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All Journal Jurnal Ekonomi Bisnis Indonesia Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen Bisnis Almatama Jurnal Komunity : Jurnal Pengabdian kepada Masyarakat JURNAL ABDIMAS PLJ SABAJAYA Jurnal Pengabdian Kepada Masyarakat Journal of Social Science and Business Studies JPM Journal of Innovative and Creativity Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Management Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Maulida, Sofia
STIE Tri Bhakti
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers Rio Haribowo; Sukma Irdiana; Ida Ayu Trisna Wijayanthi; Sofia Maulida; Imam Jayanto; Fahrina Mustafa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6303

Abstract

The primary aim of the research is to measure how the communication via social media, the degree of personalization, and the service rendered through the internet affect the customers’ loyalty toward the brand in the context of online retail digital loyalty, along with the customer interaction and personalization quality. The site of the study is selected based on the cutting-edge rivalry among online retailers and the necessity for brand loyalty to be a decisive factor in the digital companies' survival. A quantitative explanatory research design has been applied with 250 online retail customer respondents who are selected through purposive sampling method. The data gathering is carried out using a questionnaire based on a five-point Likert scale and multiple linear regression is the method used for analyzing the data. The study findings confirm that social media interactions, personalization quality, and service have a significantly large positive effect on digital brand loyalty of the customers. The research, however, presents the online retail sector with an opportunity for a strategic advantage in marketing, service personalization, and quality improvements for building up a long-lasting brand loyalty.
The Economic Value of Higher Education in Economic Growth against Labor Absorption and Human Development Index Enny Diah Astuti; Ria Estiana; Sofia Maulida; Nika Sintesa
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.4995

Abstract

Education is a key determinant of economic development and should be viewed as a long-term investment in improving the human development index. Weak support for the education sector can lead to issues such as unemployment, crime, drug abuse, and increased social dependency. This study examines the effect of completion levels in vocational, academic, and professional higher education on Indonesia’s economic growth, as well as its implications for labor absorption and human development index improvement. Using a quantitative approach, the study applies multiple linear regression and panel data analysis, with higher education completion rates as independent variables and economic growth as the dependent variable. The results show that completion levels in vocational, academic, and professional higher education have a significant effect on economic growth. In addition, economic growth has a positive and significant influence on labor absorption and human development index improvement. The findings confirm that increasing access to and the quality of higher education contribute substantially to national economic growth, which in turn plays a key role in reducing unemployment and enhancing the quality of life of the Indonesian population through improved human development index.
Optimizing the Location of Pupuk PLO Branch Offices in the South Sumatra and South Sumatra Region Prillia Haliawan; Sofia Maulida; Febrisi Dwita
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.621

Abstract

Pupuk PLO has been present in Indonesia since 1960. In the last five years in the Southern Sumatra (Sumbagsel) work area consisting of six provinces, there have been several complaints from customer complaints (PBSN, retail market and government), related partners such as trucking, warehouses and Pupuk Plo's internal parties. These complaints have not been optimally managed because there is no branch office in the South Sumatra work area. This has an impact on the last five years there has been a decline in PLO fertilizer sales in the South Sumatra work area with a range of 10%-15%. The aims of research are encourages the availability of branch offices in the South Sumatra work area. The results of repeated in-depth and structured discussions (in-depth interviews) with informants who have special criteria obtained six key success factors in determining the strategic location for branch offices in the South Sumatra work area. Processing and processing using the rating factor method. The results of the processing were obtained that South Sumatra Province with its capital Palembang received the largest ranking compared to other provinces, which was 77.77. This result is recommended that Palembang City be used as the location of a branch office that manages and serves PLO Fertilizer in the Southern Sumatra work area. With six key success factors attached to the City of Palembang, it is hoped that operational productivity in the South Sumatra work area will grow and increase. Keywords: Location, Productivity, Rating Factor Method.
Unlocking Market Value through Halal Certification: A Strategic Approach for Culinary MSMEs in Bantaragung Village, Indonesia Triana Apriani; Rahmat Aji Nuryakin; Sofia Maulida; Ramadhani Hamzah; Prillia Haliawan
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 2 (2026): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting Indonesia’s economic growth, particularly in the culinary sector. As consumer demand for safe, high-quality, and religiously compliant food products continues to increase, halal certification has become an important factor influencing purchasing decisions among Indonesia’s predominantly Muslim population. Beyond regulatory compliance, halal certification serves as a strategic tool for enhancing product value and business competitiveness. This Community Service Program (PKM), entitled “Halal Certification Strategy as a Value-Added Driver for Culinary MSME Products in Bantaragung Village, Sindangwangi District, Majalengka Regency, West Java,” was conducted on May 8–9, 2026, in collaboration with the Bantaragung Village Government. The program was organized by lecturers from STEBI Bina Essa Bandung Barat, Tri Bhakti College of Economics, Wibawa Karta Raharja College of Economics, and STIE Bisnis Indonesia. Eleven local culinary MSME representatives participated in the activities. The program employed educational workshops, interactive discussions, consultations, and mentoring sessions focused on halal certification procedures and implementation. The results demonstrated improved participant understanding of the importance of halal certification, application requirements, economic benefits, and strategies for integrating halal certification into business development efforts. Participants also gained greater awareness of halal product assurance standards and their role in maintaining consumer trust. The program concludes that halal certification can effectively increase the added value of culinary MSME products, strengthen market competitiveness, and support sustainable business growth through expanded market access and enhanced consumer confidence.
THE INFLUENCE OF TAXPAYER AWARENESS, TAX SOCIALIZATION, AND E-FILING IMPLEMENTATION ON INDIVIDUAL TAXPAYER COMPLIANCE WITH TAX SANCTIONS AS MODERATION ON TAXPAYERS REGISTERED AT THE PRATAMA TAX SERVICE OFFICE IN BEKASI Lembah Dewi Andini; Sofia Maulida; Diva Ainiatun Nahlah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on the level of taxpayer compliance. It aims to obtain empirical evidence on the influence of taxpayer awareness, tax socialization, and E-filing on taxpayer compliance with tax sanctions, with E-filing as a moderating variable. This study uses a quantitative research design. This research was conducted using a questionnaire distributed to all taxpayers in Bekasi City; 180 questionnaires were distributed via WhatsApp. Each questionnaire distributed contains 22 items for taxpayers to answer. To obtain the results of this study, the researcher used PLS-SEM version 3.0. This study found that taxpayer awareness and the implementation of E-filing had a positive and significant effect on taxpayer compliance, whereas tax socialization had a positive but nonsignificant effect. Tax sanctions are unable to moderate the influence of taxpayer awareness and tax socialization on taxpayer compliance, whereas they can moderate the effect of E-filing implementation on taxpayer compliance. In addition, there are several differences with previous research. Among them are the variables used and the research site location.
Co-Authors Agus Mokodompit, Eliyanti Akhmad Nur Zaroni Akhmad, Jaenudin Alaidin Rapani Andi Sudhana Angga Kusumah Arief Yanto Rukmana Astuti, Enny Diah Ayuli Nurhusni Cakranegara, Pandu Adi Diva Ainiatun Nahlah Fachrurazi Falqi, Sarah Maulidah Fara Annisa Syam Febrisi Dwita Firda Camalia Hamzah Hamzah Hanandewa Hanifah Hanifah Haribowo, Rio Hedar Rusman Heny Herawati Himawan Pramulanto Imam Jayanto Indri Yani Ira Ningrum Resmawa, Ira Ningrum Irdiana, Sukma Iwan Henri Kusnadi Kadek Ayu Susiani Dewi Ken Sabardiman Lembah Dewi Andini Lintas M. Parlindungan Lisahara Mukaffie Meslow Pardede Mohammad Azharie Hamdany Muhammad Ichwan Hamzah Muhammad Ridwansyah Muhammad Yusuf Mustafa, Fahrina Nika Sintesa Nurwijayanti Pipin Fitriasari Prillia Haliawan Prillia Haliawan Putri Ratna Sari Rahmat Aji Nuryakin Ramadhani Hamzah Ramadhani Hamzah Ramadhani Hamzah Ria Estiana Rianda Hanis Rina Nurhayati Rini Ariyanti Roy Setiawan RR.Dyah Eko Setyowati Rudy Tanjung Siti Masruroh Siti Masyitah Slamet Maryoso Sonny Sugiarto Sri Purwati Sri Purwati Stephanus Zaldy Gunawan Stephanus Zaldy Gunawan Sudarma, Ade Sufyati HS Susanto Susanto Sutarti Syamsu Rijal Syamsu Rijal Syamsul Asmedi Tati Handayani Tri Kurniawan Triana Apriani Wahyu Wibowo Wardhani Indah Sari WIjayanthi, Ida Ayu Trisna Yanuar Latief Zarkasi, Zarkasi