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All Journal Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) KAREBA : Jurnal Ilmu Komunikasi QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Agribisnis Terpadu Minda Baharu Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Ilmu Komunikasi Indonesian Research Journal on Education INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) ADIBA (JOURNAL OF EDUCATION) International Journal of Social and Education (INJOSEDU) Jurnal Komunikasi
Sulistiani, Indah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA ON INTERACTION PATTERNS AMONG TEENAGERS Indah Sulistiani; Sulaiman; Magdalena Depriyani; Al-Amin
INJOSEDU: International Journal of Social and Education Vol. 2 No. 2 (2025): FEBRUARY
Publisher : Adisam Publisher

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Abstract

Social media has revolutionized interaction patterns among teenagers, providing them with new opportunities to communicate and share experiences like never before. However, an important issue that arises is how intensive use of social media affects mental health and the development of social skills. The tendency to spend excessive time online can reduce opportunities for in-person interactions that are important for social and cognitive learning. The lack of face-to-face contact can hinder adolescents in developing empathy and non-verbal communication skills. Furthermore, constant social comparison and the search for online validation can trigger psychological distress, including self-esteem issues and anxiety. The research method in this study uses literature research method. The results show that social media provides ample opportunities for adolescents to connect socially, explore identity, and participate in online communities. However, adolescents' use of social media also poses significant challenges. In particular, findings suggest a correlation between intensive social media use and an increased risk of mental health problems such as depression and anxiety, as well as a reduction in face-to-face interactions that may affect the development of healthy social and emotional skills.
DIGITAL LITERACY STUDY: KNOWLEDGE AND COMMUNICATION SKILLS AMONG TEENAGERS Syarifuddin Syarifuddin; Mohammad Ahmad Bani Amer; Indah Sulistiani
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Digital literacy encompasses the ability to access, understand and use digital information effectively, which is becoming increasingly important in an era of rapidly evolving technology. This study uses the literature method. The results showed that most teenagers have good access to digital devices such as smartphones and computers. However, there are variations in their level of digital knowledge and skills, especially when it comes to using technology for productive purposes. Formal education that supports digital literacy proved to be important, along with the significant role of support from family and peers in directing the wise use of technology. Thus, improving digital literacy and communication skills among adolescents requires synergy between adequate technological infrastructure, relevant education, and support from the social environment. Thus, adolescents can be better prepared to face challenges in the digital era and utilise technology optimally and responsibly.
APPLICATION OF COMMUNICATION THEORY IN PUBLIC HEALTH CAMPAIGNS Syarifuddin Syarifuddin; Indah Sulistiani; Laode Aharuddin Kapege; Al-Amin
INJOSEDU: International Journal of Social and Education Vol. 2 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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This literature review aims to analyze the effectiveness of communication theories in improving public health campaign outcomes. By studying various sources and related literature, the review identifies how the use of communication theories, such as Meaningful Action Theory, Diffusion of Innovations Theory, and Behavior Change Theory, can provide valuable insights in planning and implementing effective communication strategies in a public health context. From this analysis, the study also considered the influence of technology and media in facilitating the dissemination of health messages, as well as how target audiences receive and process these messages. The results show that the strategic application of communication theory has significant potential in improving the effectiveness of public health campaigns. Key findings highlighted the importance of tailored approaches to specific audiences to increase resonance and relevance of messages, the importance of integrating multimedia communication strategies to extend reach and impact, and the need to understand the dynamics and preferences of target audiences. By strategically applying communication theory in the design and implementation of health campaigns, organizations and practitioners can achieve increased awareness, attitude change, and adoption of desired health behaviors among the broader public. The implications of these findings underscore the importance of a theory-based communication approach in enhancing the effectiveness of public health interventions.
DYNAMICS OF INTERPERSONAL COMMUNICATION IN IMPROVING TEAMWORK EFFICIENCY Indah Sulistiani; Syarifuddin; Selly Sipakoly
Jurnal Komunikasi Vol. 1 No. 10 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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In an organizational environment, if there is increased interpersonal communication, it will have a positive impact on the level of commitment to the organization. By involving an effective communication process, all tasks within an organization can be carried out well. A collection of people working together to accomplish a task or reach a common goal is known as a team. In teamwork, each member brings unique expertise, experience, and skills that contribute to achieving the team's goals. Communication, cooperation, coordination, and mutual support among team members are important aspects of an effective work team. Through cooperation and synergy, work teams can increase efficiency, productivity and quality of work. This article's methodology makes use of literature study, which is a technique for gathering data that entails comprehending and examining theories from a variety of research-related books. The ideas of interpersonal communication, cooperation, and effectiveness in collaboration are covered in this study, as well as the connection between the two
SOCIAL MEDIA’S INFLUENCE ON PUBLIC OPINION: A MASS COMMUNICATION ANALYSIS St. Rahmah; Syarifuddin; Indah Sulistiani
Jurnal Komunikasi Vol. 1 No. 10 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Because social media has a number of qualities that make it useful in influencing public opinion, it has a big impact on public opinion. Social media itself provides a powerful platform for sharing ideas and information, of course the impact on public opinion has very significant positive and negative sides. Therefore, it is important for social media users to be wise in using social media. The presence of modern communication media as a result of the increasing development of information and communication technology tends to blur the boundaries between interpersonal communication or traditional interpersonal communication and mass communication. The method used in this article is to use a literature study which contains theories related to the problem being studied. The impact of social media on public opinion, as well as the variables that affect its function and its problems and effects, are all covered in this study
THE ROLE OF INFORMATION TECHNOLOGY IN THE EVOLUTION OF ORGANIZATIONAL COMMUNICATION PRACTICES Syarifuddin; Indah Sulistiani; Suroso
Jurnal Komunikasi Vol. 1 No. 10 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Organizational communication is a very complicated and complex process of sending and receiving information within an organization. An organization that has an effective communication process will naturally advance and grow, and its members or individuals will actively contribute to the establishment and growth of an organization that is already functioning well in a number of areas, including organizational communication. The role of information technology is needed in the organizational world as a tool in an effort to win the competition that inevitably occurs in the organizational world. The role of information technology in organizations enables every process carried out to be easier and faster. This article's methodology is library research that reveals theories about the issue under study. The definition and concept of organizational communication, the evolution of communication and information technology, the incorporation of technology into organizational communication, and the influence of technology on organizational communication practices are all covered in this study
MARKETING COMMUNICATION STRATEGIES IN FACING DIGITAL BUSINESS COMPETITION Syarifuddin; Nyi Dewi Puspitasari; Indah Sulistiani
Jurnal Komunikasi Vol. 1 No. 11 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The business sector in this digital era is experiencing very fundamental changes in business processes as a result of the emergence of information technology. The digital era presents a variety of new challenges and unlimited opportunities for business people. Business competition in the digital era is increasingly fierce, but at the same time, digitalization opens the door for new players to enter the market easily. Marketing does not only talk about products, product prices, distribution, but also talks about how to communicate these products to the public so that they are known, bought, and then become loyal. By using marketing communication strategies, consumers can be persuaded to form brand choices, change perceptions, encourage buyers, become a means of reminding the existence of the product, where to get the product, and also to be able to maintain this segment to be loyal to the company's products. Conventional marketing strategies are carried out to convince consumers to buy the products or services offered, as well as digital marketing strategies, which have the aim of convincing consumers to buy the products or services offered and increase brand awareness of the products or services offered by using various supporting tools. and internet media
DIGITAL MARKETING TRANSFORMATION IN THE AI-FIRST ERA: A LITERATURE REVIEW ON INTERACTIVE VIDEO, SOCIAL COMMERCE, AND MULTI-SURFACE SEARCH OPTIMIZATION FOR INDONESIAN SMES Indah Sulistiani; Syarifuddin; Al-Amin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 10 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20361789

Abstract

This study aims to examine digital marketing transformation in the AI-first era through a literature review focusing on interactive video, social commerce, and multi-surface search optimization for Indonesian small and medium-sized enterprises (SMEs). The rapid development of artificial intelligence, short-form video platforms, social commerce ecosystems, and AI-assisted search has changed how SMEs build visibility, engage consumers, and compete in digital markets. This study employs a qualitative library research method to analyze recent scholarly literature on AI-driven marketing, SME digital transformation, interactive video marketing, social commerce, search optimization, and digital competitiveness. The findings indicate that interactive video strengthens consumer engagement through visual storytelling, product demonstration, emotional connection, and real-time interaction. Social commerce enables SMEs to integrate promotion, communication, trust-building, and transaction within social media-based ecosystems. Meanwhile, multi-surface search optimization improves SME discoverability across search engines, marketplaces, social media, video platforms, map services, review platforms, and AI-generated search results. The study also shows that AI supports marketing efficiency through customer segmentation, content personalization, chatbot services, campaign automation, and data-driven decision-making. However, Indonesian SMEs still face challenges, including limited digital literacy, weak analytical capabilities, platform dependency, resource constraints, and inconsistent cross-platform branding. This review contributes to the literature by integrating interactive video, social commerce, and multi-surface search optimization into a conceptual framework for AI-first digital marketing to enhance SME competitiveness. The study recommends that Indonesian SMEs develop AI-enabled marketing capabilities, interactive content strategies, social commerce management, and multi-platform search visibility to strengthen sustainable and global competitiveness.
THE ROLE OF SOCIAL MEDIA IN PUBLIC DECISION-MAKING PROCESSES AND COMMUNITY PARTICIPATION Syarifuddin; Indah Sulistiani; Bikah Kusti Noviani; Al-Amin; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 1 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Social media plays an important role in increasing public participation. Platforms such as Twitter, Facebook and Instagram enable the rapid and widespread dissemination of information among the public, so that people become more informed about important issues. In addition, social media provides a space for people to express their opinions and interact directly with policymakers, creating a more inclusive and democratic form of participation. Through social media, individuals are able to engage in public discussions, contribute to social movements, and influence societal decision-making processes. However, the positive impact of social media on public participation must also be managed wisely due to significant challenges. The spread of inaccurate news and misinformation through social media can cause confusion and conflict in society. Algorithms that favor controversial or extreme content also have the potential to exacerbate political polarization and divide communities. To face these challenges, good digital literacy is needed so that people can be more critical in evaluating the information they receive and share. In addition, collaboration between the government, social media platform administrators and the public is needed to ensure that social media can be utilized positively and constructively to increase public participation. With the right approach, social media has the potential to be an effective tool to create a more inclusive, transparent and responsive public decision-making process.
Integrasi Kearifan Lokal melalui Strategi Komuniasi Pengembangan Pariwisata di Perbatasan RI-PNG Samdar Rery; Muhammad Nur Jaya; Indah Sulistiani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5534

Abstract

The tourism industry is one of the sources of regional foreign exchange that is enough to increase the region's original income, the RI-PNG border area in Jayapura City has many tourism locations, but tourism development is not a serious concern for the tourism office and the management of tourist attractions. Tourism development is still minimal and has not been integrated with local wisdom that can improve the community's economy. The purpose of this study is to describe the development of tourism through the integration of local wisdom with a communication approach in improving the community's economy, analyzing the process of integrating local wisdom in tourism development through local wisdom products. This research method uses a qualitative approach with Miles and Huberman model data analysis techniques, namely data collection, reduction, display, and conclusion drawing/verifying. The results of this study show that (1) communication of local wisdom development has not been done well in tourism development, especially participatory communication in increasing the empowerment of local communities through local wisdom products. (2) The use of communication media to encourage the progress of tourism has not been maximally carried out in promoting local wisdom resources.
Co-Authors A.A. Ketut Agung Cahyawan W Adawiyah, Sa'diyah El Al-Amin Al-Amin Al-Amin Astriana Baiti Sinaga Basita Ginting Sugihen Bikah Kusti Noviani Caroline Caroline Cecep Effendi Cut Ita Erliana Dahlan Abdullah Fachry Abda El Rahman Fuaddin, Muhammad Hadenan Towpek Irawati Irawati Jaya, Muhammad Nur Laode Aharuddin Kapege Loso Judijanto M, Miswan Magdalena Depriyani Mohammad Ahmad Bani Amer Mohd Syahrin Muh. Dzihab Aminudin S Muhammad Yazidus Syukri Muhammad Yazidus Syukri Ninuk Purnaningsih Nurdin I. Muhammad Nyi Dewi Puspitasari Olivian Rumangkit Rafi’i Rahma Helal Al_ Jbour Rani Noeraeni Rebecca Evelyn Laiya Rery, Samdar Silvia Ekasari Sipakoly, Selly Sitti Nur Alam Sitti Nur Alam Soni Suardi St Rahmah Sudrajat, Didi Sugihen, Basita Ginting Sugihen, Basita Ginting Sulaiman Sumardjo Suroso Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Umul Khasanah Zulrijal Bushido Gani