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Ani Mekaniwati
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+62251-8337733
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jurnal.ibik@gmail.com
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Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Bogor 16123
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Kota bogor,
Jawa barat
INDONESIA
Jurnal Ilmiah Manajemen Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Articles 1,619 Documents
Transformational Leadership, Organizational Culture, and Religious Values Impact on Employee Performance R Taufiq Nur Muftiyanto; Dodik Jatmika
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4131

Abstract

The hospitality industry in Sumedang faces challenges such as low hotel occupancy and declining restaurant revenues, highlighting the need for effective leadership and a strong organizational culture to improve employee performance. This study aims to examine the influence of transformational leadership on employee performance through organizational culture, with religious values as a moderating factor. A quantitative approach was employed, collecting data from 115 supervisory and managerial employees using a five-point Likert scale questionnaire. Purposive sampling ensured participants were permanent employees with at least one year of experience. Data were analyzed using structural equation modeling (SEM) via SmartPLS. The results indicate that transformational leadership positively shapes organizational culture, which in turn enhances employee performance. Moreover, religious values strengthen the relationship between organizational culture and performance by fostering ethical behavior. In conclusion, promoting transformational leadership and a supportive organizational culture, aligned with religious values, can effectively enhance employee performance and provide practical strategies for improving service quality in Sumedang’s hospitality sector.
From Likes to Enrolment: How Social Media Shapes Decision-Making Among Prospective Students Saksono, Lalang; Sugiono, Edi; Lestari, Rahayu; Hasanudin; Nurwulandari, Andini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4138

Abstract

This study investigates how social media-driven digital engagement shapes enrolment decisions among prospective students at Universitas Djuanda Bogor, focusing on the interplay between online interactions and institutional choice in Indonesia’s higher education landscape. A mixed-methods approach was employed, combining quantitative surveys (n = 320) to measure the frequency and type of social media interactions, qualitative interviews (n = 25) to explore subjective experiences, and analytics data from the university’s official platforms. Data triangulation was performed to identify patterns in digital engagement and its linkage to enrolment intent. A strong positive correlation was found between active digital engagement (e.g., content sharing, peer discussions, and virtual campus tours) and enrolment likelihood (r = 0.72, p < 0.01). Prospective students who engaged with user-generated content (UGC) were 1.8 times more likely to apply than those who only consumed official posts. This outcome arises because peer narratives and authentic student experiences shared on social media reduced perceived uncertainty about academic quality and campus life, while algorithmic personalization amplified institutional visibility among target demographics. The findings underscore the need for universities to strategically integrate UGC and peer-driven storytelling into their recruitment strategies. Additionally, this study advances the discourse on digital inequality by highlighting how socio-economic disparities in internet access may skew enrolment advantages toward tech-savvy, urbanized applicants. This research introduces a contextualized framework linking algorithmic affordances of social media to enrolment behaviour in a developing economy, contrasting prior studies focused on Western institutions.
Building a Strong and Sustainable Brand: Effective Communication Strategies on Social Media in Improving Business Performance Alhidayatullah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3872

Abstract

Social media has fundamentally reshaped marketing communication by enabling direct and interactive engagement between brands and consumers. With more than 4.9 billion global users, these platforms present both opportunities and challenges for organizations seeking to build sustainable brand relationships. This study examines the impact of effective communication strategies via social media on brand strength and corporate performance, while also assessing the mediating role of brand power in the relationship between communication strategy and business performance. The study emphasizes the significance of sustainable, engaging, and value-driven digital communications in establishing a robust brand within a competitive digital landscape. A quantitative study was administered to 138 MSMEs in Sukabumi that actively utilize social media for marketing purposes. Data analysis was conducted via the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique via SmartPLS software. The findings indicated that communication techniques significantly influenced brand strength and company performance, while the effect magnitude was smaller. Brand strength significantly influences business success and mediates the connection between communication strategy and business performance. A Q² value means the model’s superior prediction ability. These findings corroborate the Integrated Marketing Communication Theory (IMC) and Stakeholder Theory, offering strategic insights for sustainable brand growth via digital communication
The Role Of Ambidextrous Leadership Moderates The Effect Of Supply Chain Network Risk Drivers On Financial Performance Palguna, Arya Irawan Putra; Usman, Bahtiar; Lestari, Henny Setyo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3866

Abstract

This study aims to examine the influence of supply chain network risk drivers on supply chain exploration and exploitation practices and their implications for financial performance. This research uses a quantitative approach with descriptive and verification methods. The observational units consisted of 92 executives from manufacturing companies listed on the Indonesia Stock Exchange. The findings reveal that supply chain network risk negatively impacts exploration and exploitation practices, with implications for company financial performance. Exploitation has a positive and significant impact on financial performance, whereas exploration does not exhibit a significant effect. Although the direct effect of network risk on financial performance is insignificant, ambidextrous leadership has been shown to positively and significantly moderate this relationship. The managerial implication of this study is that strengthening exploitation practices is key to maintaining financial performance when facing supply chain risks. Ambidextrous leadership plays a crucial role in transforming the impact of risks into opportunities by emphasizing the need for adaptive leadership in uncertain situations. This research is original in its study of the moderating role of ambidextrous leadership in the risk-performance relationship, a study that is still limited in operations management and supply chain studies.   Keywords: Supply Chain Network Risk Drivers, Supply Chain Exploration & Exploitation practices, Ambidextrous Leadership and Firm Financial Performance.
Determinants of Turnover in Maritime Workforces: Competence, Career Path, and Engagement with Job Satisfaction Mediation Usmar, Usmar; Lanopi, Tamrin; Bahtiar, Bahtiar; Supriadi, Yoyon; Suroso, Sugeng; Rony, Zahara Tussoleha; Widana, I Dewa Ketut Kerta
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3747

Abstract

Employee turnover remains a critical challenge in the maritime transportation sector, where unique working conditions such as long-term separation from family, high occupational risks, and irregular schedules often lead to dissatisfaction and high resignation rates. This study aims to analyze the determinants of employee turnover by conducting a systematic literature review of previous studies on employee competence, career path, and work engagement, with job satisfaction as a mediating variable. Articles were collected from reputable databases including Scopus, Web of Science, Emerald, Springer, Sage, Thomson Reuters, and Sinta journals, covering publications from 2016 to 2024. Through a structured screening process, 32 relevant articles were identified and analyzed using comparative analysis to synthesize similarities, differences, and gaps across studies. The findings reveal that employee competence, career path, and work engagement significantly affect turnover, both directly and indirectly through job satisfaction. However, research focusing specifically on the maritime sector remains limited, creating a contextual gap in understanding turnover under extreme occupational settings. The proposed conceptual framework integrates these variables to provide a holistic model of turnover dynamics, offering theoretical enrichment and practical guidance for human resource strategies. This study contributes to the literature by highlighting the unique context of maritime transportation and by formulating hypotheses for future empirical validation.   Keywords: Employee Turnover, Job Satisfaction, Employee Competence, Career Path, Work Engagement
Adaptive Strategy-Based Digital Entrepreneurship and Capability Analysis for MSME E-Business Performance Apriyanto Apriyanto; Titik Haryanto; Saefudin Zuhdi; Narrong Hassanee
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2924

Abstract

The advancement of digital technologies has reshaped competitive structures within small and medium enterprises (SMEs), particularly in Indonesia. Although digital adoption among MSMEs in West Java is high, its application remains largely operational and not fully aligned with strategic managerial practices. This study aims to analyse the influence of Digital Entrepreneurial Orientation (DEO) and Digital Capability (DC) on E-Business Performance (EBP), with Adaptive Strategy (AS) as a mediating variable, to identify key determinants of digital competitiveness among MSMEs. A sequential explanatory mixed-methods approach was employed, beginning with a quantitative phase using Partial Least Squares Structural Equation Modelling (PLS-SEM) on 275 digitally active MSMEs. This was followed by a qualitative phase consisting of in-depth interviews with 12 key informants. The findings reveal that DEO and DC significantly affect EBP, both directly and indirectly through AS. Adaptive Strategy emerges as a pivotal behavioural mechanism that translates digital orientation and capability into improved performance outcomes. Qualitative insights further confirm that digitally successful MSMEs apply iterative learning, analytics-based interpretation, and real-time strategic adjustments in response to algorithmic shifts and market dynamics. The study concludes that digital success is not merely driven by technology adoption but by continuous strategic adaptation. Policy implications suggest the need to strengthen managerial digital competencies and address the urban–rural digital capability gap.
The Effect Of Liquidity, Profitability, Price Earning Ratio and Interest Rates On Company Stock Returns: Sub Sector of Property and Real Estate Listed on the IDX for the Period 2018 – 2023 Neni Nurisnaini; Riska Dwi Wulandari; Yoyon Supriadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2937

Abstract

This study analyzes the effect of liquidity, profitability, Price Earnings Ratio (PER), and interest rates on stock returns in property and real estate sub-sector companies listed on the Indonesia Stock Exchange (IDX) during 2018–2023. The research is motivated by fluctuations in stock performance within the sector, which are strongly associated with macroeconomic uncertainty and company fundamentals. Using a quantitative approach, six companies were selected through purposive sampling based on specific criteria, and panel data consisting of 36 observations (6 companies × 6 years) was analyzed using multiple linear regression with SPSS version 22. The empirical results indicate that liquidity (CR) and profitability (ROE) have a positive and statistically significant effect on stock returns, while PER shows no significant influence. Conversely, interest rates have a negative and significant impact on stock returns. Simultaneously, all independent variables significantly influence stock returns, as reflected in the regression model (R² = 43.1%). These findings suggest that investors should consider the stability of company financial performance and macroeconomic rate movements when making investment decisions. This study contributes theoretically by reinforcing the signaling and market efficiency theories in the context of the Indonesian capital market, and provides practical implications for issuers to optimize financial indicators to enhance investor confidence and stock value. Further research is recommended to incorporate moderating variables such as economic crisis or ESG disclosure, as well as extending the study period to capture post-pandemic recovery dynamics.   Keywords: Capital Market, Interest Rates, Liquidity, Profitability, Stock Returns
Sharia Bank’s Loyalty: Physical Evidence, Religiosity & Customer Intimacy Moderated by Brand Image and Switching Barriers Syarifuddin, Ahmad Dzul Ilmi; Hamid, Abdul; Shukri, Shakinah; Naufal, Faqih
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3339

Abstract

This study examines the impact of physical evidence, religion, and personal intimacy on customer loyalty at Bank Syariah Indonesia, while also assessing the moderating influence of brand image and switching barriers. The study employed a quantitative methodology to survey 230 clients. Data were gathered via a Likert-scale questionnaire and examined using SEM-PLS. The results demonstrated that brand image was the foremost determinant of customer loyalty, followed by physical proof and religiosity. Customer closeness did not exhibit a substantial direct impact on loyalty. Nonetheless, switching barriers, albeit not immediately impactful, acted as a moderator between physical evidence and consumer loyalty. The brand image substantially influences the relationship between religiosity and loyalty. This study contributes to the literature on sharia marketing by emphasizing the critical function of brand image in fostering customer loyalty and the significance of physical evidence in generating favorable customer experiences. The report offers strategic ideas for Sharia Bank management to elevate brand image, develop physical infrastructure, and incorporate Sharia principles into their services.
The Influence of Brand Storytelling on Brand Advocacy in Beauty Products: The Mediating Effect of Emotional Attachment Tobing, Fitriani; Dharma Tuah Putra Nasution, Muhammad; Hafni Sahir, Syafrida; Rossanty, Yossie
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3611

Abstract

In the competitive digital market, brands must foster emotional attachment with consumers through storytelling that conveys their identity and values. This paper aims to examine the influence of brand storytelling on brand advocacy with emotional brand attachment as a mediating variable in the context of the digital beauty industry in Indonesia. The design of this research is quantitative with a descriptive-causal approach, using data from 200 active consumers of local cosmetic brands collected through an online survey. The analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The research results show that brand storytelling has a significant positive effect on emotional brand attachment, and this attachment partially mediates the relationship between brand narrative and advocacy behavior. These findings provide a theoretical contribution by confirming the role of affective mechanisms in shaping loyalty and voluntary support among digital consumers, particularly in the context of emerging market countries. From a practical standpoint, these results recommend that marketers prioritize the development of authentic and emotionally resonant storytelling as a strategy to build psychological closeness and encourage consumers to become active advocates for the brand.
The Influence of Islamic Marketing Values on Customer Decisions and Repeat Intention in Islamic Banking Yasen, Syahruddin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3806

Abstract

The rapid growth of Islamic banking in Indonesia has not been matched by consistent customer loyalty, raising questions about the effectiveness of Islamic marketing strategies. This study aims to analyze the influence of Islamic marketing values on customers’ repeat intention toward Islamic banks in South Sulawesi, with customer decision-making as a mediating variable. The Islamic marketing values examined include Islamic quality management, Islamic bank promotion, Islamic product characteristics, and individual thought characteristics. A quantitative approach was employed using a survey of 200 respondents. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that promotion and product characteristics have a significant effect on customer decision-making, while quality management and individual thought characteristics do not. Furthermore, customer decision-making strongly affects repeat intention and mediates the relationship between promotional strategies, product features, and loyalty. Promotion also directly impacts repeat intention, underlining the importance of transparent and Sharia-compliant communication. The results highlight that customer loyalty is not merely shaped by religiosity but by how effectively Islamic principles are operationalized and communicated through products and marketing.

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