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All Journal Jurnal Mirai Management YUME : Journal of Management Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL ILMIAH ADVOKASI International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) U-NET Jurnal Teknik Informatika Journal of Social Responsibility Projects by Higher Education Forum Jurnal Minfo Polgan (JMP) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Riwayat: Educational Journal of History and Humanities JSE: Jurnal Sharia Economica Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA) Journal of Innovative and Creativity
Hasibuan, Muhammad Irwansyah
Fakultas Ekonomi Dan Bisnis Universitas Labuhanbatu, Sumatera Utara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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PENGARUH FOTO PRODUK, ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING PADA MINAT BELI KONSUMEN DI FASHION OUTLET RANTAUPRAPAT Dela Septia Rambe; Muhammad Irwansyah Hasibuan; Mhd. Amin
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12758

Abstract

This study aims to analyze the effect of product photos, online customer reviews, and online customer ratings on consumer purchase intention at fashion outlets in Rantauprapat. This research uses a quantitative approach with a survey method by distributing questionnaires to 150 respondents who are fashion outlet consumers. The data analysis technique used is multiple linear regression analysis with the help of SPSS software. Before conducting the analysis, the data were tested using validity, reliability, and classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The results showed that all statement items were valid and reliable. The classical assumption tests also indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity. The results of the t-test showed that product photos have a positive and significant effect on purchase intention with a regression coefficient of 0.382 and a significance value of 0.000. Online customer reviews also have a positive and significant effect on purchase intention with a regression coefficient of 0.418 and a significance value of 0.000. In addition, online customer ratings have a positive and significant effect on purchase intention with a regression coefficient of 0.447 and a significance value of 0.000. The F-test results indicate that product photos, online customer reviews, and online customer ratings simultaneously have a significant effect on purchase intention with an F value of 46.785 and a significance value of 0.000. The coefficient of determination (R Square) of 0.707 indicates that 70.7% of the variation in purchase intention can be explained by these independent variables, while the remaining is influenced by other variables outside this study. Thus, it can be concluded that product photos, customer reviews, and product ratings are important factors in increasing consumer purchase intention.
PENGARUH CUSTOMER EXPERIENCE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PADA MARKETPLACE LOKAL DI LABUHA NBATU Arya Syahputra; Muhammad Irwansyah Hasibuan
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12760

Abstract

This study aims to analyze the effect of customer experience and consumer trust on purchase intention in local marketplaces in Labuhanbatu. This research uses a quantitative approach with a survey method by distributing questionnaires to 150 respondents who are users of local marketplaces. The data analysis technique used is multiple linear regression analysis with the help of SPSS software. Before conducting the analysis, the data were tested using validity, reliability, and classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The results showed that all statement items were valid and reliable. The classical assumption tests also indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity problems. The results of the t-test showed that customer experience has a positive and significant effect on purchase intention with a regression coefficient of 0.498 and a significance value of 0.000. In addition, consumer trust also has a positive and significant effect on purchase intention with a regression coefficient of 0.421 and a significance value of 0.000. The F-test results indicate that customer experience and consumer trust simultaneously have a significant effect on purchase intention with an F value of 51.872 and a significance value of 0.000. The coefficient of determination (R Square) of 0.692 indicates that 69.2% of the variation in purchase intention can be explained by these independent variables, while the remaining is influenced by other variables outside this study. Thus, it can be concluded that improving customer experience and consumer trust are important factors in increasing purchase intention in local marketplaces.
Pendampingan Akselerasi Legalitas Usaha (NIB) dan Sertifikasi Halal Bagi Pelaku UMKM di Desa Bandar Kumbul Guna Peningkatan Akses Permodalan dan Perlindungan Usaha : Pengabdian Rosna Sahara Lubis; Muhammad Irwansyah Hasibuan; Mulkan Ritonga
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5829

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berperan penting dalam perekonomian nasional, namun masih menghadapi rendahnya legalitas usaha dan keterbatasan akses permodalan formal. Permasalahan ini juga dialami UMKM di Desa Bandar Kumbul yang sebagian besar belum memiliki Nomor Induk Berusaha (NIB) dan Sertifikasi Halal sehingga akses pembiayaan dan perlindungan hukum belum optimal. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pemahaman dan kemampuan pelaku UMKM dalam pengurusan NIB melalui sistem Online Single Submission Risk Based Approach (OSS-RBA) serta pengajuan Sertifikasi Halal melalui pendampingan langsung. Metode yang digunakan adalah pendekatan aksi partisipatif dengan melibatkan 30 UMKM melalui observasi, sosialisasi, pendampingan teknis, dan evaluasi selama Agustus–Desember 2025. Hasil menunjukkan 4 UMKM (13,3%) memperoleh NIB dan 2 UMKM (6,7%) memproleh Sertifikasi Halal, disertai peningkatan kesiapan administratif, literasi digital, serta keberanian mengakses mencakup seperti Kredit Usaha Rakyat. Pendampingan legalitas efektif mendorong formalitas, daya saing, dan keinginan usaha.
Pengaruh Serviescape, Harga, Word of Mouth Dan Citra Merek Terhadap Kepuasan Konsumen Pada Toko National Elektronik Rantauprapat Ade Ayu Yulia; Siti Lam’ah Nasution; Muhammad Irwansyah Hasibuan
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4558

Abstract

This study aims to determine and analyze the influence of servicescape, price, word of mouth, and brand image on consumer satisfaction at the Rantauprapat National Electronics Store. The type of research is quantitative. Consumers at the Rantauprapat National Electronics Store are the population to be studied in this study, namely 214 respondents based on customer data in February 2025. In this study, the sampling technique uses the Slovin formula with the probability sampling method. So, the number of samples needed is 139 respondents. This study uses observation, documentation, and Likert scale questionnaires as data collection methods. This study uses classical assumption tests such as multicollinearity, heteroscedasticity, and data normality tests. The coefficient of determination test, partial (t), and simultaneous (F) tests are used to test multiple linear regression analysis. The results of this study explain that partially and simultaneously servicescape, price, word of mouth, and brand image have an effect on consumer satisfaction at the Rantauprapat National Electronics Store.
Pengaruh Kompensasi, Kompetensi, Pengembangan Karir Dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Bank Mandiri Cabang Rantauprapat Ahmad Yani Sherly Dwi Pratama; Muhammad Irwansyah Hasibuan; Anggie Yolanda Ritonga
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4559

Abstract

This study aims to determine and analyze the influence of competence, career development and work motivation on employee performance at PT Bank Mandiri Rantauprapat Ahmad Yani Branch. This kind of quantitative study is being conducted at PT Bank Mandiri Rantauprapat Ahmad Yani Branch. Employees of PT Bank Mandiri Rantauprapat Ahmad Yani Branch are the research population, which is 42 people. The sample size in this study uses the saturated sample technique, so that the entire population can be used as a sample, which is 42 employees of PT Bank Mandiri Rantauprapat Ahmad Yani Branch. This study uses observation, documentation, and Likert scale questionnaires as data collection methods. This study uses classical assumption tests such as multicollinearity, heteroscedasticity, and data normality tests. The coefficient of determination test, partial test (t), and simultaneous analysis (F) are used to test multiple linear regression. The results of this study state that compensation partially has a significant and positive effect on employee performance. Competence partially has a significant and positive effect on employee performance. Career Development partially has a significant and positive effect on employee performance. Work motivation partially has a significant and positive effect on employee performance. Compensation, competence, career development and work motivation simultaneously influence the performance of employees of PT Bank Mandiri Rantauprapat Ahmad Yani Branch.
Co-Authors Abdillah Menri Munthe Ade Ayu Yulia Ade Parlaungan Nasution, Ade Parlaungan Afgandhi, Maulana Afrida, Nur Alwi Singgih Amanda Dwi Putri Amin, Mhd Amin, Mhd. Anggie Yolanda Ritonga Anike Putri, Anike Arya Syahputra Ayla Siregar Basyarul Ulya Budiman, Syahrul Bunayya, Haris Dela Septia Rambe Edwin Agung Wibowo Elida Florentina Sinaga Simanjorang Elvina Elvina Erlia Utami Panjaitan Fitri Panca Novita Sari Gulo, Nur’Ainun Hansyah, Praida Harahap, Junaidi Mustapa Harahap, Mariani Harahap, Novita Sari Hayanuddin Syafri Ibnu Rasyid Munthe Irba’ Muhlas Sambodo Junaidi Mustapa Harahap Kartika Harahap Khairul Anwar Lubis, Junita M Fauzi Romadhon Marpaung Marantina.P, Megawana Mhd Amin mhd amin Mhd. Amin Mhd. Amin Monica, Khansa Nova Jayanti Harahap NST, Ridho Ramdani Nurhalizah*, Siti Praida Hansyah Putri Widia Astuti Raden Sri Ayu Ramadhana Rafika, Mulya Rina Asriani Levianti Ritonga, Mulkan Rizki Kurniawan Rangkuti Ronal Watrianthos Rosna Sahara Lubis Safri, Hayanuddin Salsabila Pramudistya Elvisyahfri Shabrina Rasyid Munthe Shabrina Rasyid Munthe Sherly Dwi Pratama Simanjorang, Elida Florentina Sinaga Siregar, Marlina Siti Lam’ah Nasution Suryadi, Sudi Syafaruddin Siagian Syahrul Budiman Syaiful Zuhri Harahap Wahyu Azhar Ritonga Yanto Zelibu Yuli Rosmawati Rambe