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All Journal MIX : Jurnal Ilmiah Manajemen STRATEGIC JURNAL PETIK Business Innovation and Entrepreneurship Journal Khazanah Sosial Journal Civics and Social Studies Indonesian Journal of Innovation Studies Golden Ratio of Mapping Idea and Literature Format Indonesian Journal of Community Empowerment
Maulani, Galih Abdul Fatah
Universitas Garut
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Role Of Digitalization In Developing Entrepreneurial Spirit In Generation Z Soni, Mohammad; Solihat, Asri; Adiansyah, Adi; Dahlena, Alni; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.957

Abstract

The application of digital technology can provide space for individuals to develop their entrepreneurial skills, both in educational environments and in the real field. The availability of various digital-based financial applications and platforms makes it easier for them to learn, plan, and make investment decisions. This development is very important in equipping Gen Z to face future economic challenges. The purpose of this study is to analyze the role of digitalization in building an entrepreneurial spirit for generation Z, especially in responding to challenges in the digital era. The research method used is a systematic literature review (SLR) design to document efforts to overcome natural disasters in the context of digitalization of entrepreneurship, by exploring relevant and indexed related literature. Data collection techniques through publish or perish software, then data analysis techniques with vosviewer to analyze novelty data. The results of the analysis identified that the nodes between the roles of digitalization in building an entrepreneurial spirit in generation Z, where there are new opportunities and potential to develop entrepreneurship, especially in a digital context. The digitalization era, if utilized properly in building an entrepreneurial spirit, will also have a good impact. Therefore, digitalization will have an impact on Gen Z's insight in building an entrepreneurial spirit.
The Meaning Of Entrepreneurship Learning For Students In Higher Education Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril; Maulani, Galih Abdul Fatah; Rahmawati, Putri; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.958

Abstract

The absorption of the meaning of entrepreneurship education in students is not yet fully optimal. It is identified that the absorption capacity of jobs generated by MSMEs is very high and makes MSMEs the mainstay of the economy in Indonesia. The purpose of this research is to provide meaning regarding entrepreneurship learning for students in higher education. The research method used is a qualitative descriptive study using observation, interview and documentation study techniques, through data reduction analysis, data presentation, data verification and data conclusions. The results of the study show that students feel more motivated to start their own businesses after taking entrepreneurship education. Entrepreneurship education not only functions as a guideline for entrepreneurship, but also as an important tool in creating solutions to economic problems faced by society. Therefore, entrepreneurship learning provides a good meaning in supporting student performance in the future.
Entrepreneurs' Perceptions of the Role of Social Media in Increasing Business Competitiveness Solihat, Asri; Isnawati, Isnawati; Adiansyah, Adi; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.963

Abstract

The involvement of an active entrepreneurial community in utilizing social media can increase the effectiveness of the creative economy in the region. The purpose of this study is to analyze the use of social media to enable entrepreneurs to reach a wider audience. The research method uses a qualitative approach with a qualitative descriptive study design, sampling techniques in qualitative descriptive research often use purposive sampling. Data analysis techniques are carried out in a qualitative descriptive manner, prioritizing understanding meaning and phenomena rather than just measurement. The results of this study indicate that social media plays a role in increasing business competitiveness in the environment, social media has a complex role in improving the business sector of entrepreneurs. Social media as a tool, but a detailed understanding of how to use and design interactions is also needed to build strong relationships with consumers. Therefore, the wise use of social media can increase business competitiveness for the sustainability and growth of every entrepreneur's business.
Brand Positioning Strategy in Increasing the Competitiveness of Local Products Mubarok, Teten Mohamad Sapril; Setiawan, Rahayuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Isnawati, Isnawati; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.964

Abstract

Opportunities for local products to innovate in how they position themselves in the market, making innovation part of a strong brand identity. Local products are considered superior in terms of natural product content, after-sales service and easy to find/available in the market. The purpose of this study is to identify that product differentiation is also important to build a strong brand image. The systematic reviews and meta-analyses research method is an effective way to go beyond the traditional limitations of literature studies, allowing researchers to gain increased competitiveness of local products. The results of this study identified that brand positioning with the competitiveness of local products has grown quite significantly. By understanding consumer behavior and emerging market trends, companies can adjust their marketing strategies and leverage a combination of conventional and digital marketing channels to increase local brand visibility and competitiveness. Therefore, optimal brand positioning can increase the competitiveness of local products.
The Effect of Product Differentiation and Service Quality Satisfaction on Consumer Satisfaction Isnawati, Isnawati; Adiansyah, Adi; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Solihat, Asri; Soni, Mohammad
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.965

Abstract

The importance of understanding the complex dynamics between product differentiation, service quality, and consumer satisfaction in the ever-evolving digital era. Service quality is associated with purchasing decisions, where consumers are more likely to be satisfied if the company provides services that meet or exceed consumer expectations. The purpose of this study is to identify and analyze consumer satisfaction from product differentiation and the quality of services that have been provided. The research method used is a quantitative descriptive study by analyzing the influence of consumer satisfaction, data collection techniques using observation and questionnaires, data analysis is carried out by testing validity, reliability and multiple linear regression. The results of data analysis show that the coefficients are interpreted that the constant value with a significance of 0.598 and the value of the dependent variable, namely Y, is 0.00. The coefficients in the variable coefficient model, in particular, help reveal the dynamics of the relationship when the influence of the independent variable on the dependent variable varies depending on time or other conditions. Therefore, Service satisfaction from product diversity also provides an optimal impact on people's lives.
The Importance of Innovation in Ensuring Business Sustainability through MSME Product Development Setiawan, Rahyuniati; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Dahlena, Alni; Adiansyah, Adi; ., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.967

Abstract

Business sustainability is a manifestation of business success in its ability to meet consumer needs and keep up with the times by continuing to innovate and develop products. The purpose of this study is to identify how important innovation and product development are for business success. The research method with systematic review and meta-analysis is an effective approach to go beyond the limitations of ordinary literature studies. This approach helps researchers gain a deeper understanding of efforts to increase the chances of a business's sustainability. From the results of the study, it can be seen that innovation and product development are the right strategies to make a business survive in tight competition. With the results of this study, business actors can implement it in ongoing businesses to be able to survive amidst competitors, changing trends, and increasing and diverse consumer needs by continuing to innovate and develop existing products to continue to improve business sustainability.
Implementation of Green Business Strategy in Increasing Competitiveness of Manufacturing Companies Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Soni, Muhamad; Nabila, Syifa Thahira
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.969

Abstract

Business management is becoming crucial for manufacturing companies looking to increase their competitiveness in a market that is increasingly focused on sustainability. Climate change and the negative impact of industrial activities on the environment have pushed companies to adopt more sustainable business practices. The purpose of this study is to analyze environmentally friendly businesses in improving competency in the manufacturing sector. This research method uses qualitative descriptive itself providing a framework that allows researchers to understand and describe the social context and behavior of individuals or groups, data collection techniques with observation, and analysis of documentation studies, data analysis techniques using data reduction, data presentation and data verification through Nvivo 12 software. The results of the data analysis identified that consistency in implementing green marketing practices contributed greatly to positive results in marketing. The implementation of green business strategies in the manufacturing industry not only contributes to environmental sustainability. Therefore, implementing environmentally friendly business management encourages the creation of good competence in the business sector.
The Role of Technology Acceptance Based on the TAM Model in the Use of Technology in Home Embroidery Businesses Heniawati, Heniawati; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.981

Abstract

Advances in technology can be applied or utilized to streamline the production process, making it easier for embroidery manufacturers to make a product. One theory about the use of technology that is very influential is the Technology Acceptance Model (TAM). This study aims to identify the role of technology adoption using Technology Acceptance Model (TAM) analysis in the home embroidery industry in Tarunajaya Village, Sukaraja Tasikmalaya District. This type of research is a quantitative approach research with positivistic method and associative descriptive approach. The sample in this study is border entrepreneurs, totaling 168 people, obtained by incidental sampling technique. Data were collected using a questionnaire and then analyzed using product moment correlation. The results of the study found that the Perceived usefulness factor had on the actual system use with a value of 0.000. Perceived case of use on the actual system use with ap value of 0.000. Attitude toward Behavior on actual system use with ap value of 0.000. Intention to use on the actual system use with ap value of 0.000. The conclusion of this research is that the variables that affect the actual system use include Perceived usefulness, Perceived case of use, Attitude toward Behavior, Intention to use.
Analyzing Students' Entrepreneurial Intentions: The Influence of Entrepreneurial Motivation and Adversity Quotient Rahmawati, Rahmawati; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.982

Abstract

This study discusses how much influence entrepreneurial motivation has on entrepreneurial intention through the adversity quotient. The population of this study were students of the Faculty of Entrepreneurship, Garut University. This type of research is quantitative research with a descriptive approach. The sample used in this study was 165 students, using purposive sampling technique and using the supporting tool Smart PLS version 3.2.9 by distributing questionnaires which were then collected by google form link. The purpose of this study is to examine the effect of entrepreneurial motivation on entrepreneurial intention through the adversity quotient. This research is intended to find out the mediating variables that are able to influence entrepreneurial intention in addition to the research that has been done before. The analysis used in this study is the outer model test, inner model test and hypothesis testing conducted using direct effect, indirect effect and total effect. The results of this study state that entrepreneurial motivation has an influence of 42.6%. The adversity quotient variable has an influence of 45.2% on entrepreneurial intention, and the entrepreneurial motivation variable has an influence of 48.4% on adversity quotient. These three variables show that a variable is able to influence each other with a sufficient or moderate value. aims to examine the effect of entrepreneurial motivation on entrepreneurial intention through adversity quotient.
The Role of Creativity in Moderating the Effect of Entrepreneurial Experience on Product Innovation: A Study on Startups in Indonesia Putri, Shalsa Dita Yana; Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.986

Abstract

The study discussed how the experience of entrepreneurs affected product innovation in Indonesian startup entrepreneurs through creative variables. The entrepreneurial experience plays a crucial role in an undertaking's starting capability or an occupational goal of this study is to test and anal yze the impact an entrepreneurial experience might have on product innovation capabilities in Indonesian startup entrepreneurs moderating creativity variables. Sampling techniques are using random sampling techniques with the responders of 30 people, Indonesia's starting up business. The analysis tool used what is smart PLS v. 3.2.7 by shem's method of analysis. Results in this study suggest that the experience of entrepreneurship does not significantly affect product innovation, the experience of entrepreneurship influences significantly to creativity, creativity influences significantly to product innovation, and the experience of entrepreneurship impacts to the ability of product innovation through creativity variables. Then it may be concluded that entrepreneurial experience affects the ability of product innovation through creative variables.
Co-Authors Abdul Aziz Pardon Adiansyah, Adi Afrizaldi Hendarsyah Agus Supriyatna Ai Didah Amalia Arum Mutmainah Asep Nurjamin Athoillah, Fikri Aziz Dahlena, Alni Deni Darmawan Dian Rahadian, Dian Dinanti, Elpita Dita Nurhasni Eldi Mulyana, Eldi Ernawati Tresnayuansah Erwin Yulianto Fanji Guntur Fauziah, Nida Fauziah, wulan Fikri Gumelar Firdaus, Radit Firdaus, Usep Halvi Aulia Hamdani, Nizar Alam Helni, Helni Heniawati, Heniawati Herlianti, Anggun Oktavia Herni Nur Rohmah Hunafa, Reza Intan Permana Isani, Aura Isnawati . Isnawati Isnawati Jamilah Jamilah Jayadi, Moch Zulfan Khalifah, Risti Nur Lindayani, Lindayani Melisa Amelia Putri mubarok, teten mohamad sapril Mubarok, Teten Muhamad Sapril Muhamad Fathur Fawaz Muhammad Akmal Musyaffa Muhammad Husna Nugraha Mutia, Acep Sandi Nabila, Syifa Thahira Nida Fauziah Nugraha, Sukma Nugraha, Yopi Nuryadi, Adi Permana, Intan Puja Alasmana Puspita, Dinda Sri Putri Rahmawati Putri, Shalsa Dita Yana Rahmasari, Dewi Rahmawati, Rahmawati Rahmmawati, Putri Ramdani, Muhammad Fathullah Ramdani, Rifan Rahmat Resi Sri Wulandari Rina Septiani, Rina Rio Muladi Ryhman Aji Pangistu Safari, Shabina Meisya Adriani Safari, Shabina Meisya Andriani Setiawan, Rahayuniati Setiawan, Rahyuniati Siti Nur’elah Solihat, Asri Soni, Mohammad Soni, Muhamad Sugiarto, Hendro Sukma Nugraha Supriadi, Didit Teten Mohamad Sapril Mubarok Teten Mohamad Sapril Mubarok Tiara Nurul Muqsitu Wildan Mukholad Nurfaisal Yolanda Asterina Yudiardi, Dodi Zahara Oetari