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Chaniago, Harmon
Politeknik Negeri Bandung
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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
Perancangan Kemasan Makanan Pesan-Antar Berdasarkan Perspektif Konsumen Maya Setiawardani; Harmon harmon; Mukaram Mukaram; Ira Siti Sarah; Ermina Tiorida; Mohammad Rizal Gaffar; Iwan Mulyawan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2590

Abstract

In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient and health factors are the main motivator of this trend. Therefore, there is a growing concern about the effective packaging design for takeout foods. However, only a few a study published on this specific topic. It is important to understand the main concern of customers on the takeout foods packaging design. The purpose of this study is to design suitable takeout foods packaging based on the customer perspective using a pull market strategy. This study used various data collection methods such as observation, interview, literature study, and survey. Data collected was analyzed with descriptive analysis and SWOT analysis. A packaging design is proposed considering customer inputs on packaging material, design, and information needed.
Co-Authors Aas Astri Aisyah Abdul Malik Sayuti Agustin, Yona Ahmad Tsaqif, Rifqy Alinda Devi Sofia Amran Bin Harun Anugrah Dwi Anita, Arifa Ardellia, Azahra Sazida Ardini, Rifa Luthfiyah Ayu Falufi, Delfi Azizah, Zahra Nur Dani Finata Pratama Dina Simanjuntak Dini Nur Komalasari, Devita Dzulfikar J, Dzikri Efawati, Yen Endraria, Endraria Fadhlurrohman, Muhammad Thoriq Faras, Muhammad Naufal Rafi Faris Zikrurrahman Fawwaz, Faisa Firdaus, Izza Tibta Fitriawan, Anisa Gaffar, Mohammad Rizal Hasya, Nazwa Nur Helmy Kusuma, Mochamad Hilmi Ramdhan, Raditya Iklima Farhani Indira, Hidya Intan Widia Permatasari Irwan Setiawan IRWAN SETIAWAN Iwan Mulyawan Iwan Mulyawan Lastari, Hidya Indira Lestary, Lyta Linda Maryani Lyta Lestary M, Mukaram Manan, De Habib Habibul Mardiana, Moch Maria Karmelita Maryani, Linda Maya Setiawardani Mestina Hapsyah Hapsyah MH, Novia Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muharam, Hari Mukaram Mukaram Mukaram Mukaram Mukaram Nauri, Luan Nissa Sayyidah Fatwa Novia MH Nur Suci Vidina Nurul Azqiah, Gina Nuryasmin, Rt Nindica Azalea Permatasari, Intan Widia Pratama, Dani Finata Pratama, Dani Finata Putri, Chrisantia Stella Amanda Putri, Ivon Sandya Sari Putri, Zahra Qanitah Ferdyan Rahayu, Vinona Vamalya Rahil Jumiyani Rifaturrahman, Rafi Fauzan Rio Sanjaya Rizal Muhammad Naufal Rt Nindica Azalea Nuryasmin Rustandi, Difa Fadzrulloh Safitri, Dwiyanti Budi Salma, Aliya Salsabila Rachmawati, Syifa Salsha Billa, Salfa Saputra, Ramadhan Sarah, Ira Siti Sari, Maya Desvita Sayuti, Abdul Malik Septhara Adhityo Rohman Setiawardani, Maya Silaen, Abraham Lincoln Mangaratua Silaen Silalahi, Friska Simanjuntak, Dina Yosephine Valentine Sri Raharso Sri Suryani Sunandar, Syifa Nurmaitsa Putri Sutisna, Ma’mun Syafani, Rheina Syahla Tintin Suhaeni Tintin Suhaeni Tiorida, Ermina Vidina, Nur Suci Vinona Vamalya Rahayu Wilar Mahinda, Razan YAYAN FIRMANSYAH, YAYAN Yudha Tama, Firgiawan