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All Journal SENTRALISASI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmiah Ekonomi Global Masa Kini Bilancia : Jurnal Ilmiah Akuntansi Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Jurnal Penelitian Manajemen Terapan (Penataran) CAHAYA AKTIVA Jurnal Abdimas Akademika JOMPA ABDI: Jurnal Pengabdian Masyarakat KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Jurnal Simki Economic
Zulistiani, Zulistiani
Universitas Nusantara PGRI Kediri
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PT Angkasa Gema Nusantara Wedding Vendor Marketing Strategy to Build Customer Interest Kasanah, Riski Dwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6080

Abstract

Research aim : The purpose of this study is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in marketing.build customer interest. Design/Method/Approach : Data collection uses a qualitative approach, data collection uses observation, interview and documentation techniques and data analysis used is descriptive analysis techniques. By applying informant selection techniques according to 5R (relevance, recommendation, rapport, readiness, reassurance). Research Findings : To evaluate the strengths, weaknesses, opportunities and threats faced by the company. The findings show that the main strengths lie in the quality of service and relatively affordable prices, while weaknesses include limited marketing budget and quite expensive transportation. Opportunities arise from the increasing use of social media as a promotional platform, while threats come from tight competition in the wedding industry. Theoretical contribution/Originality : There has not been much research in the area related to wedding vendors. Practitionel/Policy implications :Useful as a way to increase customer interest. Research limitations : The limitations of this study include sampling only from this company, so the results cannot be generalized to other vendors.
The Role of Marketing Strategy, Program Innovation, and Social Media in Increasing Student Registration Interest at PAUD Tiara Sani Wahyuni, Pertiwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6140

Abstract

This study aims to analyze the role of marketing strategies, program innovations, and social media in increasing interest in enrolling in PAUD Tiara Sani. Using a qualitative approach with case study analysis, this study explores how these three factors collaborate in attracting public attention. The results of the study indicate that PAUD Tiara Sani actively promotes the school through word of mouth and social media, with one of the leading promotional methods being an open house that allows parents to interact directly with the school. In addition, innovations in creative programs, such as making batik using leaves and parenting activities and outings class , is a special attraction for parents. Marketing documentation carried out on social media displays content that is relevant to children's learning activities, school events, and testimonials from alumni and parents. However, the limited number of social media followers is one of the challenges, and further research is expected to explore the effectiveness of paid advertising and collaboration with local communities to expand the reach of promotions. This study provides important insights into the application of marketing strategies in the digital era to increase student registration interest.
ANALISIS KINERJA KARYAWAN DI TINJAU DARI KONFLIK, LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN PADA KARYAWAN UMKM CRIUZZ Arringga, Lutvia Titis; Samari, Samari; Zulistiani, Zulistiani
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk menganalisis kinerja karyawan tahun 2021 ditinjau dari konflik, lingkungan kerja dan gaya kepemimpinan. Penelitian ini menggunakan pendekatan kuantitatif, penelitian dilakukan di tempat usaha umkm criuzz Dsn.Prapatan Ds.Asmorobangun Kec.Puncu Kab.Kediri Teknik penelitian ini menggunakan survey dengan pengumpulan data menggunakan cara pembagian kuisioner. Sampel dalam penelitian ini adalah semua karyawan umkm criuz yang berjumlah 30 0rang. Teknik analisis data menggunakan analisis regresi linier berganda dengan bantuan software SPSS for windows versi 25. Hasil dari penelitian ini adalah terdapat pengaruh signifikan secara parsial dan simultan antara konflik, lingkungan kerja dan gaya kepemimpinan terhadap kinerja umkm criuzz.
ANALISIS PEMBENTUKAN PORTOFOLIO OPTIMAL DENGAN MENGGUNAKAN CAPITAL ASSET PRICING MODEL (CAPM): (Studi Empiris pada Saham yang Masuk dalam Indeks IDX-BUMN20 di Bursa Efek Indonesia) Prasetya, Alvin Deva; Zulistiani, Zulistiani
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk mengetahui komposisi portofolio optimal saham dan besarnya proporsi dana pada tiap- tiap saham tersebut. Subjek penelitian merupakan saham industri yang masuk dalam indeks IDX-BUMN20 di Bursa Efek Indonesia. Periode riset yang diambil yaitu pada periode Februari 2019 – Agustus 2020. Desain penelitian ini merupakan penelitian deskriptif kuantitatif. Populasi penelitian ini ialah seluruh saham yang masuk dalam perhitungan indeks IDX-BUMN20 yang diterbitkan 6 bulan sekali dan berjumlah 20 saham. Metode pemilihan sampel penelitian ini memakai metode purposive sampling serta diperoleh 17 saham sebagai sampel penelitian. Variabel dalam penelitian ini merupakan return saham (Ri), return pasar (Rm) serta risk free. Perhitungan expected return menggunakan Capital Asset Pricing Model (CAPM). Bersumber pada hasil penelitian untuk memutuskan portofolio optimal saham dengan menggunakan Capital Asset Pricing Model menunjukkan bahwa semua saham pada indeks IDX-BUMN20 masuk dalam kategori saham yang efisien dimana semua saham mempunyai nilai return lebih besar daripada ekpektasi return. (1) Komposisi pembentukan portofolio optimal diperoleh dari daftar saham efisien dan diperoleh hasil seleksi yang terdapat dua saham sebagai pembentukan portofolio optimal yaitu ANTM (Aneka Tambang Tbk) dan TINS (Timah Tbk), dimana hanya dua saham terebut yang memiliki nilai ERB tinggi dari batas nilai Ci sebagai ketentuan pembentukan portofolio optimal. (2) Komposisi proporsi dana yang terbentuk adalah sebesar 93,8% dana dialokasikan untuk saham ANTM (Aneka Tambang Tbk) dan 6,2% dana dialokasikan untuk saham TINS (Timah Tbk).
Analisis Kinerja Keuangan Perusahaan Menggunakan Rasio Profitabilitas, Rasio Likuditas, Dan Rasio Solvabilitas Pada Perusahaan Rokok Yang Terdaftar Pada Bursa Efek Indonesia Periode 2018-2020 Almubaroq, Mochamad Farik; Zulistiani
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis kinerja keuangan yang telah dicapai oleh perusahaan rokok yangterdaftar pada bursa Efek Indonesia Jenis penelitian ini adalah penelitian kuantitatif deskriptif. Populasi dalam penelitian iniadalah laporan keuangan perusahaan rokok yang terdaftar pada bursa Efek Indonesia periode 2018-2020 Penelitian inimenggunakan sampel sebanyak 2 (dua) perusahaan rokok yang terdaftar di Bursa Efek Indonesia tahun 2018-2020. yaitulaporan keuangan khususnya neraca dan laporan laba rugi PT. Gudang Garam, Tbk, dan PT. HM. Sampoerna, Tbk,. Teknikpengumpulan data dalam penelitian ini adalah dokumentasi sedangkan teknik analisis data menggunakan rasio keuangan.Penelitian ini menggunakan teknik analisis Rasio Likuiditas berupa current ratio, quick ratio dan cash ratio. Rasio Solvabilitasberupa Debt to Total Assets Ratio (DAR) dan Debt to Equity Ratio (DER), Rasio Profitabilitas berupa net profit margin (NPM),Return on Assets (ROA) dan Return On Equity(ROE).Hasil dalam penelitian ini menunjukkan bahwa kondisi kinerja keuangan Kedua perusahaan rokok yang terdaftar pada bursaEfek Indonesia periode 2018-2020 dinyatakan baik. Kenaikan kinerja dilihat dari rasio Likuiditas, Solvabilitas, dan Profitabilitasperusahaan masih mengalami fluktuasi. Namun perusahaan dalam keadaan Likuid, Solvabel, dan Profitabel pada periode2018-2020
ANALISIS KUALITAS PELAYANAN PUBLIK (STUDI KASUS PADA KANTOR DESA PECUK KECAMATAN PATIANROWO KABUPATEN NGANJUK): Kualitas Pelayanan Publik, Kantor Desa Saputri, Istyani; Zulistiani, Zulistiani
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk menjelaskan kualitas pelayanan publik pada kantor desa Pecuk kecamatan Patianrowo kabupaten Nganjuk. Penelitian ini menggunakan pendekatan kualitatif. Informan yang digunakan dalam penelitian berjumlah 4 orang yang sudah memenuhi kriteria 5R, yaitu : Relevance, Recommendation, Rapport, Readiness, dan Reassurance. Data dianalisis dengan reduksi data, penyajian data, dan verifikasi data. Berdasarkan hasil penelitian, bahwa Kantor Desa Pecuk sudah menerapkan dimensi (1) Tangibel (bukti fisik), (2) Realiability (kehandalan), (3) Responsiviness (ketanggapan), (4) Assurance (jaminan) dan (5) Emphaty (empati) beserta indikatornya. Namun ada beberapa indikator yang belum berjalan sesuai dengan keinginan masyarakat, antara lain kurangnya kedisiplinan pegawai serta jaminan waktu yang diberikan kurang sesuai dengan apa yang telah dijanjikan sebelumnya.
ANALISIS HARGA ,KUALITAS PRODUK,PROMOSI TERHADAP KEPUASAAN KONSUMEN MEMBELI MAMYPOKO PANTS DI KABUPATEN TULUNGAGUNG Oktaviana, Yastika; Zulistiani; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to analyze the effect of price, product quality, promotion on consumer satisfaction in buying Mamypoko pants in Tulungagung district. By taking people who bought Mamypoko Pants in Tulungagaung Regency, using the incidental sampling method, the main data from the sample was collected using a questionnaire instrument that included Price, Product Quality, Promotion of Consumer Continuity to Buy Mamypoko Pants in Tulungagung Regency. The data analysis technique used the Classical Assumption Test. , Multiple linear test , Coefficient of determination , F test . The result of the research is that price has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency , Product quality has an influence on consumer satisfaction buying Mamypoko Pants in Kabu Tulungagung patent, Promotion has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency. Price, Product Quality, Promotion variables affect consumer satisfaction.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN KOPI JANJI JIWA DI NGANJUK Sri Riyanti, Anggita; Zulistiani; Purnomo, Hery
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research is motivated by the idea of ​​a culinary business (Coffee Shop). This business idea is currently experiencing very rapid development. In addition to its rapid development, of course, the competition is also quite tight. Thus the coffee shop business must be innovative and smart in making its marketing strategy. This study aims to analyze product quality, product prices and product promotions that are carried out partially and simultaneously which affect consumer loyalty at Promise Jiwa Coffee Nganjuk. In this study, a quantitative approach was applied by collecting primary data obtained through a questionnaire. In this study, the population used was Kopi Promise Jiwa customers by taking data samples of 40 respondents. Sampling using non-probability techniques and accidental sampling techniques as an approach and using multiple regression analysis performed using SPSS software. The conclusion obtained from this study is that there is a good influence between quality, price and seller promotion partially on consumer loyalty who consumes Promise Jiwa Coffee in the Nganjuk area.
PENGARUH KEPEMIMPINAN, KECERDASAN EMOSIONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN UD MITRA JAYA FARM Subekti, Crystian; Zulistiani, Zulistiani; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose this study is to analyze whether there is significant influence between the variables of leadership, emotional intelligence, and work motivation simultaneously or partially on the performance of UD Mitra Jaya Farm employees. The approach used in this study is quantitative approach and the type of causal relationship research, the sampling technique uses the Slovin formula, the sample size used is 50 employees, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tool. The results showed that leadership and work motivation had a significant effect, emotional intelligence had no significant effect, and there was a significant influence on the simultaneous leadership, emotional intelligence, and work motivation variables on the performance of UD Mitra Jaya Farm employees.
PENGARUH KOMUNIKASI ORGANISASI, MOTIVASI DAN KOMPENSASI TERHADAP KEPPUASAN KERJA KARYAWAN UD MITRA JAYA FARM Bukori, Imam; Zulistiani, Zulistiani; Wisnu Setya, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to analyze whether there was a significant effect of the variables of organizational communication, motivation and compensation partially or simultaneously on employee satisfaction at UD Mitra Jaya Farm. The approach used in this research is a quantitative approach and the type of causal relationship research, with the sampling technique using the Slovin formula, the sample size used is 50 employees, and the data analysis technique using descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and hypothesis testing using SPSS Version 25 software. The results showed that there was a significant effect of organizational communication and compensation variables, no significant influence of motivational variables, and there was a significant influence of organizational communication, motivation and compensation variables simultaneously on employee satisfaction at UD Mitra Jaya Farm.
Co-Authors Adela, Meylani Luthfi Afifa, Dias Ro'ul Ain Nauwari Nine Aini, Silvi Nur Aliami, Sri Almira Agustina Almubaroq, Mochamad Farik Amalia, Lahmirza Aula Amelia Tri Novita Sari Annisa, Aulia Antika, Rindy Ardana, Reza Tri ARRIDHO, MOH. BASIT Arringga, Lutvia Titis Badi’ati, Nabilatul Basthoumi Muslih Dewa Bagaskara, Ardha Dewi, Aulia Tri Nanda Dewi, Novi Fitriana Dewi, Retno Dwi Kartika Dhiyan Septa Wihara Diah Nurdiwaty Dwi Nariyatus Soim Soim Dyah Ayu Paramitha Dyo Rendi Setyawan Edy Djoko Soeprajitno Ema Nurzainul Hakimah, Ema Nurzainul Endang Puji Lestari Fadila, Sanggita Nur Faisol Faisol Fathoni, Mohammad Ryan Fauji, Diah Ayu Septi Febriani, Diyah Putri Ferdiana, Aprilisa Frincessa Syifa Fidelira Ayu Vidyanata GESTY ERNESTIVITA Gita Ayu Septina Rahman Hadi, Dodi Kusuma Hartato, Jerry Hery Purnomo HERY PURNOMO Imam Bukori, Imam Intan Yunia Sari Irfan Romadhony , Rahmad Ismayantika Dyah Puspasari ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Itot Bian Raharjo Jeni Anggraini Jhosia Brillianda Adma Deanta Kasanah, Riski Dwi Kholila, Nova Nor Kuncoro, Safira Ratuhening Nur Kurniasari, Mariana Laili Kurniawan, Rony Kurniawan, Rony Kusnuariyanti, Nadila Intan Leksono, Poniran Yudho Lina Rahmawati Linawati Linawati M. Ihwanun Nizam Mahfudzoh, Fenia Mauji, Quinita Salamah Mei Wulandari Mira, Miranda Nabilatul Badi’ati Nafisa, Milatun Nanda Dwi Prastya Niken Dwi Fatmasari Nimah, Munthaha Novitasari, Reny Veronika Dian Oktaviana, Yastika Paramitha, Dyah Poniran Yudho Leksono Prasetya, Alvin Deva Puji Winarko, Sigit Puspita, Erna Putra, Putrama' Arifrahman Putri Ayu Dewi Permatasari Putri, Ananda Eka Putri, Sella Anggraini R. Danang Dewangga Maryanto Putra Rabiatul Adawiyah raharjo, itot bian RESTIN MEILINA Rino Sardanto Rino Sardanto Romawi, Juleo Prabowo Adnan Rosa Widiya Amelia Safitri, Dina Samari Samari Samari, Samari Santika, Dina Saputri, Istyani SB, Sigit Wisnu Shellina Hermayanti Shintaro, Margareta Sigit Ratnanto Sigit Wisnu Setya Bhirawa Soim, Dwi Nariyatus Sri Aliami Sri Arnia Rachmawati Sri Riyanti, Anggita Sri Widiawati , Hestin Subagyo, Subagyo Subekti, Crystian Sugiono Sugiono Susi Damayanti Susi Damayanti, Susi Wahyu Febriliana Wahyu Widodo Wahyuni, Pertiwi Wahyuningtyas, Arindasari Wardani, Indri Kusuma Wenda, Bellty Delincya Evalda Widya Nur Aini Wisnu Setya, Sigit Yika Dwi Andari Yudho L, Poniran Yulistiana Yulistiana