Article Per Year (5 Year)
p-Index From 2021 - 2026
10.787
P-Index
This Author published in this journals
All Journal SENTRALISASI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmiah Ekonomi Global Masa Kini Bilancia : Jurnal Ilmiah Akuntansi Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Jurnal Penelitian Manajemen Terapan (Penataran) CAHAYA AKTIVA Jurnal Abdimas Akademika JOMPA ABDI: Jurnal Pengabdian Masyarakat KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Jurnal Simki Economic
Zulistiani, Zulistiani
Universitas Nusantara PGRI Kediri
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 82 Documents
Search

 1   2   3   4   5 
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan Pada CV. Berkat Langgeng Abadi Kediri Romawi, Juleo Prabowo Adnan; Zulistiani; Raharjo, Itot Bian
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/4vdjb149

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, motivasi kerja, dan beban kerja terhadap kinerja karyawan pada CV. Berkat Langgeng Abadi Kediri. Latar belakang penelitian ini dilandasi oleh pentingnya sumber daya manusia sebagai aset utama perusahaan, serta adanya permasalahan internal seperti gaya kepemimpinan otoriter, beban kerja tidak proporsional, dan kurangnya motivasi kerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 40 responden yang merupakan seluruh karyawan perusahaan. Teknik analisis yang digunakan adalah regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial gaya kepemimpinan, motivasi kerja, dan beban kerja berpengaruh signifikan terhadap kinerja karyawan. Secara simultan, ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap kinerja. Temuan ini menunjukkan pentingnya peran kepemimpinan yang efektif, sistem kerja yang seimbang, serta dorongan motivasional dalam meningkatkan produktivitas dan kinerja karyawan. Penelitian ini memberikan kontribusi praktis bagi manajemen perusahaan dalam meningkatkan efektivitas organisasi serta menjadi referensi bagi peneliti selanjutnya dalam mengembangkan kajian terkait manajemen sumber daya manusia.
EFEKTIVITAS STRATEGI PEMASARAN UMKM MELALUI FACEBOOK MARKETPLACE DAN INTRAKSI KOMUNITAS KONSUMEN DALAM MENINGKATKAN DAYA SAING LESTARI TERPAL KOLAM JOMBANG Hartato, Jerry; Zulistiani
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ptjek813

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas strategi pemasaran digital melalui Facebook Marketplace dan interaksi komunitas konsumen dalam meningkatkan daya saing UMKM Lestari Terpal Kolam di Jombang. Pendekatan studi kasus kualitatif digunakan dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dan dokumentasi visual. Hasil penelitian menunjukkan bahwa penggunaan konten visual autentik, respons cepat terhadap konsumen, serta keterlibatan aktif dalam komunitas digital mampu membangun kepercayaan, memperluas jangkauan pasar, dan meningkatkan loyalitas pelanggan. Kebaruan penelitian ini terletak pada integrasi strategi pemasaran digital dan pengelolaan komunitas sebagai pendekatan relasional yang efektif, hemat biaya, dan mampu menciptakan keunggulan bersaing secara berkelanjutan dalam konteks UMKM lokal.
Implementasi SiKaDi (Sistem Kasir Digital): Solusi Efektif Dalam Mengatasi Tantangan Manajerial UMKM Di Kelurahan Ngronggo Kota Kediri Sri Widiawati , Hestin; Faisol, Faisol; Puji Winarko, Sigit; Linawati, Linawati; Nurdiwaty, Diah; Zulistiani, Zulistiani; Dewa Bagaskara, Ardha; Irfan Romadhony , Rahmad
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v4i3.1926

Abstract

Pengabdian masyarakat di Paguyupan UMKM “Nawasena” di Kelurahan Ngronggo bertujuan meningkatkan manajemen usaha ibu-ibu pengusaha rumah tangga dengan mengimplementasikan Sistem Kasir Digital (SiKaDi). Komunitas ini menghadapi berbagai kendala manajerial seperti pencatatan transaksi manual yang kurang akurat, pengelolaan stok yang tidak efektif, serta pemasaran yang terbatas, terutama dalam pemanfaatan digital marketing. Melalui pendekatan partisipatif dan kolaboratif, kegiatan ini dilakukan secara bertahap dengan sosialisasi, pelatihan penggunaan SiKaDi dan pemasaran digital, penerapan teknologi di lapangan, pendampingan teknis, serta penguatan keberlanjutan program. Pelatihan yang dilakukan mencakup pemahaman teknis SiKaDi, manajemen stok secara digital, serta pemasaran produk melalui media sosial. Implementasi SiKaDi berhasil meningkatkan efisiensi pencatatan transaksi secara real-time, mengurangi kesalahan manual, serta memudahkan pembuatan laporan keuangan yang akurat. Anggota UMKM melaporkan kemudahan dalam mengelola kas, mengontrol stok produk, dan memperoleh data keuangan yang transparan untuk pengambilan keputusan yang lebih tepat. Selain itu, pelatihan pemasaran digital meningkatkan kesadaran anggota untuk memanfaatkan media sosial dalam memperluas pasar, sehingga terjadi peningkatan aktivitas promosi dan penjualan produk dalam beberapa bulan pertama. Meski demikian, tantangan adaptasi teknologi dan keterbatasan akses internet masih perlu mendapat perhatian melalui pendampingan lanjutan. Rekomendasi dari kegiatan ini meliputi penyelenggaraan pelatihan berkelanjutan, peningkatan infrastruktur digital kelurahan, pembentukan forum UMKM untuk berbagi pengetahuan, serta kolaborasi dengan lembaga keuangan dan pemerintah dalam mendukung pengembangan usaha. Implementasi SiKaDi diharapkan dapat memperkuat kemandirian UMKM, meningkatkan produktivitas, memperluas pasar, dan mendukung pertumbuhan ekonomi lokal secara inklusif dan berkelanjutan, sejalan dengan tujuan pembangunan berkelanjutan SDG 8.
Acceptance of Digital Financial Applications by Students: A Qualitative Study Using the Technology Acceptance Model Approach Paramitha, Dyah Ayu; Zulistiani, Zulistiani; Puspita, Erna
SENTRALISASI Vol. 15 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i1.5005

Abstract

The purpose of this study is to delve deeper into the acceptance of financial application technology based on the technology acceptance model  theory (TAM) by students who have taken investment management courses, with indicators of perceived usefulness (PU), perceived ease of use (PEU), attitude toward use (ATU), and behavioral intention (BI). This study employed a qualitative approach with thematic analysis tailored to the indicator themes. Data for this study were obtained from an open-ended questionnaire completed by 33 student respondents. The results indicate that students considered digital financial applications helpful in recording expenses, budgeting, and supporting their investment learning. Perceived usefulness and ease of use shaped positive attitudes and intentions to use the applications continuously. However, several concerns arose, including cost, data privacy, connection stability, and the complexity of certain features. This study suggests that there are lessons to be learned in the use of digital financial applications at the higher education level and also provides implications for future learning development and application design.
KONTRIBUSI DAN LAJU PERTUMBUHAN PBB-P2 DAN BPHTB TERHADAP PAD KOTA KEDIRI KARENA PERUBAHAN UU NO 28 TAHUN 2009 Zulistiani, Zulistiani; Ernestivita, Gesty; Hakimah, Ema Nurzainul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 2 (2018): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.521 KB) | DOI: 10.29407/nusamba.v3i2.12430

Abstract

Tujuan penelitian adalah untuk mengetahui kontribusi dan laju pertumbuhan PBB-P2 dan BPHTB setelah diberlakukannya perubahaan UU No 28 Tahun 2009 tentang Pendapatan Asli Daerah (PAD). Penelitian ini merupakan penelitian kuantitatif deskriptif, dan mengambil objek penelitian Dinas Pendapatan, Pengelolaan Keuangan dan Asset Kota Kediri dan subjek penelitiannya adalah laporan keuangan Kota Kediri. Rancangan dari penelitian ini adalah menghitung Tingkat kontribusi dan laju pertumbuhan Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) dan Bea Perolehan Hak atas Tanah dan Bangunan (BPHTB), menentukan kriteria tingkat kontribusi dan laju pertumbuhannya dan Menganalisis hasil hambatan dan upaya dalam pengelolaan pendapatan asli daerah khususnya dari sektor PBB-P2 dan BPHTB. Hasil penelitian ini menyatakan bahwa Kontribusi PBB-P2 terhadap PAD sejak mulai terealisasi tahun 2013 sampai tahun 2017 mempunyai rata-rata yaitu 11,46% dengan kriteia “kurang”. Sedangkan rata-rata laju pertumbuhannya semenjak mulai terelalisasi sampai tahun 2017 yaitu sebesar 1,58% dengan kriteria “Tidak Berhasil”. Untuk rata-rata kontribusi BPHTB terhadap PAD sejak mulai terealisasi tahun 201 sampai tahun 2017 yaitu 8,56% dengan kriteia “sangat kurang”. Sedangkan laju pertumbuhannya sejak mulai terealisasi mempunyai rata-rata 381,14% sampai tahun 2017 dengan kriteria “Sangat Berhasil”. dari hasil tersebut dapat dianalisis bahwa masih perlu adanya beberapa pembenahan sistem dalam pengelolaan PAD dengan cara menjaga konsistensi pelaksanaan peraturan perundang-undangan yang berlaku dengan tetap sensitif pada dinamika perkembangan sosial ekonomi masyarakat, melakukan pembenahan dan pengembangan internal kelembagaan secara terus menerus dalam mendukung peningkatan kualitas pelayanan.
Peraturan Perpajakan PP Nomor 23 Tahun 2018 sebagai Suntikan Hormon bagi Pelaku UMKM (?) Ismayantika Dyah Puspasari; Zulistiani, Zulistiani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14725

Abstract

The purpose of this study is to analyze the positive impact of the issuance of Government Regulation no. 23 of 2018 on the growth of MSMEs in terms of capital, profits, and business value. The research method uses a qualitative phenomenological Tran-sendental approach to the concept of "I" with the affirmation of the existence of "I" distinguish one UMKM from another UMKM in seeing the impact of reducing tax rates. The results of this study are that both informants explicitly stated they felt supported by the government with a reduction in the {noema} tax rate so that for them it provided more benefits.
The Influence of Social Media Marketing, Brand Awareness and Product Quality on Purchasing Decisions at Mie Djoetek Ferdiana, Aprilisa Frincessa Syifa; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tn9ry675

Abstract

Research aim: The purpose of this research is to analyze whether there is a significant influence between social media variables, brand awareness, and product quality simultaneously and partially on purchasing decisions at the Djoetek noodle shop. Design/Method/Approach: This research uses a quantitative approach and nonprobability sampling techniques. The population for this research is all customers who have purchased products at Kedai Mie Djoetek and the sample used in this research is 40 respondents who have made purchases at Mie Djoetek and analyzed using the classic assumption test, multiple linear regression method, coefficient of determination and hypothesis testing with SPSSv23 tools Research Findings: The results of this research are that social media marketing and brand awareness partially influence purchasing decisions at Mie Djoetek. Meanwhile, product quality has no partial effect on purchasing decisions. Simultaneously, social media marketing, brand awareness, and product quality have a significant influence Theoretical contribution/Originality: Social media marketing can expand understanding of how social media as a digital marketing platform influences consumer behavior and purchasing decisions. Measuring the impact and consumer preferences on brand awareness, and digging deeper into the concept of product quality from a consumer perspective influences purchases. Practitioner/Policy implications: This research provides practical implications for Mie Djoetek in improving purchasing decisions Research limitations: This research only discusses social media marketing and brand awareness as independent variables, and product quality as the dependent variable. Other variables still influence the dependent variable that need to be researched further
The Influence of Trust, Customer Satisfaction, and Service Quality on Gen Z Loyalty to the Shopee Application Afifa, Dias Ro'ul; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/s3x38k61

Abstract

Research aim: This research aims to test and analyze the significant influence of the variables of trust, customer satisfaction and service quality on the Loyalty of the Generation Z Management Study Program, Universitas Nusantara PGRI Kediri on the Shopee Application partially or simultaneously. Design/Method/Approach: This research uses a quantitative approach and the technique used is associative causal. The population for this research is all customers who have made transactions on the Shopee application and the sample used in this research is 100 respondents who have made at least one transaction on the Shopee application and were analyzed using the multiple linear method. Research Findings: The results of this research are that the partial trust variable does not have a significant effect on loyalty. Customer satisfaction has a positive and significant effect on loyalty. Service quality has a positive and significant effect on loyalty. The variables of trust, customer satisfaction and service quality simultaneously have a significant effect on the loyalty of the Generation Z Management Study Program at Nusantara University PGRI Kediri on the Shopee Application. Theoretical contribution/Originality: research on the influence of trust, customer satisfaction and service quality on Gen Z loyalty in the Shopee application has several theoretical contributions that can provide a better understanding of the relationship between variables. Practitioner/Policy implications : This research provides practical implications for the Shopee Application in increasing customer satisfaction and loyalty Research limitations: limitations in this research were that it was conducted on a limited sample, so the results cannot be generalized to the entire generation z population.
The Influence Of Service Quality, Product Quality And Social Media Marketing On Sound System Customer Satisfaction : (AR Pro Nganjuk Case Study) Fadila, Sanggita Nur; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xb872g05

Abstract

Research objectives: The objective of this research is to ascertain and analyze the significant influence of service quality, product quality, and social media marketing on customer satisfaction with the AR Pro Nganjuk sound system partially and simultaneously. Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study was all customers in the AR Pro Nganjuk sound system, this research instrument used a questionnaire involving 40 customer respondents in the AR Pro Nganjuk sound system. The sampling technique uses nonprobability sampling (incidental sampling), and the data analysis technique uses multiple linear regression tests. Data processing is carried out using SPSS 23. Research Findings:The findings of this research demonstrate that service quality, product quality, and social media marketing collectively and individually influence customer satisfaction to a noteworthy degree in the AR Pro Nganjuk sound system. Theoretical Contribution: This research contributes to the understanding and provides insight related to improving the quality of products, services, and social media marketing in order to achieve success in the market. Policy Implications: For companies, this research can be an overview in the company's quality improvement strategy. So as to minimize the risks that may occur. Research Limitations: This study focuses on service quality, product quality and Social Media Marketing as independent variables, as well as customer satisfaction as the dependent variable. This research was conducted on customers who purchased Nganjuk's AR Pro Sound System product directly.  
Megahijub.id Online Store Marketing Strategy To Increase Consumer Purchases Mira, Miranda; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/90hw0026

Abstract

Research aim : This study aims to analyze the marketing strategies implemented by the online store Shop Megahijub.id in an effort to increase consumer purchases. Design/Methode/Approach : Using a qualitative approach, I obtained information and data after conducting in-depth interviews with three informants based on the criteria of relevance, recommendation, and readiness. Data analysis was conducted through a process of data reduction, data presentation, and conclusion. Research Finding : The results of this study are that the Megahijub.id online shop implements a 4P marketing mix strategy, including products that focus on the quality, creativity, and uniqueness of handmade products to increase customer satisfaction and loyalty, and expand the market.Prices are set to be affordable based on production costs, quality, and comparison with competitors. Shopee is utilized as a platform to reach consumers widely, support online shopping trends, and attract purchase interest with attractive promos. Promotions are carried out through Shopee features, such as discounts, free shipping, live streaming, and affiliates to increase interaction, attract consumers, and build trust Researchers provide several suggestions that are expected to be material for evaluation and consideration. The Megahijub.id online store must continue to maintain and improve the quality of its products to ensure customer satisfaction, so that they do not switch to competing products. Theoretical contribution/Originality : This research is expected to be able to add information in the field of marketing strategy, and additional insights into the marketing field in increasing consumer purchases and competitiveness. Practitionel/Policy implication : For Megahijub.id online shop owners, researchers are expected to provide input in the form of suggestions and information to business actors regarding marketing strategies to increase sales that are being carried out by the business. For readers, this research is expected to be a reference to find out strategies to increase consumer purchases. Research limitation : In this study, there were limited informants, resulting in a lack of detailed information and data, because Megahijub.id business actors did not keep books regularly
Co-Authors Adela, Meylani Luthfi Afifa, Dias Ro'ul Ain Nauwari Nine Aini, Silvi Nur Aliami, Sri Almira Agustina Almubaroq, Mochamad Farik Amalia, Lahmirza Aula Amelia Tri Novita Sari Annisa, Aulia Antika, Rindy Ardana, Reza Tri ARRIDHO, MOH. BASIT Arringga, Lutvia Titis Badi’ati, Nabilatul Basthoumi Muslih Dewa Bagaskara, Ardha Dewi, Aulia Tri Nanda Dewi, Novi Fitriana Dewi, Retno Dwi Kartika Dhiyan Septa Wihara Diah Nurdiwaty Dwi Nariyatus Soim Soim Dyah Ayu Paramitha Dyo Rendi Setyawan Edy Djoko Soeprajitno Ema Nurzainul Hakimah, Ema Nurzainul Endang Puji Lestari Fadila, Sanggita Nur Faisol Faisol Fathoni, Mohammad Ryan Fauji, Diah Ayu Septi Febriani, Diyah Putri Ferdiana, Aprilisa Frincessa Syifa Fidelira Ayu Vidyanata GESTY ERNESTIVITA Gita Ayu Septina Rahman Hadi, Dodi Kusuma Hartato, Jerry Hery Purnomo HERY PURNOMO Imam Bukori, Imam Intan Yunia Sari Irfan Romadhony , Rahmad Ismayantika Dyah Puspasari ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Itot Bian Raharjo Jeni Anggraini Jhosia Brillianda Adma Deanta Kasanah, Riski Dwi Kholila, Nova Nor Kuncoro, Safira Ratuhening Nur Kurniasari, Mariana Laili Kurniawan, Rony Kurniawan, Rony Kusnuariyanti, Nadila Intan Leksono, Poniran Yudho Lina Rahmawati Linawati Linawati M. Ihwanun Nizam Mahfudzoh, Fenia Mauji, Quinita Salamah Mei Wulandari Mira, Miranda Nabilatul Badi’ati Nafisa, Milatun Nanda Dwi Prastya Niken Dwi Fatmasari Nimah, Munthaha Novitasari, Reny Veronika Dian Oktaviana, Yastika Paramitha, Dyah Poniran Yudho Leksono Prasetya, Alvin Deva Puji Winarko, Sigit Puspita, Erna Putra, Putrama' Arifrahman Putri Ayu Dewi Permatasari Putri, Ananda Eka Putri, Sella Anggraini R. Danang Dewangga Maryanto Putra Rabiatul Adawiyah raharjo, itot bian RESTIN MEILINA Rino Sardanto Rino Sardanto Romawi, Juleo Prabowo Adnan Rosa Widiya Amelia Safitri, Dina Samari Samari Samari, Samari Santika, Dina Saputri, Istyani SB, Sigit Wisnu Shellina Hermayanti Shintaro, Margareta Sigit Ratnanto Sigit Wisnu Setya Bhirawa Soim, Dwi Nariyatus Sri Aliami Sri Arnia Rachmawati Sri Riyanti, Anggita Sri Widiawati , Hestin Subagyo, Subagyo Subekti, Crystian Sugiono Sugiono Susi Damayanti Susi Damayanti, Susi Wahyu Febriliana Wahyu Widodo Wahyuni, Pertiwi Wahyuningtyas, Arindasari Wardani, Indri Kusuma Wenda, Bellty Delincya Evalda Widya Nur Aini Wisnu Setya, Sigit Yika Dwi Andari Yudho L, Poniran Yulistiana Yulistiana