variables and entrepreneurial cognition in encouraging entrepreneurial success. The research method uses a cross-sectional survey approach. This approach was chosen to obtain data from respondents at a certain time. Data collection techniques using questionnaires. Data analysis was performed using SmartPLS software. Descriptive analysis was conducted to provide a general overview of the respondents. Furthermore, multiple regression analysis (SEM) was conducted. The results of this study identified that the creative economy variable towards entrepreneurial success had a coefficient of 0.140, while the entrepreneurial cognitive variable towards entrepreneurial success had a coefficient of 0.652. It was identified that the combination of creative economy and entrepreneurial cognitive factors was able to explain approximately 52.7% of the variation in entrepreneurial success. The results of the analysis of these coefficient values were relatively low to moderate, so their influence was not too dominant. The bootstrapping results showed a coefficient value of 0.000, which means the influence of entrepreneurial cognition on entrepreneurial success was not significant. Therefore, the influence of creative economy-based entrepreneurial cognition on entrepreneurial success is a complex interaction in developing benchmarks for entrepreneurial success.
Training Activities Through Waste Management Educational Seminars Galih Abdul Fatah Maulani; Sopa Siti Marwah; Rubi Ana Syakinah; Ade Riska Nuraeni; Rizkil Mubarok; Fauzan Firdauh; Zidan Rafsanjani Zein
Indonesian Journal of Community Empowerment (IJCE) Vol 7 No 2 (2026): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v7i2.1237

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Over time, plastic waste has become one of the most dangerous environmental pollutants because it is difficult to decompose and can even last for more than 1,000 years. The goal of this training is to provide a demonstration of technology that is easily applicable in everyday life, so that the community is better educated and motivated to actively participate. The training method is descriptive, targeting the village/sub-district community where the Community Service Program (KKN) is being implemented, particularly housewives, teenagers, and students who play an active role in household waste management habits. The training also opens up opportunities to utilize waste as a material with economic value. Inorganic waste such as plastic bottles, paper, and cans is starting to be viewed not only as waste but also as a resource that can be recycled into recycled products. Some participants are even interested in developing creative ideas, such as making crafts from used plastic or selling recyclable items to waste banks. Through appropriate education, it is hoped that the community will be able to manage waste safely and in accordance with health protocols.
Strengthening the Role of Prospective Teachers as Agents of Resilience and Innovation through Disaster Preparedness Education and Digital Entrepreneurship Mentoring for PPG Students at IPI Garut Yaman Suryaman; Galih Abdul Fatah Maulani; Nizar Alam Hamdani
Indonesian Journal of Community Empowerment (IJCE) Vol 7 No 2 (2026): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v7i2.1280

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Garut Regency faces a high risk of natural disasters amidst a rapidly evolving digital era that demands continuous innovation; consequently, this community service initiative was designed to strengthen the capacity of Teacher Professional Education (PPG) students at the Institute of Education Indonesia (IPI) Garut to act as dual agents resilient in the face of disasters and skilled in digital innovation. The implementation strategy encompassed disaster preparedness training utilizing an "active theology" approach to integrate religious values ​​into mitigation efforts, alongside digital entrepreneurship mentoring to equip prospective teachers with technology-driven marketing strategies. Through this holistic approach, the program aims to boost students' disaster literacy by 82% while solidifying their mastery of digital marketing strategies. The ultimate goal of this initiative is not only to ensure safety and environmental resilience in future educational settings but also to foster sustainable economic independence for these aspiring educators.
Becoming a Smart User in the Social Media Era Alni Dahlena; Rina Septiani; Adi Adiansyah; Isnawati Isnawati; Eldi Mulyana; Galih Abdul Fatah Maulani; Nizar Alam Hamdani
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 03 (2024): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v5i3.994

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Problems in the decline in communication ethics that occur in social media in the current situation, certainly make many parties think that the negative impact of technology has dominated, which has caused the erosion of politeness norms in communication, thus giving a bad influence on society, especially the younger generation. The purpose of this training is to provide information literacy for the public to implement wise efforts to use social media. This training method is carried out by delivering material, question and answer sessions and evaluation. The results of this training can be interpreted that in an effort to implement policies and ethics when using social media, many benefits will be felt from social media. So that social media can be used for activities in information literacy, many people also get information on health, employment, and so on more easily thanks to social media. It all depends on each individual, and of course these individuals understand the ethics of social media. Therefore, people can use social media wisely in accordance with applicable regulations.
Meningkatkan Kesiapan Digital Usaha Mikro melalui Adopsi QRIS dan Storytelling Produk Autentik Galih Abdul Fatah Maulani; Nizar Alam Hamdani; Rella Utami Rahmadhina; Nurul Siti Jamilah
Abdimas Galuh Vol 8, No 2 (2026): September 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i2.26898

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ABSTRAKTransformasi digital pada usaha mikro sering terhenti bukan karena teknologi tidak tersedia, melainkan karena adopsinya tidak terhubung dengan rutinitas usaha yang paling mendesak. Kegiatan pemberdayaan ini menguji model pendampingan digital dua jalur yang menggabungkan digitalisasi transaksi melalui QRIS dan komunikasi pasar melalui cerita produk autentik. Program melibatkan lima usaha mikro di Desa Cikedokan, Garut. Pendekatan pendampingan partisipatif berbasis kebutuhan dilakukan melalui diagnosis lapangan, pencocokan intervensi, praktik langsung, produksi konten, dan verifikasi luaran. Empat pelaku usaha yang sebelumnya dominan bertransaksi tunai didampingi hingga memiliki dan menampilkan QRIS, sedangkan satu produsen makanan tradisional memperoleh video promosi yang mendokumentasikan proses produksi. Seluruh luaran digital yang ditargetkan tercapai (4/4 QRIS dan 1/1 video promosi). Dampak langsung terlihat pada kesiapan digital di dua titik sentuh pelanggan, yaitu pembayaran dan promosi. Model ini berbiaya rendah dan berpotensi direplikasi, meskipun dampak penjualan masih memerlukan evaluasi longitudinal.
Dinamika Digital Citizenship dalam Pendidikan IPS bagi Generasi Z: Systematic Literature Review Arif Nurhakim; Nizar Alam Hamdani; Galih Abdul Fatah Maulani; Alni Dahlena
JURNAL PENDIDIKAN IPS Vol. 16 No. 5 (2026): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v16i5.5119

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Transformasi digital menuntut reorientasi kewarganegaraan digital Generasi Z dalam Pendidikan Ilmu Pengetahuan Sosial. Penelitian ini bertujuan menganalisis secara sistematis tren bibliometrik, dimensi kurikuler dominan, serta tantangan dan strategi pedagogis dalam pembentukan kewarganegaraan digital Generasi Z melalui Pendidikan IPS. Metode penelitian menggunakan Systematic Literature Review (SLR) dengan ekstraksi metadata dilakukan melalui perangkat lunak Publish or Perish dari pangkalan data bereputasi pada rentang publikasi 2020–2026, yang dilanjutkan dengan analisis visualisasi VOSviewer dan sintesis tematik dengan jumlah artikel sebanyak 300 yang dianalisis dengan vosviewer blibiometrik. Hasil analisis visualisasi jaringan VOSviewer menunjukkan bahwa poros utama penelitian saat ini didominasi oleh konvergensi variabel education, digital era, social medium, dan gen z. Keterhubungan spesifik antara konstruk digital citizen dan social study belum terpeta secara intensif, yang menegaskan keberadaan ceruk penelitian (research gap) potensial bagi pengembangan keilmuan Pendidikan IPS ke depan. Sintesis tematik mendapati bahwa dimensi dominan yang dikembangkan mencakup literasi informasi kritis, etika siber, dan partisipasi sipil digital. Penelitian ini merumuskan strategi pedagogis transformatif berbasis critical digital citizenship, pembelajaran advokasi aktif, penjaminan inklusivitas sosial, dan instrumen asesmen terpadu. Implikasi riset menegaskan perlunya reorientasi paradigma kurikulum IPS serta pelaksanaan studi empiris longitudinal guna menguji keandalan instrumen evaluasi di tingkat persekolahan.
Survey on Compass Shoes: The Influence of Social Media Marketing and Product Design on Repurchase Intention with Consumer Satisfaction as Mediator Moch Zulfan Jayadi; Rahyuniati Setiawan; Galih Abdul Fatah Maulani
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1625

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This study analyzes the influence of Social Media Marketing (SMM) and Product Design on Repurchase Intention with Customer Satisfaction as a mediating variable among Compass shoe users, using a quantitative SEM-PLS approach with 107 respondents. The results indicate that SMM has a significant effect on Repurchase Intention, while Product Design significantly affects Repurchase Intention but not Customer Satisfaction, and Customer Satisfaction does not serve as a strong mediator in the relationship between Product Design and Repurchase Intention. These findings suggest that effective digital marketing strategies through social media are more capable of building loyalty and driving repurchase intention than relying solely on product design, although design remains crucial in shaping consumer perception and attractiveness. The R² value of 0.915 and Q² value of 0.767 confirm the model's excellent predictive power. The practical implication is that local fashion brands like Compass should optimize consumer interaction through social media by leveraging creative content, influencer collaborations, and #localpride narratives to strengthen brand image, while also developing design innovations that balance functional, aesthetic, and comfort aspects to enhance the overall customer experience. This demonstrates that customer satisfaction acts as an important bridge in reinforcing the impact of digital strategies on loyalty, making the integration of social media marketing and market-oriented product design a key factor in increasing repurchase intention and boosting the competitiveness of the local footwear industry.
FROM SCREENING TO ACTION: STRENGTHENING PREVENTIVE HEALTH READINESSTHROUGH FAMILY NUTRITION COUNSELING Galih Abdul Fatah Maulani; Nizar Alam Hamdani; Ahmad Maulana Adam; Restu Aulia; Suci Agnia Fitriya; Dzikri Muhammad Ihsan
Jurnal Edukasi Pengabdian Masyarakat Vol 5 No 4 (2026): OKTOBER 2026
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/0xp7xv63

Abstract

Preventive health programs in rural communities often occur as isolated events: residents are screened, receive brief advice, and the intervention ends. This community service article describes the implementation of a Screen -to-Action pathway linking free health screening with family nutrition and stunting-prevention counseling in Cikedokan Village, Bayongbong Subdistrict, Garut Regency. The program was conducted on 11 and 13 August 2026 through collaboration among Universitas Garut, village authorities, health personnel, Bakrie Amanah Foundation, and residents. The target group consisted of village residents, especially families, parents, pregnant women, breastfeeding mothers, and families with infants or toddlers. The available local data include location, schedule, partners, target group, materials, documentation, and process outputs, while participant counts, the number of toddlers or target families, clinical screening findings, and village-level stunting data were not recorded in the source document. Therefore, the findings are limited to service implementation, access to preventive information, and a follow-up design, rather than verified clinical change or stunting reduction. The model is replicable if future implementation adds attendance records, screening types, pre-post tests, referral logs, and family follow-up 
Co-Authors Abdul Aziz Pardon Ade Riska Nuraeni Adi Adiansyah Adiansyah, Adi Afrizaldi Hendarsyah Agus Supriyatna Ahmad Maulana Adam Alni Dahlena Alni Dahlena Amalia, Ai Didah Arif Nurhakim Arum Mutmainah Asep Nurjamin Asri Solihat Dahlena, Alni Deni Darmawan Dian Rahadian, Dian Dinanti, Elpita Dita Nurhasni Dzikri Muhammad Ihsan Eldi Mulyana Ernawati Tresnayuansah Erwin Yulianto Fanji Guntur Fauzan Firdauh Fauziah, Nida Fauziah, wulan Fawaz, Muhamad Fathur Fikri Aziz Athoillah Fikri Gumelar Firdaus, Radit Firdaus, Usep Halvi Aulia Hamdani, Nizar Alam Helni, Helni Heniawati, Heniawati Herlianti, Anggun Oktavia Herni Nur Rohmah Hunafa, Reza Intan Permana Isani, Aura ISNAWATI Isnawati Isnawati Isnawati Isnawati Jamilah Jamilah Khalifah, Risti Nur Lindayani Lindayani Melisa Amelia Putri Moch Zulfan Jayadi Mohammad Soni mubarok, teten mohamad sapril Mubarok, Teten Muhamad Sapril Muhammad Akmal Musyaffa Muhammad Husna Nugraha Muladi, Rio Mutia, Acep Sandi Nabila, Syifa Thahira Nugraha, Sukma Nugraha, Yopi Nurul Siti Jamilah Nuryadi, Adi Pangistu, Ryhman Aji Permana, Intan Puja Alasmana Puspita, Dinda Sri Putri Rahmawati Putri, Shalsa Dita Yana Rahmasari, Dewi Rahmawati, Rahmawati Rahmmawati, Putri Ramdani, Muhammad Fathullah Rella Utami Rahmadhina Resi Sri Wulandari Restu Aulia Rifan Rahmat Ramdani Rina Septiani Rizkil Mubarok Rubi Ana Syakinah Safari, Shabina Meisya Adriani Safari, Shabina Meisya Andriani Setiawan, Rahayuniati Setiawan, Rahyuniati Siti Nur’elah Solihat, Asri Soni, Muhamad Sopa Siti Marwah Suci Agnia Fitriya Sugiarto, Hendro Sukma Nugraha Supriadi, Didit Teten Mohamad Sapril Mubarok Teten Mohamad Sapril Mubarok Tiara Nurul Muqsitu Wildan Mukholad Nurfaisal Yaman Suryaman Yolanda Asterina Yudiardi, Dodi Zahara Oetari Zidan Rafsanjani Zein