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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer An-Nisbah: Jurnal Ekonomi Syariah AdBispreneur Perisai : Islamic Banking and Finance Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Istiqro' Sketsa Bisnis TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian JKIE (Journal Knowledge Industrial Engineering) MALIA Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal al-Murabbi Iqtishoduna: Jurnal Ekonomi Islam Jurnal Inovasi Ilmu Sosial dan Politik Sukma: Jurnal Pendidikan Darmabakti Cendekia: Journal of Community Service and Engagements Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Amalee: Indonesian Journal of Community Research & Engagement Rayah Al Islam : Jurnal Ilmu Islam Jurnal Abdi Insani Buletin KKN Pendidikan Jurnal Sains Komputer dan Teknologi Informasi JEKPEND Jurnal Ekonomi dan Pendidikan Soeropati: Journal of Community Service Al-Iqtishod : Jurnal Ekonomi Syariah Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Jurnal Riset Ekonomi Syariah JURNAL AGROINDUSTRI HALAL Journal of International Conference Proceedings Jurnal Ekonomi Syariah dan Hukum Islam Jurnal Perbankan Syariah Darussalam (JPSDa) Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Ibrahimy An-Nawazil An-Nisbah: Jurnal Ekonomi Syariah IEB: Journal of Islamic Economics and Business Science: Indonesian Journal of Science Journal of Ekonomics, Finance, and Management Studies Sukma: Jurnal Pendidikan Journal of Islamic Economics Studies and Practices (JIESP). Jurnal Ilmu Pendidikan dan Studi Keislaman ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Muhammad Nizar
Universitas Yudharta Pasuruan
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Journal : Sketsa Bisnis

 1 
Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung Antin Rakhmawati; Muhammad Nizar; Kholid Murtadlo

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.377 KB) | DOI: 10.35891/jsb.v6i1.1584

Abstract

English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin and Campbell (1987) with accidental techniques sampling is accidental sampling and qualifies as respondents who meet with researchers. To collect data using a questionnaire and observation. The population in this study are consumers in 3 outdoor shades cafes in Malang. The sample used was 100 people. The analytical method used is variance based SEM using statistical tools Smartpls3.0. Electronic Word of Mouth and viral marketing have a significant effect on visiting interest and visitation decisions as well as visiting interest variables have a significant effect on visiting decisions. Keywords: Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions Indonesia Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh langsung dari variabel e-WOM dan viral marketing terhadap minat berkunjung dan keputusan berkunjung pada konsumen kafe bernuansa outdoor di Kota Malang tahun 2019. penentuan jumlah sampel menggunakan rumus (Machin and Campbell, 1987) dengan teknik accidental sampling yaitu pengambilan sampel secara kebetulan dan memenuhi syarat sebagai responden yang bertemu dengan peneliti. Untuk mengumpulkan data menggunakan kuesioner dan observasi. Populasi dalam penelitian ini adalah Konsumen pada 3 kafe nuansa outdoor di Kota Malang. Sampel yang digunakan adalah 100 orang. Metode analisis yang digunakan adalah variance based SEM dengan menggunakan aalat analisis statistik Smartpls3,0. Electronic Word Of Mouth dan viral marketing berpengaruh signifikan terhadap minat berkunjung dan keputusan berkunjung serta variabel minat berkunjung berpengaruh signifikan terhadap keputusan berkunjung.
Co-Authors Abdillah Mundir Abida, Syafaatul Agustin, Diana Aini, Anifatul Alviyaning Tiyas, Siti Alwiatul Wardah Amelia, Nurul Rokhis Andriani Kusumawati Antin Rakhmawati Any Urwatul Wusko Aslikhah, Aslikhah Azilah, Fatimah Nur Bahjatis Sania Cemy Nur Fitria Chabibi, Muhammad Dewi Rosyiqoh Athiroh Duryatun Nafi’ah E Ernawati, E Elvitriana Farida, Alimatul Febrianti, Dita Hapsari Titi Palupi Harianto Harianto Hotima, Husnul Ifdholul Maghfur Iltiham, Muhammad Fahmul Inayah, Husnul Indrianawati Usman Izarul Machdar, Izarul Ja’far Shodiq Jusak Jusak Kamilah, Miratul Khoirul Huda Kholid Murtadlo Kumaini, Ruston Kurniati, Nining Kusdi Rahardjo Lailanuh Lailanuh Lumhatus Shofi Sa'adah M. Jamhuri M. Jamhuri M. Jamhuri M. Mukhid Mashuri Mahidin Mahidin Makmur, Teuku Maulinda, Silvi Muhammad Aris 'Alwan Muhammad Faisal Muhammad Nasir Muhammad Nasrudin fh Muhsinin Syu'aibi NOER LAILI Nugroho, Bayu Prataman Nur Febieni, Wahyu Okti Sri Purwanti Qotrun Nahda, Silfi Rahmah, Nola Rakhmawati, Nora Renita Firnanda Putri Ridho Hafiz Maulana Ririn Tri Ratnasari Riyanto Rosmiati Rosmiati Rudini Rudini, Rudini Sam'ani Sam'ani Sintawati, Dewi Sri Rejeki Suhendrayatna Sukamto Sukamto . Sulhan, M. Sulistyowati Sulistyowati Susi Hendartie Syafriani Syafriani, Syafriani Syu’aibi, Moch. Muhsinin Viena, Vera Windari, Windari Wisma Soedarmadji Yosefine Triwidyastuti Yudha Prakasa