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International Journal of Engagement and Empowerment (IJE2)
Published by Education and Social Center Publisher
ISSN : 27980154     EISSN : 27980146     DOI : https://doi.org/10.53067/ije2
Core Subject : Humanities, Education,
Humanities Education Other
International Journal of Engagement and Empowerment (IJE2) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services in the field of Engagement and Empowerment. Starting from 2021, IJE2 would be published Three times in a year. All submitted manuscripts will be initially reviewed by editors and are then evaluated by a minimum of one International Reviewers through the double-blind review process. This is to ensure the quality of the published manuscripts in the journal.
Arjuna Subject : Umum - Umum
Articles 216 Documents
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COMMUNITY SERVICE MIDWIFERY CARE PRACTICE SMART COMMUNITY FOR THE ELDERLY IS CHOLESTEROL-FREE WITH ORANGE WATERMELON JUICE AND CHOLESTEROL MASSAGE Silavati, Vivi; Mujayanti, Rini; Ratnasari, Sitra; Baitul H, Isnul; Jannatunnisa, Linda; Johara, Johara; Nursifa, Mia; Umra, Salsabila
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.184

Abstract

Cholesterol is an essential fat for mammalian cells, and its homeostasis is regulated. About 90% of the free cholesterol in cells is found in the plasma membrane. When cholesterol levels are excessive in the blood, cholesterol can accumulate as plaque on the artery walls, contributing to atherosclerosis. There are two types of cholesterol, namely HDL (High-Density Lipid) and LDL (Low-density Lipid). HDL cholesterol is needed by the body to protect against heart disease. On the other hand, the LDL cholesterol content should be lower because LDL can settle in the blood. After all, LDL can settle in the blood if the content is too high. Cholesterol can be prevented with juice and watermelon because there are two compounds, citrulline, and pectin, which can inhibit cholesterol biosynthesis and citrus fruits. After all, limes contain flavonoids, especially hesperidin. Flavonoids play a role in lowering LDL cholesterol and triglyceride levels in the blood, increasing HDL cholesterol, and preventing atherosclerosis. In addition, to reduce cholesterol levels, complementary obstetric care can be carried out through cholesterol massage, emphasizing the ST36 point for 3-5 minutes. The community midwifery practice carried out this time is located at TPMB Bdn Rini Mujayanti, S.Keb Jl. Masjid Al Akhyar RT 29/2 Gandul Cinere Depok. The target of this Community Midwifery Care is the elderly who have high cholesterol, as many as 18 people with high cholesterol ≥200, based on the results of examinations from July to October
UTILIZATION OF AI TECHNOLOGY TO INCREASE PROFITS IN BUSINESS UNITS MANAGED BY DARUL ANWAR FOUNDATION BANTEN Napisah, Napisah; Sunarto, Ading; Putri, Aldila Rahma
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.185

Abstract

Digital technology plays a vital role in various aspects of human life in the era of digitalization. Electronic devices such as the Internet and phones have changed how we interact, learn, work, and do business. In the current era of computers and the Internet, there are many impacts on society, both positive and negative. Rapid development must be halted in today's technological era. (Amalia et al., 2023). Adaptability is crucial for any country, especially as we enter the 5.0 era or the Super Smart Society. In this concept, modern society is expected to rely on modern technology for daily needs the application of AI evidences this. Artificial Intelligence (AI), a subfield of computer science, enables computers to perform tasks similar to human intelligence (Jaya et al., 2018).  Artificial Intelligence (AI) is a technology that enables computers and machines to simulate human learning, understanding, problem-solving, decision-making, creativity, and autonomy. (IBM.com). AI can analyze large amounts of data quickly and accurately. AI can be used in sales to understand consumer behavior patterns, predict market trends, and optimize budget efficiency. For example, AI can help business units reach the right consumer segments so that the costs incurred in promotions do not exceed the planned budget. AI can also be used to perform several tasks in sales, such as answering customer questions using AI in the form of chatbots, which can improve operational efficiency and budget efficiency. Yayasan Darul Anwar Banten's business unit must still utilize AI technology to develop its business. Many factors, such as a lack of knowledge abouneed for moreicial intelligence, technical expertise, and access to the necessary resources for implementation, can cause this
ANALYSIS OF THE APPLICATION OF SIMPLE FINANCIAL ACCOUNTING TO IMPROVE THE EFFICIENCY OF MSME FINANCIAL MANAGEMENT Anggraini, Anggun; Ruhiyat, Endang; Indawati, Indawati
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.186

Abstract

Good financial management is a crucial factor in the success of Micro, Small, and Medium Enterprises (MSMEs), which contribute significantly to the Indonesian economy. However, many MSMEs, including those managed by Yayasan Darul Anwar Banten, need help in structured financial recording, which impacts cash flow management and business decision-making. This research aims to provide counseling and training on effective, simple financial record-keeping for MSMEs. The methods used include interviews, lectures, and evaluation through pre-tests and post-tests to measure participants' understanding. The training results showed that 80% of participants experienced increased knowledge about recording and preparing financial statements. The conclusion of this activity emphasizes the importance of continuous training in financial management to improve the operational efficiency of MSMEs. Suggestions include the need for constant counseling and soft skills development to support the ability of MSMEs to face industry challenges
TRAINING ON PREPARING SIMPLE FINANCIAL REPORTS BASED ON ANDROID FOR UMKM IN SUBANG DISTRICT, WEST JAVA Anggraini, Anggun; Kurniawan, Prasetyo; Amelia, Rizka Wahyuni; Imbron, Imbron; Pranowo, Agus Setyo; Muharam, Hari; Sasongko, Hendro; Yusnita, Nancy
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.187

Abstract

The purpose of this Community Service activity is to train MSMEs in Subang Regency, West Java, to prepare simple Android-based financial reports. This program also aims to encourage participants to educate their surroundings and align with the demands of the millennial era. Using group discussions, the counseling session equips MSMEs with the knowledge to manage finances efficiently through Android-based tools. The activity includes motivational sessions by resource persons to enhance entrepreneurial spirit, demonstrations on creating business products, and hands-on training in preparing financial reports. These efforts not only foster financial literacy but also empower MSMEs to improve their business operations and sustainability. By integrating technology into financial management, the program supports MSMEs in adapting to modern business demands, increasing their competitiveness in the digital economy, and creating a ripple effect of education and innovation within their communities
STRENGTHENING THE CAPACITY OF HEALTHY RICE MSMES THROUGH DIGITAL MARKETING AS A MODERN MARKETING STRATEGY Solihin, Dede; Sofi’i, Imam; Septiani, Fauziah; Astuti, Widia; Gandung, Muhammad; Muharam, Hari; Pranowo, Agus Setyo; Wihartika, Doni; Yusnita, Nancy
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.188

Abstract

Strengthening the capacity of healthy rice Micro, Small, and Medium Enterprises (MSMEs) and the growing market demand for healthy and quality products are essential. However, many healthy rice MSMEs still need help marketing their products effectively, especially in the digital era. One solution to increase competitiveness and expand the market is implementing digital marketing. This study analyzes how digital marketing can be an effective marketing strategy for healthy rice MSMEs to increase their business capacity. The method used in this study is a qualitative approach with case studies on several healthy rice MSMEs that have started implementing digital marketing. Data collection techniques were conducted through in-depth interviews with MSME owners and observation and analysis of the digital marketing content used. The study results show that using digital marketing, such as social media, marketing through websites, and e-commerce platforms, can increase product visibility, expand the market, and strengthen relationships with consumers. In addition, implementing the right digital marketing strategy can improve sales and competitiveness of healthy rice MSMEs in the modern market. This study suggests that healthy rice MSMEs should optimize digital marketing as part of their marketing strategy
INTERNATIONAL COMMUNITY SERVICE THROUGH AZAIB HOLDINGS' DEVELOPMENT STRATEGY IN PREMIUM CHOCOLATE INDUSTRY IN KUALA LUMPUR, MALAYSIA Nawir, Jubaedah; Yulivan, Ivan; Hadi, Abdul Razak Abdul; Saragih, Guntur Syahputra; Putriningtyas, Indira; Dedari, Sintha Yulia; Supriadi, Yudi Nur
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.190

Abstract

The International Community Service Team between UPN Veteran Jakarta Lecturers and Students in Kuala Lumpur chose Azaib Holdings Sdn Bhd as a partner in implementing a community service program, which aims to empower the community through a premium chocolate company development strategy. Azaib Holdings, a Malaysian SME focused on healthy and high-quality chocolate products, faced funding constraints but sought to increase production capacity to face competition in the premium chocolate market. This program uses the method of direct visits to production sites at Mara Refinery (KIMAR), interviews with management, and operational observations to provide solutions in improving efficiency and resource utilization. The results show that with the merger of Azaib Holdings with KIMAR, the company has succeeded in reducing operational costs related to facility maintenance and waste management, which is now the responsibility of KIMAR. The program also contributes to upskilling local communities, strengthening their role in the chocolate industry, opening up new job opportunities, and increasing the competitiveness of local products in the international market
PKM DIGITAL MARKETING: TRANSFORMATION OF MALSA CHOCOLATE BUSINESS IN MARA FOOD INDUSTRY COMPLEX, MALAYSIA Supriadi, Yudi Nur; Kusmana, Agus; Ali, Syarif; Hadi, Prasetyo; Manggabarani, Alfatih; Astuti, Amillia; Hanafia, Muhammad
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.191

Abstract

MSMEs in Malaysia are facing new challenges in market competition, especially in the rapidly growing digital marketing. Fierce competition requires business actors to adopt effective digital marketing strategies to increase competitiveness and business growth. This Community Service Program (PKM) aims to identify the right digital marketing techniques for the Malsa Chocolate business in the MARA Food Industry Complex, Malaysia. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and literature studies from various secondary sources such as books, articles, and journals. The results of PKM activities explained that digital marketing has been developed, its implementation is still limited. Many business actors in PANGAN MARA have not fully utilized their digital marketing strategies optimally, thus impacting their business productivity and competitiveness. Collaborative efforts are needed between business actors and stakeholders to improve understanding and implementation of digital marketing strategies. With structured assistance and optimal use of technology, MSMEs in PANGAN MARA can be more competitive in the digital market. This research provides recommendations for business actors to adopt more effective digital-based marketing strategies to increase business growth and sustainability
CAPACITY BUILDING FOR WOMEN MSMEs: TRAINING ON THE PREPARATION OF FINANCIAL STATEMENTS AND FINANCIAL HEALTH ANALYSIS FOR EFFECTIVE BUSINESS DECISION-MAKING Rahmawati, Teti; Jumantini, Entin; Nurhasanah, Ade; Poornawan, Defichril Hidah; Anwar, Khairul
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 1 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i1.189

Abstract

The COVID-19 pandemic has a significant impact on the sustainability of MSMEs, especially those managed by women in Pajambon Village, Kuningan Regency. Limitations in the preparation of financial statements and business health analysis are the main challenges faced by female MSME actors in making effective business decisions. This service program aims to increase the capacity of women MSMEs through training in the preparation of financial statements and financial health analysis. The method used is Participatory Action Research (PAR) which involves socialization, technical training, hands-on practice, and the application of digital technology in the form of Android-based financial applications. The results of the training showed that participants improved their skills in compiling financial statements accurately and systematically, analyzing business health, and utilizing financial software to improve the efficiency of financial management. Participants were also able to identify business opportunities and risks through more structured financial data analysis. This program is expected to strengthen the competitiveness of women MSMEs in Pajambon Village, increase business resilience, and encourage local economic growth after the pandemic
DIGITAL TRANSFORMATION OF TOURISM VILLAGES: IMPLEMENTATION OF MOBILE APPLICATIONS AND E-PESESSERTOUR WEBSITES FOR PROMOTION OF LEMBUNG MARINE TOURISM Darmawan, Aang; Hadi, Saiful; Muqaddas, Zaiful; Daryanto, Eko; Tri Wahyurini, Endang; Ariyanto, Fathorrozi; Ferdiansyah, Doni
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 1 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i1.193

Abstract

The potential of marine tourism, especially mangrove ecotourism, in Lembung Village, Pamekasan, has not been optimally promoted due to the limitations of conventional methods and minimal use of digital channels. This condition hinders the visibility and attractiveness of destinations in the digital era. This community service aims to initiate a digital transformation of Lembung Village tourism promotion by developing and implementing an integrated platform (mobile application and website) e-PesesserTour. The implementation method is participatory, involving local partners (Pokdarwis, BUMDes) in needs analysis, design, development, and implementation of the platform. The primary focus of implementation is increasing partner capacity through workshops and intensive mentoring in digital marketing strategies, content creation, and management of the e-PesesserTour platform (https://e-lembung-pesessertour.com) as a promotional tool. The results show the success of launching a functional, informative digital promotion platform that displays the village's attractions, including 3 new tour packages that have been developed. There was a significant increase in the digital capacity of partners, as evidenced by 90% of participants stating an increase in understanding of digital technology and an average score of post-training knowledge/skills tests reaching 85%. During the program implementation period, positive impacts were also observed in the form of an increase in tourist visits of up to 40%, an increase in BUMDes income of up to 50%, and a level of tourist satisfaction reaching 85%, some of which can be attributed to the rise in the quality of digital promotion and services. It was concluded that implementing the e-PesesserTour platform, supported by strengthening HR capacity, played a significant role as a catalyst for the digital transformation of Lembung Village tourism promotion, increasing the visibility and competitiveness of the destination sustainably.
STRENGTHENING AWARENESS OF MINING COMPANIES THROUGH SOCIALIZATION OF SUSTAINABILITY REPORTING AND CARBON TAX IN SOUTHEAST SULAWESI Safaruddin, Safaruddin; Hadisantoso, Erwin; Anto, La Ode; Arifuddin, Arifuddin; Abdullah, Muntu; Asni, Nur; Purnaman, Si Made Ngurah; Nagu, Nadhirah; Putry, St. Syadiah; Putera, Asrip
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 1 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i1.198

Abstract

Awareness of the importance of sustainability reporting and carbon taxes is a significant issue for mining companies in Southeast Sulawesi. While contributing greatly to the local economy, these companies face environmental and social challenges. Sustainability reporting demonstrates a commitment to social and environmental responsibility, while carbon taxes encourage emissions reductions and the adoption of green technologies. However, implementation remains constrained by low management understanding and limited infrastructure. Studies show that the readiness of companies in this area is still low in facing these regulations. Intensive socialization is needed to increase company awareness and readiness. Collaboration between the government, companies and communities is essential to overcome this challenge. The objective of socialization is to improve companies' understanding of sustainability reporting and carbon tax, strengthening transparency, accountability, and positive contributions to the environment and society. The benefits include the integration of sustainability principles in business, increased transparency, strengthened accountability, increased investor confidence, asset management efficiency, and the application of better accounting standards.

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