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All Journal Jurnal Ekonomi Bisnis Indonesia Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen Bisnis Almatama Jurnal Komunity : Jurnal Pengabdian kepada Masyarakat JURNAL ABDIMAS PLJ SABAJAYA Jurnal Pengabdian Kepada Masyarakat Journal of Social Science and Business Studies JPM Journal of Innovative and Creativity Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Management Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Maulida, Sofia
STIE Tri Bhakti
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KEPEMIMPINAN KEPALA SEKOLAH, KEMAMPUAN MENGAJAR GURU, FASILITAS BELAJAR SISWA, DAN MOTIVASI BELAJAR SISWA, TERHADAP KEPUASAN SISWA MELALUI MUTU PENDIDIKAN SEBAGAI VARIABEL INTERVENING DI YAYASAN ALDIANA KOTA TANGERANG SELATAN Lisahara Mukaffie; Tri Kurniawan; Sofia Maulida
Jurnal Manajemen Bisnis Almatama Vol. 2 No. 1 (2023): Maret
Publisher : Jurnal Manajemen Bisnis Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58413/jmba.v2i1.378

Abstract

Penelitian ini dilakukan pada yayasan pendidikan Aldiana Tangerang. Tujuan penelitian ini adalah untuk mengetahui mutu pendidikan dan kepuasan siswa selama mereka belajar di yayasan Aldiana. Dalam penelitian ini, sampel yang diambil adalah siswa-siswi kelas X, XI, XII dan alumni di yayasan Aldiana. Populasi penelitian ini adalah siswa-siswi kelas X, XI, XII dan alumni. Sampel penelitian seratus dua responden yang terdiri dari siswa-siswi kelas X, XI, XII dan alumni di yayasan Aldiana. Pengujian validitas dan reliabilitas kuisioner dalam penelitian ini digunakan program SPSS. Pengujian hipotesis menggunakan analisis jalur (SEM) dilakukan dengan menggunakan nilai t-value dengan tingkat signifikan 0.05. Nilai t-value dalam program AMOS 18.00 merupakan nilai Critical Ratio (CR) pada regression weight dari fit model. Apabila nilai Critical Ratio (CR) ≥ 1.967 dan nilai probation ≤ 0.05 maka H0 ditolak (hipotesis diterima). Hasil dari penelitian ini hipotesis yang diterima antara lain: motivasi berpengaruh positif dan signifikan terhadap mutu pendidikan, kemampuan mengajar guru berpengaruh positif dan signifikan terhadap kepuasan siswa. Tetapi kemampuan mengajar guru tidak berpengaruh positif dan signifikan terhadap mutu pendidikan, kepemimpinan kepala sekolah tidak berpengaruh positif dan signifikan terhadap mutu pendidikan. Fasilitas belajar siswa tidak berpengaruh positif dan signifikan terhadap mutu pendidikan, kepemimpinan kepala sekolah tidak berpengaruh positif dan signifikan terhadap kepuasan siswa. Fasilitas belajar tidak berpengaruh positif dan signifikan terhadap kepuasan siswa. Motivasi tidak berpengaruh positif dan signifikan terhadap kepuasan siswa dan mutu pendidikan tidak berpengaruh positif dan signifikan terhadap kepuasan siswa.
Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif Estiana, Ria; Pramulanto, Himawan; Akhmad, Jaenudin; Maulida, Sofia; Hamzah, Hamzah; Ridwansyah, Muhammad; Sudarma, Ade
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.85

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema Peningkatan Kompetensi Manajemen SDM UMKM Berbasis Ekonomi Kreatif di Kabupaten Kuningan bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mengelola sumber daya manusia (SDM) secara efektif. Program ini mencakup pelatihan, pendampingan, dan penerapan fungsi-fungsi manajemen SDM seperti rekrutmen, pengembangan kompetensi, serta evaluasi kinerja, dengan pendekatan berbasis ekonomi kreatif. Pelaksanaan kegiatan melibatkan identifikasi kebutuhan UMKM, penyusunan materi pelatihan yang aplikatif, dan evaluasi hasil implementasi di lapangan. Hasilnya menunjukkan peningkatan kesadaran dan kemampuan pelaku UMKM dalam mengelola SDM secara strategis, termasuk pemanfaatan teknologi digital untuk mendukung efektivitas pengelolaan. Kegiatan ini diharapkan dapat memberikan dampak positif yang berkelanjutan bagi kinerja UMKM, sehingga mampu bersaing di era digital dan berkontribusi lebih besar terhadap perekonomian daerah.
Inovasi Pemasaran dan Pendampingan Penyusunan Laporan Keuangan Dengan Aplikasi “SI APIK” pada UMKM Roti Maryam “NULIN” Pipin Fitriasari; Fara Annisa Syam; Siti Masyitah; Sofia Maulida
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 2 (2025): Juni : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejaht
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i2.1647

Abstract

This community service activity in the form of mentoring for MSMEs in Gunung Sari Ulu Village aims to provide understanding to MSME actors in Gunung Sari Ulu Village about the importance of brands and packaging in a product and the need for digital financial management and digital marketing (online). MSME mentoring activities are carried out to innovate Maryam bread products "NULIN" such as: providing new packaging; and digital financial management training with the "SI APIK" application. With the mentoring activities, it is hoped that it can attract public attention to the product and also reach a wider market.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
What Are Strategies For Increasing Sales In E-Commerce Agus Mokodompit, Eliyanti; Maryoso, Slamet; Maulida, Sofia
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalization has a broad and significant impact on economic situations. E-Commerce is commonly defined as electronic buying and selling transactions via the internet. The purpose of this study is to identify important changes and types of behavioral change in Bandung customers who use e-commerce before and during the digitalization period. This is considered quantitative research. The study's population and sample size were 112 respondents. The collected data was analyzed using linear regression. The regression coefficient results indicate that the constant has a large impact on consumer behavior, with a high level of statistical significance. This demonstrates that, even at the zero sales level, the value is not statistically significant, despite having a significant consumer behavior level coefficient. However, there are coefficients for the independent variables. These findings suggest that, in the context of this study, increasing sales volume had no meaningful impact on consumer behavior. The study concluded that there was no substantial change in consumer behavior toward e-commerce in Bandung Regency.
The Effectiveness of Branding Campaigns on Social Media Ningrum Resmawa, Ira; Masruroh, Siti; Maulida, Sofia
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the effectiveness of branding campaigns on social media by identifying the influence of various variables such as content type, content duration, social media platform, interaction, target audience, and budget on Brand Awareness. Using data from 100 respondents involved in branding campaigns on social media, this study applies multiple linear regression methods to analyze the relationship between independent variables and Brand Awareness as the dependent variable. The reliability of the research instrument, as measured by Cronbach's Alpha, reached 0.927, indicating very good internal consistency. The results of the analysis show that content duration and budget have a significant and positive effect on Brand Awareness, with p values ​​of 0.001 and 0.000, respectively. In contrast, the interaction and target audience variables do not show a significant effect, with p values ​​of 0.498 and 0.123, respectively. The regression model used shows an R² value of 0.594, indicating that 59.4% of the variation in Brand Awareness can be explained by the variables in the model. The ANOVA test supports the overall significance of the model with F value = 34.680 and p = 0.000.These findings highlight the importance of duration and budget in social media branding campaigns and provide valuable insights for marketers to design more effective strategies. This study recommends considering increasing the duration and budget allocation in branding campaigns and conducting further research to explore other factors that may affect Brand Awareness.
The Influence of Trust, Price, and Brand Ambassador on Purchase Decisions on The Shopee Platform Among Tri Bhakti Students Maulida, Sofia; Falqi, Sarah Maulidah
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.237

Abstract

The purpose of this study is to ascertain how trust, price, and brand ambassadors affect Shopee platform purchasing decisions, particularly among Tri Bhakti students. 84 respondents were given questionnaires as part of a quantitative survey technique. Multiple linear regression was used to analyze the data. Because the trust variable's significance value is 0.000 < 0.05 and its t-table value is 1.990 <t-count value of 6.153, the results of the partial test (t-test) study demonstrate that the trust variable significantly influences purchasing decisions. The price variable has a substantial impact on purchase decisions, according to the partial test (t-test), with a significant value of 0.029 < 0.05 and a t-count value of 2.228. With a significance value of 0.452 > 0.05 and a t-table value of 1.990 < t-count value of 0.755, the partial test (t-test) indicates that the brand ambassador variable has no meaningful impact on purchasing decisions. The simultaneous test findings (f test). With a significance level of 0.000 < 0.05, the computed F value of 31.752 is higher than the F table of 2.72, indicating that the three independent factors concurrently have a considerable impact on purchase decisions.  
PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT Ramadhani Hamzah; Rina Nurhayati; Jalaludin, Jalaludin; Astuti, Enny Diah; Maulida, Sofia
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1900

Abstract

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business account optimization, engaging content creation, and the use of applications such as e-commerce and marketplaces. Furthermore, this activity also improves digital literacy and empowers families and communities economically. This community service program aims to provide online marketing training for PKK women as a continuation of the creative economy program in Karyamekar Village, Garut, West Java. The community service event was held on November 14-15, 2025, in the Karyamekar Village Hall. The method used was presentations, discussions, and a question-and-answer session. During the presentation, the speaker discussed the importance of digital marketing in marketing products. With the advancement of technology, digital marketing is essential for product marketing. Online marketing can transcend the boundaries of time, space, and location, meaning sales can be made anytime and anywhere. A strategy is needed to leverage digital marketing to increase sales.
Analisis Pengaruh Kredibilitas Influencer, Brand Trust dan Digital Experience Terhadap Customer Loyalty di Industri Pariwisata Iwan Henri Kusnadi; Sofia Maulida; Yanuar Latief; Syamsul Asmedi; Indri Yani; Rini Ariyanti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1888

Abstract

Penelitian ini bertujuan untuk memahami bagaimana kredibilitas influencer, kepercayaan terhadap brand, dan pengalaman digital memengaruhi loyalitas pelanggan di industri pariwisata. Studi ini menggunakan pendekatan kualitatif, dengan metode wawancara terstruktur dan mendalam terhadap 30 informan yang merupakan konsumen aktif dari berbagai layanan pariwisata, seperti hotel, agen perjalanan, pembelian tiket, dan kunjungan ke destinasi wisata. Penelitian ini mengadopsi desain deskriptif dengan pendekatan cross-sectional untuk menangkap persepsi konsumen pada satu periode waktu tertentu. Hasil temuan menunjukkan bahwa ketiga faktor tersebut memiliki dampak positif terhadap loyalitas pelanggan. Kredibilitas influencer terbukti mampu membangun kepercayaan awal dan menarik minat konsumen terhadap layanan yang ditawarkan. Sementara itu, brand trust muncul sebagai faktor kunci dalam mendorong perilaku pembelian ulang dan memberikan rekomendasi kepada orang lain. Di sisi lain, pengalaman digital yang baik memperkuat keterikatan emosional konsumen terhadap brand, terutama melalui interaksi yang menyenangkan dan sistem yang fungsional. Temuan ini memberikan kontribusi terhadap pengembangan teori dalam bidang perilaku konsumen dan pemasaran digital, sekaligus menawarkan wawasan praktis bagi pelaku industri pariwisata untuk merancang strategi promosi yang efektif, memperkuat citra merek, dan mengembangkan platform digital yang berfokus pada peningkatan loyalitas pelanggan.
Analysis of the Influence of Job Demand, Task Repetitiveness, and Role Ambiguity on Employee Boredom in Startup Companies Sri Purwati; Susanto; Sofia Maulida; Roy Setiawan; Sonya Sidjabat; Mohammad Azharie Hamdany
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3676

Abstract

This study aims to explore how job demand, task repetitiveness, and role ambiguity influence employee boredom among Generation Z employees in startups in Indonesia. Using a quantitative approach, data were collected through a survey of 150 purposively selected respondents. Respondent criteria included Generation Z employees who had worked for at least one year and held staff positions in startups operating in five major cities in Indonesia. Data collection was conducted using a questionnaire with a five-point Likert scale, and analysis was conducted through multiple linear regression. The results show that collectively, job demand, task repetitiveness, and role ambiguity have a significant influence on employee boredom. Individually, all three variables also show a positive influence, meaning that the higher the job demands, the more frequently tasks are repeated, and the more unclear the employee's role, the greater the likelihood of boredom at work. These findings contribute to the organizational behavior literature and provide practical recommendations for startup management to develop more effective human resource management strategies, such as balancing workloads, creating variety in tasks, and clarifying each employee's role to reduce the risk of boredom and increase overall team productivity.
Co-Authors Agus Mokodompit, Eliyanti Akhmad Nur Zaroni Akhmad, Jaenudin Alaidin Rapani Andi Sudhana Angga Kusumah Arief Yanto Rukmana Astuti, Enny Diah Ayuli Nurhusni Cakranegara, Pandu Adi Diva Ainiatun Nahlah Enny Diah Astuti Fachrurazi Falqi, Sarah Maulidah Fara Annisa Syam Febrisi Dwita Firda Camalia Hamzah Hamzah Hanandewa Hanifah Hanifah Haribowo, Rio Hedar Rusman Heny Herawati Himawan Pramulanto Imam Jayanto Indri Yani Ira Ningrum Resmawa, Ira Ningrum Irdiana, Sukma Iwan Henri Kusnadi Kadek Ayu Susiani Dewi Ken Sabardiman Lembah Dewi Andini Lintas M. Parlindungan Lisahara Mukaffie Meslow Pardede Mohammad Azharie Hamdany Muhammad Ichwan Hamzah Muhammad Ridwansyah Muhammad Yusuf Mustafa, Fahrina Nika Sintesa Nurwijayanti Pipin Fitriasari Prillia Haliawan Prillia Haliawan Putri Ratna Sari Rahmat Aji Nuryakin Ramadhani Hamzah Ramadhani Hamzah Ramadhani Hamzah Ria Estiana Rianda Hanis Rina Nurhayati Rini Ariyanti Roy Setiawan RR.Dyah Eko Setyowati Rudy Tanjung Siti Masruroh Siti Masyitah Slamet Maryoso Sonny Sugiarto Sri Purwati Sri Purwati Stephanus Zaldy Gunawan Stephanus Zaldy Gunawan Sudarma, Ade Sufyati HS Susanto Susanto Sutarti Syamsu Rijal Syamsu Rijal Syamsul Asmedi Tati Handayani Tri Kurniawan Triana Apriani Wahyu Wibowo Wardhani Indah Sari WIjayanthi, Ida Ayu Trisna Yanuar Latief Zarkasi, Zarkasi