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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS JURNAL VISIONIDA IKRA-ITH EKONOMIKA YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen Gema Kampus IISIP YAPIS Biak Jurnal E-Bis: Ekonomi Bisnis Journal of Management - Small and Medium Enterprises (SME's) Indonesian Journal of Social Research (IJSR) CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Pengabdian Masyarakat (ABDIRA) JURNAL ILMIAH GLOBAL EDUCATION MANAJEMEN JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Ekonomi, Bisnis dan Manajemen SENTRI: Jurnal Riset Ilmiah Gemilang: Jurnal Manajemen dan Akuntansi Asian Journal of Applied Business and Management (AJABM) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora West Science Interdisciplinary Studies International Journal of Management Research and Economics Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset West Science Interdisciplinary Studies
Sudarijati
Universitas Djuanda Bogor
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : MANAJEMEN

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Pelaksanaan Promosi pada UMKM Es Teler Monster Kamelia Agnesta; Sudarijati Sudarijati
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/f2webh35

Abstract

Competition in the culinary sector has encouraged micro, small, and medium enterprises (MSMEs) to implement effective promotional strategies to increase brand awareness and sales. However, in practice, many MSMEs still do not manage their promotional activities optimally. This study aims to analyze the effectiveness of promotional activities of Es Teler Monster MSME in Megamendung District, Bogor Regency, in terms of promotional messages, media, and timing. This study employed a descriptive approach with data collected through observation, interviews, and surveys of 15 consumers. The results show that Es Teler Monster MSME has implemented various promotional activities, including advertising, sales promotion, personal selling, public relations, and direct marketing. However, these activities have not been carried out consistently and optimally, particularly in terms of media selection and promotional timing. The survey results indicate that 56% of respondents consider the promotions to be fairly effective, while 44% perceive them as ineffective. These findings highlight the need to improve consistency in promotional timing and optimize the use of promotional media to enhance attractiveness, reach, brand awareness, and sales. This study provides recommendations for MSME actors to develop structured promotional schedules and to utilize digital media more actively and creatively in order to enhance promotional effectiveness.
Co-Authors Abdul Rahman Nulhakim Abdullah, Jaris Shofia Abian Nurdiansyah, Muhammad Airahmawati Airahmawati Airahmawati, Airahmawati Akhsan, Muhammad Alam, Saepul Amalia Putri, Ayu Andika, Adi Andrih, Andrih Anita Septiana Anwar, Muhamad Hasbi Rizal Apendi Arsyad Ashari, IM Aziz, Ayi Jamaludin Didi Didi, Didi Dony Ferry Anggoro Dwi Gemina Endang Silaningsih Erni Yuningsih Fairuz, Rozaan Faujiah, Siti Nabila Fauziah, Siti Rosmalia Hamdani, Saepul Rohman Hanipah, Imanda Hapidz Padilla Helmi Haris Hidayah, Asshafa Dwia Nurul Hikmah, Alicya Nurul IM Ashari Indra Cahya Kusuma Ismartaya Ismartaya Ismartaya Ismartaya, Ismartaya Kamelia Agnesta Kartini, Tini Kusnita, Kusnita Kusuma, Siti Latipah, Ipat Maspupah, Siti Maulana, Lucky Hikmat Muhamad Andri Yani Muhammad Faza Aditya Ningsih, Desi Fitria Nisa Rahmawati, Nisa Nisa, Karimatun Nurani, Arinta Nurfaozi, Muhamad Nurjanah, Dewi Astri Nurpratomo, Ari Ogda, Yunisa Palahudin Palahudin Palahudin, Palahudin Pradana, Muhammad Ridwan Pradipta, Yoga Pramestidewi , Chandra Ayu Priyambada, Bagus Bima Purnomo, Teguh Dwi Puspita, Gita Putri, Adistiasari Kencana Putri, Nur Adinda Dwi Rachmat Gunawan Rahmawati, Gita Rismaya Rizkon, Muhamad Agus Rohmansyah, Tria Safina, Dinda Apriani Samsuri Samsuri Sari, Vanny Wulan Siti Khanifah, Siti solihat, siti Sri Diana Salma Nurul Aini Sri Harini Sri Harini Sri Harini Subhani, Alisya Syifa Fauziah Tini Kartini Titiek Tjahja Andari Wijaya, Nani Yulianingsih, Yulianingsih Yusuf Akbar Zakiyah, Kiki Zakiyah, Siti Nazla