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All Journal MIX : Jurnal Ilmiah Manajemen STRATEGIC JURNAL PETIK Business Innovation and Entrepreneurship Journal Journal Civics and Social Studies Indonesian Journal of Innovation Studies Golden Ratio of Mapping Idea and Literature Format Indonesian Journal of Community Empowerment
Maulani, Galih Abdul Fatah
Universitas Garut
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analysis Of The Effect Of Pull And Push On Entrepreneurial Motivation (Survey on Instagram Business account users) Fauziah, Wulan; Maulani, Galih Abdul Fatah; ., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.980

Abstract

-Entrepreneurial intent is the desire or motivation of an individual to become an entrepreneur and start a business or venture. Among various age groups, Indonesia's Gen Z generation is known to have an interest in entrepreneurship that is below the average at 1.60% of 18.94%. To increase entrepreneurial interest among Gen Z, an approach is needed, as well as the creation of an environment that develops entrepreneurial potential. This study used a survey distributed online and in person to 115 randomly selected respondents, with a response rate of 50.4%, and 73 responses were recorded. However, only 58 respondents provided varied assessments and met the sampling criteria. The analysis technique used regression through SPSS. The results showed that perceived behavioral control has a significant and positive effect on entrepreneurial intention, with an R value of 0.416 and R² of 0.173 (17.3% influence), and a significance value of 0.001 < 0.05, indicating strong predictive power. In contrast, subjective norms did not significantly affect entrepreneurial intention, as shown by a significance value of 0.22. However, when combined, perceived behavioral control and subjective norms jointly have a significant effect, with an R value of 0.477 and R² of 0.143. These findings highlight that increasing perceived control over entrepreneurship is key to boosting entrepreneurial intention among Indonesia’s Gen Z.
Student Entrepreneurship Training Through the Campus Business Incubator at the Faculty of Entrepreneurship, Universitas Garut Sugiarto, Hendro; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Isani, Aura
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i1.1028

Abstract

The problem is that students' understanding of the importance of entrepreneurial competencies in today's workplace is unequal. Many students still view entrepreneurship as a last resort, rather than a primary career path. The method employed emphasizes the integration of theory-based entrepreneurship training with hands-on practice through the utilization of the Campus Business Incubator. The results of this training activity indicate that, through the active use of the Campus Business Incubator, students gain not only knowledge but also real-world experience and mentoring relevant to current market needs. The success of this activity provides an important foundation for the Faculty of Entrepreneurship at Garut University to continue and develop similar programs on an ongoing basis. Incubation-based entrepreneurship training is highly effective in preparing students to become innovative and independent young entrepreneurs.
Online Store Workshop Training for Micro-Business Owners to Support a Sustainable Economy Herlianti, Anggun Oktavia; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dinanti, Elpita
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 1 (2025): Indonesian Journal of Community Empowerment (Februari)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i1.1029

Abstract

Micro entrepreneurs lack the skills to utilize digital technology, particularly in managing online stores. Most still rely on conventional marketing methods that have limited reach and are inefficient. This community service activity is implemented through a participatory and collaborative approach, prioritizing the active involvement of micro-entrepreneurs as training participants. This method is designed to build an understanding that is applicable and relevant to the real needs of entrepreneurs. The results of this training indicate a significant impact on strengthening the capacity of micro-entrepreneurs to navigate the era of economic digitalization. The results achieved not only provide short-term benefits in the form of improved technical skills but also instill sustainable values, which are essential foundations for inclusive and resilient economic development. This training also encourages participants to begin considering sustainable economic principles in running their businesses. Therefore, this training not only equips participants with digital skills but also fosters the development of an adaptive, collaborative, and responsible entrepreneurial mindset, which is highly relevant to the goal of inclusive and sustainable local economic development.
Accounting Management Training in an Entrepreneurial Context to Support the Economic System Solihat, Asri; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Dahlena, Alni
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 2 (2025): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i2.1031

Abstract

A lack of understanding and skills in proper financial record-keeping makes it difficult for business owners to manage cash flow, determine the cost of goods manufactured, measure business profitability, and access capital from financial institutions. This training method utilizes accounting management training in an entrepreneurial context, which can be delivered through a multifaceted approach, combining formal learning and hands-on practice in the field. This training utilizes a participatory approach, technical guidance, and the use of digital tools. The results of this community service activity identified that a comprehensive and practical accounting management training program is a strategic step to improve the ability of MSMEs to adapt and compete in an increasingly complex market. Accounting management training aims not only to provide technical knowledge but also to strengthen the competitiveness of MSMEs as part of the broader economic system.
MSME Business Management Training to Increase Product Competitiveness Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah; Rahmmawati, Putri; Dinanti, Elpita
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i3.1071

Abstract

Changing market needs require businesses to not only produce marketable products but also understand consumers, create product identities, and adapt to evolving trends. Limited access to information, limited digital marketing skills, and a lack of training and mentoring also pose significant obstacles to the growth of MSMEs. To address these challenges, business management training is being implemented to improve competencies, particularly for MSMEs. This training is conducted in a structured, phased manner, beginning with a preparation phase that includes identifying MSME needs through surveys and direct interviews. The business management training program for MSMEs has resulted in improved product presentation, including packaging, branding, and promotional narratives. Post-training mentoring is a key factor in the program's success.
Product Design Optimization Training to Support Sales in E-Commerce Athoillah, Fikri Aziz; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Rahmawati, Putri
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i3.1083

Abstract

Factual problems in the field are that there are still some MSMEs who upload product photos with poor lighting, inappropriate backgrounds, and without considering design aesthetics and visual identity. This condition indicates the need for educational intervention in the form of training that can help business actors understand the importance of product design as well as basic technical skills such as taking product photos, using simple design applications, and effective visual design principles. The method used in this community service activity is a participatory educational approach through training activities and direct practice focused on improving participants' skills in designing and presenting products visually for digital marketing purposes. The results of the implementation of this community service activity identified that increasing the capacity of MSMEs in designing and presenting products more attractively on e-commerce platforms. An important lesson from this activity is that the digitalization of MSMEs does not always have to start from complex technological aspects, but can start from simple things but have a big impact, such as improving the visual quality of the product. Attractive product design can be an entry point to building a professional business presence in the digital world.
GAMERIK Simulation Model Improves Students’ Computer Assembly Skills: Model Simulasi GAMERIK Meningkatkan Keterampilan Perakitan Komputer Siswa Nuryadi, Adi; Darmawan, Deni; Rahadian, Dian; Nurjamin, Asep; Jamilah, Jamilah; Maulani, Galih Abdul Fatah
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1572

Abstract

General Background: Practical technical learning such as computer assembly often faces challenges due to low student motivation and limited practice facilities. Specific Background: At SMAN 2 Garut, conventional methods have proven less effective in improving computer assembly skills. Knowledge Gap: Few gamification-based simulation learning models have been tested to significantly enhance technical skills. Aims: This study aims to develop and evaluate the effectiveness of the GAMERIK (Gamification of Computer Assembly) learning model using the PC Creator 2 simulation to improve Grade X students’ computer assembly skills. Results: Using an R&D approach with the ADDIE model, data were collected through observation, questionnaires, interviews, pretests, and posttests. A paired sample t-test showed a significant increase in students’ motivation, conceptual understanding, and assembly skills (p < 0.05). Novelty: The integration of PC Creator 2’s automated assessment algorithm within the gamification model provided immediate feedback, accelerating the learning process. Implications: GAMERIK offers an innovative solution for practice-based learning in schools with limited facilities and is relevant to the development of simulation- and gamification-based informatics learning media. Highlights: Enhances motivation and skills in technical learning. Uses simulation with automated assessment for feedback. Offers solutions for schools with limited practice facilities. Keywords: GAMERIK, Gamification, PC Creator 2, Computer Assembly Skills, Simulation
Survey on Compass Shoes: The Influence of Social Media Marketing and Product Design on Repurchase Intention with Consumer Satisfaction as Mediator Jayadi, Moch Zulfan; Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1625

Abstract

This study analyzes the influence of Social Media Marketing (SMM) and Product Design on Repurchase Intention with Customer Satisfaction as a mediating variable among Compass shoe users, using a quantitative SEM-PLS approach with 107 respondents. The results indicate that SMM has a significant effect on Repurchase Intention, while Product Design significantly affects Repurchase Intention but not Customer Satisfaction, and Customer Satisfaction does not serve as a strong mediator in the relationship between Product Design and Repurchase Intention. These findings suggest that effective digital marketing strategies through social media are more capable of building loyalty and driving repurchase intention than relying solely on product design, although design remains crucial in shaping consumer perception and attractiveness. The R² value of 0.915 and Q² value of 0.767 confirm the model's excellent predictive power. The practical implication is that local fashion brands like Compass should optimize consumer interaction through social media by leveraging creative content, influencer collaborations, and #localpride narratives to strengthen brand image, while also developing design innovations that balance functional, aesthetic, and comfort aspects to enhance the overall customer experience. This demonstrates that customer satisfaction acts as an important bridge in reinforcing the impact of digital strategies on loyalty, making the integration of social media marketing and market-oriented product design a key factor in increasing repurchase intention and boosting the competitiveness of the local footwear industry.
Optimizing the Search for Grass Supply for Garut Sheep Farmers Through Location-Based Mobile Application Fawaz, Muhamad Fathur; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 4 (2023): Vol 5 No 4 (2023): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i4.660

Abstract

This research aims to address the challenges of finding grass supply for Domba Garut farmers. Information about the quantity and quality of grass supply is crucial for maintaining the health and productivity of the sheep. Developing Location Based Service (LBS) technology in Android is an important step as a solution to provide information about the location of grass supply and the types of grass needed by farmers. The information collected from monitoring and reporting grass supply through this Android application can assist farmers in planning, distribution, and ensuring a sustainable grass supply. The research results show that this application, based on UI/UX testing, received a very good rating, and the location-based features have a positive impact on efficiency in terms of time and search processes. As a result, the business processes lead to achieving an adequate amount of grass and contribute to the growth of the Domba Garut farming industry. Penelitian ini bertujuan untuk menjawab tantangan dalam mencari pasokan rumput bagi petani Domba Garut. Informasi tentang kuantitas dan kualitas pasokan rumput sangat penting untuk menjaga kesehatan dan produktivitas domba. Mengembangkan teknologi Location Based Service (LBS) di Android merupakan langkah penting sebagai solusi untuk memberikan informasi mengenai lokasi pasokan rumput dan jenis-jenis rumput yang dibutuhkan petani. Informasi yang dikumpulkan dari pemantauan dan pelaporan pasokan rumput melalui aplikasi Android ini dapat membantu petani dalam perencanaan, distribusi, dan memastikan pasokan rumput yang berkelanjutan. Hasil penelitian menunjukkan bahwa aplikasi ini, berdasarkan pengujian UI/UX, mendapatkan peringkat yang sangat baik, dan fitur berbasis lokasi berdampak positif pada efisiensi dalam hal waktu dan proses pencarian. Akibatnya, proses bisnis mengarah pada pencapaian jumlah rumput yang cukup dan berkontribusi pada pertumbuhan industri pertanian Domba Garut.
The Effect Of Digital Literacy And E-Commerce Toward Digital Entrepreneurial Intention Maulani, Galih Abdul Fatah; Fauziah, Nida; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 3 (2023): Vol 5 No 3 (2023): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i3.691

Abstract

This research examines the impact of digital literacy and e-commerce experience on student’s digital entrepreneurship intention. Digital literacy is important in the digital technology era, and e-commerce experience also shapes the view of the digital business world. This study explores the relationship between digital literacy, e-commerce experience, and student’s digital entrepreneurship intention. Through this study, it is expected that the important factors influencing digital entrepreneurship intention among students will be revealed, as well as the importance of digital understanding in today’s business. The population in this study are students at Garut University. This type of research is quantitative research with a non-experimental / survey research type. The sample used in this study was 359 respondents, distributed to respondents using a questionnaire directly and through Google form media, then processed using SPSS statistics 26 using a simple purposive sampling technique. The results of the study state that the Digital Literacy Variable has a positive and significant effect of 46.7% on Digital Entrepreneurship Interest. The E-commerce Variable has a positive and significant effect of 40.8% on Digital Entrepreneurship Interest. The Digital Literacy and E-commerce Variables have a positive and significant effect of 49.1% on Digital Entrepreneurship Interest. While the remaining 50.9% is influenced by other variables not mentioned in this research model
Co-Authors Abdul Aziz Pardon Ade Riska Nuraeni Adiansyah, Adi Afrizaldi Hendarsyah Agus Supriyatna Alni Dahlena Amalia, Ai Didah Arum Mutmainah Asep Nurjamin Asri Solihat Athoillah, Fikri Aziz Dahlena, Alni Deni Darmawan Dian Rahadian, Dian Dinanti, Elpita Dita Nurhasni Eldi Mulyana, Eldi Ernawati Tresnayuansah Erwin Yulianto Fanji Guntur Fauzan Firdauh Fauziah, Nida Fauziah, wulan Fawaz, Muhamad Fathur Fikri Gumelar Firdaus, Radit Firdaus, Usep Halvi Aulia Hamdani, Nizar Alam Helni, Helni Heniawati, Heniawati Herlianti, Anggun Oktavia Herni Nur Rohmah Hunafa, Reza Intan Permana Isani, Aura Isnawati . Isnawati Isnawati Jamilah Jamilah Jayadi, Moch Zulfan Khalifah, Risti Nur Lindayani Lindayani Melisa Amelia Putri Mohammad Soni mubarok, teten mohamad sapril Mubarok, Teten Muhamad Sapril Muhammad Akmal Musyaffa Muhammad Husna Nugraha Muladi, Rio Mutia, Acep Sandi Nabila, Syifa Thahira Nugraha, Sukma Nugraha, Yopi Nuryadi, Adi Pangistu, Ryhman Aji Permana, Intan Puja Alasmana Puspita, Dinda Sri Putri Rahmawati Putri, Shalsa Dita Yana Rahmasari, Dewi Rahmawati, Rahmawati Rahmmawati, Putri Ramdani, Muhammad Fathullah Resi Sri Wulandari Rifan Rahmat Ramdani Rina Septiani, Rina Rizkil Mubarok Rubi Ana Syakinah Safari, Shabina Meisya Adriani Safari, Shabina Meisya Andriani Setiawan, Rahayuniati Setiawan, Rahyuniati Siti Nur’elah Solihat, Asri Soni, Muhamad Sopa Siti Marwah Sugiarto, Hendro Sukma Nugraha Supriadi, Didit Teten Mohamad Sapril Mubarok Teten Mohamad Sapril Mubarok Tiara Nurul Muqsitu Wildan Mukholad Nurfaisal Yolanda Asterina Yudiardi, Dodi Zahara Oetari Zidan Rafsanjani Zein